APJ Vol 56 2023

Leaders in Education
Spring
Volume 56
2023
Aesthetics Practitioners Journal is the official publication of
the Aesthetics Practitioners Advisory Network PTY LTD.
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brand in Australia
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APJ 1

IN THIS ISSUE
SPRING VOLUME 56. 2023
63
BUSINESS, PERSONAL AND
PROFESSIONAL DEVELOPMENT
REGULATION, STANDARDS, EDUCATION
AND CONFERENCES
20-21
THRIVING
AESTHETIC
SUMMIT
56-58
AESTHETIC
BULLETIN
63
APAN LAUNCHES BUSINESS
BOOSTING CAMPAIGN
84-85
UPDATE ON AHPRA
REGULATIONS –
PROTECTION OF
THE TITLE SURGEON
88-91
THE UNPARALLELED
SUPPORT AND
CREDIBILITY
OF APAN
MEMBERSHIP
96-98
ARE YOU AT RISK OF
NON-COMPLIANCE
WITH YOUR STAFF
AND CONTRACTOR
AGREEMENTS?
22-23
THE CORE VALUES OF
PRUDENCE IN RISK
MANAGEMENT
26-28
AN INTERVIEW WITH
DR BELAL CHAMI
44-45
NAVIGATING YOUR
BUSINESS SUCCESS IN
A VUCA WORLD
60-62
A TORCHEBEARER
FOR SUCCESS
71
STRATEGIES FOR
SUCCESSFUL MEDIA
RELEASES
75
75
THE RISE OF
AI-GENERATED
CONTENT
80-83
PSYCHOGRAPHIC
MARKETING
86-87
BUILDING
RESILIENCE IN
BUSINESS AS A
NEW COSMETIC
TATTOO ARTISTS
92-95
BUSINESS
TIPS
80
INDUSTRY REPORTS, NEWS, PRODUCTS
AND COSMETIC MEDICINE (IMAGE P80
8-9
CEO’S REPORT
30-32
BOOK REVIEW:
CURRENT PROBLEMS
IN DERMATOLOGY -
COSMETIC AND
MEDICAL TATTOO
38-41
MEMBER PROFILE
THE FUTURE OF BEAUTY –
A LEADING INDUSTRY
INNOVATION
46—50
TRENDING
PRODUCTS
64-67
DOES TECHNOLOGY
MAKE COSMETIC
INJECTING SAFE?
68-70
THE LAUNCH OF
A NEW ERA IN
COSMETIC
DERMATOLOGY
APJ 4

76-77
NON-INVASIVE
APPROACH
TO JAWLINE
CONTOURING
16
SCIENTIFIC RESEARCH, TREATMENTS
AND TECHNOLOGIES
16-17
QUERCETIN IN
SKINCARE –
A NEW FRONTIER
IN ANTI-AGEING
32--34
SODIUM HYALURONATE
VS HYLURONIC ACID
42-43
REVIEWING THE
SKIN CHARACTERISTICS
AND BENEFITS OF
VANILLIC ACID
78-79
BIOPTRON ANTI-AGEING
HYPERLIGHT THERAPY
AND WRINKLE
REDUCTION
WITH BIOPTRON
54-55
NEROLI ESSNTIAL OIL –
POWERFUL BENEFITS
ON THE HORMONAL
AND THE NERVOUS
SYSTEM
72—74
REDUCING SKIN
INFLAMMATION –
PART II
99-102
SCIENTIFIC
NEWS
Editor
Dr Giulia D’Anna
(07) 5593 0360
editor@apanetwork.com
www.apanetwork.com
Typesetting & Graphics
Tahlia Schwark
Advertising & Marketing
Tina Viney
Phone: (07) 5593 0360
info@apanetwork.com
Fax: (07) 5593 0367
Mobile: 0412 177 423
Aesthetics Practitioners
Advisory Network
PO Box 5448, Q Super
Centre QLD 4218 Australia
Publisher
TEV Group Pty Ltd
Design & Production
Artwork and Editorial
TEV Group Pty Ltd
Unit 7D 76-84 Robina Town
Centre Drive, Robina QLD
4226 Australia
Phone: (07) 5593 0360
info@apanetwork.com
Mobile: 0412 177 423
Front Cover
ROCCOCO BOTANICALS
(07) 3807 1429
jacine.greenwood@roccoco.com
au.roccoco.com
For further details
see page 10-13
Printed For
Aesthetics Practitioners
Advisory Network
ACN: 136 987 169
ABN: 25 136 987 169
Accounts Payable
Aesthetics Practitioners
Advisory Network
PO Box 5448, Q Super
Centre QLD 4218
National Advisory Council
Scientific Division:
Terry Everitt
Chris Testa.
Prof. Vania Leite Associate
Prof. Lorraine Mackenzie,
Rpbert McGowan
Business Innovation
Division:
Debbie Lane,
John Fergusson,
Michael Bishop, Julia
Malamed,
Andre Felix,
Gill Fish
ISSN: 1836-9812
Pint Post Approved
[100000257]
Circulation 6900
The Aesthetics Practitioners Journal is the official publication of the Aesthetics Practitioners Advisory Network Pty Ltd, a network
organisation established to service the needs of the aesthetics industry in the area of professional development and business networking.
The Aesthetics Practitioners Journal is published quarterly for the benefit of its members and subscribers and aims to inform and educate its
members on better business practices and industry advancements. All editorials and articles that are submitted for publishing remain the
property of Aesthetics Practitioners Advisory Network Pty Ltd. Reproduction in part or in whole is not permitted without prior written
authorisation by the publishers. Every effort has been made to ensure that all scientific and technical information presented is as accurate
as possible at the time of publishing. However, members and readers are highly recommended to also seek external advice from their
accountant, registered financial adviser or healthcare professional for their recommendations.
APJ 5

Dr Giulia D’Anna
EDITOR’S LETTER
As the year draws to a close, it’s time to
reflect on our accomplishments and set
our sights on what lies ahead. The end of
the year presents a wonderful opportunity
to rejuvenate, recalibrate, and prepare for
the coming year. I am sure that like myself,
you believe that this is the perfect time
to focus on skin health for our clients and
ensure our business targets and goals are
in place for a successful 2024.
As 2023 draws to a close, we all have
strived to provide the best care and
services to our clients. We know that
healthy, radiant skin is not just a trend
but a lifelong journey. This end-of-year
season is the ideal moment to reinforce our
commitment to skin health and well-being.
Here are some essential ideas we can take
to ensure that our clients and our clinic
shine in the year ahead:
1. Reevaluate and Improve Our
Services: Take the time to review the
services we offer and consider if any
enhancements or new treatments
should be introduced in 2024. Stay upto-date
with the latest advancements
in skincare and treatments, and ensure
our clients have access to the best and
most effective.
2. Set Client-Centric Goals: Our
clients are the heart and soul of our
businesses. Set clear, client-centric
goals to provide a personalised
experience for each individual. Happy
and satisfied clients are more likely
to become loyal customers and
advocates for our clinic.
3. Employee Training and Development:
Invest in ongoing training and
development for our staff to ensure
they are equipped with the latest
knowledge and skills in skincare.
Well-trained employees are essential for delivering the high-quality services that our
clients expect.
4. Special End-of-Year Offers: Create enticing end-of-year packages and promotions
that encourage clients to take care of their skin during the holiday season and
beyond. This will not only boost year-end revenues, but also build loyalty for the
upcoming year.
5. Strengthen Marketing Efforts: To ensure a successful 2024, our marketing strategies
should be well-defined and executed with precision. Implement a comprehensive
marketing plan that covers social media, email campaigns, and content creation to
reach and engage both current and potential clients.
6. Engage with Your Community: Participate in local events and community initiatives
to build brand awareness and create a sense of trust within the community. A strong
local presence can have a significant impact on the success of our clinic.
7. Collect and Utilize Client Feedback: Regularly collect and analyze client feedback to
identify areas for improvement and to address any concerns promptly. Happy clients
will not only return but also recommend our services to others.
8. Prioritise Sustainability: In today’s world, environmental responsibility is a key
consideration for clients. Ensure that our clinic operates in an environmentally
friendly manner, from product choices to waste management.
9. Stay Informed and Innovative: The field of skin is ever evolving. Keep abreast of the
latest trends, research, and technologies to offer cutting-edge treatments and advice
to our clients.
10. Plan for Growth: Set growth targets for 2024, whether it’s expanding your clinic,
offering new services, or opening up new hours of availability. A clear vision for the
future can guide our efforts in the present.
The end of the year is a time for reflection and planning. Let’s take this opportunity to
rejuvenate and recommit to the well-being of our clients. By focusing on their skin health
and putting our marketing efforts in place for 2024, we can ensure that our businesses
continue to thrive and be a beacon of excellence for our industry.
Together, we can make 2024 a year of remarkable success and radiant skin for all
our clients.
Here’s to an exciting future! Wishing you a joyful end
of the year and a prosperous new year.
editor@apanetwork.com
www.apanetwork.com
APJ 6

APJ
Contributors
Gay Wardle
gay@gaywardle.com.au
Gay Wardle is a qualified
dermal clinician and a
passionate trainer and
educatior in skin analysis,
consultation and advanced
skin treatments. Her articles
comprehensively cover
these subjects.
Terry Everitt
aestheticeducators@gmail.com
Professor Terry Everitt is highly
regarded for his extensive
knowledge in evidence-based
science. He is responsible for
the Scientific News segment
within APJ as well as his regular
well-researched articles on all
things aesthetics.
Trish Hammond
trish@thepinkroom.com.au
Trish Hammond is an awardwinning
blog and social media
expert and a leader in her field
within the aesthetics industry
and beyond. She regularly
presents educational articles
on Social Media.
Katherine McCann
k_mccann@me.com
Katherine McCann is a highly
experienced cosmetic tattoo
practitioner and trainer. She
regularly contributes to
thought-provoking cosmetic
tattoo articles in APJ.
Jacine Greenwood-
Drummond
jacine@roccoco.com.au
Jacine Greenwood-Drummond
holds qualifications in nursing,
cosmetic chemistry and is an
internationally recognised
educator on cosmetic
ingredients. Jacine contributes
articles on ingredient science.
Kirstie Fitzpatrick
kirstie.fitzpatrick@hotmail.com
Kirstie Fitzpatrick is a
journalist and a rising star
as a TV presenter based in
Canberra and works with all
media platforms. Kirstie has
also completed qualifications
as a dermal clinician and has
a real passion for supporting
business owners within the
aesthetics industry.
Deb Farnworth-Wood
deb@ultimateskinandbody.com.au
Deb Farnworth-Wood is our
business expert responsible
for APJ’s Business Wisdom
column. Deb is a business
development experts with
amazing achievements as a
serial entrepreneur.
APJ 7

CEO’S REPORT
Tina Viney
APAN CEO
Dear colleagues and friends,
As we approach the busiest season of the year, I trust that you
are gearing up for a very profitable end-of-year trading. I am
aware that some businesses are planning to exit the industry at
the end of the holiday season, however my wish is that they may
have a change-of-heart as the predictions are that consumer
spending is looking promising.
Fleur Brown, Chief Industry Affairs Officer the Australian Retailers
Association, says that the industry is optimistic that Australians
will buy up this holiday season despite cost-of-living pressures.
This presents a unique opportunity to meaningfully differentiate
yourself from other businesses during this season of goodwill and
giving, of sharing gifts and best wishes, so drive your conversations
and your engagement with your clients and potential clients
with a message of hope and encouragement. Provide them with
incentives that will entice them to see the benefit and value of
purchasing their procedures and gifts from you.
As this is the season for giving why not also plan a program
to support a worthwhile charity or a cause that you value and
appreciate. This will also encourage you to earn more so that you
can give more.
According to i=Change ® there are numerous events that
businesses can connect with. Here just a few upcoming events:
• World Kindness Day
• International Day for the Elimination of Violence
Against Women
• International Day for the Abolition of Slavery
• Human Rights Day
• International Migrants Day
Check out their website for further details:
https://iequalchange.com/our-projects
BUSINESS BOOSTING CAMPAIGN
As we know, this year businesses are experiencing challenging
times, so, in consultation with some of our National Advisory
Council Members APAN is launching the Business Boosting
Campaign. You will find full details on page 63 in this journal.
However, in short we are inviting business owns who are
discouraged, and especially if they considering leaving the
industry, to please take up our special offer. This is APAN’s way of
giving back.
Until the end of the year, we are offering a Business Boosting
20-minute Consultation FREE to anyone who would like to speak
to us and explore potential options of re-igniting their business’s
In 2024 the APAN conference event will be
renamed as Thriving Aesthetic Summit.
APJ 8

Courage is like life; it must
have hope for nourishment.
Napoleon Bonaparte
potential for growth. We have extensive industry and business
experience and it will be our pleasure to see businesses identify
ways to turn things around and not just recover, but continue to
grow their business. Opportunities do exist, but sometimes the
heart needs a little support to identify them.
APAN LAUNCHES THRIVING AESTHETIC SUMMIT
We have never been about duplicating others, as through our
extensive industry experience our objective has always been
to provide solutions to industry problems through innovative
initiatives. This is because our focus is all about you and your
success, so as much as possible we aim to provide you with
programs and initiatives that offer you exceptional support and
value for your progress.
After comprehensive industry research and through an extensive
consultation with our National Advisory Council we are making
the following changes:
In 2024 the APAN conference event will be renamed as Thriving
Aesthetic Summit.
This will best reflect our stronger focus on business growth as well
as our comprehensive professional development workshops which
were a great success in 2023.
The program will feature a full day of lectures on Sunday 19th
May, while Monday 20th will feature a full day with three streams
of workshops – two featuring skin therapies, business, laser
technologies and other innovative cutting edge programs. We will
also be introducing a full day of workshops for our cosmetic nurses
and doctors. Delegates will be able to quickly access the programs,
as well as all the exhibitors and special deals that they will be
offering them through the introduction of our own app.
Sunday afternoon the conference day will end with cocktails
and a special instrumental musical program for networking and
celebrations.
While a one day event is more cost-effective for us, we have
choosen to invest in a two-day event as we believe that we can
deliver greater value to businesses and their staff. The forecast
is that 2024 will be a tough year, so we are committed to steppingup
our program content so that we can provide you with the best
and latest business strategies that will serve you in 2024. We want
you to have the best tools to overcome any potential challenges and
continue to grow and prosper your business.
Full details will soon be available on our dedicated events website,
so please prioritise to join us for an incredible event.
Look out for on-going updates, as we have some exceptional
speakers.
In closing, let me assure you that APAN is continuing to lead
the way in quality members support on several levels including
the educational, business and regulatory fronts. Our extensive
knowledge and our commitment to serving you is unwavering.
By joining us you allow us to continue to provide you with the very
best care and protection.
Be proud of your APAN MEMBERSHIP, it is something that the
public can value and appreciate you for.
As we come to the end of the year our team and NAC members join
me to wish you and your loved ones the very best in business and life.
Committed to your success
Tina Viney - Chief Executive Officer
APJ 9

COVER STORY
JACINE
GREENWOOD
Pioneering Innovation in Cosmetic
F O R M U L A T I O N S A T R O C C O C O B O T A N I C A L S
In the ever-evolving world of skincare, Jacine Greenwood, the
CEO and Founder of Roccoco Botanicals, stands out as a true
innovator. With her unwavering commitment to creating natural
skincare solutions that deliver results, she has not only disrupted
the industry, but has also set a new standard for excellence.
In this article, we delve into her remarkable journey and
the competitive advances of Roccoco Botanicals that have
transformed the way they approach skincare.
Roccoco Botanicals was the first Australian company to be
the recipient of an Alle Award from Cosmetics and Toiletries, a
competition that has been in inception for over 20 years and
is recognised as the Oscars of Cosmetic Innovation. Previous
winners of this prestigious award include Yves Saint Laurent
Beauté, Procter & Gamble, Shiseido, L’Oréal and DECIEM.
In the world of skincare, innovation often arises from personal
frustration and the quest for effective solutions to common
problems. Such is the story of Jacine Greenwood, the visionary
founder of Roccoco Botanicals. Her journey began with a deepseated
frustration, born out of her inability to find a product that
would address her unique skincare needs—sensitive, acne-prone
skin.
Jacine Greenwood’s story is relatable to many who have struggled
with skin issues. After doing numerous postgraduate courses, she
discovered that there were no products on the market specifically
for acne-prone maturing skin. At the heart of Jacine’s frustration
lay a fundamental issue with the skincare industry. Many products
available were either too harsh for sensitive skin or contained
ingredients not suited for acne-prone skins. It seemed that she had
to choose between compromising her skin’s sensitivity or enduring
the persistent cycle of breakouts and blemishes. This dilemma
echoed the experiences of countless others grappling with similar
skin issues.
A TURNING POINT
Jacine’s frustration served as a catalyst for change. Rather
than accepting the limitations of existing skincare products,
she decided to take matters into her own hands. This decision
marked the inception of Roccoco Botanicals, a brand that would
revolutionise the industry.
Roccoco Botanicals was born out of Jacine’s determination
to create a skincare line that not only addressed her own skin
concerns, but also provided solutions for others facing similar
challenges. Her journey began with extensive research, studying
the intricate biology of the skin, and a commitment to formulating
products that were both natural and highly effective.
INNOVATIVE FORMULATIONS
From the outset, Jacine set high standards for Roccoco Botanicals.
What sets Roccoco Botanicals apart is the way they formulate
their products. With a deep understanding of the skin’s intricate
biology, Jacine and her team have pioneered formulations
that harness the power of nature without compromising on
effectiveness. The brand’s products are meticulously crafted,
containing between 94-100% natural ingredients, addressing a
wide range of skincare concerns.
APJ 10

In the world of skincare, finding effective solutions for various skin
conditions can be a daunting challenge. Many products on the
market often fall short, failing to address the intricate pathways
and underlying factors that contribute to skin issues. This
deficiency leaves both skincare professionals and clients frustrated
when results remain elusive. However, Roccoco Botanicals, under
Jacine’s visionary leadership, has taken a revolutionary approach
by targeting every pathway of skin conditions. This comprehensive
approach has set Roccoco Botanicals apart, providing a gamechanging
solution for skin therapists and clients alike.
Skin problems, whether it’s acne, rosacea, or signs of ageing,
often involve multiple factors and pathways. Cytokines, which
are signaling molecules produced by cells in response to various
stimuli, play a central role in the skin’s health and appearance.
They can trigger inflammation, regulate cell turnover, and impact
overall skin function.
One of the primary reasons many skincare products fail to deliver
desired results is their inability to address the specific cytokines
and pathways involved in various skin conditions. Traditional
skincare products often focus on surface-level concerns, such as
hydration or exfoliation, without diving deep into the root causes.
As a result, skin therapists and clients hit brick walls when trying
to achieve lasting improvements.
ROCCOCO BOTANICALS’ COMPREHENSIVE APPROACH
Roccoco Botanicals, guided by Jacine Greenwood’s commitment
to innovation, has taken a groundbreaking step by targeting every
pathway of skin conditions. Rather than offering one-size-fits-all
solutions, the brand’s formulations are meticulously crafted to
address the specific cytokines and mechanisms at play in different
skin issues.
When looking at other brands on the market she often sees gaps
in their formulas. There are products designed for rosacea, but
primarily they are focused on the barrier, instead of focusing
on the exact reason why rosacea forms, an overactive immune
system. Jacine said she doesn’t just see this with rosacea, she sees
this with many conditions, for example, barrier repair products
that don’t contain anything to prevent itching, desensitise or turn
off the itch-scratch cycle. It never made any sense to her, which is
why when she created her products, she ensured that every single
base was covered with how conditions come about in the skin.
One of the most impressive competitive advantages of Roccoco
Botanicals lies in its ability to manage acne sustainably. With over
50% of adult women getting acne, this is not a small, but a major
portion of the population. Acne clients no longer have to endure
the frustrating cycle of breakouts. Jacine’s innovative approach
interrupts the cycle, providing clients with clear, consistently
healthy skin. The products not only treat existing acne, but also
prevent future flare-ups, giving clients a sense of control and relief,
they’ve longed for. The company’s methodology also does not rely
on chemical peels. Instead, they nurture the skin barrier avoiding
ablating or barrier disruption with their ethos of skin.
Results are the one thing that her brand is known for. Not just the
impressive results, but how fast she is able to generate them in the
skin. Jacine has an innate gift in being able to team up the perfect
actives for the desired transformation in the skin, which is why she
gets letters and messages from clients world-wide asking for her
help with their skin.
IN CONCLUSION
Jacine Greenwood is an industry trailblazer, an innovator, and a
compassionate leader who has redefined the skincare industry.
Her dedication to solving her client’s problems has led to the
creation of Roccoco Botanicals, a brand that offers much
more than skincare; it offers hope, confidence, and a path
to a better tomorrow.
The competitive advances of Roccoco Botanicals are a testament
to Jacine’s unwavering commitment to quality, effectiveness, and
client satisfaction. As she continues to lead the way in cosmetic
formulations, we can only anticipate more groundbreaking
products and solutions that will continue to transform the lives
of countless individuals, leaving them feeling their best, both
inside and out. Jacine Greenwood’s legacy is one of innovation,
empowerment, and beauty, and it’s a legacy that will undoubtedly
endure for years to come. APJ
Roccoco Botanicals visit: au.roccoco.com
One of the most
impressive competitive
advantages of Roccoco
Botanicals lies in its
ability to manage acne
sustainably.
APJ 11

STAR PERFORMER
ANTICITY BIOENERGETIQUE CLAY MASK
The Modern Shield Against Urban Assault
In the cosmopolitan world where cities
never sleep, a silent menace lurks, one
that wears away the vibrancy and health
of our skin. Every glance at our phones,
every walk under the city lights, we are
unknowingly exposing our skin to the
damage of pollution, radiation, and blue
light. These unseen enemies rob our skin
of its vital antioxidants, generate harmful
free radicals, resulting in premature
ageing, unsightly breakouts, and irritating
skin flare-ups.
The need for a revolutionary defence
mechanism has never been more pressing.
From the creator of Roccoco - introducing
Anticity’s Bioenergetique Clay, the
modern shield our skin has been yearning
for.
Anticity, Bioenergetique emerges
not as just another clay mask, but a
transformative experience for the skin. At
its heart lies the world’s first electrically
charged clay, ensuring that our skin
doesn’t just remain passive, but actively
combats urban assaults. Named “Enica”,
this proprietary clay possesses an unrivaled
power to latch onto pollution particles and
prevent them from adhering to our skin.
A MAGNET FOR POLLUTION
Imagine a magnet, if you will, a potent
force that attracts all that seeks to
damage our skin. That’s precisely what
“Enica” does. It adheres to pollutants,
binding them and removing them from
the skin, but what’s truly revolutionary is
its after-effect.
Unlike conventional masks that clean, but leave the skin exposed, Enica deposits a
protective film, ensuring that those pesky pollutants find no way back. And if you’re
thinking this is just a detox treatment, think again.
Bioenergetique’s transformative powers echo the effects of a retinol peel, renowned for
its skin rejuvenating properties, but without any of the associated irritation. For a skin
resurfacing treatment without barrier damage.
Born out of rigorous scientific research, this mask addresses the pressing concerns of the
urban dweller. If the alarming studies on the damaging impacts of city life on our skin’s
health weren’t enough, the tangible signs of tired, dull, and ageing skin certainly were.
This transformative clay acts as a clarion call, urging us to reset and restore.
THE POWER OF GEMSTONES
Polished to perfection, diamond resurfaces skin texture for a vibrant and glowing
appearance. The appearance of enlarged pores is minimised, while the skin is perfectly
balanced and hydrated. Sapphire boosts your youth genes increasing the production of
collagen and elastin, visibly firming and lifting your skin.
Sapphire increases sirtuin genes – these hold the secret to our skin’s youth by
stimulating collagen and elastin production, preventing oxidative and cellular damage for
a radiant and visibly firmer lifted and rejuvenated skin.
Cistus Rock Rose boosts the natural defence mechanism of the skin protecting it from
UV damage. Cistus Rock Rose is native to the Mediterranean region. In order to survive
extreme weather conditions, including intense sunlight, strong winds, and periods of
drought, it develops intricate self-defense mechanisms including unique antioxidants
that provide protection from UV exposure.
Protect your clients’ skin from pollution and urban living with Anticity’s Bioenergetique
Clay and increase the skin’s elasticity by up to 170%. Restore youth genes and rescue
and reset skin health with Anticity Bioenergetique Clay. In just one treatment you will
see dramatic visible results. APJ
Contact Roccoco Botanicals for this and other innovative
skincare formulations
Visit: au.roccoco.com
APJ 12

enhances THE BODY’S ELECTRICAL FIELD -
THE SKIN LAYERS -
Openetrates DEEP INT
HARNESSING THE POWER OF
PRECIOUS GEMSTONES WITH
THE PURITY OF NATURAL
BOTANICALS AND MINERALS
The creator of Roccoco Botanicals
presents the world’s first proprietary
electrically charged Clay Mask
The visible assaults of everyday life
are the biggest challenge for your skin,
Anticity’s innovative face mask is the answer.
Reactivating your skin’s ability to look younger
by unleashing the power of bioenergetic clay,
precious gemstones and the leaves of rambutan.
Rescue and reset the skin while protecting it
from pollution, electromagnetic radiation
and free radicals, to look and feel healthier.
-
improves ELASTICITY AND HYDRATION
-
protects THE SKIN FROM POLLUTANTS
www.anticity.com
anticitybeauty
APJ 13

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1
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reduces pelvic and lower back pain and more.

COSMETIC CHEMISTRY
QUERCETIN
I N S K I N C A R E
A New Frontier in Anti-Ageing
Dr Belal Chami
The antioxidant benefits of quercetin for overall health and
wellbeing are well documented. In fact, in the previous issue
of APJ we covered a comprehensive article that examined the
evidence of quercetin as an internal supplement for overall
health. However, used in skincare is relatively rare. In this article,
Dr Belal Chami, share some interesting findings on the use of
quercetin and their benefits within cosmeceutical products.
It is a well-known phenomenon in the anti-ageing research
community that low-level stresses (often metabolic or oxidative)
kickstart cellular defence mechanisms that promote DNA repair in
increase the cell’s own product of antioxidants. The adaptation to
low-level stress promotes cell survival and the cell is now able to
function more efficiently in a way that mimics younger cells.
So, let’s put this in the context of the skin and the chief cell type
that is responsible for making the skin’s extracellular matrix –
dermal fibroblasts. Dermal fibroblasts are highly mobile cells that
are responsible for maintaining skin extracellular material, like the
production of collagen, elastin and hyaluronic acid among a myriad
of other things.
With age, dermal fibroblasts become sluggish and less
metabolically active. In fact, some researchers have called aged
dermal fibroblasts “cells with a lost identity”, as they no longer
appear or function like younger fibroblasts and instead resemble
fat cells. Not only do aged fibroblasts makes less collagen,
but they also make it clumsily and in a disorganized way. This
ultimately affects the skin’s structure and integrity.
What causes this drastic age-related change in dermal fibroblasts?
It’s chiefly the accumulation of DNA damage and reduced
antioxidant defence systems in aged cells that eventually forces
cells into senescence – a state of gradual deterioration of function.
It stands to reason therefore, that if one were able to repair DNA
and boost endogenous antioxidant production, the very signs of
ageing can be reversed – at least, functionally.
Luckily, the scientific literature and evidence largely supports this
approach, and this is where quercetin fits into the picture.
Quercetin is long described as an antioxidant, effective for the
protection of lipids against free radicals. However, it is unlikely to
be the mechanism by which it rescues cell function.
HOW QUERCETIN MAY IMPROVE THE ANTIOXIDANT
ENVIRONMENT WITHIN THE CELLS?
Quercetin rapidly oxidises in the cells and in this form, it binds and
sequesters the endogenous antioxidant, glutathione, forming a
quercetin-glutathione complex.
Glutathione is a critical cell antioxidant, but when bound to
quercetin, it becomes useless and the quercetin-glutathione
conjugate in eventually kicked out of the cell. This results in a
temporary depletion of glutathione levels within the cell, causing a
low-level stress environment due to an imbalance of oxidants
and antioxidants.
The cells respond to this low-level stress by upregulating more
antioxidant defence systems to not only restore glutathione levels,
but also improve its agility to respond to subsequent
oxidant challenges.
In short, quercetin may increase the cell’s own antioxidant
deference system by paradoxically acting as a pro-oxidant.
WHAT ABOUT DNA REPAIR?
DNA repair plays a critical role in preventing the accumulation of
DNA damage and subsequent loss of cellular function.
One key mechanism to kickstart DNA repair in cells is the
upregulation of the SIRT1 gene - a key enzyme that regulates
metabolic pathways, cell survival, DNA repair and is ultimately
associated with anti-ageing function. While there are several
‘hacks’ to increase our SIRT1 levels, such as calorie restriction,
fasting and exercise, scientists have identified certain naturally
occurring compounds that can increase and even activate SIRT1 in
cells to a significant degree. These compounds are called ‘Sirtuin-
Activating Compounds’, or STACs for short.
Quercetin is a STAC compound, due to its ability to target and
activate SIRT1, therefore initiating DNA repair and preventing
age-related dysfunction of cells.
QUERCETIN AND DERMAL FIBROBLASTS
A recent study showed that quercetin enhances the proliferation
and migration of dermal fibroblasts via activation of the Wnt/βcatenin
signalling pathway. The Wnt/β-catenin pathway is
critical for cutaneous wound healing and quercetin was shown to
improve wound healing, and accelerated collagen formation.
APJ 16

Another study on aged dermal fibroblasts showed that quercetin
was both able to restore cellular oxidant levels, improve
mitochondria function and downregulate cellular senescence
activity – all of which relate to the ‘youthfulness’ of cells.
IN CONCLUSION
To summarize our findings, quercetin is an antioxidant flavonoid
which can improve cellular antioxidant function, enhance dermal
fibroblast activity, and activate SIRT1 gene expression pathways,
all of which make it a novel cosmeceutical ingredient.
The evince is rapidly mounting for quercetin as not only a useful
antioxidant, but also a potent biostimulator capable of improving
dermal fibroblast function with likely anti-ageing activity.
However, its application in skincare is few and far between.
A quick search using the EWG database of almost 99,000 skincare
products showed that only two face serums contain quercetin.
It can be assumed that in the next few years we will see a sharp
rise in quercetin-containing skincare products.
A caveat when using quercetin is that it cannot be used in
conjunction with physical sunscreen containing zinc oxide as this
causes a temporary tanning effect on the skin, which although
harmless is nonetheless undesirable from a cosmetic perspective.
Formulators should be aware of this and inform their customers
not to concurrently apply zinc oxide containing products with
quercetin. It would be a shame to omit the use of quercetin
in skincare due to incorrect use that may otherwise stain its
reputation as a potent anti-ageing ingredient. APJ
Quercetin rapidly
oxidises in the cells and
in this form, it binds
and sequesters the
endogenous antioxidant,
glutathione, forming a
quercetin-glutathione
complex.
APJ 17

STAR PERFORMER
RE-DOX-SKIN LAB
Next Level
SKIN SOLUTIONS
At Re-Dox-Skin Lab our serums contain
the very best and highest quality
antioxidants. Our facial serums are
formulated with a complex blend of
potent and safe antioxidants to protect
the skin against the effects of free radical
damage and to enhance skin health.
Our products are backed by research and
rigorous clinical testing to ensure they
deliver exceptional safe and efficacious
results that can be trusted.
Each formula is carefully crafted to deliver
visible results, allowing you to restore
health and radiant skin every time. Our
ultimate objective is to provide you will
scientifically-validated formulations that
will allow you to achieve leading results
simply, and without the need for multiple
products. Regardless of the skin type or
condition you are treating, you will find
a formulation that will help you achieve
significant skin improvement.
THE POWER OF ANTIOXIDANT
SYNERGY
that often exist together in fruits and vegetables. This is known as ‘antioxidant synergy’,
which involves carefully combining two or more antioxidants to substantially accelerate
their benefit at a higher level than using them individually. Together, quercetin and
L-ascorbic acid produce a powerful synergistic response where quercetin works to
increase the antioxidant effects of L-ascorbic acid.
PERSONALISED CLINICAL APPROACH
Our training will provide you with effective protocols for a personalised and clinical
approach. This allows practitioners to achieve better treatment outcomes in a shorter
period of time, enhancing the client’s experience and their journey to the best skin.
Our scientist at Re-Dox Skin Lab will work with clinics to design and personalise their
unique serums with our range of added boosters to choose from.
Redox-Skin-Lab is an Australian-made superior product that doesn’t compromise on
quality and is available at an affordable price point. APJ
Contact Redox-Skin-Lab today and learn how to personalise your client’ skincare journey
with high-quality, high-performance formulations.
0466 666 519
info@redoxskinlab.com
www.redoxskinlab.com
We are particularly passionate about
utilising the most advanced antioxidant
technology in our formulations. All
our ingredients are carefully selected
to synergistically work together,
amplifying their action and enhancing
skin improvement. With this approach,
our selection of naturally occurring
antioxidants works at a cellular level.
This means, that not only do they defend
the skin against oxidation, but they also
boost cellular function to improve and
maintain skin health. Additionally, they
also minimise the impact of skin ageing
from oxidative injury caused by the
accumulation of free radicals.
INNOVATIVE FORMULATIONS
We are the first skincare brand to
combine L-ascorbic acid and quercetin
– two naturally occurring antioxidants
APJ 18

As we age, our ability to fight the free radicals that
damage our skin deteriorates.
Re-Dox Skin Lab’s scientifically-formulated serums are
antioxidant-rich, and ready to defend our skin against
environmental factors, pollutants and hormonal
changes, to slow the affects of ageing.
We are simplifying skincare with science.
APJ 19

EVENT
APAN launches the first
AESTHETIC
SUMMIT in 2024
STEPPING UP THE LEVEL OF
BUSINESS AND CLINICAL MASTERY
Do you want to thrive in 2024, then Thriving Aesthetic Summit
will provide you with the very latest winning business strategies,
scientific updates on product development and aesthetic trends
to help you rise above any challenges, stay strong and succeed
in achieving your professional and business goals. Additionally,
this event will provide you with the very latest in neuroscience
and how to master the winning mindset. And if mastering your
techniques is an area that you are passionate about, we will
exceed your expectations. You will be able to attend a second
day when three workshop streams will be running concurrently
throughout day to help sharpen your skills.
STRONG FOCUS ON YOUR SUCCESS
Growth requires that we continue to evolve, and as an industry
standards body/association APAN maintains a strong and focused
approach on the current issues and challenges that businesses face
each year for which they need in-depth support.
At a recent meeting with our National Advisory Council (Business
Innovation Division), we reviewed an update of the current data
and trends that are contributing to business disruptions and
challenging economic growth.
Always taking the lead, APAN and its Advisors saw the need to step
up their next event from a Conference to a Summit with the theme:
Business and Clinical Mastery.
WHY A SUMMIT?
Compared to a conference, a summit typically steps up the
content to a higher level, focusing on addressing specific problems
and recommending solutions delivered through a well-structured
agenda and through leading industry experts.
• Summits are all about discussion and idea-sharing. You can
expect to participate in high-level conversations and hear
from thought-leaders on topics that are dominating the
industry. As expectations are higher, delegates value the
content and attend the complete program seeking tangible
solutions to areas of concern as opposed to break-out panels.
• Summits tend to be formal and dedicated to in-depth
conversations on advanced topics.
At a summit, groups come together to tackle a problem and walk
away with new ideas on how to solve problems and move forward.
There is a stronger sense of comradery and belonging.
THE PROMISE
The key topics for the 2024 Thriving Aesthetics Summit will
contain a strong focus on the changing business models in the
aesthetics industry and new advances in successful media
communication. In fact, 40% of the program will be dedicated to
mastering business growth in the competitive world of Aesthetics.
“Industry feedback has confirmed that business strategies are a priority
for many business owners and managers, so we promise that we will
deliver the best,” Tina Viney said.
THE FORMAT
Day 1: Will be completely dedicated to an impressive list of
compelling lecture topics and expert panel discussions, presented
by both the industry’s best, as well as business experts that will
deliver high quality content on business, technology, scientific
advances and industry trends.
We are delighted to confirm that leading dermatologist Dr
Shobhan Manoharan and Dr Belal Chami both featured in this
journal, have accepted to speak at the APAN Summit, so come
prepared to learn from the best.
At the end of the first day delegates will be able to celebrate
together and enjoy an amazing cocktail party, with live music and
the opportunity to continue networking.
Day two: The second day will feature two streams of workshops on
a diverse range of topics including treating various skin conditions,
techniques, technologies as well as business, risk management
sessions. An additional third stream will be totally dedicated to
injectable techniques for cosmetic nurses and doctors.
APAN LAUNCHES ITS OWN APP
To optimise exhibitor and delegate interaction and inline with
technological advances APAN will be launching its own App.
NEW VENUE
Mantra on View is the venue of choice for 2024. Located at the
heart of Surfers Paradise and just 500m from the beach, this
property is an exceptional location with incredible amenities, not
to be confused with the Legends Mantra of past years. APJ
For further details on registration options please visit
www.apanconf.com or phone 07 5593 0360.
APJ 20

AESTHETIC
SUMMIT
Business & Clinical Mastery
19 TH – 20 TH MAY
Mantra on View, Surfers Paradise, GOLD COAST
APAN is stepping up its annual conference event to a new
level through the introduction of the first AESTHETIC
SUMMIT for the benefit of the Australian business and
professional community.
The new format promises an incredible educational and
networking experience providing a comprehensive program
with a stronger focus on:
• New market drivers that are changing the
aesthetics business model.
• Important changes in social media marketing – learn
the best client acquisition strategies that work.
• Current skin needs and the dermatological
treatment perspective.
• Updates on ingredient formulations.
• Key areas that business owners and their staff
need to perfect.
• New technologies.
• Learn how to manage the impact of threats and
identify exciting new business growth opportunities.
Designed to introduce a new level of Excellence in Business and Clinical Mastery
AN EVENT YOU CANNOT AFFORD TO MISS!
Visit www.apanconf.com for further information and to register.
APJ 21

BUSINESS
WISDOM THAT NEVER FAILS - PART IV.
THE CORE VALUES OF
PRUDENCE IN RISK
MANAGEMENT
as the antidote to an unstable world
By Tina Viney
In our incredibly turbulent and unpredictable world I believe
that there is one good thing that we all can benefit from - the fact
that we have been forced to take a closer look at who we are and
invest in strengthening our resilience at our inner core.
As a business owner, you can review predictions about the future,
comments from experts and other business owners within our
industry, but at the end of the day when the rubber hits the road,
the final decision on how you are going to navigate the future will
come down to one person – YOU.
In critical times the decisions, whether they are economic
planning, better staff management, or more astute strategies for
client engagement and acquisition – whatever the concern, the
decisions we make can dramatically change our life as well as
our business survival. This is why we need to pause and exercise
prudence before making any decisions, because prudence is at the
core of risk management.
WHAT IS PRUDENCE?
In simple terms prudence means being careful about your choices,
stopping and thinking before acting. It is a strength of restraint.
When you are prudent, you are not taking unnecessary risks,
and not saying or doing things that you might later regret. If you
are high in prudence, you are able to consider the long-term
consequences of your actions.
Prudence is a form of practical reasoning, the ability to examine
the potential consequences of your actions objectively, and to
control yourself based on that examination. Prudence involves
far-sighted planning as well as short-term, goal-directed planning.
It is often referred to as cautious wisdom, practical wisdom, and
practical reasoning.
Why is prudence so important now? Because at the core
of prudence is protecting you from error, in other words,
risk management.
So, let’s take a closer look at the objectives and virtues of
prudence and how we can incorporate prudence in our practical
world and our business decisions:
It is important to understand that fundamentally, prudence is
about keeping with our reality. It carefully reviews our strengths
and weaknesses and allows us to truthfully include these in the
equation of our decision making. It requires that we take an
objective view of who we are, acknowledge our own limitations,
and recognise if we need to introduce someone who can
complement our areas of deficiency rather than just duplicating
who we are.
Prudence is the virtue that enables us to discern what our true
good is in all circumstances, the ability to govern and discipline
ourselves by the use of reason, while exercising wisdom and
shrewdness in the management of our affairs. It includes:
• The skill of good judgement in the use of resources.
• It invests in fully understanding both our capabilities and
limitations, as well as the true strengths and weaknesses of
our staff.
• It reviews and carefully ways the dangers of risks and considers
ways of minimising them.
• It recognises the importance of due diligence before taking
on board a new product or technology in order to ensure you
accurately have all the facts before making a decision.
• Prudence is humble. It considers the importance and value of
transactional relationships – it reaches out to gain wisdom from
other trusted individuals or experts.
• Once all the information is collected, prudence carefully reviews
the facts - then pauses, examining intuition and gut feelings,
especially if venturing into a new direction.
Prudence is the virtue that enables us to discern what our true
good is in all circumstances and to choose the means to achieve it.
Therefore, acts of prudence include both a judgment on the most
appropriate ways of achieving a particular good and the command
to carry out those acts.
Prudence is also based on the memory of the past, the knowledge
of the present and, as far as possible, foreseeing the consequences
of our decisions. It indicates the right measure of the other
virtues, between excess and defect, between exaggeration and
deficiency or mediocrity.
Prudence is related to the intellect, but it also lies in practical
reason, that is, in reason insofar as it is oriented and turned
towards your action plan. But it also presupposes the desire
and love for the good. This is what distinguishes prudence from
cunning. It is based on virtue both for what is best for you, as well
as for those under your influence.
For example, in terms of a business decision, it also considers
APJ 22

Prudence is a form of practical
reasoning, the ability to examine
the potential consequences of your
actions objectively, and to control
yourself based on that examination.
Prudence involves far-sighted
planning as well as short-term,
goal-directed planning. It is often
referred to as cautious wisdom,
practical wisdom,
and practical reason.
prior to implementing a change, the need to also consider the
impact it will have on your staff – do they have the right training
or resources to undertake and effectively operate and perform
any changes to their tasks? Do you have the right team when
planning to implement a new direction, or have you included in the
budget the necessity for any additional training? Are you aiming at
perfection with your decision rather than excellence? These two
positions are quick different - perfections is more myopic and selfcentred,
whereas excellence also considers the greater good – how
will this strategy impact those in my care?
Are you evaluating any new decision to ensure you are choosing
the right pathway, resources and timing for its implementation?
Before introducing something new, have you considered putting
it out there to your staff for their feedback. This is particularly
important if you are not hands-on with your clients, while they are.
It is amazing when your team members are invited to share their
views the wisdom that can come from these discussions.
Introducing a new initiative that has involved your team is also
one way of including them in the decision and allowing them to
take ownership of the change and be excited in implementing it.
Additionally, if one member is feeling insecure, the team position
may help to sway them about the benefits of the decision, allowing
them to gain a different perspective and be willing to adapt to the
potential benefits of the changes.
It is important to note that familiarity, like an old slipper, is more
comfortable, but staying too long with the old ways can also
hinder growth.
THE GENERATIONAL HANDOVER
At a recent APAN Advisory Council meeting the concept of the
“generational handover” was discussed. Several committee
members brought up the importance when moving forward to
understand that the future belongs to the next generation and
they should be given permission to express their views of what
that may look like and what is important to them, while also
gaining the benefit of the knowledge of a more senior generation
who can bring experience and wisdom to the equation.
Every business that plans to continue and thrive in the next
decade and beyond needs to consider the cultural shifts in areas
of not just environmental sustainability, but also in the changing
perception of life with the next generation and what is important
to them. This may require a shift in perspective for the Baby
Boomer who has strong views on responsibility, commitment and
who has developed a resilience that may still be lacking, or being
developed in the younger generation.
To be prudent, it is not enough to just deliberate what needs to
change, you need to also take good advice and judge correctly
what should be done. What has been seen to be the right course
of action must be put into practice. Not doing so, leaving it
undone, would be unwise. Any procrastination would challenge
and undermine the virtue of prudence, which is why prudence can
be defined as “the virtue of the imperative and commanding action
that has been determined by reason”.
It is precisely here that the intimate relationship between
prudence and progress can best be appreciated. To put into
practice what has been decided, we need to not allow ourselves
to be gripped by fear, laziness, or by any of the traps that may
contributed to procrastination.
While it may be helpful to know how to wait in order to take
advice and come to a decision, once a decision has been made it
should be put into action quickly. Here is where “diligence” will
play a key role in the success of your plans for progress.
BE AN EXAMPLE
Studies clearly confirm that those we associate with ultimately
influences our behaviour. Your team watches how you behave
and your personal values.
Are you true to your word?
Do you live a life of honesty, integrity and personal discipline?
Are you setting a good example for your staff to emulate?
This can be as simple as making sure your personal grooming is
exemplary, to exhibiting habits that demonstrate self-respect,
diligence, perseverance, positivity and constantly being solutionsoriented
rather than complaining about what is wrong in life.
Helping to foster such a mindset will not only create a more
harmonious business environment it will also create a more
welcoming experience for your clients that they will look
forward to returning to. APJ
APJ 23

STAR PERFORMER
dermalogica PRO
pro restore
PRO Restore recovery + firming
concentrate – the ultimate treatment
solution. It reduces downtime – Improves
skin recovery – Amplifies result postmicro-needling
treatment.
Pro Restore is an industry-first professional
serum designed to work with advanced
skin treatments. This concentrate
strengthens and repairs the skin’s barrier,
accelerates wound healing, aids in
post-procedure skin recovery and helps
to increase the appearance of firmness
and brightness skin. PRO restore is
recommended for all skin conditions
undergoing advanced services such
as Microneedling, RF Microneedling,
Fibroblast Skin Tightening, lasers and
chemical peels.
The skin’s moisture barrier defends the
body against environmental threats while
simultaneously protecting skin’s critical
water balance. It’s made up of corneocytes,
which are skin cells with keratin and natural
moisturisers held together by lipids that
contain ceramides and fatty acids. When
this barrier is compromised, either by
genetics or exposome-related factors like
UV exposure or over-exfoliation, irritants
can enter the skin and essential water
needed for hydration, can escape – leaving
skin red, uncomfortable, and vulnerable.
SKIN PREPPING FOR BEST RESULTS
When performing an advanced treatment
that leverages the skin’s wound healing
process, it’s best practice to start with a
skin that has a healthy barrier so you’re
not causing uncontrolled inflammation
and overloading the skin’s healing system.
In other words: the skin needs to be
strong to efficiently work on healing the
micro-injuries created with advanced
treatments, this can be achieved with both
a comprehensive pre-treatment and posttreatment
care and these play a crucial
role in achieving the desired outcomes and results. Active ingredients can optimise the
results of micro-injury treatments, and this is why PRO Restore was formulated.
PRO restore is one product with multiple benefits and contains a complex of active
ingredients to work with micro-injury skin treatments. These ingredients work in
three stages:
1. Strengthen: Panthenol (Pro-Vitamin B5) improves hydration and helps to decrease
skin damage while Mushroom Extract helps to soothe skin and decrease pain sensation
by actively blocking pain receptors in the skin. Hyaluronic Acid helps hydrate the skin to
maintain barrier integrity both pre, during and post-procedure.
2. Restore: Omega-3 from Algae helps to keep the inflammation under control enabling
a quicker healing process, this helps to calm the skin to address post-treatment redness
and irritation. Bacillus Ferment helps balance and maintain diversity within the skin’s
microbiome. Beta Glucan forms a protective film that prevents skin from dehydration
and helps skin to restore back to normal and enables quicker migration of the
keratinocyte to the area for faster wound closure.
3. Amplify: Oligopeptide-1 is a plant derived Epidermal Growth Factor that triggers
collagen and elastin production leading to a visibly improved skin texture and resilience.
Phospholipids from Olive Stem Cells stimulate mitochondria to increase cellular energy
that helps to improve vitality for visibly firm and smooth skin. Niacinamide helps fade the
appearance of dark spots for a more even skin tone by inhibiting the transfer of melanin
pigment into the skin cells.
PRO Restore is an industry first:
• First product designed to strengthen, restore, and amplify advanced treatments.
• First product to address the wound healing process from microinjury
skin treatments such as microneedling, fibroblast skin tightening and RF
microneedling.
• First product used in the treatment room and at-home for optimal recovery. APJ
Contact Dermalogica Pro:
Call 1800-659-188 or visit
pro.dermalogica.com.au
APJ 24

PRO restore
PRO
RECOVERY PRO restore
RECOVERY + FIRMING
restore
CONCENTRATE
+ FIRMING CONCENTRATE
RECOVERY Decrease downtime.
+ FIRMING + CONCENTRATE
RECOVERY + FIRMING CONCENTRATE
Decrease Improve downtime. skin downtime. recovery.
Improve Decrease downtime.
Amplify skin recovery.
Improve skin results.
recovery. Improve Amplify results. skin recovery.
Amplify results.
Amplify results.
Control
Control
Control
Control
Control
Control
Control
Control
Control
Control
Control
Control
Control
Control
Control
Pro Restore
Pro Restore
Pro Restore
Pro Restore
Pro Post-microneedling Restore treatment:
decrease of side effects
Post-microneedling treatment: treatment:
Right after microneedling Post-microneedling at 1.25mm
treatment:
Subject received one microneedling treatment decrease all over of side of side effects effects
face. On one side of the decrease face, Pro Restore of was applied
Right Post-microneedling side
after effects
at 1.25mm treatment:
prior to microneedling, was used during microneedling,
Right after microneedling Subject Right received after
at 1.25mm
microneedling treatment at 1.25mm all over
and applied post microneedling. On the other side of the
face, a control conventional Subject Hyaluronic received Acid
face.
one serum Subject decrease On
microneedling for
received side of the
treatment
of one face, side microneedling Pro Restore
all over
effects
was applied treatment all over
microneedling was used.
prior to microneedling, was used during microneedling,
face. On one side face. of Right the face, On after one Pro side Restore of was the face, applied at 1.25mm Pro Restore was applied
and applied post microneedling. On the other side of the
prior to microneedling, face, prior was used during microneedling,
Subject a control to microneedling, received conventional Hyaluronic microneedling was used Acid serum during treatment for microneedling, all over
and applied post microneedling. and On the other side of the
face, a control conventional face. applied was
On Hyaluronic one post used.
side microneedling.
Acid of the serum face, for Pro On Restore the other was side applied of the
face,
microneedling was prior used. to a control microneedling, conventional was used Hyaluronic during Acid microneedling, serum for
Pro Restore
microneedling and applied post was microneedling. used. On the other side of the
face, a control conventional Hyaluronic Acid serum for
Control
Pro Restore
microneedling was used.
Post-fibroblast skin tightening
Pro treatment: Restore reduced downtime
Pro Restore
Day 5 post-treatment
Subject received one fibroblast skin tightening Post-fibroblast treatment skin tightening
Pro on Restore
the crows' feet area. On one side, Pro Restore was
treatment: reduced downtime
applied from the second day post-treatment morning
and evening. On the other side, nothing was Day used 5 post-treatment
Pro (conventional Restore method).
Post-fibroblast Post-fibroblast skin tightening skin tightening
Subject received one fibroblast skin tightening treatment
treatment: on reduced the crows' feet downtime
area. On one side, Pro Restore was
treatment: faster recovery
applied from the second day post-treatment morning
Day 5 post-treatment and
Post-fibroblast
evening. On the other side, nothing
skin
was used
tightening
Day 5 post-treatment
Subject received one (conventional fibroblast method). skin tightening treatment
on the crows' feet Subject treatment:
area. On received one side, Pro one reduced
Restore Fibroblast was Skin downtime
Tightening treatment
Post-fibroblast skin tightening
Pro Restore
applied from the second Day
the
5 day post-treatment
crows feet area. morning On one side, Pro Restore was
and evening. On the applied treatment: other side, nothing reduced was used
Subject
from
received
the second
one fibroblast
day post-treatment
skin downtime
tightening
morning
treatment
(conventional method). and
Post-microneedling treatment:
on Day the
evening.
5 post-treatment
crows'
On
feet
the
area.
other
On
side,
one
nothing
side, Pro
was
Restore
used
was
(conventional
Control
decrease Pro Restore of redness
applied Subject from received the
method).
second one fibroblast day post-treatment skin tightening morning treatment
and
1 hour post-microneedling at 1.25mm on the evening. crows' On feet the area. other On side, one nothing side, Pro was Restore used was
Subject received one microneedling treatment (conventional applied
all over
from the method). second day post-treatment morning
face. On one side of the face, Pro Restore was
Post-microneedling
applied
and evening. On the other treatment:
prior to microneedling, was used during microneedling,
side, nothing was used
Pro Restore and applied post microneedling. On the other decrease (conventional side of the of method). redness
face, a control conventional Hyaluronic Acid serum for
microneedling was used.
Pro Restore
Pro Restore
Pro Restore
1 hour post-microneedling at 1.25mm
Subject received one microneedling treatment all over
face. On one side of the face, Pro Restore was applied
Post-microneedling prior to microneedling, treatment:
was used during microneedling,
and applied post microneedling. On the other side of the
decrease of face, redness
a control conventional Hyaluronic Acid serum for
microneedling was used.
1 hour post-microneedling
RF microneedling:
at 1.25mm
Subject received one microneedling treatment all over
face. On one side improvement of the face, Pro Restore was in applied skin recovery
prior to microneedling, Post-microneedling was used during microneedling, treatment:
and applied post microneedling. Day 4 post microneedling
On the other side of the
face, a control conventional Subject decrease received Hyaluronic of one Acid redness
RF serum microneedling for treatment all
microneedling was over Post-microneedling used. face. On one side of the face, treatment:
Pro Restore was
1 hour post-microneedling at 1.25mm
decrease of redness
applied before and after RF Microneedling. For home
Subject received one microneedling treatment all over
care, Pro Restore was applied morning and night daily
face. 1 hour On post-microneedling one side of the face, at Pro 1.25mm Restore was applied
for 7 days with a moisturizer. On the other side of the
prior Subject to microneedling, received microneedling was used during treatment microneedling,
face, only a moisturizer was used.
all over
and face. applied On one post side microneedling. of the face, Pro On Restore the other was side applied of the
face, prior to a control microneedling, conventional was used Hyaluronic during Acid microneedling, serum for
microneedling and applied post was microneedling. used. On the other side of the
face, a control conventional Hyaluronic Acid serum for
microneedling was used.
Take your business Control to the next level with Dermalogica Pro Restore PRO advanced products and services
Contact us: call 1800-659-118 Or go to pro.dermalogica.com.au
RF microneedling:
decrease in scabbing
Day 2 post RF microneedling
Subject received one RF microneedling treatment all
APJ 25

BUSINESS
MENTAL WELLBEING
IN INTERVIEW
with Dr Belal Chami
and the birth of
REDOX-SKIN LAB
FORMULATIONS
Dr Belal Chami PhD is a visionary and a renowned biomedical
researcher who specialises in examining antioxidants, reactive
oxygen species and inflammation in the setting of chronic
inflammatory aetiologies. He has made significant contributions
to this field through his research endeavours and has contributed
to over 30 research articles shedding light on the effects of
oxidants in diseases and the remarkable potential of antioxidants
in enhancing cellular health.
Dr Belal is also the founder of Re-Dox Skin Lab formulations that
offer unparalleled skincare solutions that elevate cellular health
and promote radiant, youthful skin.
We are delighted to share with you the results of our recent
interview with Dr Belal as he shares with us his knowledge on new
finding for effective skincare efficacy and what benefits the Re-
Dox Lab formulations can offer salons and clinics.
APJ Q1: Dr. Belal, what motivated you to get involved
with Cosmetic Chemistry and in producing your skincare
formulations?
I am a Redox Biologist. I have always been fascinated by the
power of antioxidants to improve cell function and even alleviate
inflammation. This has been confirmed throughout most of my
research over the last 10 years.
I stumbled into skincare rather fortuitously. It was during the
COVID lockdown, and I happened to live next door to my sister,
Zena, who asked if the antioxidants in her new face serum were
useful. Upon reviewing them in the serum something seemed
unusual, and this really piqued my curiosity.
I started thinking of ways I could improve the formula by using
‘Antioxidant Synergy’ and before I knew it, I was deep down a
rabbit hole. Good products need to start from good research and
the idea of Re-Dox Skin Lab was born from an undeniable desire
to put my research skills to use in this area.
Dr Belal Chami PhD is a visionary and a renowned biomedical
researcher who specialises in examining antioxidants, reactive
oxygen species and inflammation in the setting of chronic
inflammatory aetiologies. He has made significant contributions
to this field through his research endeavours and has contributed
to over 30 research articles shedding light on the effects of
oxidants in diseases and the remarkable potential of antioxidants
in enhancing cellular health.
Dr Belal is also the founder of Re-Dox Skin Lab formulations that
offer unparalleled skincare solutions that elevate cellular health
and promote radiant, youthful skin.
We are delighted to share with you the results of our recent
interview with Dr Belal as he shares with us his knowledge on new
finding for effective skincare efficacy and what benefits the Re-
Dox Lab formulations can offer salons and clinics.
APJ Q1: Dr. Belal, what motivated you to get involved
with Cosmetic Chemistry and in producing your skincare
formulations?
I am a Redox Biologist. I have always been fascinated by the
power of antioxidants to improve cell function and even alleviate
inflammation. This has been confirmed throughout most of my
research over the last 10 years.
I stumbled into skincare rather fortuitously. It was during the
COVID lockdown, and I happened to live next door to my sister,
Zena, who asked if the antioxidants in her new face serum were
useful. Upon reviewing them in the serum something seemed
unusual, and this really piqued my curiosity.
I started thinking of ways I could improve the formula by using
‘Antioxidant Synergy’ and before I knew it, I was deep down a
rabbit hole. Good products need to start from good research and
the idea of Re-Dox Skin Lab was born from an undeniable desire
to put my research skills to use in this area.
APJ 26

APJ Q2: We note that one of your amazing innovations in
skincare technology is the combination of L ’Ascorbic Acid with
Quercetin. What is the rationale behind this formulation?
As many in our industry will know, often nature does it best, and
the combination of L-ascorbic acid and quercetin is no exception.
Quercetin is naturally present in many fruits and vegetables where
Vitamin C (L-Ascorbic Acid) is particularly concentrated – and
that’s no coincidence – it’s a concept called ‘Antioxidant Synergy’.
Alone, antioxidants can be quite flimsy and extremely prone to
instability and breakdown, but where antioxidants (often reflective
of nature) are combined, they can become much more stable and
potent, with real biological effects.
On its own, quercetin protects against damage from UV radiation,
histamine, contact with toxic chemical compounds, and more.
When combined, Vitamin C prolongs the life of quercetin,
‘recycling’ it as it breaks down, so it can be used again and again as
both an antioxidant and a bio-stimulator that helps stimulate new
tissue growth.
At Re-Dox Skin Lab, we took inspiration from this natural
occurrence and all the research that has been conducted into the
efficacy of the individual and combined ingredients.
APJ Q3: What concentration of actives do your serums contain?
To start with, it is very important to understand that a higher
concentration of a particular active does not necessarily make it
more effective. That is something we took into consideration with
our formulas in getting the concentration right.
As an example, a lot of people will look for a high concentration
of Niacinamide in their skincare products that may be formulated
at more than 20%. Scientific literature reports, however, that a
10% Niacinamide concentration doesn’t offer significantly greater
effects on the skin than a 5% concentration, however,
patients report more severe skin reactions at that higher dose.
Another example is gycerine, an ingredient used in almost all
skincare products (and better at reducing moisture loss than
Hyaluronic Acid – don’t let anyone tell you differently). Research
has shown that at 5% it minimises the appearance of lines, while
at 10% it enhances them! This logic applies to almost every active
ingredient used in skincare.
For us, the bottom line is the science. We’re not interested in
gimmicks or chasing high percentages for the sake of it, we’re
interested in evidence, and our serums have been carefully
formulated with concentrations of actives optimal for improving
skin health, according to science.
APJ Q4: Do you provide training on how a practitioner can
personalise their clients’ treatment plans?
At Re-Dox Skin Lab, we help practitioners select active ingredients
to target specific skin concerns for their client demographic.
As an example, practitioners in Queensland reported a high
proportion of their clients have sun-related pigmentation. In these
cases, we recommended the addition of active ingredients with
anti-tyrosinase activity to minimise or reverse the appearance of
melanin, such as Kojic Acid and Alpha Arbutin.
We make this process even easier with our Personalised
Diagnostic Chart, which guides practitioners on how to create
targeted serums for specific skin indications.
Our in-house industry experts also provide training to partnered
clinics. This includes education about our active ingredients, how
best to incorporate these serums into each client’s skin journey,
and instruction on how to dose or identify the right serum load to
produce the best results.
APJ 27

By partnering with
Re-Dox, clinics gain access to
a range of benefits including
innovative, personalised
products, and training
sessions with our qualified
aesthetician.
APJ Q5: What are the exclusive benefits a clinic can expect when
they partner with Re-Dox Skin Lab?
By partnering with Re-Dox, clinics gain access to a range of
benefits including innovative, personalised products, and training
sessions with our qualified aesthetician.
Partners receive a quarterly folder of articles that delve into
the science behind our ingredients, we also provide them with
education that is scientifically based. These videos offer valuable
tips on growing skincare sales in clinics, and how to recommend
products for treatment plans.
Clinics and partners become a part of our Re-Dox community,
where they receive personalised recommendations and support.
APJ Q6: Can Re-Dox Skin Lab serums be used in combination
with other brands?
This is tricky – generally, the answer is yes. However, there are
some caveats.
Certain ingredients should not be combined as they may produce
an undesired effect.
Quercetin-based products should not be used with products
containing zinc oxide (you’ll most commonly find this in some
physical sunscreens). This can produce a yellowing effect, which,
while harmless, can be annoying. If users still wish to use their
zinc-containing sunscreens, then we recommend using quercetincontaining
serums in the evening, when sunscreen won’t be
concurrently applied.
Other factors that also may complicate the layering of products
are the potential changes to pH levels in the skin and this can
impact the delivery of active ingredients to the skin.
Our serums are rich in carefully selected, active ingredients, and
when combined with other products the general rule of thumb
is to use serums that are minimalistic – simple hyaluronic acid
serums or moisturisers, for example, as they are inert in
most cases.
APJ Q7: What is Re-Dox Skin Lab’s point of difference and what
is your vision for your brand?
At Re-dox, we have two main points of difference – both equally
important to clinics and to their clients.
First, we have focused on reimagining skincare in a much more
minimalist way. We’ve removed the necessity for five or 10
skincare products and the time it takes to get through those, and
focused on just a few high-quality, affordable core products that
can be ‘boosted’ with the right actives for different skin types,
conditions, and concerns. It is much more personalised, effective
skincare, in fewer steps.
Second, our Redox expertise and our ‘lab-to-market’ approach
(rather than market-to-lab) sets us apart and leads to the creation
of truly unique serums. Our formulations are built on strong
scientific evidence and principles (for example, Antioxidant
Synergy), coupled with a deep understanding of the ageing process
at the sub-cellular level.
FINAL NOTE
Redox-Skin-Lab formulations are based on sound, scientific
evidence and advanced ingredient innovations. Their founder is
principally a scientist, and this is a huge advantage to clinic owners
as they will receive credible evidence-based education and sound
marketing strategies that are not based on adulterated marketing
gimmicks. This knowledge will allow you to gain a competitive
advantage with consumers.
“In essence – we have unlearnt typical skincare to really innovate
modern skincare practices”, says Dr Belal. APJ
For further information please visit www.redoxskinlab.com
APJ 28

STAR PERFORMER
ISSADA
SYNBIOTIC
MOISTURISER
Taking your results
to the next level
The ultimate aim of any skin treatment
is to improve the skin’s appearance and
make it more youthful and beautiful.
However, to achieve these objectives skin
health needs to be optimised, allowing it to
respond best to your treatment objectives.
To achieve the best possible results your
first point of call is to examine the skin’s
immune response and to ensure it is
supported by a healthy microbiome.
ISSADA SYNBIOTIC MOISTURISER
Optimise skin health with the Issada
Synbiotic Moisturiser with its unique
ingredient characteristic. Containing the
most advanced, stable, and highly-effective
probiotic ingredient Bacillus Subtilis.
Studies confirm the advantage of this
powerful probiotic is due to its capability
to remain stable, resisting deterioration,
which often occurs with most probiotics
that are included in skincare. Its outer
coat, inner and outer membrane structures
are extremely resistant to environmental
extremes, which means it doesn’t
deteriorate in differing temperatures
and conditions when included in a formulation, giving it uncompromised efficacy and
longevity in its shelf life.
This important characteristic allows it to substantially strengthen the skin’s immune
response, lowering inflammation through the release of beneficial antimicrobial
properties and optimising skin health.
Issada’s Synbiotic Moisturiser not only strengthens the skin’s barrier function through
the synthesis of proteins, but it also upregulates the product of hyaluronic acid, while
reducing trans-epidermal water loss (TEWL) enhancing the skin’s protective mechanism.
Key product features include:
• Provides anti-inflammatory benefits to compromised skin inhibiting the
inflammatory parameters of pathogenic microorganisms, such as
Staphylococcus aureus.
• Provides anti-photo-ageing effect, reducing epidermal thickening and
minimising the formation of wrinkles.
• Increases natural ceramide levels, improving hydration levels and skin elasticity.
• Stimulate fibroblasts to promote collagen production.
• Improves skin elasticity and firmness.
• Assists in rapid wound healing.
• Powerful antioxidant protection Vitamin C, E and B-group vitamins.
Issada’s Synbiotic Moisturiser also contains additional prebiotic ingredients such as
Inulin sourced from Chicory root. Inulin is a natural fibre that feeds the proliferation
of probiotics to promote the growth of beneficial bacteria helping them to thrive and
strengthen the skin’s microbiome and barrier function.
Overall Issada’s Synbiotic Moisturiser restores and maintains a healthy state of the skin’s
microbiome. It helps in strenghthening the immune response of the skin, making it more
resilient against environmental pathogens, pollutants, and ultraviolet radiation, as well as
enabling it to respond better to your treatment strategies. APJ
Contact ISSADA 07 3904 2288
E: admin@issada.com
visit issada.com/partners for stockist enquiries.
APJ 29

COSMETIC BOOK REVIEW CHEMISTRY
Current Problems in Dermatology
COSMETIC AND
MEDICAL TATTOOS
TECHNIQUE AND APPLICATION
Tina Viney
In 2018 I was approached to contribute a chapter in a technical
book on Cosmetic and Medical Tattoos, which was to be published
by Karger Medical and Scientific Publishers S. Karger AG. based
in Switzerland.
Karger has an incredible reputation as one of the world’s leading
publishers of medical journals and books that span the entire
medical spectrum with an impressive history that dates back
to 1890. The company has published works from several world
renowned scientists including Sigmund Freud.
Originally based in Germany, however because of political
pressure from the Nazi regime the company was relocated to Basel
Switzerland in 1937 and lost all German authors and editors. This
lead to a more international focus. Today the company publishes
over 80 journals and over 40 book series.
Well, how could I say no, in contributing to this initiative!
As I am passionate about standards, my contributing chapter was
on the topic: Infectious Risks, Universal Hygiene and Occupational
Risks for Tattooing Technicians. My only regret was I had submitted
my material pre-COVID, so I was not able to make any specific
reference to this virus. However, the following chapter, presented
by leading Danish dermatologist Professor Jorgen Serup well and
truly covered this in a his
comprehensive chapter.
WHAT YOU CAN EXPECT FROM THE CONTENT
Cosmetic and Medical Tattoos, volume 56, which has just been
launched, presents the panorama of the high-tech field of
tattooing and cosmetic tattooing, which is continuing to
experience globally fast growth.
This 320-page technical book is a tutorial prepared by
leading cosmetic tattooists as well as academics and
medical practitioners.
Medical tattooing is being integrated in hospital treatments based
on different indications, such as nipple areola reconstruction after
breast surgery for cancer, scarring do to accidents, adding quality
of life to survivors from disease as well as accidental trauma.
The book includes chapters written by cosmetic tattooists
of international reputation and covers the many subtle
techniques applied.
I believe this book is highly resourceful and should be obligatory
reading for the education and certification of cosmetic tattooists
worldwide, as well as to medical practitioners who can gain an
understanding of the capabilities of this modality in restoring
dignity to the patients who are left with scars post medical
intervention or accidental traumas.
It also offers excellent insight of both the risks, as well as the
amazing possibilities that this modality can bring to individual
in all walks of life. It is an invaluable resource for those who are
developing educational units, as well as appropriate regulations
for this modality. Hospital departments and other practitioners
perform medical tattoos will find important information they
cannot find elsewhere.
APJ 30

A GLOBALLY GROWING TREND
Some 700 million citizens worldwide are tattooed, and the
population use, and exposure is enormous. The field was
neglected by academics and the medical community for many
years, and research is still lagging and only performed in a
few centres.
However, interest is fast growing, both among medical
practitioners and among the many tattooists who do their best
to deliver excellence in their work and aim at high customer
satisfaction, with the altimate aim of no adverse reactions. The
bulk of knowledge and experience in the art and practice is in
the hands of the many experienced technicians. This volume of
work has allowed the collective expertise of several exceptional
practitioners to share their knowledge and techniques.
Practical learning, however, often is inflamed by the bias from
product brands promotions and business interest.
In the editing of this trilogy and volume 56, the publishes
insisted on objective and independent information with a
global perspective.
In this publication you will find authors from many countries and
different continents. This book is considered the largest and most
in-depth and balanced textbook in the field. It is nevertheless sharp
in detail, designed to be your faithful companion for years to come.
ACKNOWLEDGEMENT
I would like to acknowledge the extensive contribution of Maja
Ercegovac – one of Australia’s leading cosmetic tattooists who
was part of the editorial team and worked extensively together
with Professor Jorgen Serup (Copenhagen), Ina Bennoun (Tel-Avid)
and Biana Hvas, (Rodovre) in the review of the content of this
textbook, which is indeed world-class.
If you wish to purchase Current Problems in Dermatology –
COSMETIC AND MEDICAL TATTOOS – Technique and Application,
APAN has been accepted to be an Australian and New Zealand
distributor. This textbook will soon be available for purchase from
our website. If you wish to be notified when we receive copies
please email your details to info@apanetwork.com.
Alternatively, you can also purchase it directly from the
publisher www.karger.com APJ
I believe this book is highly resourceful and should be obligatory
reading for the education and certification of cosmetic tattooists
worldwide, as well as to medical practitioners who can gain an
understanding of the capabilities of this modality in restoring
dignity to the patients who are left with scars post medical
intervention or accidental traumas.
APJ 31

COSMETIC CHEMISTRY
SODIUM HYALURONATE
vs
HYALURONIC ACID
– A comparative review on how they differ
By Tina Viney
In today’s sophisticated skincare market, your clients are enticed
to purchase skincare from numerous sources – pharmacies,
department stores, as well as the endless alure of social media
and online promotions. So how do you convience them that your
product recommendations are superior in terms of value and
performance? The simpliest and easiest way is by comparing the
ingredients and where they sit on the ingredient listing, as well as
an understanding of their chemistry and the delivery system of
the forumula.
Furthermore, each ingredient can be represented with a
variety of names, so understading ingredient terminalogy is also
important as a slightly different name could mean a different
chemical structure. One such ingredient is Hyaluronic Acid versus
Sodium Hyaluroniate. Let’s review how they differ, their benefits
and skincare use.
As we know Hyauronic acid is a natural component found in the
body, and especially in the skin and connective tissues. It plays a
critical role in attracting and maintaining the skin’s moisture and as
such, can be found in a wide range of skin care products.
Sodium hyaluronate on the other hand, is a derivative of
hyaluronic acid, and while both are similar in terms of benefits,
there are key differences between the two.
WHAT IS SODIUM HYALURONATE?
Sodium hyaluronate is a sodium salt that’s been synthesised to
form smaller molecules for stability and oxidation resistance.
This smaller molecule weight enables greater penetration and
hydration at deeper levels. It is used in various forms for medicinal
purposes as well as cosmetic skincare products and is particularly
useful when included in an active serum formulation.
Skin care uses
If you look closely you will often find sodium hyaluronate as a key
ingredient in a range of skincare products such as creams, gels,
lotion and serums. It is a powerful ingredient as it offers superior
hydration by drawing in moisture to deeply hydrate and plump the
skin, and support collagen integrity.
Eyes, body and healthcare
In addition to skincare products, sodium hyaluronate also plays
a role in treating several medical conditions, and is a primary
ingredient for the following health conditions:
• Dry Eyes: Hyaluronate is often used in eye drops to help
lubricate and sooth dry eyes.
• Osteoarthritis: Where the synovial fluid has deteriorate in
joints due to arthritic conditions as well as wear and tare.
Injecting sodium hyaluronate in the joints can help lubricate and
cushion joints to reduce pain.
• Cystitis: sodium hyaloronate can be used to as an intravesical
treatment for interstitial cystitis. The solution coats the lining of
the bladder to significantly reduce pain and improve
quality of life.
REVIEWING THE DIFFERENCE BETWEEN HYALORONIC ACID
AND SODIUM HYALURONATE
The main differences between sodium hyaluronate and hyaluronic
acid is that the former is of smaller molecular weight and is
water-soluble, allowing for deeper penetration and greater
moisture retention.
While both provide similar benefits, this difference in molecular
weight results in different mechanisms of action.
Sodium hyaluronate works deep within the layers of skin to
hydrate, while hyaluronic acid, which often has a larger molecular
size, is better suited protect the surface skin from water loss. Both
support collagen via increased water retention which enables
collagen to stretch without breaking.
Another difference is that sodium hyaluronate is less susceptible
to oxidation, therefore it’s more stable. This is an important
consideration, particularly which it is introduced through an
active serum.
Both are found within skincare products and prized for their
hydrating, plumping and anti-ageing benefits. For optimal results,
APJ 32

you can also purchase skincare products that contain both sodium
hyaluronate and hyaluronic acid; combined you can benefit from
their individual characteristics.
SPECIAL QUALITIES OF SODIUM HYALURONATE
Sodium hyaluronate has multiple skin care benefits to plump
up and revitalise skin, fight the signs of ageing and support skin
health. Here are some of its unique advantages:
Oily and Problematic skin: With is small molecular size it is less
prone to clogging so it is perfectly suited as a better hydrating
solution for oily and problematic skin conditions.
Sodium hyaluronate boosts hydration in skin; its small molecular
size enables it to penetrate within the deeper layers of skin
between connective tissues, to effectively absorb and retain
moisture. This action eliminates dryness and flaking, improves skin
firmness, and reduces the look of fine lines and wrinkles.
In one study examining the effects of creams, serums and lotions
containing sodium hyaluronate, researchers found skin was
significantly hydrated, smoothed, and elastic at 2, 4 and 8 weeks
of treatment. The researchers confirmed the link between smaller
molecular weight and greater hydration.
Lastly, sodium hyaluronate is nongreasy and noncomedogenic, so
it won’t clog pores.
Smooths wrinkles and fine lines: Sodium hyaluronate is a
powerful humectant and can draw and retain moisture within
the skin it is therefore excellent for smoothing the appearance
of wrinkles. This increased moisture plumps the skin and helps
prevent future lines from forming. It has therefore been proven
to be an effective anti-ageing treatment. In one study examining
several types of hyaluronic acid, researchers found the lowmolecular
weight of sodium hyaluronate improved both skin
moisture and elasticity, and significantly reduced wrinkle depth.
WHAT ABOUT ACNE SKIN?
notoriously difficult to treat. Many individuals with acne-prone
skin are typically using one or more medicated skincare products
to treat their symptoms. However an unwanted side effect of
these treatments is dry and irritated skin.
When the skin is too dry, it can overproduce oil in an attempt to
compensate, resulting in excess oil and more breakouts.
Sodium hyaluronate is considered safe for all skin types and since
it is particularly gentle, it can also benefit acne-prone skin: it can
counteract dryness by stabilising moisture levels, and won’t add
to the frequency of breakouts as it non-comedogenic and doesn’t
block pores.
Sodium hyaluronate is a
powerful humanctant that
can draw moisture within
the skin. It is therefore
excellent for smoothing
the appearance of
wrinkles.
As we know acne conditions can pose a lot of problems and are
APJ 33

When used as a medicinal, it has been
found to have antioxidant qualities, and play
a significant role in immune responses
and wound healing.
Companion ingredients to Sodium Hyaluronate
Products that have sodium hyaluronate as their primary ingredient
often have additional ingredients to achieve greater results. This
is because the hydrating results of sodium hyaluronate can be
optimised through the introducting of other ingredients, such as:
• Peptides, which also have water-binding properties.
• Glycerin which is excellent moisturising ingredient which also
enhances hydration levels.
• Hyaluronic acid, which works on the surface level to draw in
moisture and prevent waterloss while sodium hyaluronate works
in the deeper layers.
• Vitamin A for its anti-ageing and collagen-boosting benefits.
• Vitamin C for its anti-ageing and wound-healing properties.
• Vitamin E to nourish and protect the skin.
FOR INTERNAL USE
Powder form and oral supplements
Sodium hyaluronate is also available in powder form as an oral
supplement and is considered safe for most people. You can target
the same skin complaints and achieve additional benefits by using
a systemic approach.
When used as a medicinal, it has been found to have antioxidant
qualities, and play a significant role in immune responses and
wound healing.
SAFETY AND SIDE EFFECTS OF SODIUM HYALURONATE
Sodium hyaluronate is gentle and safe for most people to use but
as with any new skincare product, it Is recommended to perform a
patch-test first to identify an allergy.
Side effects are few and include redness, warmth, pain and
swelling. It has not yet been established if sodium hyaluronate can
harm a foetus, therefore women who are pregnant or thinking of
becoming pregnant should avoid use of all forms.
Sodium hyaluronate is safe and gentle for all skin types. However,
if you notice any irritation or increased sensitivity after use,
discontinue use, or lower the frequency of its use, for example use
on alternative days.
IN SUMMARY
Sodium hyaluronate is the synthesised, salt form of hyaluronic
acid. While it can provide the same benefits as hyaluronic acid, it
does so via a different mechanism of action; by penetrating deeply
within the skin due to its small molecular weight.
It can attract and bind to water, and maintain this moisture
within the deeper layers of the skin. This hydrates the top layers,
supports collagen and effectively firms and strengthens the skin,
thus plumping the skin and improving the look of fine lines.
While both hyaluroinc acid and sodium hyaluronate are very
similar, if you are seeking deeper skin penetration you may
consider sodium hyaluronate as the better choice, as this will allow
you to gain better results both through it molecular weight as well
as its stability as an active ingredient. APJ
Reference: Contact the editor for a full list of study references.
APJ 34

APJ 35

STAR PERFORMER
MURAD LAUNCHES
UNDER EYE
TREATMENT
for targetted results
Are under-eye bags creating stress for
your client? Here is how to send them
packing! Each day when they wake up,
the pesky under-eye bags are back again
– but WHY?
Before you head down the rabbit hole,
let’s simplify the facts about under-eye
bags and explain why they keep showing
up, how to prevent them and the most
effective way to banish them once and for
all with effective skincare solutions.
Here is the scoop: Under eye bags that
appear in the morning are a common
occurrence that is often linked to the
natural ageing process, which can cause
puffiness around the eyes.
Bags under the eyes are caused when the
tissue structures and muscles supporting
the eyelids weaken. This can result in
sagging skin and the movement of fat from
around the eye to the under-eye area.
Additionally, fluid can accumulate in this
area making the eyes appear puffy,
or swollen.
the body to hold onto fluid, creating puffiness.
• Alcohol: Excessive alcohol intake causes retention of fluid around the eye area.
• Allergies: When the skin encounters allergens (such as pollen in the air) the body
releases histamines and this can cause inflammation and swelling under the eyes.
• Health issues: Eye infections, thyroid disease and even keeping contact lenses in too
long or forgetting to wear your glasses also puts stress on the eyes that can lead to
puffiness.
Murad’s latest launch – Targeted Eye Depuffer, is formulated to help restore a youngerlooking
eye area by reducing the appearance of eye puffiness, restoring a firmer look and
immediate brightness.
Featuring an eye-awakening, microcurrent-inspired peptide to visibly depuff and firm
the under-eye area with every use, while over time the skin will tightened. Containing
a blend of ginseng (naturally rich in B vitamins), lily, vitamin-C and caffeine that work in
ynergy to brighten and visibly reduce the intensity of those under-eye bags.
UNTOUCHED REAL RESULTS
• With every use, visibly tightens and firms eye area, and over time, depuffs under the
eyes for lasting results.
• Instant brightens puffy, fatigued eyes.
• Instantly cools for an awakened, well-rested look.
Result when applied twice daily use over two weeks. APJ
Several factors contribute (and sometimes
combine) to worsen the impact:
• Genetics/Ageing: Some people are
genetically prone to eye puffiness,
which may worsen as they age due to
the fat deposits that usually support
the eyes that begins to sag, creating a
puffy look to the eyes.
• Stress/Lack of Sleep: Stress leads to
high levels of cortisol from the adrenal
glands, changing the salt balance in
the body, disturbing sleep patters and
leading to retention of fluid around the
eyes, contributing to a vicious cycle.
• Salt: Too much salt in the diet causes
Contact MURAD 1800 687 237
info_au@murad.com | murad.com.au
APJ 36

UNLOCKING THE MAGIC:
FORMULAS WITH HIDDEN POWERS!
When he founded his multinational skincare brand in 1989, Dr. Howard Murad,
board-certified Dermatologist and trained pharmacist, had a passion for people.
This passion was coupled with his unique training and expertise to understand
skin and formulate to achieve even our toughest skin goals; glowy, youthful,
radiant, clear, smooth, even-toned skin that leaves us feeling confident in our
own skin!
RETINAL
+ Encapsulation Technology
for targeted delivery to dramatically
lift and firm skin
Fast forward to the 2020s when consumers have ‘Google power’ at their finger
tips; the opportunity to discover ingredients and products at the flick of a
screen. Active ingredients have become buzz words and for good reason: in the
correct strengths, they deliver benefits that others can’t. But, when used in their
correct strengths, actives can often cause irritation and damage which goes
more than skin deep.
WHEN ACTIVES AREN’T ENOUGH
Thanks to his training as a pharmacist, and through consulting with over
50,000 patients, Dr. Murad knew that he could change the face of skincare
by offering highly effective treatments both at the backbar and as homecare
without the downtime usually associated with actives. And so he created:
POWERFUL CLINICAL
FORMULAS WITH
TRANEXAMIC ACID
+ Patented Resorcinol
for improved results on
hyperpigmentation
Dr. Murad and his team have dedicated decades to researching, testing and
perfecting precise formulations, incorporating powerful actives with the best
technological advancements and emerging ingredients to deliver jaw-dropping
results both in clinic and at home.
With meticulous clinical in vivo testing to validate effectiveness on real
humans, combined with calibrated instrumental testing such as laser scans
and skin analysis systems, his formulations in their entirety (not just at an active
ingredient level) have been proven to deliver to his exacting standards – those
of safety and efficacy - exactly what you would expect from a doctor.
AT MURAD THEY CALL IT ‘INGREDIENTS PLUS’
Active Ingredients + Technology + Formulation + Sensorials
The outcome of this magical formula is maximum impact + minimal downtime.
SALICYLIC ACID
+ Amino-acid technology and filmforming
polymer
to target the most severe blemishes
BEFORE
AFTER
4 WEEKS
Jaw-dropping results after using Retinal ReSculpt Overnight Treatment for just 4 weeks
During the in vivo testing process, results are not based on subjective opinion
(although patient perception is truly important to the Murad team), they are
substantiated by objective ‘hard facts’ along with
photographic evidence from associated ‘Before & After’
images. As you can see, the results speak for themselves!
To discover the hidden power of Murad
formulations for your clinic and your own
skin, scan here.

MEMBER PROFILE
THE FUTURE
OF BEAUTY
A leading Industry Innovation
There is something incredibly moving when we encounter an
inspirational story of courage in the face of adversity. When
someone chooses to focus their energy on becoming better
in serving others, and in doing so, experiences their own
metamorphosis of innovative growth in the midst of challenging
times.
As with all businesses during the pandemic, The French Beauty
Academy, experienced disruption to its operations few could
have anticipated. As the largest provider of beauty therapy
education in Australia across several campuses, the lockdowns
were significantly disruptive on students, staff and teaching
faculty, as they strived to minimise the impact to their cohorts
and support the welfare of each and every student. And so, born
out of the pressures of those challenging times to inspire, engage
and support a new breed of beauty therapists, a new innovative
training model and product was born.
As valued members of APAN, we had the privilege of speaking
with Luke French, Chief Executive Office of The French Beauty
Academy who shared with us the birth of an incredible
innovative educational model that is revolutionising beauty as
an honourable profession. We trust that their amazing story will
inspire, motivate, and encourage you to stay true to your own
dreams and goals.
APJ 1: Luke, thank you for accepting to share with us some
exciting developments with The French Beauty Academy. Since
acquiring the college and rebranding it, your directors have
achieved an incredible transformation, with The French reaching
meteoric heights as Australia’s premier RTO for beauty and
aesthetics qualifications. Can you share with us some highlights
on the evolution of The French over the past few years?
LUKE: The past five years have seen constant change for us as a
business. Navigating the growth of a new campus location and
state, just as the global pandemic hit was a hugely challenging yet
rewarding time as it accelerated innovation in our entire business,
creating a lens to reevaluate the way we did things and how best
to support every student.
Since that time, we have launched a future driven new student
learning platform called Stella. We set ourselves the goal to
deliver an exceptional educational experience for our students
through dynamic in-class technology, motivating online
experiences and pioneering e-Learning integration with Stella
being the result. The students love using the platform and we
are excited about the next phase of the platform as we explore
integrating AI innovations in the coming years.
Ongoing, the cornerstone of our educational philosophy is our
diamond standard flagship Service Excellence Program - a highly
transformative holistic soft skills personal development training
program that ensures each French graduate is equipped with the
essential personal attributes anticipated by clients in a luxury
service environment. Service Excellence is a student’s journey
of personal growth to become confident, compassionate and
motivated individuals; ready, willing and able to turn their dreams
into reality ensuring that our graduates are the preferred choice
for beauty, health and wellness practitioners in the salon, retail
and medi-spa sectors.
APJ 2: You recently introduced a new initiative – The Future of
Beauty. Can you please share the objectives of this program and
how it is meeting a skills gap needed within the industry?
LUKE: There is an overwhelming demand for industry-ready
graduates who are trained in the latest aesthetic treatments,
devices, and modalities. This demand is driven by the significant
growth in the sector. In January 2023, we forged partnerships with
the leading names in skin and device technologies to co-develop
an industry-leading and cutting-edge program called ‘The Future
of Beauty.’ This groundbreaking initiative, a first in the Australian
VET industry, effectively bridges the gap between training and
employment, guaranteeing that French graduates are equipped
with the skills needed for the beauty jobs of tomorrow.
Each Official Education Partner has been carefully selected for
integration into the curriculum based on their industry leading expertise,
groundbreaking technology, clinical research and united commitment to
educating the next generation of beauty professionals.
APJ 38

The leaders in industry sponsoring the program include:
Hydrafacial, Emsculpt Body Contouring by BTL, Observ520X Skin
Imaging by The Global Beauty Group, Omnilux LED Light Therapy by
Device Consulting, triLift Dynamic Muscle Stimulation (DMSt) by
Lumenis, Dermapen4 Collagen Induction Therapy by DermapenWorld
& Inskin Cosmedics, Laser Hair Reduction GMAX Pro Plus by Candela
Medical and BBL HERO Skin Rejuvenation by Sciton.
Our students gain a highly competitive edge by having access to
latest research, advanced skin knowledge and practical experience
delivering advanced cosmeceuticals treatments with Dermaceutic
Skin Resurfacing Peels by Dermocosmetica, and growing consumer
beauty categories such as Clean and Sustainable Beauty with Biologi
skincare, and Bi-Directional and Ingestible Beauty with Vida Glow.
Each Official Education Partner has been carefully selected for
integration into the curriculum based on their industry leading
expertise, groundbreaking technology, clinical research and
united commitment to educating the next generation of beauty
professionals.
Not only will students be trained in all the core fundamentals of
beauty therapy, but they can also now discover their specialty area
of interest and learn on industry leading device technologies and
the newest skin treatment modalities. Co-developed and jointly
delivered with The French education faculty, the industry partner’s
research, technology, and clinical protocols are integrated into
learning materials, providing our students with hands-on access to
the device and/or product, with the partner’s head clinical training
teams.
The Future of Beauty is delivered within the nationally recognised
and accredited SHB50121 Diploma of Beauty and SHB50216
Diploma of Salon Management. This all-encompassing qualification
arms students with the knowledge, skills and experience required
to be an exceptional beauty therapist and important business
understandings to know how to manage or open a clinic or salon,
breeding the next generation of beauty entrepreneurs.
APJ 3: To what does The French attribute its phenomenal success
and what are the values and mission that govern your decisions
and direction as an educational provider?
APJ 39

LUKE: We are determined to disrupt the traditional delivery
models of VET education and are deeply committed to making
The French the best place in the world to study. While our
commitment to excellence in education is at the core of everything
we do, the heartbeat of our business is one of transformation. Our
mission is to harness the power of the ripple effect that happens
when one person decides to invest in themselves and their future
and the subsequent impact this has.
We have an ambitious goal to ensure our students are studying at
the world’s premier beauty academy, and Être bien dans sa peau
is our mission – to become ‘comfortable in one’s skin.’ We share
this philosophy with our students in everything we do; teaching
them to embrace the beauty within themselves and in those
whose lives they touch. Our graduates inherently appreciate that
working in the beauty industry is a privilege and a passion; that
the true essence of what we do is to help others find the beauty
within by nurturing their self-esteem, elevating their confidence,
and reviving their energy. That we have the power to open hearts,
inspire minds and transform lives.
This mission is at the core of our commitment to every student –
to groom them as individuals, to recognise their personal potential
and give them the very best life and learning experiences.
APJ 4: You recently established a strategic alliance with
dermatologist Dr Shobhan Manoharan, Director of Dermatology
Clinics Australia and Dermatology Education. This is a very
exciting venture. Can you share some light on this alliance?
Luke: We are so honoured and excited to partner with Dr
Manoharan to provide incredible learning and career opportunities
to our students. As one of the world’s leading dermatologists,
his support will provide students with never before access to
advanced dermal knowledge within vocational learning and we are
delighted to witness how this will elevate our students’ knowledge
and career outcomes.
Dr Shobhan Manoharan will be delivering lectures to our students
face-to-face across our campuses in advanced and complex skin
conditions, with students learning directly from Dr Manoharan
how to recognise various skin disorders and when to refer clients
to a medical practitioner. Advanced educational units written
and developed by Dr Manoharan will also be integrated into the
Future of Beauty curriculum, making this the first of its kind in the
vocational educational training sector.
APJ 5: We understand that The French Beauty Academy has
three premises – Gold Coast, Brisbane, and Adelaide, do you
have any further aspirations to expand?
LUKE: Our commitment to excellence and thirst for revolutionising
beauty career pathways is the driver of our business model and
while we haven’t ruled out further expansion in the future, right
now we are focused on ensuring that our students are receiving
the absolute best in their educational experience within our
existing campuses. We have some exciting new initiatives that
we’ll be announcing towards the end of the year and in early 2024
so watch this space!
APJ 6: What is your vision for the future?
LUKE: When we interview our students prior to the
commencement of their study, we often hear the same stories
time and time again. Many of the women we interview have been
told their whole life that they are not smart or wouldn’t amount to
anything. They all have a genuine passion for beauty and serving
others, but their choice of beauty therapy as a career is either
mocked or looked down on. What is also common is the lack of
social and community support, often starting at high school, that
impacts their self-esteem and self-worth preventing them from
pursuing further education or starting their own business.
Our vision for the future has already started, but the journey has
really only just begun. Vocational training has for too long been
This mission is at the core of our commitment to
every student – to groom them as individuals, to
recognise their personal potential and give them the
very best life and learning experiences.
APJ 40

looked down upon, compared to a higher education degree at
university level, but only recently it has started to be elevated
and valued alongside university qualifications by state and federal
governments as a critically needed pathway for our nation’s
economic future.
Looking closer to home, our industry needs a stronger voice in
advocating the incredible beauty careers available to students
through unique storytelling in our schools, in our community and
in our governments. We need to communicate that a career in
beauty can open the doorway to enormous opportunities, create
financial freedom and empower those choosing this pathway to
unlock their full potential and create a ripple effect of positivity in
the communities they work in. The future is bright, and it is within
our reach.
We congratulate Luke French and his amazing team of dedicated
staff and training facilitators at The French Beauty Academy and
wish them the very best of success in all their endeavours now,
and into the future. APJ
https://www.thefrenchbeautyacademy.edu.au
Our vision for the future has already started, but the journey has really only just begun.
Vocational training has for too long been looked down upon, compared to a higher
education degree at university level, but only recently it has started to be elevated
and valued alongside university qualifications by state and federal governments as a
critically needed pathway for our nation’s economic future.
APJ 41

COSMETIC CHEMISTRY
REVIEWING THE SKIN CHARACTERISTICS
AND BENEFITS OF
VANILLIC ACID –
Beyond a Flavouring
By Tina Viney
Today’s cosmeceuticals are very much focused on delivering
activite ingredients to the deeper layers of the skin where
they can contribute to change. While in the past, cosmetic
formulations were only designed for protecting and nurturing
rrrr
the surface of the skin, progressively the objective of current
formulations is a more targeted approach towards correction and
mitigating skin deficiencies that contribute to skin disorders.
With this approach, we are seeing a shift in formulation trends
using more advanced technologies that provide greater targeted
efficiency in ingredient delivery to specific skin cells.
Another change in formulations is the use of the synergistic
principles, where specific, evidence-based ingredients are
combined to amplify and enhance their efficacy when used in
combination. This trend is very prevalent, particularly in the newgeneration
clinical strength serums.
While in the past you may have seen vitamin C or vitamin A on
its own, we are now seeing synergistic blends utilising traditional
ingredients combined with other ingredients such as quercetin,
alpha-lipoic Acid or vanillic Acid. For this reason, we regularly
review in APJ some of the new generation ingredients for the
characteristics and benefits. Here we take a closer look at
vanillic acid.
WHY SERUMS
As several advanced technologies are now common-place in skin
therapies, delivering actives in serum form, (especially water-based
solutions) makes them more suitable to be incorporated with the
use of various devices for enhance results. Cream formulations
on the other hand, may be considered too occlusive, with their
higher molecular weight disrupting or inhibiting the delivery of the
device’s current through to the skin.
WHAT IS VANILLIC ACID
Vanillic acid, also known chemically as (4-hydroxy-3-methoxy
benzoic acid) is a flavouring agent found in many edible plants
and fruits. This is the intermediate product of the two-step
bioconversion of ferulic acid to vanillin.
Among its many properties, vanillic acid is known for its
antibacterial, antimicrobial, and chemo-preventive properties,
which makes it an excellent ingredient for supporting skin health
and improving skin conditions such as acne.
In humans and rats, vanillin is metabolised into vanillic acid, which
is excreted in the urine as both a free and conjugated form. In vivo,
the mechanisms by which vanillic acid exerts anti-inflammatory
effects has been confirmed. The anti-inflammatory mechanisms
of vanillic acid are believed to involve the inhibition of oxidative
stress, production of pro-inflammatory cytokines, and activation of
nuclear factor-kappa B.
Studies have found that vanillic acid is both analgesic and antiinflammatory
in numerous murine inflammation models, and its
mechanisms of action involve antioxidants as well as NFκB-related
inhibition of pro-inflammatory cytokine production (Calixto-
Campos et al., 2015). These characteristics make it a valuable
ingredient when delivering treatments that may pose a level of
pain or discomfort, such as skin needling.
When used internally, several studies have indicated that vanillic
acid may contribute to the prevention of diabetic neuropathy
by inhibiting the methylglyoxal-mediated intracellular glycation
system (Huang et al., 2008; Prince et al., 2015).
VANILLIC ACID NUTRIENT PROFILE
Vitamin B: In terms of nutrients, vanillic acid is a good source of
B-Vitamins such as niacin, thiamine, Vitamin B6 and pantothenic
APJ 42

acid which play an important role in the maintenance of healthy
skin. The antioxidant properties of vanillic acid protect the skin
from damage caused by environmental pollutants and toxins.
Antioxidants: Vanillic acid is rich in antioxidants which prevent,
and reverse skin damage caused by free radicals. It helps to slow
down signs of ageing like fine lines, wrinkles and age spots.
Soothing burns: Vanillic acid has been used as a traditional remedy
to heal burns, wounds and cuts.
Promotes hair growth: Studies also confirm that vanillin is
excellent for hair growth. In provides moisturising properties and
increase the hair’s shine and strength. Vitamin B2 or riboflavin is
abundant in vanillin. It boosts the metabolism of proteins, such as
keratin. Without enough riboflavin, keratin synthesis gets affected,
and so does your hair.
On the other hand, vitamins B5 and B6 help maintain the
condition of your shaft and scalp. Pantothenic acid repairs the
cuticle damage on every strand, thereby keeping enough moisture
for your locks. On the other hand, hair follicles need the help of
vitamin B6 for oxygen delivery from the red blood cells.
A MOVE AWAY FROM MULTIPLE INGREDIENTS
As ingredients undergo more comprehensive evidence-based
research, the new direction in cosmetic formulations is for a more
minimalistic approach to ingredients. As skin therapies move
towards customised skin treatments with a targeted approach, it
is important that the practitioner understands ingredient science,
the activities of various ingredients and how they will contribute
to the treatment outcome for their client’s specific needs.
Your clients now have access to research and studies and come to
you with their own preconceived ideas of what they believe is best
for them. Promoting your choice of products or treatment based
on the activity of specific ingredients is not only more scientific
it will also raise your client’s respect, trust and confidence in
your recommendations as they will appreciate that you are not
pushing a product at them just because you stock it, but you are
selecting it based on the action of specific ingredients that their
skin condition needs. These may appear to be minor shifts in your
communication, but they will speak volumes in terms of your
credibility and professionalism. APJ
...vanillic acid is known for its
antibacterial, antimicrobial,
and chemo-preventive
properties, which makes it
an excellent ingredient for
supporting skin health and
improve skin conditions
such as acne.
APJ 43

BUSINESS
NAVIGATING YOUR
BUSINESS SUCCESS IN A
VUCA WORLD
By Tina Vney
changes are also contributing to rising interest rates and cost
of living, with business owners needing to review their prices,
identify ways to minimise costs and investigate new ways in
pursuing financial growth.
UNCERTAINTY
Have you noticed that every era gives rise to new terminologies
that attempts to define the new status quo. So, post the pandemic
we are seeing the emerging of the term VUCA that symbolises
four persistent manifestations which define our present world.
Understanding what VUCA represents and learning how to
manage your VUCA environment will be critical to your success.
In today’s world that quickly changes, businesses face many
problems that require them to be flexible and consistently make
strategic decisions than may require ongoing changes. Since the
pandemic, business analysts have advised the business world of
the importance of fostering a mindset that is open to flexibility and
change at a new pace. And while this was initially a little daunting,
business survivors in this environment have come to recognise
that this is not a passing phase, and that flexibility and agility is
something they will need to become comfortable with as ‘a way
of life’. So, let’s take a closer look at what the term VUCA means
and how to navigate its framework to your business’s advantage.
In essence the term VUCA standards for the acronyms – Volatility,
Uncertainty, Complexity and Ambiguity.
VOLATILITY
• Rapid changes in technology: The speed with which
technology is changing is shaking up industries and business
models. For example, if we look at social media, the recent
change in algorithms is totally changing who gets our
message and who doesn’t. The various social media platforms
are very fluid and their capacity to reach our target audience
is getting less and less efficient without the support of
paid advertising.
• AI and its implication on how we communicate: Artificial
intelligence is now part of mainstream communication
tools. While it promises to make our communication with
consumers much easier, it does come with its own rules (see
Trish Hammond’s article in this issue of APJ).
• Financial Markets: The stock market is always changing
because of things such as economic indicators, geopolitical
events, or investor opinion. This volatility affects choices
about investments and how to manage a portfolio. These
• The impact on consumer spending: Economic uncertainty is
making consumers more cautious with their spending. Even
with the more financially secure clients, the focus towards
identifying value for money is now a key deciding factor
in accepting your treatment recommendations. Economic
uncertainty is necessitating that businesses provide their
clients with progressive payment options.
• Regulatory Changes: Businesses now face changes in
employment laws and changes in tax reforms or data privacy
rules are also impacting businesses.
• Competition: It is incredible, but despite economic
uncertainty in our industry, competition is on the rise. While
one business may close three new ones are emerging. The
growing appetite for cosmetic injectable service is changing
consumer tastes on how they view what will best work for
them in improving their skin and their appearance.
COMPLEXITY
• Cross-Cultural Communication: As our world becomes more
globalised, the consistent increase and growth in Australia
of various ethic groups is becoming increasingly diversified,
necessitating that we become more aware of the different
skin types that we will need to treat, as well as language
obstacles and cultural differences.
• Global Supply Chains: Businesses that sell to customers
all over the world have to deal with complicated supply
chain networks with many suppliers, logistics providers, and
distribution routes. Managing this level of complexity needs
good coordination and ways to reduce risks.
AMBIGUITY
• Strategic Decision-Making: With a constantly changing
world, business owners often must make strategic choices
based on incomplete or contradictory information, this
ambiguity can sometimes contribute to ethical problems that
don’t have clear answers. Businesses need to do their due
diligence more thoroughly before making decisions.
STRATEGIES TO SURVIVE AND THRIVE IN A VUCA WORLD
As I mentioned earlier, every era has its challenges, and our
current challenges can be overcome, if we are prepared to
embrace a new mindset that is more adaptive to the current
needs. Primarily, it will require that we do give way to fear and
APJ 44

It is incredible, but despite economic uncertainty in
our industry, competition is on the rise. While one
business may close three new ones are emerging.
discouragement, realising that the gameplan has changed and this
will require that we re-evaluate what is no longer working, make
the necessary changes and choose to adapt to the new business
environment with new approaches and new tools.
I am encouraged to learn that there is something called inverted
VUCA – it a strategic plan that aims to mitigate the uncertainties
and risks that VUCA brings, and it is based on the following
eight principles:
1. Vision: Business need to review their “why” they went into
business in the first place. Re-visit their purpose and gain a
clear vision of where they want to go and how will this now
look like moving forward, strategically thinking the changes
they will need to make in getting there.
2. A team effort: If you have a team, it is important that you
regroup with your team and review what is working and remove
what is not, making room for new strategies. It is imperative
that you re-educate your team and stress the importance that
all members must be willing to let go of past ideas that may
no longer works. Stress also the importance that every team
member must chose to adapt to the necessary changes and
pull together in the same direction as a team for the sake of
business survival.
3. Analytics to measure the impact of any changes: When
changing your direction, it is important that you introduce
analysis charts and timeframes so that you can review if
any new changes you have introduced are working and
contributing to your moving forward towards your goals. As
they say, ‘the proof is in the pudding’, if change is not working,
it needs to be carefully reviewed as to why and determine new
and better options.
4. Adaptability and Agility: Invest in training your staff in the
new culture of adaptability and agility. Make being able to
change a key skill. Cultivate a culture valuing innovation,
urging experimentation, and fostering agility in adapting to
new situations.
5. Build a collaborative team culture: When presenting
elements of change that the business will need to take, present
the needs to your team through open-ended questions and
allow them to come up with potential answers. Engage them
to be part of the new direction. Most importantly, avoid micromanaging
your team as this could backfire on you. Studies
confirm that resilience is discovered through the pursuit of
rising and overcoming challenges, so avoid over-protecting
your team - you need to develop capable team-players, not
foster co-dependent insecurity in them. Of course, choosing
the right team is critical to your success. They must be willing
to adapt to the necessary changes.
6. Collaboration and Partnerships: Remember that VUCA is
about uncertainty, that can contribute to risks. Be aware of
how complicated and interconnected the business world is.
Build connections with stakeholders, suppliers, your
industry professional body and reach out for updates
and reliable resources.
7. Continuous Learning and Development: Encourage your
team to develop a mentality of on-going learning. Create
opportunities for your team to share their knowledge. It
could be a simple as arriving one hour earlier, one day a week
and meeting together somewhere for coffee before starting
the day to brainstorm and share their findings. Show your
appreciation and foster a learning environment to your team
members. Invest in appropriate conference programs that
can provide greater business clarity with consideration of the
VUCA challenges. In 2024 APAN’s new conference program
- Thriving Aesthetic Summit will provide businesses with a
strong education and business development program with
40% of the lectures dedicated to providing greater clarity on
proven strategies for businesses to gain greater skills on how
to rise above the uncertainty and complexities of our rapidly
changing world.
8. Effective Communication and Transparency: Set up open and
clear lines of communication to dispel any confusion and make
things clear. Effectively share your business goals, strategy,
and changes with employees to build trust and get
them involved.
IN CONCLUSION
Uncertainty is a part of life, but it’s not that great in a work
environment. This is why in a VUCA environment where tasks vary,
people rotate, and the market is competitive businesses require
an agile work methodology that we help them mitigate
the challenges and stay ahead of the curve. Focus on data-driven
team effort. Introduce small achievable deliverables, encourage
and support your team as they transition to a strong place of
survival and growth, and you will move towards progress faster.
faster pace. APJ APJ 45
APJ 45

PRODUCT INNOVATIONS
Pro POWER PEEL FROM Dermalogica Pro
AGEING + SKIN
DISCOLOURATION
SOLUTIONS
If you are looking for a truly effective nextgeneration
serum that delivers on its promises
for skin renewal and pigmentation, you can’t go
past Re-Dox Skin Lab’s Nourishing Phenolic
Day Serum. Its amazing formula contains 15%
vitamin C, 1% Tocopherol, Quercetin + Vanillic
Acid. This serum is further boosted with 1%
Cyclodextrin-Complex Trans-Resveratrol
and Glutathione to help rejuvenate dermal
fibroblasts and restore youthfulness of cellular
function. This powerful antioxidant nanoemulsion
is formulated to penetrate deeply
into the skin for significant skin improvement
results that will impress and delight both your
clients and elevate your business.
Contact Re-Dox-Skin-Lab: 0466 666 519
info@redoxskinlab.com
www.redoxskinlab.com
Dermalogica’s Pro Power peel is designed to be customised, layered,
and mixed, addressing individual patient needs with strong innovative
formulas without creating unnecessary inflammation. The range drives
powerful results with three peel formulas and one eye peel to address
the three main client concerns of ageing, pigmentation, and breakouts.
Contact Dermalogica Pro: call 1800-659-188
or visit pro.dermalogica.com.au
NEW LIGHT ENERGY
MASQUE
The new Light Energy Masque is an
innovative gel masque that amplifies
the benefits of red-light therapy and
IPL, supporting the skin’s energy
production and repair processes to
smooth skin texture, lines and wrinkles
faster than light therapy alone.
Contact Dermalogica Pro:
call 1800-659-188
or visit pro.dermalogica.com.au
RESTORE SKIN BARRIER REPAIR AND
BOOST HYDRATION
Hydrating Niacinamide Night Gel is the perfect solution for all skin types
including oily and dehydrated skin conditions. Formulated by Re-Dox Skin
Lab, this advanced serum contains 5% Niacinamide, 1% Panthenol, as well as
Alpha-Lipoic Acid, Essential Fatty Acids and Sodium Hyaluronate to soothe
inflammation, while boosted with the addition of 5% Ceramide Complex and
5% Squalane to restoring skin barrier function and deeply moisturising the skin.
Re-Dox Skin Lab is the trusted formulator of advanced, science-lead Skincare.
Contact 0466 666 519 | info@redoxskinlab.com | www.redoxskinlab.com
APJ 46

ACTIVE ANTI-AGEING SERUM
Issada is delighted to promote their amazing Active Anti-ageing Serum formulated
with Advanced AGF in combination with Beta Glucan. The formula contains a
powerful firming tripeptide and an innovative plant Epidermal Growth Factor,
which activates protein synthesis and cellular regeneration to increase collagen
and elastin by up to 123% and 45% respectfully in just seven days contributing to
a 32% reduction in wrinkle depth in just 28 days.
Contact Issada 07 3904 2288 | email admin@issada.com | to become a partner
visit issada.com/partners.
HYDRATING
TREATMENT
ESSENCE
Repairing the skin barrier without
a moisturizer, Roccoco Botanical’s
Hydrating Treatment Essence provides
sustained hydration of up to 72 hours,
reinforcing the key components of the
skin barrier function. The ultimate skin
rescuer for climatic changes and longhaul
flights. Containing Dead Sea salt
and native Australian Hibiscus buds,
Ceramides, Filaggrin and Hyaluronic
acid to boost skin hydration levels.
SHAPEWEAR FOR PORES!
Murad’s Targeted Pore Corrector fills and blurs
to virtually erase the look of large, dilated pores.
From the first application it targets the loss of pore
elasticity (a root cause of oversized pores) so pores
look smaller and smoother the more you use it.
Targeted Pore Corrector tightens and virtually
erases the look of pores instantly as well as
reduces pore count over time – the perfect
solution for oily skin conditions.
Contact MURAD 1800 687 237
info_au@murad.com | murad.com.au
Contact Roccoco Botanicals
07 3807 1429
Jacine@roccoco.com
www.au.roccoco.com
ROCCOCO LUPINE 3D ARCHITECTURE
Breathe life back into menopausal skin with Lupine 3D Architecture.
Designed specifically for the needs of skin that is losing oestrogen. This
nourishing cream hydrates and plumps, increasing adipocyte differentiation
to improve volume in the skin. This is our most hydrating moisturiser for
mature skin that mitigates the effects of UV irradiation revealing a more
youthful homogenous complexion.
Contact Roccoco Botanicals 07 3807 1429
Jacine@roccoco.com | www.au.roccoco.com
APJ 47

PRODUCT INNOVATIONS
THE INSTANT WRINKLE-FIX
Murad’s Targeted Wrinkle Correction works like an instant filler with hyaluronic acid,
flooding wrinkles with hydration to plump, smooth and reduce wrinkle intensity on contact.
Virtually erases the look of wrinkles by visibly smoothing and reducing wrinkle intensity
instantly, while also preventing moisture loss to help minimise the appearance of future
wrinkles.
Contact MURAD 1800 687 237 | info_au@murad.com | murad.com.au
WELLBEING BODY OIL
If you are seeking for the ultimate sensorial experience
that also offers an immediate stress-relieving relaxing
sensation, you cannot go past Eve Taylor of London’s
Wellbeing Body Massage Oil. This blend is ideal for
clients with emotional stress or tension. Its incredible
synergistic blend includes the amazing properties of Neroli,
Lavender and Clary Sage that help to soothe and calm the
nervous system, bringing a sense of inner comfort, peace
and positive energy to the body and mind.
Contact Eve Taylor London: 1300 383 829 | 044 8390 022
| info@evetaylor.com.au | www.evetaylor.com.au
BUST FORMING SOLUTION
For the ultimate bust toning treatment, you can’t go past Eve Taylor of London’s Bust
Firming Body Massage Oil. The strengthening qualities of Clary Sage and the toning
benefits of Sweet Fennel clarify and tone connective tissue weakness. Ylang Ylang and
Sweet Orange help to promote lymphatic flow optimising oxygenation and drainage
to the breast tissues. Geranium and Evening Primrose reinforce skin integrity and
smoothness, reviving the appearance of the skin.
Contact Eve Taylor London: 1300 383 829 | 044 8390 022
info@evetaylor.com.au | www.evetaylor.com.au
ISSADA NEW MINERAL LIP CRAYONS
These versatile Issada Mineral Lip Crayons provide the
full richness of lipstick with the ease and precision of a fine
pencil – perfect as a lip liner or lipstick. Formulated with pure
minerals and hydrating botanic oils to keep your pout perfectly
plumped. Combining pure minerals with hydrating botanic oils
for true lip care benefits and radiant colour intensity. A simple
and excellent way to provide your clients with an impulse
gratification purchase, while providing you with increase sales.
Contact ISSADA 07 3904 2288 | E: admin@issada.com
Visit issada.com/partners for stockist enquiries.
APJ 48

PURISMA+ ULTIMATE COMPUTERISE
MULTI-PURPOSE PLASMA
LIFTING DEVICE
Plasma technology is gaining an incredible reputation for
an effective solution for wrinkle reduction, particularly in
areas close to the eyes and mouth, where they can become
unsightly. Purisma+ is the new-generation plasma device that
provides you with an expansive range of treatment options.
The device is clinically proven, non-invasive, less pain, with
efficient and time-saving treatment applications, such as fine
lines, skin rejuvenation, skin tightening and eyelid lifting, scar
and hypertrophic scar reduction. Treatments also extent to
sonophoresis and electroporating, skin toning and hair growth
stimulations. The Purism+ can take your treatment results to
the next level.
Contact MM Medical Aesthetics 07 55779881 | 0414970 019
www.mmmedicalaesthetics.com.au
ISSADA BIO-SLIM CELLULITE & FIRMING CREAM
No wild claims here, but factually a cellulite reducing and skin firming cream.
Bio-Slim Cellulite & Firming Cream uses a host of active ingredients. This slimming and
toning cream not only helps to reduce the appearance of cellulite, but also visibly improves
skin tone. It will also help to transform excess lipids into free fatty acids and improves
the elimination of fluid buildup in the tissues, while also breaking down the fat cells that
cause cellulite. Key ingredients include Longana Seed Extract, Oarweed, Sea Oak, Horse
Chestnut, Threonine and Caffeine.
Contact ISSADA 07 3904 2288| E: admin@issada.com
visit issada.com/partners for stockist enquiries.
ACHIEVE IMPRESSIVE MUSCLE TONING,
BODY SCULPTING AND FACT REDUCTION
CMSlim® Contouring Master® HI-EMT® is one of the most powerful
electro-magnetic muscle-stimulating devices available today. Its
magnetic Pulses peek is at 11 Tesla magnetic intensity. The SMSlim® is
a Korean-made Class IIa medical device (ARTG 338736 TGA listing and
is one of only devices of its kind with TGA approved indications for body
sculpting and fat reduction. Optional HIPEX pelvic muscle stimulation
chair is also available.
Contact MM Medical Aesthetics 07 55779881 | 0414970 019
www.mmmedicalaesthetics.com.au
APJ 49

PRODUCT INNOVATIONS
DERMATONICS
LAUNCHES BRIGHT SKIN
ESSENTIALS PACK
For those seeking luminous skin with
a focus of addressing pigmentation
concerns, our Dermatonics Bright
Skin Essentials Pack is tailored just for
you. With our targeted ingredients for
hyperpigmentation and our best-selling
Minerail Facial Sunscreen SPF50, it’s not
just about complexion, it’s also about
optimising hydration and keeping the
skin glowing.
Contact Dermatonics 02 9188 8819
info@dermatonics.com.au
dermatonics.com.au
DERMATRIX DUO – COMBINING RF
AND MICRONEEDLING
Dermatrix Duo is the next-generation fractional RF platform which
combines microneedle fractional RF and needle-free fractional RF
technology.
It transmits RF energy to controlled depth of multi-level skin layers. The
effect of skin rejuvenation will be achieved through collagen regeneration and
tissue reconstruction, while the epidermis will be kept safe from any damage.
Excellent for skin resurfacing, stretch mark and fine line reduction, skin
rejuvenation. It will effectively reduction the appearance of enlarged pores,
while substantially improving skin texture and elasticity. The Dermatrix Due
provides rapid treatments with a short recovery time significantly reduces the
risk of hyperpigmentation and inflammation.
Contact MM Medical Aesthetics 07 55779881 | 0414970 019
www.mmmedicalaesthetics.com.au
APJ 50

APJ 51

STAR PERFORMER
1. Products
Offer your clients the
ULTIMATE CELLULITE
TREATMENT EXPERIENCE
As the temperatures start to rise and the
days get longer, it’s time to promote an
amazing body treatment to your clients
and prepare them for the holiday season.
Eve Taylor London has the perfect body
treatment solutions. Immerse your
client in the exhilarating experience of
one her world-renowned cellulite and
body wellness treatments that combine
exfoliation, detoxification, and hydration,
leaving is silky smooth, while addressing
the appearance of stubborn cellulate.
Eve Taylor London’s Perfect Cellulite
Treatment and Beyond…
The treatment combines an incredible
synergistic body treatment protocol
that delivers effective skin exfoliation,
detoxification, superior hydration, and
nourishment, while also targeting any
stubborn cellulite or unsightly fluid
retention in the tissues.
Step 1: Dry Brush: Start with a firm dry
body brush routine in the direction of the
lymphatic flow. Use Eve Taylor’s Dry Body
Brush that contains cactus-based bristles
to stimulate the microcirculation and the
removal of toxins through the lymphatic
system, refreshing the appearance of
the skin.
Step 2: Exfoliating Mousse: As the body
brushing has loosened dead skin cells,
it is now ready for a more thorough skin
exfoliation through the application of the Exfoliating Mousse. This luxurious, creamy
mousse will dissolve and remove dead skin cells, revealing soft and smooth skin.
Containing Poppy seeds and Sea Salt this formula thoroughly dissolves dull skin cells
while Geranium, Lemon and Black Pine essential oils invigorate the body and the senses.
Step 3: Cellulite Body Serum: This aromatherapy body serum is idea for areas of
cellulite and fluid retention. The synergistic blend of Cinnamon, Grapefruit, and Juniper
Berry extracts the Cellulite Body Serum promote the elimination of cellular waste and
excessive fluid from the tissues.
Step 4: Marine Mud Body Wrap (salon only): For further detoxification, envelope the
body with the delicious Marine Mud Body Wrap applied as a mask. Containing finely
ground, calcified seaweed that are easily absorbed into the skin. Rich in calcium and
magnesium, but also contains significant levels of other minerals and trace elements like
phosphorous, potassium, boron, iodine, zinc, copper, selenium and cobalt. These minerals
restore tone and vitality to the body whilst helping to cleanse and detoxify.
Step 5: Cellu-lose Contour Cream: Following the removal of the body wrap, you can
finish with the luxurious Cellu-lose Contour Cream. A medium-weight body cream that
will further minimise the appearance of cellulite. Quinoa extract promotes decongestion
of the skin for a smooth appearance, while Hyaluronic Acid hydrates, increasing
skin’s smoothness.
Added Option: As a stand-alone body treatment or as an extension to your cellulite
treatment you can perform a relaxing full-body massage with the amazing Wellbeing
Body Massage oil, containing a delicious blend of Neroli, Lavender and Clary Sage
essential oils to sooth and balance the nervous system, bring a deep sense of inner
comfort, peace and positive energy to the mind and body. This formula is the
ultimate stressbuster! APJ
To introduce Eve Taylor London to your clients contact TraceyO and her team:
1300 383 829 | 044 8390 022 | info@evetaylor.com.au
www.evetaylor.com.au
APJ 52

A 60-YEAR
LEGACY OF
TIMELESS
PROFESSIONAL
SKIN & BODY
SOLUTIONS
Time-proven formulations that nurture and rejuvenate, while
enhancing wellbeing.
• NO minimum opening
• NO minimum opening order
• Excellent mark-up and competitive prices
• Sold only through professional outlets
• International standard of Education
and Clincal training
• Exceptional marketing support
• Time-honoured proven-effective
formulations
• Available in over 45 nations
• Comprehensive and specialty ranges
for advances skin treaments, body care,
pregnancy, men’s range,over 150 blended
aromatherapy formulations, individual
pure essential oils and carrier oils.
Be part of the legacy!
1300 383 892 | 0448 390 022 | info@evetaylor.com.au | www.evetaylor.com.au
APJ 53

INGREDIENT
NEROLI
ESSENTIAL OIL
Powerful Benefits on the
Hormonal & Nervous Systems
By Tina Viney
Several years ago, I was privileged to complete a training
program on the chemistry of essential oils and their therapeutic
application with the world-renowned French physician and
medical Aromatherapy expert Dr Daniel Penoel.
Dr Daniel Penoel is one of the pioneers of the therapeutic uses
of essential oils, the cornerstone of his practice since 1977. He
is highly respected in the medical world through his rigorous
approach to teaching and clinical work and he continues to
research and author books on the applications of essential
oils in medical and holistic settings. As a medical adviser he is
regularly invited to lecture at major International Institutions
and Conferences. I didn’t realise at the time how extremely
fortunate I was to complete seven-day of intensive training with
this incredible man.
In his presentation he extensively reviewed the chemical and
therapeutic constituents of several oils as well as presented the
most effective ways to use them in a clinical setting for optimal
benefits. One of the many oils he discussed was the tiny, yet
incredibly powerful bitter orange blossom extract known as neroli
and its benefits on both the nervous and the hormonal systems.
If you have stressed clients, this is one beautiful oil you should
explore – it is truly transformational.
WHAT IS NEROLI?
Neroli oil is an essential oil, extracted from the delicate flowers of
bitter orange trees (Citrus aurantium var. amara). It’s also known as
orange blossom oil. The oil is extracted from the flowers by steam
distillation.
Neroli oil emits a rich, floral scent, with fresh, citrusy overtones
that are both soothing and extremely uplifting. When inhaled
it has an immediate effect on the nervous system and within
minutes it can calm a highly stung individual just through gentle
inhalation.
According to Dr Penoel it is one of the quickest ways of reviving
someone from shock, just by inhaling the pure concentrated
extract of Neroli essential oil.
Despite its delicate aroma, neroli is a base note, which means it
has strong lasting power and does not evaporate easily, for this
reason it is also used extensively in perfumery. Because of its
soothing effect on mood, neroli oil is often used as an ingredient
in body lotions and cosmetics. While it can be synthetically
formulated, if you are seeking its therapeutic properties you will
need to seek out the pure, unadulterated essential oil. I can assure
you that despite its cost, it is definitely worthwhile investing in the
pure extract of neroli.
THERAPEAUTIC CONSITUENTS
Among the most important chemical components of neroli
essential oil consist of an incredible blend of:
Linalool (34% approx.), Linalyl Acetate (6-17%), Limonene
(15% approx.), Pinene (provides antiseptic, anti-inflammatory
properties), nerolidol (aroma), Geraniol (alcohol), Nerol (aromatic
alcohol flowers), Methyl Anthranilate, Indole, Citral and Jasmine,
among others.
HOW IS NEROLI ESSENTIAL OIL EXTRACTED?
In the northern hemisphere the orange flowers are collected in the
spring, during the months of April and May. The best time is in the
early morning, just as the sun comes out.
On the same day they are distilled by steam, which is cooled in
stainless steel coils to separate the essence.
Although this precious essence has an intense aroma, the amount
of essential oil that is obtained is very small. It requires 1000 Kg.
to obtain 1 Kg. of essence. So, for this reason it is one of the most
expensive essential oils to purchase.
If your budget can’t afford it, you can also benefit from its aromatic
hydrosol. The large quantity of aromatic water or hydrolat that is
obtained, which can be accessed as a hydrating spritzer for the
skin as well as for its uplifting aroma. Neroli hydrosol is also used
in cosmetic formulations as well in deserts (Persian custards) and
even used within teas.
APJ 54

Although this precious essence has an intense aroma,
the amount of essential oil that is obtained is very
small. It requires 1000 Kg. to obtain 1 Kg. of essence.
So, for this reason it is one of the most expensive
essential oils to purchase.
In aromatherapy, it is often extended by blending it with other
essential oils that are compatible aromatically as well as in their
chemical constituents. These include:
Chamomile, geranium, jasmine, lavender, rose, ylang ylang and all
the citrus oils such as orange, lemon, lime and mandarin.
Studies confirm that neroli in incredibly useful for conditions
such as:
• depression
• anxiety
• high blood pressure
• seizures
• menopausal symptoms.
Neroli oil has been studied extensively, and there is clear evidence
of its benefit on several nervous and hormonal conditions. Here
are the results from a few studies:
Benefits for the skin
Several small studies, including one reported in the Pakistan
Journal of Biological Science have identified that neroli oil has
antimicrobial, antifungal, as well as antioxidant properties. This
makes it helpful for addressing skin inflammation as well as
reducing acne breakouts and skin irritation.
Benefits for seizures
While only animal studies have examined the benefits of neroli
on seizures, in clinical practices neroli oil has been reported to
possess several biologically active components which might have
been shown to be beneficial for reducing seizures and convulsions.
These components are:
• linalool
• linalyl acetate
• nerolidol
• (E,E)-farnesol
• α-terpineol
• limonene
Post-menopausal symptoms
As we know menopausal symptoms can be very stressful,
with hot flushes contributing to poor sleep, irritability and low
libido. Recent studies investigated the impact of neroli essential
oil on post-menopausal women found that inhaled neroli oil
was beneficial for relieving several symptoms associated with
menopause, such as high blood pressure, low libido, and elevated
stress. This is attributed to neroli’s positive impact in lowering
cortisol levels.
Another study also found that inhaling neroli oil was also found to
be helpful in lowering blood pressure, by reducing cortisol, a stress
hormone. Its limonene content may also have a positive effect
on the autonomic nervous system, which controls breathing and
heartbeat.
Neroli oil for labour
Another study examined the impact of neroli on women in the
first stages of labour found that inhaling neroli oil reduced feelings
of anxiety and the experience of pain during the first stage of
contractions. The women were given gauze pads soaked in neroli
oil attached to their collars to wear during labour. The gauze pads
were refreshed every 30 minutes.
Premenstrual syndrome
Neroli oil was also studied on a small study on menstruating
college students and was found to decease several symptoms of
PMS, such as mood, pain and bloating.
Neroli oil for inflammation
Neroli oil’s anti-inflammatory properties may make it beneficial
for topical and internal use. As a skin treatment, it may reduce
inflammation and irritation. It may also have a positive impact on
inflammatory responses within organs.
An article in the Journal of Agricultural and Food Chemistry
reported that neroli oil may have significant potential benefits
as a treatment for inflammatory-associated diseases, when
manufactured as a food product.
Neroli oil for stress and anxiety
Inhalation using neroli essential oil has been proven to be
beneficial in reducing stress, anxiety, as well as anxiety-induced
depression. When inhaled, neroli oil appears to help the brain not
just lower cortisol levels, but also helps the brain release serotonin
(the happy hormone).
NEROLI ESSENTIAL OIL TO THE RESCUE
Because of its incredible benefits on both the nervous and
hormonal systems, it is a useful go-to essential oil to be used at
the beginning of a facial treatment in helping your clients relax and
release stress and tension before you commence your treatment.
It is particularly useful with some of the more uncomfortable
treatments such as laser, IPL or skin needling. Helping to position
your client in a state of rest can allow your client’s nervous system
to better yield to the treatment instead of “fighting” against the
treatment due to pain, or the fear of the invasiveness of
the treatment.
With stressed individuals, a full body, face and scalp massage can
do incredible wonders. If you are looking for a high-quality Neroli
essential oil blend you can access these from Eve Taylor London.
Contact their Australian agent info@evetaylor.com.au or
1300 383 892. APJ
APJ 55

AESTHETICS INDUSTRY BULLETIN
ENVIRON SKINCARE
BOLSTERS ITS MEDICAL
CREDENTIALS WITH
TWO SCIENTIFIC
APPOINTMENTS
Environ Skincare is a highly reputable
international skincare brand that is
highly esteemed within the Australian
professional skincare industry for
several decades.
Founder and Scientific Director Dr
Des Fernandes stated that the brand
has achieved international recognition
because of its dedication to advancing
the science of achieving and maintaining
healthy, beautiful skin. This success
is attributed to the highly skilled and
experienced team who spearhead the
research and development in its on-site
research facility.
Environ is pleased to announce the
appointment of Dr Ernst Eiselen and
Associate Professor Matthias Aust, both
as independent Medical Consultants to
the brand.
Dr Ernst Eiselen has acted as a Medical
Advisor to Environ for the past two
decades, offering valuable advice to
Environ clients all over the world. His
role as Medical Advisor will continue in
addition to his new role as independent
Medical Consultant.
Dr Matthias Aust is a Plastic Surgeon and
of the leading international researches in
the field of skin needling.
“With Dr Aust and Dr Eiselen joining the
Environ team, we have no doubt that
our clients will continue to benefit from
the indisputable science that they have
come to associate with our brand and our
products, says Dr Fernandes.
Dr Ernst Eiselen obtained his degree at
Pretoria University in South Africa in
1981, and was accepted as a Fellow of
the Royal Australian College of General
Practice in 2009. A fortuitous meeting
with Environ Group Chairman Val
Carstens and Dr Des Fernandes resulted
in an interest in the properties and role
of Vitamin A in skincare. This fed Dr
Eistelen’s interest in issues surrounding
skin health and combating skin cancer.
Dr Eistelen also has a keen interest in
tissue regeneration in general wound
care, as well as treatments that repair
sun-damage skin rather than just
treating skin lesions. He believes
that an understanding of the “cellular
language” has, and will, unlock many of
the revolutionary treatments in both
skin and wound care
Dr Matthias Aust has practiced in the
field of Aesthetic Plastic Surgery for over
18 years. His experimental and clinical
research focuses on skin regeneration,
rejuvenation, scar treatment and
wrinkles by percutaneous collagen
industry therapy and other strategies in
anti-ageing medicine.
In 2014 Dr Aust won the best of Europe
prize, given by the German Society of
Plastic and Aesthetic Surgery, for his
research on skin re-pigmentation. Dr
Aust presents and demonstrates his
clinical and scientific results at many
international congresses annually. He
has published numerous scientific
papers as the co-author with Svenja
Bahte and Des Fernandes “Illustrated
Guide to Percutaneous Collagen
Induction” book in 2014, which was
translated into three different languages.
THE NEW ERA OF ENVIRON
Since 1990 Environ has been
established as a globally recognized
brand built on evidence-based science.
The introduction of vitamin A to skincare
formulations was a groundbreaking
development, first successfully included
in cosmetic products by Environ founder
Dr Des Fernandes. Today the brand
has over 140 products in more than 70
countries. Environ has received over
100 international awards, which have
recognised the brand for its outstanding
products, most recently been voted Top
Medical Skincare Line of the Decade in
the highly revered Aesthetic Everything ®
Aesthetic and Cosmetic Medicine
Awards.
With the introduction of Dr Aust and
Dr Eisele in a more formal capacity
to the brand the further of Environ
professional skincare is set towards
continued growth. Australian salons and
clinics can also expected the continuation
of exceptional customer care.
Visit www.environskincare.com
for more information. APJ
APJ 56

This section presents the latest news, training dates and other
Aesthetic Industry information
UPDATE ON THE FIVE
FASTEST GROWING
CONSUMER TRENDS FOR
2023-2024
Knowing how consumer trends are
evolving is critical to any business, so
research finding is useful in determining
how you will evolve your offering.
Here are the latest findings:
1. Focus on Lips
While fillers are a popular trend for lip
enhancement keeping lips healthy and
hydrated is an essential starting point.
As consumers invest in volumising their
lips their focus is also on maintenance.
Several brands are identifying this trend
and moving beyond lip balms introducing
lip scrubs that use vitamin E and sugar to
also protect the lips from a build-up of
dead cells.
2. Body Care
The body care segment significantly
increased throughout the year and
researchers predict that consumers
are looking at ingredients that can be
compared to their facial products that can
also benefit the body, such as hyaluronic
acid, niacinamide and aloe vera and
glycerine that provide longer lasting
hydration and additional antioxidant
benefits for the body.
3. Eco-friendly Packaging
If you think that your clients don’t care
about packaging - think again. The big
move to environmental-consciousness is
on the rise and consumer will scrutinise
if your products take into consideration
environmental waste. The popularity
of recyclable aluminium packages that
can be reusable and refillable product
options is gaining momentum. Check with
your supplier for these trends.
4. Serums with synergistic actives
Serums are considered skin boosters
and as ingredient science is advancing
the use of synergistic blends are gaining
momentum of single active serums.
Consumers value a new-generation
formulations that steps up results
through new formulation concepts.
5. Home use of LED devices
The benefits of LED light are well
established, and while every forwardthinking
salon or clinics offers this
treatment as part of their standard
services, manufacturers are also
producing LED Face Masks for consumer
home use. Companies like Aldi, Priceline,
will be stocking these devices as a useful
at home treatment. This is a trend
that salons need to take advantage of
including them as a valuable add-on
to their clients’ treatment packages,
stressing the benefit of supporting their
professional treatments and extending
the value of their investment into
beautiful skin. APJ
CHANGES TO
WORKPLACE TRENDS
The intensity of working in a busy salon
or clinic can be exhilarating, but also
exhausting. In today’s fast-paced and
ever-evolving work environment, it’s
clear that the traditional nine to five
workplace is now changing.
As competition rises, the need for
staff to remain positive, engaging, and
conduct themselves with high standards
of professional conduct that remain
consistent throughout the whole day, has
never been more important. To maintain
these high expectations business
managers, need to stay attuned to
emerging workplace trends.
A study into changes into human resource
management that reviewed human
capacity has identified the growing trend
for the four-day week.
As skin and wellness services fall into the
self-care categories, beauty professionals
are seeking to ensure that this is also
reflected into their workplace culture.
“It’s an important issue, as more and more,
staff believe that they need to be practicing
what they preach to their clients,” Salon
owner Emma Grant said about the
mindset behind this trend.
“If we expect our staff to remain fresh, vibrant
and with a high-level of productivity, that
is consistent throughout the whole day, we
need to take into account and support their
capacity to do so,” she said. APJ
APJ 57

AESTHETICS INDUSTRY BULLETIN
disconnecting, seeking another place that
they can be consistently appreciated.
5. Don’t forget to celebrate great results:
One of the most powerful ways of gaining
new client engagement is to showcase
the kind of results that your services can
gain. Just make sure that any exceptional
treatment outcome that you wish to
showcase you have received full client
consent in writing, and also make sure
that any before and after photos meet
with ethical standards of identical lighting
and angle of the face. APJ
DO YOU KNOW THE
10 MOST SUCCESSFUL
SOCIAL MEDIA
PRACTICES?
With the constant changes in algorithms
getting your social media engagement
can be stressful and confusing. Here
are a few tips to help business owners
maximise their social media engagement.
Social Media Dos
1. Choose the Right Platforms. It is a
good idea to research your client what
platforms the use the most. This will
allow you to determine the best way to
communicate with them. Don’t assume
it is always Facebook as you may be
surprised that they may enjoy other
options. Ask them if they also enjoy
educational content through YouTube as
this is also a growing trend.
2. Post Relevant and Emotionally
Engaging Content. Make your content
relevant to your target audience as well as
have them match the tone and image of
your brand. When pitching your message
make sure you are not only appealing to
their logic, engage the emotions with fun,
immotive message that are playful and
that your clients will feel compelled to
engage with knowing that your offerings
will make them also feel better.
3. Add a Book Now Button. This can help
increase your actual booking amounts.
4. Include Added value with your
offerings: Discounting is highly risky,
especially with the constant rise in the
costs of running a business. Direct your
clients to offers that provide them greater
value - you can do this by including a
product they love or need at no cost. This
will be viewed as an expense they can
save on, while at the wholesale rate it
will cost you possibly 50% less. Reward
loyalty. It is a sure way of retaining client
trust and engagement.
5. Go live. Don’t forget the power of live
promotions. These are quick and can be a
great incentive for engagement.
Social Media Don’ts
1. Don’t Ignore Questions and
Comments. This helps to build your
reputation, making you seem grateful,
helpful and genuine.
2. Don’t Neglect to Update any additions
or changes. Make sure to update any
business changes on your website and
notifications. Remember news items such
as a new staff member that has joined
you. The launch of a new product line
or a new technology. Make any changes
exciting and newsworthy and engage
their curiosity to benefit from them.
3. Don’t Leave Out Relevant Hashtags.
This helps to expand your reach,
so use trendy hashtags like #selfcare,
#metime, etc.
4. Don’t Overlook your faithful regular
clients. Sometimes it is easy to provide
very special deals for recruiting new
clients, however, don’t neglect to show
your appreciation for your existing loyal
clients. Include campaigns that are just
for them. They deserve recognition
so make sure you don’t neglect them.
Remember that it is easier and more cost
effective in keeping an existing client
than investing in new clients. Don’t
allow your marking efforts to result into a
revolving door with regulars leaving and
THE RISE IN WELLNESS
AS PART OF THE BEAUTY
EXPERIENCE
As part of the all-inclusive trend to
beauty is the growing trend of lifestyle
elements that support and contribute
to one’s wellbeing. Studies now confirm
that businesses that are adding the
wellness component into their services
are experiencing improved client loyalty
and added growth. This is because while
wellness is viewed as part of investing in
beauty, the most important consideration
that engages the consumer is that the
wellness perspective is also recognised
as being linked to survival and disease
prevention.
Simple protocols and strategies that
incorporate stress management such as
tactile procedures such as scalp, facial
massage, appropriate lighting and music
are now supported by studies in their
ability to lower stress hormones such as
cortisol, while supporting the stimulation
of dopamine and endorphins. As research
supports their benefit, these services
are no longer viewed as “the fluffy part
of beauty”, however, to overcome this
perception business owners need to
invest in their education and promote
the wellness strategy with more
comprehensive and a scientific, evidencebased
approach.
While your business may be
predominantly providing skin therapies,
there is no reason why you cannot
include educational article to support
and encourage your clients to invest in
well researched wellbeing strategies such
as health diet, nutrition, quality sleep,
movement, exercise and mindfulness, as
recommended pursuit for healthy living. APJ
APJ 58

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APJ 59

BUSINESS
A TORCHBEARER
for
SUCCESS
Tina Viney
Wednesday 1st November saw the launch of Jacine Greenwood’s
book – “Just Go For It – How to grow a Multi-Millian Dollar
Business with NO Paid Advertising.”
Founder and owner of Roccoco Botanicals, Jacine exudes an
earthy brilliance that is captivating, especially when she shares
her business journey.
Her hallmark characteristic is her incredible honesty and when she
speaks it is like listening to a close friend who genuinely trusts you
and feels confident to truly share what is going on in her life with
heartfelt honesty acknowledging both successes as well
as failures.
As a woman and a mother, Jacine has weathered many storms
in her life, including a divorce, financial struggles, self-doubt, an
on-going severe problematic skin condition, not to mention living
her life with excruciating pain due to chronic spinal problems for
which she has undergoing numerous operations. These challenges
could bring down even the strongest of women, but not Jacine.
She fought her demons, investing heavily in her own personal
development and gained an inner fortitude that allowed her to
emerge as an overcomer.
As she stood before us sharing her incredible business journey just
days after an extensive grueling back operating, you could not help
by be inspired by her inner grace and confidence. The woman who
stood before us radiated joy, fearlessness, and an incredible ease
in facing the challenges of life with the assurance that nothing can
stop her from achieving her goals.
Despite the insurmountable challenges in the fiercely competitive
world of skincare, she faces the future with laser-focused intent to
continue to innovate in world of cosmetic formulations, constantly
stepping up her growing vision while equally committed to
enjoying the journey.
In sharing her business journey, Jacine acknowledged that it
took her eight years before she made a profit, over 10 times
she was prepared to quit, yet something within her forced her
APJ 60

to keep going. When she faced doubts that could contribute to
procrastination, she chose to rise above the challenges and move
forward. “Nothing beats inertia like action”, she said.
From constant failure Jacine has risen to astounding heights
of success. Today she has grown her brand Roccoco Botanicals
from her humble origins at her kitchen as a single mother, to
a multi-million-dollar business distributed in three countries.
A serial student of learning she is a qualified cosmetic chemist
who looks at revolutionising the cosmetic world with botanical
based formulations that can strongly stand side-by-side and even
outperform some of the traditional cosmeceuticals.
In 2021 Jacine was named in the Australian Financial Review Fast
100, a list of the fastest-growing companies in Australia. Her
brand Roccoco, officially become the fastest growing beauty
brands in Australia at that time.
Jacine was also included in the Financial Times High Growth
Companies of 2022-2023 list encompassing the entire Asia-Pacific
region. Apart from Australia, this included countries such as New
Zealand, Korea, Japan, China, Singapore and Thailand. This award
acknowledged her as the fastest growing beauty brand in both
Australian and the Asia-Pacific region, an achievement she took
out without spending any money in traditional advertising or
social media.
Today she has grown her brand Roccoco
Botanicals from her humble origins at her
kitchen as a single mother, to a multi-milliondollar
business distributed in three countries.
APJ 61

JUST GO FOR IT
If you want to capture the spirit of this amazing woman, as well
as emulate some of her unique concepts and strategies that led
to her success you will find many such gems in her book Just Go
For It. Within its pages you will learn how to overcome common
roadblocks to your success. Chapters such as:
Releasing the Shackles, Unlocking the Sales Chapter Superstar, How
to Grow your business 400% without working long hours, Brilliance is
created under pressure and Defeating Exhaustion as an Entrepreneur.
This book is a goldmine of brilliant concepts and strategies. If you
are seeking motivation and winning strategies to rise about your
own challenge this book is a must for you.
You can access a copy of Just Go For It – you can access a copy
from www.JacineGreenwood.com, or join or renew your APAN
membership and we will provide you with a free copy. APJ
If you are seeking
motivation and
winning strategies to
rise about your own
challenge this book is
a must for you.
APJ 62

APAN LAUNCHES
BUSINESS BOOSTING CAMPAIGN
A complementary service
As we are coming to the end of the year, we are
aware that there are several businesses that
have been severely impacted by the economic
challenges with rising interest rates and cost of
living and many are seriously considering their
options at the end of the year.
To help businesses gain expert support APAN has launched
a campaign to provide business owners access a free
consultation with an industry expert, before making any final
decision.
BUSINESS BOOSTING CAMPAIGN
It’s our way of giving back to you.
Until the 30th January 2024, we are offering business
owners a 20-Minute FREE Business Boosting Consultation
to anyone who would like to speak to us and explore
potential options to re-ignite their business’s potential
for growth.
If you are experiencing challenges, and are discouraged,
especially if you are thinking of exiting the industry, PLEASE
reach out to us and make an appointment. Together we can
explore your options for recovery before making your final
decision.
Time and time again, we have seen businesses regain their
confidence through our mentoring sessions as potential
strategies that have not been explored are identified
allowing business owners to gain insight on how they can
turn their business around.
If you wish to book your free consultation, please email
info@apanetwork.com and reference Business Boosting
Consultation. Please include in your email your full name,
business name and your phone number and we will promptly
respond to you with potential dates and time options for
your 20-minute consultation. - IT’S FREE!
You have worked hard to build your business and you
deserve to reap the rewards from your hard work.
APAN is dedicated to your success.
For further details, phone 07 55930360 | info@apanetwork.com

COSMETIC MEDICINE
Does technology make
COSMETIC INJECTING
SAFE?
Dr Giulia D’Anna
Dermal filler injections are one of the most popular treatments
in our cosmetic industry for enhancing and rejuvenating the
appearance of the face. While widely considered a low-risk
treatment in trained hands, many patients are still frightened of
the risks of dermal filler. This can sometimes also translate to the
practitioner being scared of treating patients. Of course, we all
want great outcomes and happy patients.
In Australia, the most common dermal filler used to create
lip enhancement and cheek contour improvement is made
from Hyaluronic acid. Delivered as a gel in a syringe of various
rheological profiles, dermal filler is injected using a traditional
needle or a blunt-ended cannula. When the gel is injected, there
is a volumizing of the tissues to enhance and improve contours.
As we know, all procedures carry risk. There are common
risks when it comes to cosmetic injecting, such as discomfort,
swelling and bruising. These are not serious in nature and are not
associated with poor outcomes.
RISKS IN COSMETIC INJECTING
As mentioned, there are common risks that are acceptable such
as bruising and temporary swelling associated with injecting. Risks
of more significance are vascular occlusion. A vascular occlusion
occurs when blood is no longer able to pass through a blood
APJ 64

vessel, where the gel is inadvertently injected into a blood vessel
causing a blockage. This can cause skin damage and/or necrosis,
if the vascular occlusion is not treated. A blockage may also occur
distant to the site of injection, resulting in blindness. This will
occur when a blockage travels upstream, higher up the chain into
the ophthalmic blood vessels.
These are risks that we need to inform our patients and to gain full
consent prior to the treatment. We should include the statistics
when we are having our consultation. The reported risk of a
vascular incident when injecting filler using a needle is 1:6410.
Comparing the risk of the same filler being injected with a cannula,
the risk is much lower being close to 1:40187. This means that
using a cannula reduces the
risk significantly.
When we discuss blindness, the accepted risk to quote our
patients is that blindness may occur in one in every 100,000
injections. It has occurred twice in Australia and is devastating to
the patient, but also to the practitioner.
So. the question is, can we reduce the risk with technology such
as ultrasound? The simple answer is that we cannot quote reduced
risk figures to our patients when we use ultrasound and dermal
filler. So statistically speaking, using ultrasound is not safer.
From skin damage to blindness, the risk of dermal filler
complications can frighten people away from having what could
otherwise be a life-changing treatment. While nothing will ever
compare to the safety of having your dermal filler by a clinician
with extensive training and experience, a newer technique known
as ultrasound-guided dermal filler injections has gained significant
attention in recent times. But just because it is newer does not
necessarily make it better.
I know that this is an area of much discussion, but it is important
to note that the use of ultrasound for any cosmetic injections is
not standard procedure, nor have any rules changed around the
use of this equipment.
So let’s break down ultrasound and the use in cosmetic injecting.
How can it be beneficial and are all devices the same?
ULTRASOUND TECHNOLOGY
Ultrasound technology has been around for decades and has
changed the practice of medicine. It is a simple, non-invasive
way to visualize tissue beneath the skin and identify anatomical
structures and diagnose certain diseases and medical conditions.
Ultrasound uses high-frequency sound waves to produce images.
It works by emitting sound waves that bounce off internal
structures of the body and return to a device called a transducer.
The transducer converts the reflected sound waves into images
that are displayed on a monitor.
In the context of dermal fillers, ultrasound can be used to map
out planned treatment areas and identify key structures that must
be avoided during the treatment. It can also be used to track the
progress of your treatment in real time, assess the location of
previously injected dermal fillers, and to identify and treat dermal
filler complications. Advocates of ultrasound guided dermal
fillers injections claim that it reduces the risk of complications,
enhancing patient safety.
However, currently, there are no peer-reviewed longitudinal
studies demonstrating that ultrasound-guided dermal filler
injections improve outcomes and reduce risk. While theoretically
they might, theory doesn’t always translate into practice. Just
because a clinic offers ultrasound guided injections of dermal filler
does not mean that the treatment will have no risk and does not
guarantee a result.
Skilled sonographers who specialise in performing ultrasound
scans spend years learning how to perform them correctly and
accurately. It is also very important to remember, like all things
with technology, you get what you pay for. Cheaper devices
run around the $6-7K. And having one will make you feel like
you are reducing risk, but what you see with a cheaper device is
poor clarity and definition. So, this can give you a false sense of
security as you see no vessels, and potentially might progress with
treatment thinking that you are safe.
Ultrasound
technology has been
around for decades
and has changed the
practice of medicine. It
is a simple, non-invasive
way to visualize tissue
beneath the skin and
identify anatomical
structures and diagnose
certain diseases and
medical conditions.
skilled sonographer uses an ultrasound device that runs around
$80K+, which is often out of reach for the general injector but
gives the best detail. The more expensive machines are also large
in size and give accurate highly detailed images.
So, if you have a cheaper handheld device, you may simply not
be able to see what you need to see. Furthermore, incorrect
use of ultrasound may significantly increase the risk of your
cosmetic treatment by giving clinicians a false sense of security,
meaning they may be more likely to inject in risky ways, and
inject areas that are beyond their scope of practice and training.
So, for example, you may perform ultrasound on the nasolabial
fold and see no blood flow through the area. Now we know that
anatomically this area carries the facial artery and is high risk. So,
consider:
• What does the absence of the expected key elements in the
images tell us?
• If the ultrasound shows no blood flow, does this mean that you
are safe to inject?
• Does it mean that the ultrasound could not see the blood flow
and you will now proceed to inject in an area that you might not
have before? Does this actually increase your risk, since you
assume you are now safe?
• What if your ultrasound is not correctly calibrated?
• What if you press too hard on the ultrasound probe and occlude
the vessels?
Perhaps some of these questions begin to highlight that when
we add technology into our clinical practice, we need to consider
where there might be gaps in the technology, our skillset, or our
ability to objectively look at the data and potential errors that
creep in.
Some things to seriously consider when clinics advocate their
treatments because they are done under ultrasound
guidance include:
• What experience do the practitioners at the clinic have? The use
of ultrasound is unlikely to replace training and experience in
reducing risk through safe injection techniques.
A
APJ 65

• How much experience do they have with ultrasound? Most
practitioners will have just bought the device and done a
weekend course. This means that the ultrasound is unlikely to
be performed correctly, increasing risk through a false sense
of security.
• Will the use of ultrasound make the injector take unnecessary
risks because ultrasound is giving them confidence they
otherwise would not have?
• Does ultrasound actually result in better patient outcomes
(either with a better result or risk reduction)?
• Does the use of ultrasound increase the severity of
complications because injectors think they are in the clear when
they in fact are not?
• Ultrasound was not designed to be used for dermal
filler detection.
Both the use of a cannula and aspirating before injecting were
claimed to be safer techniques, and while they may reduce the
likelihood of a complication, some of the worst complications
have occurred when dermal filler has been injected because
the practitioner forgot anatomy thinking that they were “safe”.
Ultrasound is no different, and from previous experience, the overconfidence
that comes with these practices that emphasize ‘safety’
often expose patients to a much higher risk than they would be
if practitioners simply remained cautious and conservative, and
stuck to safe technique.
Look at the image below A and B. of Ultrasound and HA fillers.
It is very difficult to visualize for the non-trained practitioner, or
even the practitioner with experience.
Nothing is ever likely to replace safe and experienced techniques
when reducing the risk of dermal filler injections. The same debate
has occurred countless times with previous techniques and tools.
The use of a cannula vs sharp needle, to aspirate or not aspirate.
Here are some other factors to consider:zHHere are some other
Here are some other factors to consider:
Image A
Image B
Image Key: Patient injected with hyaluronic acid filler. (A)
Immediately after treatment. Poorly defined globular ultrasound
pattern. (B) 1 month after treatment where tissue integration has
occurred. It is difficult to see the areas of treatment.
APJ 66

Both the use of a cannula and aspirating before injecting
were claimed to be safer techniques, and while they may
reduce the likelihood of a complication, some of the worst
complications have occurred when dermal filler has been
injected because the practitioner forgot anatomy thinking
that they were “safe”.
Here are some other factors to consider:
1. Buying an ultrasound doesn’t make you automatically safer.
It is about the level of the equipment sensitivity, ease of use,
calibration and so on.
2. Injecting under ultrasound removes the benefit of watching
the skin and watching your aesthetic volume changes.
3. Injecting under ultrasound makes it harder to keep the
cannula sterile and has the potential to increase bacterial
contamination that may increase risk of delayed onset
nodules.
4. The rate of false negative is unknown (We do not know how
commonly we scan an area, see no vessel, and inject under
the false assumption that the area is free of vessels. There
is no data to show an improvement in safety or an increased
risk. We simply do not know).
5. Ultrasound does help you aid your anatomical learning if you
regularly practice using ultrasound and have good equipment.
6. It also gives you a better understanding where your injections
are actually being delivered.
7. Ultrasound also allows for a better ability to differentiate
between a Vascular Occlusion on Day 0 and day 1, where
you may be confused whether you are seeing a bruise or
something more. Again, keep in mind that this requires a
high-quality piece of equipment.
8. They also allow you to better identify a high-risk anatomical
variation before injecting, if your equipment is good quality,
well calibrated and well maintained, and you have great
training.
Keep in mind all of this is based on using a high quality, usually
expensive machine.
IN CONCLUSION
Ultrasound may have utility in improving dermal filler safety, but
mainly with the treatment of complications by allowing precise
dissolving of dermal filler that has caused the issue. At this time,
there is no data to prove that the use of ultrasound reduces risk
as there are far too many variables, and no studies available. At
this time, we will watch this space, and see what emerging science
comes forward. Reducing risk is always of benefit to our patients
and always something we should consider.
At this time, Dermal Distinction Academy recommend that you
undertake intense anatomy training and use rigorous cosmetic
injecting protocols to help improve your outcomes, with the
inclusion of injecting with a cannula. This has proven risk reduction
and is the standard practice in cosmetic injecting. For now, we will
watch the technology space with interest. APJ
To undertake training in cosmetic injectable treatments in an
accredited practice, please visit www.dermaldistinction.com for
more information and to enrol.
APJ 67

DERMATOLOGY
MENTAL WELLBEING
THE LAUNCH OF A NEW ERA IN
COSMETIC
DERMATOLOGY
An interview with Dr Shobhan Manoharan
We are also delighted to share with you our recent interview
with him.
APJ Q1: Dr Shobhan, you are respected as a national expert in
medical and cosmetic dermatology, with an incredible portfolio
of achievements. What do you enjoy the most about your work
and to what do you attribute your success?
Dr Shobhan: I am very fortunate to be able to do the work I do and
enjoy it along with all the satisfaction it brings.
There are three aspects of my work in particular that I
enjoy tremendously.
First, being able to provide patients with great clinical outcomes
has always been a priority for me, and to see patents transform
under our guidance and care and regain their confidence, pride and
enthusiasm is a real joy for me. This particularly applies in the field
of scar treatments, where patients are burdened with tremendous
psychological as well as physical constraints from their condition.
Renowned as a leading figurehead in the world of Dermatology,
both nationally and internationally, Dr Shobhan Manoharan
is a strong advocate of the power of collaboration. He has an
impressive portfolio of achievements as an innovator of leading
professional networking innovations, one being the development
of Australia’s first private Teledermatology platform which he
developed with his wife Patricia bringing quality dermatological
care to regional Australia – a service that was desperately lacking.
As a respected educator, Dr Manoharan and his wife Dr
Patricia Manoharan, are highly acknowledged for their
leadership contribution to a new model of dermatology with
close collaboration with other professionals, including nurses.
pharmacists, dermal therapists and dermal clinicians.
Dr Patrician Manoharan, is considered as one of Australia’s
foremost dermatology business leaders. She has successfully
implemented a range of patient service models into networks of
dermatology practices in Queensland, NSW and Victoria.
In recent times Dr Shobhan Manoharan has partnered with
The French Beauty Academy to deliver advanced dermatology
knowledge to students of the academy, enhancing their education.
We are also pleased to announce that we are honoured that Dr
Shobhan Manoharan has accepted to be a speaker at the APAN’s
Thriving Aesthetic Summit May 19 and 20 2024.
Second, my wife Patricia and I both love the challenge of providing
novel and complex solutions in the dermatology, pharmacy and
Telehealth spaces. It is exciting to be able to identify gaps in these
fields that we are able to use our experience and knowledge to be
able to formulate, devise and execute solutions that may provide
long-term change to benefit patients and practitioners throughout
the nation.
Finally, we have always had a passion for training and education,
and over many years have been involved in training doctors,
dermatology trainees, therapists, dermal clinicians, nurses,
pharmacists and medical students in many aspects of dermatology
and skin health. We continue to do so through our practices and
our training organisation DermEd.com.au and enjoy nurturing
and mentoring current and future practitioners into becoming
outstanding, safe, effective and enthusiastic clinicians.
Our success is due to having a clear vision about our chosen
efforts, and simple, hard work, to enable the execution of the
necessary components in any venture.
APJ Q2: We note that you are both dedicated to governance,
as well as education with a particular interest in scars, both for
acne as well as traumatic scars. What modalities and protocols
do you use in treating scars and have you developed your own
methodology?
Dr Shobhan: I have been involved in treating scars for over 15
years now, and it truly is a passion for me; the impact that scars
have on the lives of sufferers cannot be underestimated, and it
is amazing to play a small part in transforming lives impacted by
APJ 68

First, being able to provide patients with great clinical outcomes
has always been a priority for me, and to see patents transform
under our guidance and care and regain their confidence, pride
and enthusiasm is a real joy for me.
this complication of burns, trauma, acne and surgery. Over time I
have either individually, or collaboratively with others, developed
a number of techniques to optimise results efficiently. Much of
this work is in the realm of combination scar therapies, where we
synergistically use multiple devices and modalities (eg vascular
lasers, fractional non-ablative or ablative lasers, pigment lasers,
surgical techniques and injectables) often in the same session,
to address various elements of individual scars. It has also been
tremendously satisfying to be able to train therapists, dermal
clinicians and nurses to perform elements of these treatments, to
a level where much of this work is done by these clinicians daily at
my practices, with me only intervening in more intensive cases or
in a supervisory/advisory role.
APJ Q3: We are delighted to hear about your Dermatology
Clinics Australia initiative. Can you please provide us with
further details about this initiative?
Dr Shobhan: Patricia and I have for many years been passionate
about rural and regional health-care provision in Australia.
Through my clinical experience in Australian regional centres, such
as Mt Isa, as well as other areas here and in the United Kingdom,
it became evident that individuals in many of these communities
were significantly disadvantaged in access to specialist medical
are. Research has consistently shown that opportunities for
early intervention and health outcomes are worse in our rural
and regional centres. The simple statistics are that there are only
about 600 dermatologists in Australia, servicing a population of 26
million. Unfortunately, most of us are situated in Metropolitan or
CBD practices.
About 15 years ago I was introduced to Teledermatology by a
mentor who was an international pioneer in this field. We then
through various models of Telehealth, pioneered some of the
significant roll-outs of teledermatology services in the public
hospitals and rural general practices in Queensland, and then
developed Australia’s first private Teledermatology platform.
On the back of these services, Patricia and I then piloted ‘Hub and
Spoke’ model satellite clinics in Brisbane to test the efficiencies
of various forms of Teledermatology services within our Brisbane
Skin practices.
Last year, we decided to launch this on scale, as Dermatology
Clinics Australia. The aim of our clinics is to enable rapid access
for patients with eczema, psoriasis and vitiligo (three of the most
common dermatological conditions) to dermatologist treatment
plans, locally where they lived.
We have clinics with specialist-trained dermal therapists,
dermal clinicians and nurses on site who coordinate our patient
experience and liaise with our dermatologists who are often
based elsewhere but can, through the beauty of various models of
Telehealth, still provide high level specialist diagnosis, care-plans
and treatments to these patients.
We have opened three clinics in our first year (one in NSW and
two in Victoria), and have plans for a reasonably rapid roll-out to
the other states over the next few years.
We genuinely believe this model will be able to address an
element of the specialist workforce and rural/regional healthcare
divide nationally and look forward to working to grow our clinics
throughout Australia.
APJ Q4: How do you view the ever-growing convergence
between aesthetics dermal therapies and cosmetic medicine,
how can they safely interface and provide mutual support
for the ultimate benefit of the consumer without violating
regulatory guidelines?
Dr Shobhan: have always embraced a collaborative approach
to dermatology, aesthetics/cosmetics and skin health. I believe
this philosophy enables for patients to access treatments and
practitioners safely and most appropriately for their specific needs.
My practices have, for many years, had dermal therapists,
dermal clinician, nurses and nurse practitioners (I mentored four
through their training in dermatology) working hand-in-hand with
dermatologists. We have also had cosmetic physicians and skin-
APJ 69

Finally, we have always had a passion for
training and education, and over many years
have been involved in training doctors,
dermatology trainees, therapists, dermal
clinicians, nurses, pharmacists and medical
students in many aspects of dermatology and
skin health. We continue to do so through
our practices and our training organisation
DermEd.com.au and enjoy nurturing and
mentoring current and future practitioners
into becoming outstanding, safe, effective
and enthusiastic clinicians.
cancer doctors working as integral parts of our clinics.
I continue to be heavily involved in training all these clinicians,
as well as dermatologists and registrars, in general and aesthetic
dermatology, with the hope that this then raises standards and
encourages safety and cross-referrals for all of us.
I am fully supportive of regulations in our industry and believe by
working closely and being involved in training our counterparts,
we can really continue to make the aesthetic landscape in
Australia a much safer and collaborative one.
APJ Q5: As we are experiencing the ever-growing technological
innovations that are entering the industry, often without any
regulatory guidelines, how can practitioners navigate this
landscape? What safety guidelines would you offer them?
Dr Shobhan: The key is to do your due diligence. New devices,
products and technique emerge every week, but it is very much
about doing your research on safety and efficacy, comparing the
competition in the market, and liaising with other clinicians either
here or overseas who may have had more experience prior to
investing or administering. Always get a good understanding on a
new device or product prior to delegating to someone else in your
team.
APJ Q6: In your experience how have consumer trends changed
over the past 10 years, and what new advances do you foresee in
the future that will shape aesthetics and cosmetic medicine?
Dr Shobhan: I think there is an ongoing trend for less invasive
treatments, with less downtime and potentially more subtle, but
maintainable results. With the advent of social media and the
abundance of information online, consumers are much more
educated about treatments available, and often self-select their
practitioners who suit their needs. Along with stricter cosmetic
guidelines in Australia, as well as commercial pressures, I believe
this trend will continue in the near future, and it is up to us as
practitioners and clinic owners to ensure we maintain standards,
provide training and continue to practice safely within our own
respective scopes.
About Dr. Shobhan Manoharan
Dr Manoharan is one of the world’s leading laser dermatologists.
He’s well respected for his expertise and excellence in the field
of Dermatology.
Based in Brisbane, he is the Founder and Clinical Director of
Brisbane Skin as well as Dermatology Clinics Australia. He was
also the Director of Training for the Australasian College of
Dermatology (QLD) and Consulting Dermatologist for L’Oreal
Paris.
He has a special interest in combination treatments for
complicated scars (acne, traumatic, surgical and burns) and heavy
laser resurfacing, providing unique and dramatic results for his
patients.
Dr. Manoharan studied medicine at the University of Queensland,
worked in the United Kingdom and Australia, gained extensive
laser surgery experience in Australia the United States, and has
sub-specialised in aesthetic and laser dermatology.
Actively involved in education, he has a major role in the training
of dermatology registrars, junior doctors, general practitioners,
pharmacists and medical students in all aspects of dermatology.
Dr. Manoharan has published and presented extensively
internationally on general, aesthetic and laser dermatology.
He oversees the clinical team at Brisbane Skin and is on the
advisory board of numerous laser and pharmaceutical companies.
Dr. Manoharan has established himself as a national expert in
medical and cosmetic dermatology and is an expert contributor for
Vogue, Cosmopolitan and Marie Claire. He has appeared in programs
such as Today Tonight, A Current Affair, Chanel 7, Chanel 10, Scope,
as well as numerous radio stations including ABC and 4BC radio.
He has appeared in all Australian major television channels and
radio stations and performed regular skin checks for politicians in
Canberra as part of public education campaigns. APJ
www.drmanoharan.com.au
APJ 70

MARKETING
STRATEGIES FOR
SUCCESSFUL
MEDIA
RELEASES
by Kirstie Fitzpatrick
Despite her business schedule as a Channel 7 presenter, we are
delighted to announce that Kirstie Fitzpatrick has accepted to
join our panel of Expert in APJ Contributors. You can therefore look
forward to her column in every issue of APJ Journal as she shares
her knowledge in all things media and how to effectively use this
communication medium to promote your business. In this issue of
APJ Kirstie discusses strategies for a successful media release.
There are many ways to boost business exposure and get your
name out there in the community and the industry. We use social
media to promote products and services, communicate with
customers and clients, and expand our audience, but traditional
media still has an important role in heralding the successes of the
aesthetics industry.vv
The job of the media is to work out what’s in the public interest
and share that with their audience. From a business perspective,
that might be a new business launch offering something unique, an
organisation providing services that aren’t available elsewhere, or
an innovative product development.
As a business owner, clinician or trainer, you are going to be at the
forefront of changes happening within the industry, and knowing
how to communicate with media can help you get the word out.
WHAT ARE MEDIA RELEASES AND MEDIA KITS?
Media (or press) releases are emails sent to journalists that have a
newsworthy angle – for example, results and trends from a recent
major skin study. They include key details highlighting why the
information is important, who it effects, and the impact it might
have. Press releases often include quotes from a spokesperson
and contact details for journalists to verify information, seek
clarification, or organise an interview.
Media kits often include products or samples to road test, along
with video footage or pre-recorded interviews. In both instances,
they highlight a new idea and why it should be of interest to
the community.
HOW TO MAKE A MEDIA RELEASE STAND OUT
Start by going back to basics with accurate spelling,
grammar and punctuation. Be concise and reference the
most important information or the most newsworthy angle
at the very start.
A media release will catch a journalist’s attention if it’s relevant
and timely.
Have you provided the most up-to-date information? Do you have
a response or comment to industry news that has just broken, or is
it already a few days old?
The news cycle is forever changing and it’s crucial to have your
finger on the pulse. Celebrations like Mother’s Day and Valentine’s
Day are already busy periods for pushing out sales, promotions
and offers, but it’s also a great time to connect with media to show
what you’re doing differently - for example, we’re already seeing
our inbox fill up with media releases about 2023 Beauty Advent
Calendars. Remember: if there’s community interest, there’s often
media interest.
THINGS TO REMEMBER …
Media formats have different story requirements. If you’re
pitching to a TV network, include opportunities for filming and
on-camera interviews. Voice grabs or audio bites are important
for radio, while still images and hyperlinks to websites are useful
for print or digital media. The general rule of thumb is to always
send information in advance, so journalists have enough time
to consider or pick-up the story before the news cycle moves
on.Then, once you’ve connected with media, make yourself
available for interviews or to provide follow up information.
You could be on camera or see your business in a magazine before
you know it! APJ
APJ 71

RESEARCH
REDUCING SKIN
INFLAMMATION
Part II
by Gay Wardle
Skin inflammation is underlying cause of both accelerated
skin ageing as well as virtually all skin ailments and for this
reason, recognising the symptoms and implementing
appropriate treatment approaches is critical to your skin
improvement objectives.
This article is part of a two-part series, present by Gay Wardle on
the role and impact of both systemic and skin inflammation. In
this article Gay addresses important considerations in addressing
and treating skin inflammation in the clinic.
In managing skin disorders such as rosacea, psoriasis, atopic
dermatitis, and acne, it is crucial to adopt tactics that reduce skin
inflammation. In addition, maintaining skin health and aesthetics
also largely relies on this aspect - a fact that becomes even more
important as the skin ages.
Lifestyle changes, systemic therapies, and advanced treatments
can all be employed to reduce skin inflammation. One of the most
commonly used methods is topical therapy, with both prescribed
and over-the-counter treatments available. Corticosteroids are
especially useful for treating skin inflammation, as they have
potent anti-inflammatory qualities that decrease the production
of inflammatory mediators. Although they work well, healthcare
professionals should monitor their long-term use due to possible
harmful side effects.
The management of skin conditions like atopic dermatitis and
psoriasis can be achieved through topical medications such as
calcineurin inhibitors (tacrolimus and pimecrolimus), which are
effective. By inhibiting T-cell activation, the release of cytokines
can be reduced, ultimately reducing inflammation. Additionally,
topical retinoids can be utilised to treat acne by preventing
lesion formation and improving the shedding of skin cells,
reducing inflammation.
Systemic therapies may be implemented if surface-level
treatments aren’t working or if inflammation is incredibly
intense. Examples of these treatment options include
immunosuppressants, oral corticosteroids, and biologics.
Biologics, a newer category of medicine, specifically targets
immune pathways attributed to inflammation. For example, IL-
17 inhibitors, TNF inhibitors, and IL-12/23 inhibitors are a few
biologics that have provided successful outcomes in managing
long-term inflammatory skin diseases such as psoriasis.
Minimising contact with known triggers is paramount and is
crucial, especially for those with reactive skin conditions, who may
be more sensitive to these irritants and allergens. By including
certain foods in your diet like fruits, vegetables, whole grains, nuts,
and fatty fish - skin inflammation can be managed through these
lifestyle shifts. Furthermore, anti-inflammatory effects can be
shown by performing regular exercise.
Alleviating skin inflammation can be accomplished using different
procedures. For example, Phototherapy is a practical approach
where the skin is exposed to specific wavelengths of light, which
reduces inflammation in psoriasis and eczema. As for another
option, laser treatment is available, and among these, the pulsed
laser can be particularly anti-inflammatory and used to ease
skin inflammation.
Inflammation plays a vital role in shielding the body from harm,
but its overabundance can harm wound healing and increase
susceptibility to infections. Therefore, managing skin inflammation
is imperative, but the ultimate goal is maintaining balance instead
of completely eradicating it.
TREATING SKIN INFLAMMATION
Methods for managing skin inflammation are varied and include
anti-inflammatory agents, immunomodulatory treatments, lifestyle
changes, and targeted therapies. Treatment selection depends
on factors such as the underlying cause, symptom severity, and
patient health status. Topical remedies are often the primary
course of action for inflammatory skin conditions, with topical
corticosteroids and non-steroidal anti-inflammatory drugs
(NSAIDs) being commonplace. Immunomodulatory treatments
like calcineurin and PDE4 inhibitors have also shown efficacy for
atopic dermatitis and psoriasis.
APJ 72

Systemic treatment may be necessary when inflammation is severe
or widespread and doesn’t respond to topical remedies. Such
treatments include immunosuppressants and biologics.
Phototherapy is another option and has anti-inflammatory
properties. Lifestyle modifications like diet changes, physical
activity, stress reduction, and avoiding triggers are helpful for
managing inflammation. Maintaining a healthy skin barrier and sun
protection are other ways to treat inflammation. Customisation is
critical because responses to these treatments vary.
Ultimately, treating skin inflammation can be intricate but is
becoming more precise and potent as our understanding of
the immune response in skin advances. Excessive or prolonged
inflammation can harm the body, despite being a natural defence
mechanism and tissue repair method.
IMPLICATIONS OF EXCESSIVE INFLAMMATION
AND TREATTMENTS
Skin can develop multiple dermatological issues, including
eczema, psoriasis, and rosacea when the inflammatory response is
overactive. Chronic inflammation can also lead to tissue damage
and scarring. As per research, skin’s ability to protect itself from
environmental dangers and retain ideal hydration is adversely
affected by inflammation exceeding healthy levels. Disruption
of barrier function can lead to increased skin sensitivity,
vulnerability to infections and allergens, and dryness. Furthermore,
inflammation that persists for extended periods has been linked
to aging of the skin and the emergence of wrinkles, pigmentation
changes, and loss of elasticity. Remedies to combat inflammation
may have negative consequences when overused or applied
inappropriately. Overuse of corticosteroids causes skin atrophy,
telangiectasias, striae, and “steroid rosacea.” Additionally, too
much reliance on corticosteroids can cause the skin to worsen
after discontinuing the medication.
Biologic agents are revolutionary in treating severe inflammatory
skin conditions, but using these agents has risks. Affecting immune
function may make people more vulnerable to infections or the
reactivation of latent diseases, such as tuberculosis. Infusion or
injection site reactions are also possible, and there have been rare
malignancies. A careful method of managing skin inflammation is
necessary to ensure optimal patient care. This includes evaluating
every treatment option and monitoring patients meticulously
throughout their treatment. It underscores the importance
of educating patients about their condition, medication side
effects, and the appropriate time to seek medical care. Mitigating
inflammation involves both pharmaceutical remedies and
modifications in one’s lifestyle. Avoidance of triggers, stress
management, adequate sleep, regular physical activity, and
maintaining an anti-inflammatory diet are all key components for
reducing excessive skin inflammation.
Ongoing research explores alternate and complementary therapies
for skin inflammation. Promisingly, certain natural compounds -
like curcumin - have shown an ability to reduce inflammation and
could be valuable in managing inflammatory skin conditions.
Biologic agents are revolutionary in treating
severe inflammatory skin conditions, but using
these agents has risks.
APJ 73

UPSIDES AND DOWNSIDES OF INFLAMMATION
The benefits of inflammation include helping to fight infections
and repairing damage to tissues. However, chronic inflammation
can lead to serious health problems like heart disease and
cancer. While short-term inflammation is necessary, long-term
inflammation needs to be addressed. Therefore, managing
inflammation is crucial to maintaining overall health.
Inflammation in its short-term acute form enables the skin to
regenerate healthy cells by removing harmful agents, disposing
of dead cells, and initiating the reparative process. Maintaining
healthy skin requires this inflammatory response, as it is the
process that supplies the body’s needed antibodies, nutrients, and
immune cells to the affected area.
However, when inflammation becomes too persistent or too
prevalent, it can do more harm than good to the skin’s condition.
This often leads to various skin ailments - including eczema,
psoriasis, and rosacea - which directly result from an overactive
inflammatory response. These unpleasant conditions can evoke
a variety of uncomfortable symptoms, such as itching, redness,
scaling, and general discomfort. At its core, this issue is about
properly managing inflammation to maintain proper skin hydration
and environmental protection.
Heightened skin sensitivity, dryness, and increased susceptibility
to infections and allergens can stem from a failure in function
caused by chronic inflammation. If left unresolved for too long, this
unwavering inflammation can precipitate skin ageing – manifested
through the emergence of wrinkles, pigmentation alterations, and
a decline in skin elasticity.
The harm caused to tissues due to extreme inflammation is a
common occurrence. Severe acne provides a classic example
where the continuous inflammation within the sebaceous follicles
damages the skin and creates scars. Despite negative effects,
acne still plays an important role in promoting tissue repair
and protecting the body from infections. However, unresolved
inflammation leads to disorders that are not easy to tackle.
Managing skin inflammation requires striking the perfect balance
between the benefits of acute inflammation and the downsides
of chronic or excessive inflammation. It is crucial to grasp the
advantages and disadvantages of skin inflammation to create
successful therapeutic methods for inflammatory skin conditions.
Inflammation and skin barrier function are intertwined concerns.
The skin’s barrier function is critical to limiting moisture loss from
the body and preventing the invasion of pathogens and irritants.
Inflammatory conditions like eczema and psoriasis often impair
skin barrier function, increasing water loss and vulnerability to
allergens and bacteria. A combination of mature keratinocytes,
lipids, and various proteins carries out this essential function.
Together, they create a barrier that acts as an impenetrable shield.
The barrier remains intact as long as it maintained, but, if it
is compromised due to skin ailments or physical injury, an
inflammatory response can occur.
In cases like eczema, the skin barrier proteins are deficient, causing
greater vulnerability to irritants and allergens and increased skin
permeability. Due to this, when allergens and irritants enter, it
triggers a response from the immune system, which leads to
inflammation. This is the crucial process that occurs when the skin
barrier is compromised.
Chronic inflammation can cause further disruption to the skin
barrier. The release of inflammatory particles like cytokines and
chemokines can change the structure and function of the stratum
corneum. This often leads to more trans-epidermal water loss,
slower healing of wounds, and dryness.
A never-ending cycle of inflammation and barrier disruption can
lead to the persistence of chronic skin conditions. An important
observation is that inflammation has the power to influence the
microbiota that resides on the skin’s surface. The skin’s overall
health and barrier function rely heavily on a balanced microbiota,
but any disparity in this balance (also known as dysbiosis) can
lead to inflammation. Such an intricate correlation between the
microbiota, skin barrier, and inflammation helps us understand the
multi-fold role of inflammation in skin health and disease.
Novel therapeutic approaches that aim to restore and repair the
barrier have been developed from a stronger understanding of the
skin barrier’s role in inflammation. These methods are just a few
examples of using moisturisers and emollients to strengthen skin
hydration, topical application of skin barrier lipids, and regulation
strategies for the skin microbiota. APJ
APJ 74

SOCIAL MEDIA
THE RISE OF
AIGENERATED
CONTENT
Trish Hammond | The Pink Room Digital
The rise of artificial intelligence (AI) generated content has
drastically changed the way we consume and create media.
AI is now being used to generate everything, from news
stories to blog posts, podcasts, videos and even entire books.
In this article we will review three issues:
1. What is AI generated content?
2. Three advantages of AI over the traditional method.
3. Famous AI we can use.
AI-GENERATED CONTENT
When we talk about AI-generated content, we refer to the use of
artificial intelligence to create written or visual content, such as
articles, reports, advertisements and even music or art. It involves
using algorithms and machine learning techniques to analyses data
and generate text that mimics human writing styles and patterns.
THE THREE ADVANTEGES OF AI OVER TRADITIONAL
METHODS
1. AI-generating content with Speed
• Traditional methods can take days or weeks for editing and
processing content, while AI-generated content is typically
created within minutes or hours, depending on the complexity
involved in creating them.
• Additionally, because these pieces ae computer generated, they
often contain fewer errors than their human counterparts since
there’s no need for manual proofreading or fact-checking after it
has been completed by an algorithm trained with large datasets
containing accurate information about its subject matter.
2. Automated writing process is scalable.
• Businesses can easily scale up production without having to hire
additional staff members, which helps reduce costs significantly
when compared to hiring full-time writers/editors, etc.
• Furthermore, due to advancements in natural language
processing (NLP), machines today have become incredibly adept
to understanding complex topics quickly, allowing them to
produce high-quality material faster than even before.
3. AI-generated content includes improved accuracy when
analysing a particular topic.
• Algorithms can scan through vast amount of data points
much quicker than humans, making it easier for businesses or
individuals to gain valuable insight into whatever subject they
may be researching.
Several AI tools have emerged that can help marketers create
content for social media. Here is just a quick breakdown of the
most famous ones:
• Chat GPT is a natural language processing tool that can be used
to generate social media copy.
• Synthesis is a video creation tool that uses AI to create
personalised videos at scale.
• Lexica is a tool that can be used to generate images using
natural language descriptions.
BONUS
This is not AI but an automation tool that helps me do a lot.
Creatopy (Canva for performance marketers). Marketers are
usually reliant on designers or editors to create good ad designs
and formats. Creatopy automates the editing for display ads.
Link: creatopy.co
All things considered, the rise of AI Generated Content has
helped revolutionise how we create media today, providing us
with countless benefits ranging from cost-savings, scalability and
improved accuracy, all while reducing turnaround
times significantly.
If you need help, book a discovery call with me to work out
what you need and how we can help you get there.
Stay tuned for our next topic in APJ Journal. APJ
APJ 75

TECHNOLOGY
NON-INVASIVE APPROACH TO
JAWLINE
CONTOURING
NOURA LEBBAR MD, COSMETIC SURGEON,
ANTI-AGEING MEDICINE, MILAN, ITALY
Noura Labbar MD, discusses her experience using focused ultrasound technology
and the result of a study they conducted in her practice.
downfalls, which include:
• It can be a painful procedure.
• Some patients were unable to finish the treatment or
treatment course.
• In some patients, there was unwanted permanent fat loss
from the face.
• It is a longer procedure, typically ranging from 1 hour to 1
hour and 30 minutes in length.
• Very costly to the doctor and patient.
REVIEWING CFU-Èlife (BIOTEC ITALIA SRL).
(BIOTEC ITALIA SRL)
So how can we overcome the negative aspects of focused
ultrasound? One device I have seen success within my practice
is the CFU-Èlife (BIOTEC ITALIA SRL). A high- intensity focused
ultrasound that involves:
Due to the increase in diverse age-groups who visit our practice,
our aesthetic treatments have changed and now involve more
contouring and non-surgical procedures known as profiloplasty.
This is a more holistic approach, that involves modifying various
facial components to create a harmonious and aesthetically
pleasing profile that looks very natural.
Jawline contouring is increasing in popularity, but should we
always inject fillers or revert to invasive procedures, such as plastic
surgery and in doing so, are we giving the patient a better version
of themselves by exaggerating their contours?
Prior to injecting fillers, especially in patients with increased
laxity, we should consider treating their skin, working to achieve
neo-collagenesis and neo-elastinogenesis and treating the SMAS.
With the right preparation, we can achieve excellent results and, in
some cases, avoid fillers.
REVIEWING THE BENEFITS OF ULTRASOUND
What we propose is an innovative approach for treating the skin
and redefining the contours of the face, using focused ultrasound
rather than fillers.
Focused ultrasound has been available for a number of years
and is now a popular treatment. However, it is not without its
• Easyflow application technique using up to 10Hz that allows
random coagulation points making the procedure faster < 30
minutes, safer and painless. The Easyflow technique can be
used all over the face without limitation and with no risk of
neuropraxia.
• A virtually painless procedure.
• A centreless transducer for more precise coagulation points.
• By modifying the pulse duration together with a centreless
transducer, we can avoid fat loss from the areas where fat
loss is unwanted.
• Constant water flow within the handpiece ensures handpiece
longevity. Offering approximately 2500 treatments without
changing handpieces, making it more cost-effective.
• Ability to work on seven different depths, ensuring
effective treatments on the face and body.
THE STUDY OBJECTIVES
To review the benefits of the CFU-Èlife (BIOTEC ITALIA SRL) we
conducted a study with the following objectives:
We treated patients aged 35–70 years of all skin types and
ethnicities, with skin laxity on the jowls, nasolabial folds, and
APJ 76

Patient assessment was performed using the Croma
jawline sagging assessment scale, and photos were
taken at 1 and 3 months following the treatment.
Patients with severe sagging had three treatments,
two treatments for moderate sagging, and just one
treatment for mild sagging.
marionette lines, desiring a non- invasive lifting and tightening of
the midface.
We excluded patients who underwent a previous face lifting
surgery or had HA fillers in the previous six months.
Patient assessment was performed using the Croma jawline
sagging assessment scale, and photos were taken at one and three
months following the treatment. Patients with severe sagging had
three treatments, two treatments for moderate sagging, and just
one treatment for mild sagging.
also recommend it to younger women from 35 years, avoiding the
need to fill the jawline with an excessive quantity of filler, which is
fast becoming a fashionable trend.
The treatment is safe, very fast, painless, and extremely effective.
In my opinion CFU appears to be the most effective non-invasive
medical lifting method for the face and neck on the market. APJ
Figure 1 (A) Before and (B) after treatment for jawline contouring
with CFU Elite
METHOD AND MATERIALS
We used three depths (4.5, 3.0, and 1.5 mm) at 4MHZ, pulse
duration 50 ms, emission frequency 5–10 Mhz and energy 0.8–2 J.
1000–3000 coagulation points were performed using each depth
for a total of 5000–8000 points with the three depths used. No
topical anaesthesia was required.
RESULTS
All the patients were evaluated one and three months after the
treatment. The results were all extremely satisfying; 95% of
patients were very satisfied with the results. No side effects were
observed post-treatment. The maximum result of skin tightening,
and jawline contouring was achieved three months after
the treatment.
CONCLUSION
I usually treat the face and the neck in the same session. I often
combine the treatment with a non-cross linked hyaluronic acid
skin booster. To achieve the best result for the jaw-line definition,
I incorporate a botulinum toxin treatment to deliver a ‘Nefertiti lift’
immediately after the focused ultrasound but never before.
Skin tightening is immediate with better jawline definition, while
the definitive results are visible three months after the treatment
due to the collagen and elastin fibres synthesis in the three
months following the ultrasound procedure.
I usually recommend two sessions a year to the patient, unless
the results are not satisfactory in terms of jawline contouring and
lifting of the lower face.
The new-generation ultrasound technology allows us to achieve
excellent contouring of the jawline, occasionally from the first
session. As the treatment is painless, fast, and very safe, we can
Figure 2 (A) Before and (B) 3 months after treatment for
mid-face lifting
Article submitted by Mariza Nuttle, 02 9894 8068
info@medispasolutions.com.au
APJ 77

LIGHT TECHNOLOGY
Experience significant fine lines and
wrinkle reduction with
BIOPTRON ®
ANTI-AGEING HYPERLIGHT THERAPY
Introducing Bioptron Hyperpolarised Light therapy to your clients is
both a relaxing, enjoyable yet highly effective treatment. The soothing
light does not emit heat and the intensity of the light is very comfortable.
Furthermore, Bioptron’s incredible capacity to deeply penetrate within
human tissue can render incredible benefits not just for the skin,
but also for full body wellbeing.
While there are numerous light-based devices such as lasers, IPL
and LED light therapies, can the BIOPTRON® Hyperlight therapy
offer anything different?
With its diverse range of benefits, BIOPTRON® Hyperlight
Therapy offers something unique. Its benefits are perfectly suited
in servicing a variety of client needs within salons and clinics in
optimising their skin treatment results.
The Biopton Hyperlight therapy is international renowned as a
highly effective and safe technology that has been inspired by the
Nobel prize winning discovery of C60 technology – a complex, yet
highly efficient light configuration.
It terms of it professional use, Bioptron Hyperlight therapy has
been used as an adjunct treatment to optimise treatment results
and skin recovery with an extensive array of therapies such as
mesotherapy, PRF, cosmetic injectable procedures, microneedling,
as well as anti-ageing skin treatments.
Bioptron has proven beneficial effect for skin conditions that
exhibit redness, oedema, bruising or pain. It is also excellent postsurgery
to support the healing process.
Bioptron Hyperlight can help enhance your skin treatment
result provides a firmer and brighter skin by increasing the
microcirculation and supporting the production of collagen and
elastin. Studies confirm that you can visibly restore the natural
luminosity of your entire face, reduce discoloration, improve skin
texture and smooth hard to treat wrinkles after using Bioptron
Hyperlight Therapy for just 10 minutes per day.
Bioptron Hyperlight Therapy with its carefully selected spectrum
of polarised light, mimics the beneficial qualities of natural
sunlight with no UV. The latest advancements in quantum physics
have now enabled Bioptron to incorporate the Fullerene C60
nano particle into the broad-spectrum filter shining the perfect
Fibonacci pattern onto the body.
The Bioptron light waves move on parallel planes. The Brewster’s
mirror included in the device contributes to a multi-layer optical
system providing 95% of Bioptron light polarisation. This gives it
the capacity to penetrate the skin at a deep cellular level, yet in a
safe manner.
A further unique quality of the Bioptron Hyperlight, is that despite
its capacity to penetrate deeply in human tissue, it does not pose
harm to the eyes, thus eliminating the need for goggles. All that is
needed during treatment, is for the eyes to be closed. This makes
it an excellent option post-eye blepharoplasty surgery, speeding
up post-surgery recovery time.
In Australia, Bioptron is sold as a cosmetic device only. However
several research studies conducted in Europe that have examined
the characteristics of the Biopton have identified the
following benefits:
• Faster skin regeneration: Increases fibroblast migration.
• Anti-inflammatory effect: Decreases
pro-inflammatory cytokines.
• Anti-microbial effect: Eliminates bacterial infection.
• Promotes angiogenesis: Supports the development
of new blood vessels.
APJ 78

BIOPTRON ®
QUANTUM HYPERLIGHT®
(HYPERPOLARIZED LIGHT)
A further unique quality of the Bioptron Hyperlight, is that
despite its capacity to penetrate deeply in human tissue, it does
not pose harm to the eyes, thus eliminating the need for goggles.
All that is needed during treatment, is for the eyes to be closed.
This makes it an excellent option post eye blepharoplasty surgery,
speeding up post-surgery recovery time.
• Increase distribution of oxygen and nutrients
improves microcirculation.
THE UNIQUE CONFIGURATION OF HYPERPOLARISED LIGHT
Bioptron’s unique capacity to support human tissue health is
directly linked to the complexity of its polarised light which is
clinically support through Quantum physics. For those who wish
to examine the physics, here is a brief description of the physics of
the Bioptron Hyperpolarised light.
When diffuse light (emitted by a halogen bulb), collides/ interacts
with the Brewster’s optical unit, it reflects and becomes a
Vertically Linearly Polarized Light (VLPL).
When such VLPL passes through the Hyperlight Optics®, it
interacts with C60 (integrated in the optics), which twists at a
near-inconceivable 18 billion times per second. C60 reflects
from each other without friction (paramagnetic and diamagnetic
properties).
As a result of VLPL interactions with twisting C60, VLPL photons
change their orientation in the following way:
a. The 20 hexagons in C60 obtain the Faraday’s effect (the
plane of photon polarisation rotate in hexagons), and
b. The 12 pentagons in C60 obtain the Fibonacci-sequential
effect (the plane of photon polarisation rotates and twists in
all directions in pentagons).
Thus, the photons’ electrical plane of polarisation changes position
step-by-step, from vertically linearly polarised light (VLPL) into
hyperpolarised light that has circular left and right polarisation and
linearly vertical and horizontal polarisation creating a sunflower
photons pattern.
This unprecedented, perfectly-ordered hyperpolarised light, called
Quantum Hyperlight, with its unique photon pattern, is the ideal
energy-structure/symmetry that is fully compatible with our
human biostructures.
THE BENEFITS OF BIOPTRON HYPERPOLARISED LIGHT
TO YOUR BUSINESS
Introducing Bioptron Hyperpolarised Light therapy to your clients
is both a relaxing, enjoyable yet highly effective treatment. The
soothing light does not emit heat and the intensity of the light is
very comfortable.
Furthermore, Bioptron’s incredible capacity to deeply penetrate
within human tissue can render incredible benefits not just for the
skin, but also for full body wellbeing and it comes at a fraction of
other types of light-based devices. APJ
For further information please contact:
Kate White | Light Frequency | Ph: 0414 838 874
E: kate@lightfrequency.com.au
Quote this article and receive a 10% discount.
APJ 79

BUSINESS
ONE STEP FURTHER THAN RESULTS
and the power of
PSYCHOGRAPHIC
MARKETING
While you may have an amazing products or treatments, their uptake will
depend on how well your marketing will resonate with consumers.
The standard approach to understanding your consumers is to review their
demographics as this will give you a breakdown of who they are, however,
this is only half of the story.
In this article Tina Viney will review the rise of psychographics, how it compares
with demographics and its power in sales conversion.
Marketers have long sought ways of understanding what their
customers are thinking. After all, just imagine how much easier
it would be to sell your products and services if you could predict
people’s passions, fears, likes, and dislikes. Some see this sort of
knowledge as the holy grail of marketing, but how could we ever
possibly read people’s minds? While mind-reading may be firmly
entrenched in the realm of science fiction, marketers have a
pretty reasonable substitute, that is called psychographics.
WHAT IS PSYCHOGRAPHICS?
Psychographic profiling is used by marketers and psychologists to
determine a person’s psychological behaviours and motivations.
Psychographics work by aggregating data on an individual’s
activities, interests, and opinions.
In marketing language if you are to relate to your potential
clients’ activities, interests and opinions, in essence you will be
capturing their psychographic measurements. More specifically,
this umbrella captures any number of other descriptors, from
somebody’s political views and value systems to their likes,
dislikes, lifestyle choices, and general attitudes to current
social trends.
When used effectively, psychographic profiling gives digital
marketers unprecedented insight into consumer buying habits. In
turn, this allows them to create much more targeted marketing
campaigns. This is great for businesses, as it means less time
and money spent on low-success mass marketing and better for
consumers, as it means fewer irrelevant, nuisance ads, and more
direct access to products and services that will resonate with
them, and which they will more likely value, need and purchase.
HOW DOES PSYCHOGRAPHICS DIFFER FROM
DEMOGRAPHICS?
In essence, demographics rely on general facts about people, such
as where they live, their gender, their age, relationship status,
and so on. This is all useful information for building a generalised
picture of a group of individuals who share certain demographic
traits. However, it doesn’t get into individual details. While
members of a particular demographic group share certain qualities,
that doesn’t mean they are identical. There will still be significant
differences between them.
Psychographics
By compiling people’s cognitive and emotional data,
psychographics fills the gaps that demographics cannot. They
answer questions like: What are someone’s musical tastes? What
are their family values? What are their views on particular social
causes? Do they like animals? The answers to these questions can
APJ 80

be used to create accurate psychological profiles that describe
how a person thinks, feels, and acts. With these motivations and
personality traits pinned down in more detail, digital marketers can
learn why people behave the way they do and buy the things they
do. So, why is the psychographic assessment important in today’s
marketing campaign?
With the advent of social media, consumers are bombarded
constantly with thoughts and ideas. They have very limited
cognitive capacity for paying attention and making decisions, but
emotional advertising will innately grab their attention and can be
a powerful strategy for gaining their response both short term and
long term as they allow brands to engage more effectively with
consumers within this limited window of concentration.
Psychographic marketing also gives you greater scope for
creativity. Once you know the likes and dislikes of your potential
client, you can capture their attention through the element of
surprise or the unexpected, that can attract their reaction.
Psychographic data vs. demographic data
At the core of both psychographics and demographics is data. The
difference lies in what types of data they use. So, exactly which
types of data are psychographic and which are demographic?
Demographic data
Demographic data largely (though not entirely) comprises
quantitative measures (or, at least, data that can be quantified
and represented by a number or just one word). Demographic
data includes:
• Age
• Gender
• Location
• Race
• Education
• Income
• Marital status
• Religion
Psychographic data
Psychographic data comprises qualitative measures (i.e. data that
describes things) and includes:
• Personality traits: openness, conscientiousness, extroversion,
agreeableness, and neuroticism.
• Opinions: Social views and interests, such as environmental
responsibility.
• Lifestyle choices: dietary choices, their preferred colours,
fragrances.
• Interests: sports and their preferred recreational activities that
they value and enjoy.
• Daily activities and habits: Morning coffee lovers, exercise,
body fitness or stress management and relaxation routines.
• Values: Priorities, such as family, personal health and nutrition
or commitment to the wellbeing of others.
• Priorities: Do they have skin problems that they prioritise,
or are they more interest in beautification strategies, such as
eyebrow enhancement or lip enhancement procedures?
Once you gain an understanding of the lifestyle choices, you
can introduce storytelling or educational data that also have an
emotional appeal.
THE ROLE OF PSYCHOGRAPHICS IN DIGITAL MARKETING
Psychographic profiles aren’t limited to digital marketing. They’re
used in any field that requires an understanding of what makes
people tick, from public health policy to law enforcement.
However, digital marketing is one of the most common fields in
which these data are used. But how, exactly?
While all marketers have different goals, psychographics play an
invaluable role in enhancing customer segmentations. These can
be used to inform digital marketing activities.
To understand their target audience, digital marketers have long
used customer segments (or high-level categories for groups of
people) to inform their strategies.
APJ 81

Mary is a strict vegetarian and values clean beauty such as
organic ingredients. She values sustainability and holds a
strong conviction against environmental wastes. She is also
a passionate activist for social causes with a keen interest
in lobbying against domestic violence. Mary is also a strong
believer in good nutrition and the importance of evidence-based
supplements that support immunity and overall good health.
THE POWER OF COMBINING BOTH
Historically, segmentations were constructed using demographic
data sometimes combined with behavioural data (i.e. a customer’s
activities) and geographic data (i.e. where they’re located or carry
out their activities). In this case, a customer buyer profile might
read something like:
Mary Smith is an executive professional. She earns a corporate
salary possibly $100,000 plus. She is single, 38 years of again and
prioritises in invest in her appearance both for the benefit of her
professional, as well as her dating and social life.
While this information helps marketers determine her social class
and shopping habits, it doesn’t tell the whole story. Combining
it with psychographic data, however, allows for a more nuanced
segmentation that marketers can use to sharpen their campaigns.
For instance:
Mary is a strict vegetarian and values clean beauty such as organic
ingredients. She values sustainability and holds a strong conviction
against environmental wastes. She is also a passionate activist
for social causes with a keen interest in lobbying against domestic
violence. Mary is also a strong believer in good nutrition and the
importance of evidence-based supplements that support immunity
and overall good health.
Using this additional information, a marketer can glean targeted
insights about appropriate products to introduce to her as
well as ensure they reflect her values as this will appeal to her
consciousness giving you a higher conversion rate.
HOW TO USE PSYCHOGRAPHIC DATA TO IMPROVE YOUR
DIGITAL MARKETING
Customer segments built using psychographic data can inform
many digital marketing activities. They can help with:
• Context-specific content for your website or blog
• Super-targeted landing pages, e.g. tailored product
details pages
• Reader-focused headlines for email shots (improving
clickthrough rate)
• Different ads for the same product but using different
approaches depending on the target audience.
• Personalised checkout messages on e-commerce sites
• Rebranding exercises
• Promoting new product line
In essence, psychographic data will provide you with more
personalised information of your clients’ emotional drivers so that
you can best speak their language and also cater products that
they will be happy to invest in.
THE POWER OF EMOTIONAL APPEAL
Since the pandemic and with the rise in stress levels, the three
key consumer drivers that contribute to decision making are
the following:
• Safe Results: Are the treatments you are offering them high
quality and do they delivery great results but are also safe?
• Value for money: Do they provide them with value for
their money?
• Sensorial experience: Is the treatment or product enjoyable
to experience, and pleasant to use? Will it provide them
not just with results, but also with an enjoyable and
sensorial experience that will be memorable?
Why are these three issues important to you and your business?
In essence, here are two areas that you should consider:
• Treatments: While your treatments may offer excellent results,
are they painful or uncomfortable in their delivery? If so, you
will need to consider including the addition of a soothing or
relaxing protocol within your treatment plan. This may include
a facial lymphatic drainage, the use of relaxing essential oils
to inhale at the commencement and end of the treatment,
soothing music and appropriate relaxing lighting or soothing
eye pads.
• Products: While the results that your skincare products deliver
are highly important, do not underestimate the importance of
the product also providing a sensorial experience. A product
that is enjoyable to apply and makes your client feel amazing
will be used more readily than one that is not pleasant to use
despite its benefits.
Studies now confirm that the sensorial or ‘feel-good’ sensation
when applying a product has been proven to lower stress levels
and improve mental health. This includes the use of makeup
that may make someone look better and feel better, or a skincare
product that is truly enjoyable to apply, as well as effective in
improving the skin.
HOW PSYCHOGRAPHIC MARKETING IS CHANGING BRANDS
Perhaps one of the most powerful examples of how
psychographics have re-ignited a brand’s identity in recent
years is Weight Watchers.
With a long-standing reputation for weight loss and weight
management which made Weight Watchers the global leader in
personalised dietary program in the 70s and 80s, the company
found that by 2015 their subscription numbers started to drop. To
investigate the problem, they adopted psychographics. Once they
did, they found that many of their customers were no longer just
older, cis-gendered women, but also many men as well as young
people who wanted to eat more healthily and maintain a more
balanced diet. However, these groups were turned off by Weight
Watcher’s ‘dieting’ label and general branding.
Using these psychographic insights, in 2018, Weight Watchers
rebranded as WW, moving away from dieting toward general
health, fitness, and wellbeing model. Launching new products
and messaging, the company now targets a younger generation of
customers and has a more diverse gender mix, too. Targeting those
APJ 82

who are interested in healthy eating and exercise (instead of those
who merely want to lose weight) the brand is appealing to a whole
new audience and experiencing a resurgence. All thanks
to psychographics!
HOW TO GATHER PSYCHOGRAPHIC DATA
Collecting psychographic data used to be more complex than
other types of data collection. These days, though, with so much
data accessible online, it’s often simply a case of purchasing a
dataset from a market research company or scraping insights
from the web.
The most common digital sources of psychographic data include:
• Social media (likes, posts, comments, retweets, etc.)
• Online quizzes (give us the name of three women that you
consider to be beautiful).
• General browsing data (the websites people visit tell us a lot
about their interests)
• Your company’s website analytics
• Internal databases (spreadsheets or customer relationship
management systems)
Online and digital sources make psychographic data collection
much easier than it was in, say, the 1970s. Nevertheless, offline
techniques are still effective. Although more time-consuming,
they’re usually worth the effort due to the higher quality of
the insights they provide. Common (non-digital) sources of
psychographic data include:
• Surveys
• Personal interviews
• Focus groups
• Third party data
• Market research companies
Whatever the source, there are plenty of psychographic tools
and techniques you can use to interpret your data once you’ve
collected it.
HOW TO USE PSYCHOGRAPHICS TO IMPROVE YOUR DIGITAL
MARKETING
Armed with updated information about your current and ideal
clients, how can you use psychographics to update your digital
marketing? Her are a few ideas:
Create more compelling website copy
While cold facts are important, remember that people respond
better to messages that trigger their values and things they are
passionate about. Psychographics can provide you with valuable
insight into the emotional state of your consumers and allow
you to craft content that they can best relate to.
Target your social media ads.
Ads on social media can be highly targeted using the most popular
platforms’ inbuilt tools. However, there’s no use being able to
target your ads if you don’t know what you’re targeting them
towards. Psychographics can help identify audiences that might
not be immediately obvious from demographic data alone. Identify
the language and topics that your audience will best relate to.
Improve your overall content strategy.
Content that appeals to your consumers, while also pushing
your messaging, is hard to get right. Oftentimes, brands focus on
promoting only on who they are, but fail to possible expand their
offerings to provide something fresh and new that their audience
may value. For example, if all you are offering only skin therapies,
but some of your clients are into fitness, why not introduce
some unique body products that you can also retail to them.
Look for something innovative and different. Use terminology
such “A health body and mind is also essential for a health skin.”
Sometimes it is just about tweaking your language to include new
areas that reflect what is important to your clients.
CREATING A MORE NUANCED EMAIL CAMPAIGN
In 2020, the average open rate for global email campaigns was
18%. The clickthrough rate? A mere 2.6%. It doesn’t take a digital
marketer to tell you that this is not very high! But it’s also very
common for email marketing, in which too many organizations still
send blanket campaigns to an entire database of contacts.
This approach has led to many organisations turning away from
email marketing, believing it’s outdated. But they’re missing a vital
digital channel by doing this. Rather than sending the same email
to all of your contacts, psychographics can help you tailor the
messaging into two or three (or even more) versions of the same
copy. If you’re budget-restricted, even just changing the headline
can help improve open and click-through rates.
EXPANDING YOUR BUYER PERSONA
One of the power of utilising consumer psychographics is that
you may uncover additional products and services that you can
add to your business offerings. By better understanding the
interests, habits and beliefs of your clients you may choose to
partner with cause-related marketing in an area that your clients
may appreciate. Additionally, you may decide to introduce new
treatments and products that are also of interest to your clients,
which you currently do not offer. It is amazing what you can
uncover with psychographics!
While demographics is the traditional marketing tool in
determining who your clients are, adding the research into your
client psychographics will allow you to uncover a whole new
dimension in understanding, relating and meeting your clients’
needs in additional valuable ways. APJ
APJ 83

REGULATIONS
UPDATE
IN AHPRA
REGULATIONS
Protection of the title Surgeon
Whether you are deciding to work with a cosmetic surgeon or
referring a client for a surgical procedure it is important that you
are aware of any changes to the regulations.
Recently AHPRA introduced an update to who can use the term
surgeon. This applies to several medical disciplines including
cosmetic surgery which you should be aware of.
As the cosmetic medical practitioners attempt to transition to
the new regulations, any referring business owner is liable under
vicarious liability to ensure that the doctor they are referring to is
fully compliant with the current regulations.
These regulations have been introduced as surgical procedures
introduce permanent change and carry risks. It is therefore
appropriate that those who perform these procedures are
appropriately qualified for the protection of the consumer.
Please check the credentials of any doctor that you are referring
your clients to if a surgical procedure is required.
In summary here are some common questions and the
appropriate e answers from AHPRA:
FAQ PROTECTION OF THE TITLE SURGEON
Q1: WHICH MEDICAL PRACTITIONER CAN USE THE
TITLE SURGEON?
Only medical practitioners holding specialist registration in
surgery, obstetrics and gynaecology, or ophthalmology can call
themselves ‘surgeon’. Restricting the use of the title surgeon
follows an amendment to the National Law (the Health
Practitioner Regulation National Law (Surgeons) Amendment
Act 2023). The amendment does not affect other health
practitioners, such as dentists (dental surgeon) and podiatrists
(podiatric surgeon).
Q2; WHEN DID THE CHANGES TO PROTECT THE TITLE
SURGEON START?
The changes started on 20 September 2023 in most states
and territories. New South Wales and South Australia are now
preparing a statutory instrument to apply the changes in their
states in the coming weeks. Western Australia will progress an
amendment to the National Law to make the change. This will
ensure there is a consistent, national rule about who can use the
title surgeon.
Q3: WHAT DOES THIS MEAN FOR MEDICAL PRACTITIONERS
WHO CURRENTLY USE THE TITLE ‘SURGEON’?
Medical practitioners who do not hold specialist registration in
surgery, obstetrics and gynaecology, or ophthalmology can no
longer use the title ‘surgeon’. All references to ‘surgeon’ must
be removed from all advertising including (but not limited to)
websites, social media, letterheads, business cards and clinic
window.
Q4. WHAT ABOUT ‘COSMETIC SURGEONS’?
Only medical practitioners holding specialist registration in
surgery, obstetrics and gynaecology, or ophthalmology can call
themselves ‘surgeon’, including ‘Cosmetic surgeon’.
Medical practitioners who do not have specialist registration in
surgery, obstetrics and gynaecology, or ophthalmology cannot
call themselves a ‘Cosmetic surgeon’. This includes medical
practitioners with general registration or specialist GPs who
perform cosmetic surgery, but do not hold specialist registration in
a surgical specialty.
APJ 84

Q5: WHAT ABOUT DOCT ORS IN RURAL AND REGIONAL AEAS
WHO PROVIDE SURGICAL SERVICES?
Specialist GPs who provide surgical services in rural and regional
areas, who do not hold specialist registration in a surgical
specialty, can continue to provide surgical services, but cannot call
themselves a ‘GP Surgeon’.
Only medical practitioners holding specialist registration in
surgery, obstetrics and gynaecology, or ophthalmology can call
themselves ‘surgeon’.
Q6: WHAT ABOUT SPECIALIST INTERNATIONAL MEDICAL
GRADUATES WORKING IN SURGICAL POSITIONS?
Health services can employ specialist international medical
graduates (SIMGs) (who practise under supervision with limited or
provisional registration) in surgical positions. Health services use
credentialling and scope of practice processes to ensure
public safety.
These SIMGs cannot call themselves a surgeon, but they can
say they are doing the surgery.
Q7: WILL A MEDICAL PRACTITIONER WHO HAS COSMETIC
SURGERY ENDORSEMENT BE ABLE TO CALL THEMSELVES A
COSMETIC SURGEON?
No – a cosmetic surgery endorsement does not enable a medical
practitioner to call themselves a ‘Cosmetic surgeon’.
Q8: WHAT HAPPENS IF YOU DON’T COMPLY?
A medical practitioner who is identified as illegally using the
title ‘surgeon’ will be advised in writing and asked to remove all
references to ‘surgeon’. Doctors who fail to stop using the newly
protected title ‘surgeon’ after they have been warned not to, could
face criminal prosecution by AHPRA. The Board may also take
disciplinary action, which could be in addition to, or instead
of, prosecution.
Misuse of the newly protected title is a criminal offence
and is punishable by a maximum fine of $60,000 or 3-years’
imprisonment, or both.
As APAN also represents cosmetic nurses and doctors, please
contact our office if you require a complete list of the new
regulations replating to Cosmetic Procedures.
Phone 07 55930360 or info@apanetwork.com
You can also access further information from the AHPRA website
link Medical Board of Australia - FAQ Protection of the title surgeon
Only medical practitioners holding specialist
registration in surgery, obstetrics and gynaecology,
or ophthalmology can call themselves ‘surgeon’.
APJ 85

COSMETIC TATTOO
BUILDING RESILIENCE
IN BUSINESS AS A
NEW COSMETIC
TATTOO ARTIST
Katherine McCann
APJ 86 APJ 86
Starting a career as a new cosmetic tattoo artist can be an exciting
and rewarding venture. However, like any business endeavour,
it comes with its fair share of challenges. Fear and uncertainty
are common emotions that may arise when launching your own
cosmetic tattoo business. In this article, we will explore effective
strategies to overcome fear, build resilience, and thrive as a new
cosmetic tattoo artist. There may also be a few nuggets for those
of you who have been in business a while and could benefit from a
nudge to reset and potentially recalibrate.
Understanding Fear
Fear is a natural response that arises when we perceive a threat
or potential failure. As a new cosmetic tattoo artist, you may fear
not being good enough, making mistakes, or having low client
retention rates. Recognising and acknowledging these fears is the
first step towards overcoming them.
Research and Education
Knowledge is power. Invest time in comprehensive research to
ensure you have a strong foundation in tattoo techniques, colour
theory, hygiene protocols, and business management. Enrol in
certified courses and attend workshops to enhance your skills
and build confidence. Continuous learning will not only improve
your technical abilities but also alleviate fears associated with
inadequate knowledge.
Mentorship and Networking
Seek out experienced cosmetic tattoo artists who are willing to
mentor and guide you in your journey. Connecting with industry
professionals can provide invaluable insights, advice, and support.
Attend conferences, workshops, and join professional associations
to expand your network and learn from others’ experiences.
Embrace Feedback
Constructive feedback is crucial for growth and improvement.
Encourage your clients to share their thoughts and experiences
and be open to suggestions. Analyse feedback objectively,
identify areas for improvement, and implement changes
accordingly. Constructive criticism will help you gain confidence
and refine your skills over time.

Building Resilience
Resilience is a key attribute for success in any business, including
the cosmetic tattoo industry. It’s about bouncing back from
setbacks and adapting to challenges and the need for change.
Here are some actionable insights to build resilience:
Develop a Growth Mindset
Embrace a growth mindset, which focuses on viewing challenges
as opportunities for learning and growth. Instead of being
discouraged by setbacks, approach them with a positive mindset
and seek solutions. Cultivating resilience requires mental agility
and the ability to reframe challenges as stepping stones to success
rather than permanent setbacks that derail your confidence.
Establish Clear Goals and Plans
Set specific goals for your business and develop a detailed plan
to achieve them. Break big goals into smaller, manageable tasks
to avoid feeling overwhelmed. Celebrate small victories along the
way to stay motivated and focused. Having a clear roadmap helps
you stay resilient in the face of obstacles.
Set specific goals for
your business and develop
a detailed plan to achieve
them. Break big goals into
smaller, manageable tasks to
avoid feeling overwhelmed.
Build a Support System
Surround yourself with a supportive network of friends, family,
and fellow industry professionals. Share your challenges and
frustrations with individuals who understand your journey. Having
a support system provides emotional encouragement, advice, and
a sense of belonging during difficult times.
Practice Self-Care
Running a business can be demanding, and neglecting self-care
can lead to burnout and diminished resilience. Prioritise self-care
activities such as exercise, meditation, spending time with loved
ones, and pursuing hobbies. Taking care of your physical and
mental well-being is essential for maintaining resilience
and creativity.
While fear and challenges may arise when you’re new these
an be overwhelming and often quite overwhelming. As a new
cosmetic tattoo artist it’s important to know and understand
you’re embarking on a practical skill and working on unpredictable
canvases, so it’s definitely a continual learning curb and learning
to foresee curveballs, overcoming them and building resilience
is possible with the right mindset, knowledge, and support. By
investing in research, education, mentorship, and networking,
you can strengthen your skills and confidence.
Additionally, adopting a growth mindset, setting clear goals,
building a solid support system, and practicing self-care will help
you navigate the ups and downs of business ownership.
One great tip is to look outside your own industry and seek what
will complement your services that you can introduce in your own
space. Think outside of the box and look for businesses building
ideas.
IN CONCLUSION
Above all, embrace the challenges, stay determined, and if you
fall over, it’s perfectly OK, just fall forward, dust yourself and
remember, there is a beginning to every endeavour and resilience
is not built overnight - it’s a continuous journey of learning,
adapting, and growing. With patience your business will grow. APJ
APJ 87

APAN
THE UNPARALLELED SUPPORT AND CREDIBILITY
OF APAN MEMBERSHIP ACCESS YOUR
INCREDIBLE GIFTS
when you join or renew your membership
Established for over 15 years, APAN is an industry standards
body/association committed to the growth, integrity
and protection of its members in a highly competitive
professional world.
APAN is recognised by regulatory and government bodies
as the most reputable and experienced industry peak body
representing the Aesthetics Industry.
What will membership to APAN mean to you?
As a business owner or practitioner, professional membership to
APAN will benefit you in the following ways:
• Mark of Credibility and Integrity: Your professional
membership and our logo will allow you to promote to your
clients that you are committed professional who abides by the
rules and guidelines of your industry’s peak body.
• Helpline: Regardless of your concerns, whether business,
staffing issues, technical or education, scientific, supplier review
or legal matters, you have access to prompt support through our
office 9am -5pm Monday to Friday for professional guidance.
• Promote your business for free through
salonhubaustralia.com.au
• If you are looking for extra marketing exposure, check out
Salon Hub Australia. This website allows members to list their
business services through a display ad that they can upload on
their own for FREE. We host and maintain this website at our
cost. Members can promote their business service with as much
detail as they wish, as this is not just a listing. How good is that?
• Protection and legal support in times of need: In this era of
litigation, it pays to know that you have a professional body
that can help PREVENT incidents, as well as guide you if an
incident occurs.
• APJ Journal posted to you every quarter: Our publication is
both online as well as published quarterly and posted to you to
ensure you can access important education and industry news
at your fingertips.
• Business Mentoring: Gold and Corporate members can also
access up to two full-hour professional mentoring session to
help them review their options in planning for their business
decision, as well as accessing company business reviews for
their reputation on quality products, training and service
support. We have saved many businesses from substantial
financial losses through our research services and advice. Sadly,
many have been referred to us seeking professional and legal
help after an incident.
• Staff Recruitment and Contracts: Through our legally drafted
documents we have supported thousands of business owners
to ensure they have the correct Workplace Agreements and
HR Policies and Procedures in place to safeguard them from
potential staffing miscommunications and conflicts.
• Resource Documents and Contracts: There are numerous
regulatory requirements that are essential when running a
business. Our lawyers have drafted several legal documents
that meet with FairWork obligations. We also offer over 48
documents including Consultation and Consent Forms, as well
as several standards documents to ensure businesses meet with
the highest standard of best practice. We have of 48 resource
documents to give you peace of mind in running your business
in line with government, your local Council and Fair
Work guidelines.
• Position Statements: Where there are no formal regulations
in place APAN introduces Position Statements to protect
the industry.
• Newsletter: We keep you up-to-date with industry news,
education and changes to laws through our regular newsletter
that is emailed to you.
APJ 88

Membership Kit
Members receive a Membership Kit, that includes their Certificate,
Code of Ethics, Electronic Logo, various documents, vouches and
their quarterly journal as well free access to our office for support
and advice. We also provide you with a list of reliable service
companies - insurance, financial lending, legal advice, social
media management and much more. We offer various levels of
membership at rates that have not increased for over 10 years.
We are committed to providing our members with tangible
and personalised professional support and we are passionately
dedicated to attend meetings, participating in working groups
with the Government and in global research to ensure you gain
accurate and timely advice and support.
As our services are comprehensive, there is a substantial cost to
delivering the high level of tangible and intangible support that we
offer our members, but we are committed to providing you with
excellent value for your membership.
PLEASE JOIN US AND TAKE ADVANTAGE OF THE INCREDIBLE
GIFTS WHEN YOU RENEW OR JOIN BY 30 JANUARY 2024
GIFT NO. 1: APAN is renowned for its generosity. We are
GIFT 1: Anyone who joins or renews their membership by 30th
January 2024 will receive a copy of Jacine Greenwoods book
Just Go For It – How to grow a Multi-Millian Dollar Business
with NO Paid Advertising. This incredible book will inspire you
and provide you amazing information to change the way you
look at your business with new insight into what is now needed
to be successful.
GIFT 2: Covid Skin Manifestations and Solutions (65 page
manual). If you still have not accessed this document yet,
you are missing out on unique information of how skins are
changing since the pandemic. This document is valued at $400.
GIFT 3: Mental Hygiene and Business Development Document
(52 page manual). Containing evidence-based strategies to
improve staff productivity
Both these documents cost in excess of $26,000 each to
develop. Chose your second gift.
We are committed to providing our members with tangible
and personalised professional support and we are passionately
dedicated to attend meetings, participating in working groups with
the Government and in global research to ensure you gain accurate
and timely advice and support.
APJ 89

Thank you for all your hard work in putting together the amazing COVID Skin
Manifestation and Solutions Manual. The content is pure gold for all practitioners
who work with the skin. It is easy to follow, factual, comprehensive, and above
all – evidence-based and backed by scientific studies. There is nothing like it
anywhere. It has given me a new level of confidence in identifying potential skin
reactions before they occur. The Solutions Chapter has provided me some valuable
tools through simple strategies so that I can help support my clients’ wellbeing,
lower inflammation levels in the skin, as well as help support a more robust immune
response. Thank you, APAN, for all that you do for us, it is greatly appreciated.
Noleen Parker, NSW
FREE GIFTS!
Join today or renew your
membership and receive
two gifts of your choice!
Visit our website www.apanetwork.com/memberships
or phone 07 55930360.
If you require further information on APAN, please review further
for more information or visit our website www.apanetwork.com
GIFT NO. 1:
Jacine Greenwoods book Just
Go For It – How to grow a Multi-
Millian Dollar Business with NO
Paid Advertising.
GIFT 2:
Covid Skin Manifestations and
Solutions (65 page manual).
This document is valued at $400.
GIFT 3:
Mental Hygiene and Business
Development Document
(52 page manual).
APJ 90

APAN AT A GLANCE
While we represent a cross section of skin therapists,
laser practitioners, dermal clinicians as well as cosmetic
nurses, doctors and dentists, our focus is on introducing and
advocating best practice standards based on evidence-based
education for all levels of membership.
Our industry is now competing with nurses and doctors in the
delivery of skin therapies, so it’s important that we reflect a
high level of competence and knowledge that can measure up
to the standard that consumers now demand that is not based
on opinions, but on proven studies.
Our alliance also with medical societies, as well as an active
member in curriculum development in both the VET sector as
well as university level qualifications allows us to access the
very latest in education and professional development.
CPD PROGRAM
APAN is the only association to introduce a CPD program
through our ARAP ® and CTARP registration. This is available
to both AHPRA registered practitioners, as well as non-medical
qualified practitioners who wish to be recognised for adhering
to best practice standards.
APJ JOURNAL
We produce a hard copy of our APJ Journal, which is
posted to our members and subscribers to ensure that
they can access on demand its quality educational
content as well as available online.
CODE OF ETHICS
APAN’s Code of Ethics was globally researched to reflect
the highest standard of ethical and professional
conduct over five difference categories.
NATIONAL ADVISORY COUNCIL
Our National Advisory Council consists of two divisions –
Academic & Scientific Division and Business Innovation
Division. These consist of leading experts in their field
who guide us in our in our program development. https://
apanetwork.com/advisory
INTERNATIONALLY ALLIGNED
APAN is also internationally aligned with several peak bodies
around the world. This is important when putting forward
recommendations to government regulators, ensuring that
our recommendations meet with global standards.
EDUCATIONAL ONLINE COURSES WITH CPD POINTS
Members can update their knowledge by completing study
units on a variety of topics with allocated CPD Points.
PREFERRED SUPPLIERS
Are you seeking a reputable and reliable supplier?
Check out the companies from APAN’s website?
ANNUAL CONFERENCE PROGRAM
Constantly evolving to ensure the industry is supported with
the very latest industry developments and scientific advances,
in 2024 we are stepping up the program to a Summit, ensuring
that we can provide the industry with a higher level of support
with leading educational content in line with new business
and scientific developments. Our program is awarded 30CPD
points for attendies.
WHEN JOINING AN ASSOCIATION CONSIDER WHAT
YOU ACTUALLY GAIN FROM YOUR INVESTMENT:
• Can you receive easy access to expert advice
through a designated Helpline?
• Do you receive a comprehensive members kit
with appropriate documentation?
• Do you receive a publication that contains quality
education, news and regulatory updates?
• Discounts for attending events?
• Discounts for Resource Documents?
• On-going educational programs.
• Strong enagement with government agencies
putting forward your needs.
• Website to promote your services to the public.
• Access to a members’ Mentoring Program.
For further information visit www.apanetwork.com
APAN MEMBERSHIP ISN THE MARK
OF CREDIBILITY AND INTEGRITY.
APJ 91

TIPS FOR BETTER BUSINESS
HOW TO HAVE A
SAFE AND HAPPY
WORKPLACE PARTY
End of the year is a great time to hold
not just private parties, but also work
parties, where you can invite your clients.
There are also popular as a pre-Christmas
promotion party event.
If you are planning to host such an event
and sharing good cheers, or to celebrate
the end of year with your employees, it’s
important you consider work health
and safety.
Did you know that a work party is still
considered part of the ‘workplace’ for the
purpose of workplace health and safety
(WHS) obligations? Even if held at the
local pub, a Christmas or end of year party
is considered a workplace function.
As a business owner, you’re responsible
for the safety of your employees at the
party location.
Here are seven tips to help you and your
employees celebrate safely:
1. Review your workplace policies
Before the event make sure your internal
policies and procedures are up to date.
These include the policies for acceptable
behaviour, and bullying and harassment in
the workplace.
2. Remind employees of their
responsibilities
Send an email reminding your
employees that:
• The start and finish times of your party
and any activities after this time are
not considered an extension of the
party.
• While the party is a time to relax, it’s
still a work function. The usual rules
still apply, including those around
harassment, discrimination,
and bullying.
• Your social media policies apply at
the party. Encourage people to get
permission from their colleagues
before posting on social media.
3. Limit the amount of alcohol
While an open bar may be a nice way
to reward your employees, if you serve
alcohol, make sure it’s served legally and
responsibly. There should also be enough
food and non-alcoholic drinks available.
4. Check the venue before the party
Visit the venue beforehand, or arrive a bit
earlier, so you can address any hazards
before the party starts e.g. any cords that
may cause people to trip.
5. Think about transport for
your employees
Plan a party location that’s close to public
transport or make arrangements for
staff to get home safely afterwards. For
example, organising a bus, pre-ordering
taxis or arranging designated drivers.
If you’re visiting a more remote location,
consider providing a party bus for your
employees.
6. Nominate someone to manage
the party
Having someone to keep an eye on the
proceedings helps to ensure the party
doesn’t get out of hand and that any
complaints are dealt with quickly.
7. Have gift guidelines
It’s fun to run party games such as secret
Santa with your employees. However, it’s
good to be mindful that’s what is funny to
one person can be offensive to another.
Keep your gifts above board by providing
some guidelines and asking employees
to be respectful and mindful of bullying,
discrimination and harassment policies. APJ
APJ 92

Business & Legislation, New Tools and Research Outcome
FAIR WORK RELEASES
NEW RULES FOR FIXED
TERM CONTRACTS
From 6 December 2023, employers must
give employees they’re engaging on
new fixed term contracts a Fixed Term
Contract Information Statement (FTCIS).
The new rules (called limitations) are
about using fixed term contracts after
this date.
There are three rules and all of them need
to be followed. These limitations relate to
the following:
Time limitations: A fixed term contract
can’t be for longer than two years,
including extensions and renewals. If you
are offering a contract for three years, this
contract breaches the limitations because
it is more than two years.
Renewal extension limitations: A fixed
term contract can’t have an option to:
• Extend or renew the contract so
that employment periods (including
the extension of renewal period) is
longer than two years.
• Extend or renew a contract more
than once.
Consecutive contract limitations: An
employer can’t employ someone on a
new fixed term contract if:
• the contract is for mainly the same
work as a previous fixed term
contract.
• there isn’t a substantial break in the
employment relationship between
the previous and new contracts, and
• any of the following apply:
> the total period of employment
for the previous contract and the
new fixed term contract is more
than 2 years, or
> the new fixed term contract can
be renewed or extended, or
> the previous fixed term contract
was extended, or
> there was an initial fixed term
contract in place (before the
previous contract) that:
- was for mainly the same
work, and
- there was continuity of the
employment relationship
from the period of time (if
any) between the initial
contract and the previous
contract.
IN SUMMARY HERE ARE THE
THREE FIXED TERM CONTRACT
REQUIREMENTS:
1. TIME LIMITATIONS
A fixed term contract can’t be for longer
than 2 years including extensions and
renewals.
2. RENEWAL LIMITATIONS
A fixed term contract cannot have an
option to:
a. Extend or renew the contract so that
the employment period (including
the extension or renewal period) is
longer than two years, or
b. Extend or renew the contract more
than once.
APJ 93

TIPS FOR BETTER BUSINESS
3. CONSECUTIVE CONTRACT
LIMITATIONS
An employer can’t employ someone
on a new fixed term contract if:
a. the contract is for mainly the same
work as a previous fixed contact, and
b. there isn’t a substantial break in the
employment relationship between
the previous and new contract, and
c. any of the following apply:
> The total period of employ for
the previous contact and new
fixed contract is more than two
years, or
> The new fixed term contract can
be renewed or extended, or
> The previous fixed term contract
was extended or
> There is an initial fixed contract
in place (before the previous
contract that:
- mainly the same work
- there was continuity of the
employment relationship
from the period of time (if
any) between the initial
contact and the previous
contract.
For further information on the new rules
visit New rules for fixed term contracts -
Fair Work Ombudsman APJ
REFINING YOUR
MARKETING APPROACH
FOR A SUCCESSFUL END-
OF-YEAR PROMOTIONS
When approaching an end-of year season
where celebrations are on the rise and
consumers are looking for the best ways
to invest in creating happy memories,
this is the perfect time to refresh your
marketing strategy with new and better
ways that will entice your clients to
prioritise on your offerings in making the
festive season jolly!
Here are a few marketing updated tips
to help you:
1. Focus on the customer experience
Customers and prospects have more
access to information than ever before.
According to HubSpot Research, 79% of
customer service teams feel customers
are more informed than they were in the
past. And almost 90% of surveyed leaders
say their expectations are higher than
ever before.
Studies reveal that consumers today place a
high emphasis on how they are treated even
above the pricing of products and services.
While this is an “intangible” issue, it is one
you cannot afford to overlook. So let’s
look at what is client experience and how
to step it up and prioritise it.
WHAT IS CLIENT EXPERIENCE AND
HOW TO CRAFT IT
Client experience is the impression you
give your client. It tells them what your
values are and how much you care about
them. And this impacts their perception
of your brand across each stage and
touchpoint of the client journey.
This means that businesses need to focus
on every step of the buyer journey. You
need to identify the problems on that
path and offer new opportunities to
create a great client experience.
These are just a few ways you can build a
client focus:
A team effort: Make the client experience
a priority by gathering insights from
everyone on your team. Ask your team
to tell you what they believe will be
something their clients would value. Start
with the ambiance of the room – lighting,
sound, aromas, creative touches to the
room, coat hanger for their cloves, a
basked for their belongings. A relaxation
protocol before the commencement of
the treatment.
The greeting: Start with the manner in
which each client is greeted. Call them by
name. Include statements such as “I am so
APJ 94

Business & Legislation, New Tools and Research Outcome
looking forward to looking after you today,”
“Today, we have something very special for
you”. This may be the introduction of
a new technique, an additional mask,
a double serum, the inhalations of an
aromatic formula to relax the mind -
be creative!
Special Giving back gift: Consider offering
your client a special fun treatment as
a gift, with the purchase of two gift
vouchers, or a total amount spent
exceeding a certain amount. Always, make
it an added value offer, not a discount.
Gift with purchase: Speak with your
supplier and seek their promotional
offerings for this time of the year.
“Gift with purchase”.
The ‘A List’ rewards: Send a newsletter to
your select most loyal clients with –
“With thanks and Appreciation Offers”
just for them.
Offer gift-wrapping service: When you
have many gifts to prepare, one very
useful strategy that is highly valued by
consumers is “gift-wrapping” by the
business. Studies show that 35% of
buyers will opt to purchase a gift that can
be beautifully presented and wrapped.
Refining your procedures: One thing
that clients pay close attention to is the
assurance that the standard of client
care remains consistent throughout
your services. Finish your consultation
by asking them if they enjoyed their
treatment. Never neglect to end their
visit with a smile, a kind thought and your
best wish to them.
Clients want and expect a great
experience from beginning to end, and
they’re willing to pay a premium for it. Are
you ready to provide that experience? Are
you over-delivering on your promise? To
run a successful business, you should
be – make their experience with
you memorable.
CYBER SECURITY
STRATEGIES WHEN
SHOPPING ONLINE
As we are approaching gift-giving season,
the Australian Cyber Security Centre
(ACSC) is encouraging Australians to be
cyber smart when shopping online this
holiday season.
Online shopping cybercrimes are among
the most frequently reported types of
cybercrime. With more people shopping
online every year, it’s important that you
and your clients stay secure.
Businesses can help their clients stay
secure by sharing these 5 simple steps
to minimise the cyber threats when
shopping online.
1. Turn on automatic updates and make
sure you shop using secure devices.
2. Use multi-factor authentication and
secure passphrases to protect your
payment information and accounts.
3. Use trusted sellers and stick to well
known, trusted businesses. Double
check to make sure websites
are genuine.
4. Use secure payment methods such as
PayPal, BPay or your credit card.
5. Be alert to fake delivery scams.
Clients should also stay vigilant after
a purchase. They should keep alert to
scam text messages, including those
that ask the customer to click on links. If
your client thinks they may have been a
victim of an online shopping scam, they
can get support from Australian Signals
Directorate ad the Australian Cyber
Security Centre. www.cyber.gov.au/
protect-yourself. APJ
APJ 95

REGULATIONS
A R E Y O U R A T R I S K O F
NON-COMPLIANCE
With your staff and contractor agreements?
Tina Viney
On a regular basis each week, we receive information from Fair
Work on penalties issued to employers who have not adhered to
the correct regulations with their employees or service providers.
The fines are often crippling for the business owner who has been
found liable for incorrect compliance with their obligations. It
seems that over the past year or so, Fair Work has aggressively
stepped up their screening of businesses who fail to be doing the
right thing by their staff or contractors.
Often the errors that occur are accidental, rather than intentional,
however the penalties still ably and often they a brutal to
business owners.
As a business grows, often the owner (who may be also a
practitioner within their salon or clinic), may focus predominantly
on how a new team member can be introduced and integrated
into the business’s culture and contribute to their growth of the
business. Their priority is often in ensuring how the new person
will adapt to their policies and procedures, or even expanding the
scope of their services, such as the introduction of a cosmetic
injector. While the importance of operational compliance and
cultural adaptation are critical, this should not be at the neglect of
business’s regulatory contractual obligation.
WHY ARE THESE AGREEMENTS IMPORTANT TO FAIR WORK?
When conflict arises and your Employment Agreement is not
in place or incomplete in its requirements, it opens the door for
misunderstandings, which often results in a formal complaint
to Fair Work, against your company. Even if the employee is
incorrect in their assumption of your obligations, the fact that
you have not adhered to your duty-of-care in ensuring the right
agreements were presented to your staff to prevent the incident
will be viewed by Fair Work unfavorable and as negligence on
your part.
It is also important to note that even if you are not at fault, if the
matter goes to court, you will be dragged into a legal dispute that
will be both costly, as well as disruptive to your business. Did you
know however, that It is now so easy to protect yourself?
WHAT CAN YOU DO TO ENSURE YOUR COMPLIANCE?
APAN is fiercely committed to protecting businesses and
minimising risks in the workplace. We work closely with our
lawyers, and we have drafted several documents that you can
purchase as templates to customise with your business details,
while retaining the original for your on-going use.
THE EMPLOYEE AGREEMENT KITS CONTAIN TWO
DOCUMENTS:
1. Full-time/Part time agreements
2. Casual Employment
These documents will protect you from potential
misunderstandings with your staff members. They contain
extensive information that is aligned with Fair Work Employment
Agreement requirements. These include:
The Award under which your staff is employed, Job Classification,
Employment Status, Gross Hourly Wage Rate, a detail section on
the Terms of Employment, Duties and Remuneration, Training
costs and obligation as well as Confidential Information, Restraint
of Trade, Award Flexibility Agreement and much more.
Terms of Employment clearly outlined.
One area that is often not addressed sufficiently is the Terms
of Employment. The clauses of that section of the employment
requirements need to be legally written to comply with regulatory
requirements. This also includes training costs and how they will
reflect in the employees’ obligation. Termination policies as well
as confidentiality policies - these are all important issues that
minimise the possibility of conflict and misunderstanding at a
later date.
While some businesses attempt to draft their own agreements,
they are often insufficient and do not meet all of the requirements.
By purchasing legally written templates, you have peace of mind
that you are complying with your legal obligation and with industry
best practice standards.
APJ 96

WHAT IF I ONLY WORK WITH CONTRACTORS?
Most businesses that engage contractors usually involved a
qualified cosmetic nurse or doctor for the purpose of servicing
their clients with injectable procedures. As you may be aware,
AHPRA has recently introduced new guidelines and regulatory
requirements for these procedures, including:
• Changes to the consultation process
• Information within the Patient Consent form
• Restrictions to advertising statements when promoting
these procedures and non-permissible claims
To protect business
owners, APAN has
developed contractual
agreements as well as
important best practice
guidelines ensuring that
the nurse or doctor they
engage are operating
under the correct
guidelines.
• Before and After photography
• Appropriate insurance.
While these procedures come under AHPRA regulations, a
business owner who introduces these procedures within their
salon or clinic is also liable under vicarious liability for their referral,
in the event of a dispute over their client’s procedure.
To protect business owners, APAN has developed contractual
agreements as well as important best practice guidelines ensuring
that the nurse or doctor they employ are operating under the
correct guidelines. Additionally, we recommend ways of reviewing
if their services will suit your client. All these factors are important
in minimising your risk.
These guidelines have been introduced as a result of ongoing
misunderstandings and fall-outs between cosmetic injectors and
salon owners. Additionally, commission considerations must be
clearly defined, method of payment, ownership of your database
must be protected, who will undertake the booking services and
how the new services will be promoted and advertised in line
with AHPRA guidelines. Can the injector introduce clients to your
business and how that will work? Also, clearnly defined guidelines
for cross-marketing promotional opportunities and strategies.
There are specific requirements to ensure these alliances are
established correctly, so that they can expand the scope of your
services and boost your financial revenue without potential
omissions that can open you up to risks.
IF I HAVE A WORKPLACE AGREEMENT IN PLACE DO I STILL
NEED AN HR POLICIES AND PROCEDURES MANUAL?
This is another area of confusion. Many businesses have a
Workplace Agreement in place with their staff, but do not have
an HR Policies and Procedures Manual.
This is a much larger document (43 pages) as it covers in detail an
extensive array of topics that pertain to professional conduct and
business policies.
APJ 97

These kits have been legally written, and you can
purchase the editable templates so that you can personalise
them, while knowing that your agreements are
regulatory compliant.
The main benefits, of the HR Policies and Procedures document is
that it provides clear guidelines in:
• Legal and regulatory compliance requirements: It assists
your staff member in knowing and complying with their legal
and regulatory obligations e.g. Health and Safety Policies and
Procedures.
• Ownership of the business’s intellectual property: such
as the database, with guidelines of by whom and how the
database can be accessed and used, as well as rules that
clients’ information cannot be accessed for personal gain.
• Dispute resolution policy: If an employee has a grievance,
who is the appropriate person to discuss their concern
with, as well as a clause that prohibits them from discussing
grievences with clients or other staff members. This is a
critical issue that is often violated when no policy is in place.
• Behavioural expectations: Helps give each employee a clear
understanding as to what you expect from them and what
they are permitted and not permitted to do when it comes to
personal conduct, presentation and dress code, email
policy and social media policy, as well as privacy and
confidentiality policies.
• Appraisal procedures: Performance reviews at certain
intervals. You cannot throw an appraisal and performance
evaluation procedure at an employee without them knowing
that this will be part of their progress assessment.
• Injury procedure: Reporting policy in the event of an injury.
Additional policies include Equal Opportunity Policy,
Discrimination, Bullying and Sexual Harassment, Leave Policy and
Performance Management, just to name a few.
This document must be legally written and mapped against
government mandatory requirements and guidelines, as well as
industry best practice standards. This document also needs to be
regularly reviewed to ensure it includes any changes that may be
introduced by Fair Work.
The HR Policies and Procedures Manual is available as a 43-page
template that you can purchase, amended and personalise as you
see fit. The template is then owned by you to use repetitively with
your individual staff members.
You can also access the Employment Agreement Kit that contains
two separate documents - Casual Employment and one for Part-
Time or Full Time Employment.
These kits have been legally written, and you can purchase the
editable templates so that you can personalise them, while
knowing that your agreements are regulatory compliant.
You can access these as well as over 45 other important
documents such as consent form and numerous other regulatory
and standards document from our website www.apanetwork.
com You will find them under Resource Documents. Members can
access them at a discounted price, however they are also available
to non-members. APJ
Ensure you are compliant and help prevent workplace problems.
Phone 07 55930360 if you require further information.
APJ 98

SCIENTIFIC NEWS
The authors report that a common
characteristic of most recipes was the
absence of any antimicrobial agents
or antioxidants, which poses severe
preservation issues for the finished
products.
The formulas of the recipes have not been
validated by any specialist in cosmetic
formulation and/or aromatherapy. Some
recipes, such as those for acne treatment,
are drugs as they are presented with
therapeutic indications.
Some have amounts expressed in grams
or millilitres, some in tablespoons or
teaspoons, or drops (which were not
standardised to dropper size), which in
practice leads to total inaccuracy of the
final concentrations of each ingredient.
Vast discrepancies were found in the
amount used, with one recommending
440 drops of mint essential oil required in
a recipe for a facial care product.
GLOBAL SURVEY
REVEALS DEMAND
FOR ADDITIONAL
PHOTOPROTECTION
EDUCATION IN AUSTALIA
While Australia has had many sun
protection education programs, there
remains a few areas of concern, a
worldwide survey has revealed.
Online interviews conducted in 17
countries across America, Europe, Asia,
and Africa for which Australia was the
sole representative of Oceania.
Representative results of the survey
below are extracted from the Australian
statistics of 1000 respondents (9% men,
average age 46.7 years; 67% phototype
2-3) which assessed knowledge and
behaviours regarding sun exposure as
part of a 17,000-respondent worldwide
survey.
Generally, Australians are more likely to
engage in photoprotective behaviours
compared to the worldwide population,
yet not in every instance.
Guitera, P. (2023). Melanoma/Oncology.
Australasian Journal of Dermatology,
64(Suppl. 1), 77–96. DOI: 10.1111/
ajd.14045
While Australia has done well in sun
protection education, more is required,
particularly around knowledge of
sunscreen (UVB protections) and broadspectrum
protection (UVA protection).
The common myth that a tan is protection
also needs to be counteracted by facts. APJ
ESSENTIAL OILS IN
HOMEMADE COSMETICS
One hundred forty recipes for personal
care and hygiene products that
incorporate one or more essential oils
were the basis of this study to assess
their level of photoprotective efficacy,
finding sixty different essential oils from
23 distinct botanical families listed in the
DIY recipes.
It was found that the only antioxidant
mentioned is vitamin E and minimal
preservative functionality, with many
containing water or hydrolats.
Acknowledged is adding lavender and
tea tree essential oils to the medium
at a concentration of 0.5% each would
provide a preservative function, yet
many of the recipes had a couple of
drops of such much less than would
provide 0.05%.
Couteau, C., Diarra, H., Lecoq; M., Ali,
A., Bernet, B., & and Coiffard, L. (2023).
The Role of Essential Oils in Homemade
Cosmetics: A Study of 140 Recipes. Journal
of Clinical and Aesthetic Dermatology,
16(1), 18-24.
While essential oils have multiple functional
properties that are great for the body, the use
must be directed by knowledge, as they can
also have numerous harmful effects if not
correctly handled and cared for.
One of the issues these recipes pose is a lack
of knowledge about the possible interactions
of essential oils with each other and/or the
excipient, not any adverse effects from the
use of ‘unrestricted’ use.
None were reported to have
photoprotective ability. APJ
APJ 99

SCIENTIFIC NEWS
ATOPIC DERMATITIS
AND VENOUS
THROMBOEMBOLISM
Atopic dermatitis (AD) is a chronic
immune-mediated inflammatory
dermatosis resulting in skin-barrier
defects, frequently associated with an
increased risk of cardiovascular diseases.
This study researched the incidence of
venous thromboembolism (VTE) in those
with AD (142 429 people), contrasting to
a control group of the same size.
Adults with AD had a significantly
increased risk (1.28-fold) of incident VTE
compared with adults without AD, with
individual outcome analyses suggesting
that AD was associated with higher
risks of deep vein thrombosis and
pulmonary embolism.
Patients with AD were found to have
elevated levels of inflammatory and
prothrombotic markers, which are also
involved in the pathophysiology of VTE.
Chen, T., Huang, W., Loh, C., Huang,
H., & Chi, C. (2023). Risk of Venous
Thromboembolism Among Adults With
Atopic Dermatitis. JAMA Dermatology, E1-8.
doi:10.1001/jamadermatol.2023.1300
As the authors acknowledge, topic dermatitis
is increasingly being recognised as a
systemic disease with enhanced T-helper
2 inflammation, according to proteomic
studies. These preclinical and translational
findings may potentially explain the elevated
risks of VTE associated with AD.
The study confirms previous work that
reported a positive association between
AD and VTE. APJ
SCIENTISTS ONE STEP
CLOSER TO HAVING
MELANIN IN SKINCARE
PRODUCTS
Cosmetics companies have long tried to
harness the protective powers of natural
and synthetic melanin for use in
chemical sunscreens and other
personal care products.
A discovery about the structure of
melanin has brought scientists one step
closer to developing a new, potentially
ultra-protective sunscreen.
We know that melanin is a biopolymer
produced from phenols and catechols
by oxidation. Melanin is so unstable and
difficult to study that scientists have
been unable to see the molecular level,
resulting in an inability to use melanin in
skin care products.
Such moves a significant advance in
understanding the fundamental structure
of melanin and one of its components
(Indole-5,6-quinone) that turns light
into heat, protecting the body from sun
damage.
Indole-5,6-quinone is a small molecule
that converts light into heat from all
wavelengths, spanning the ultraviolet to
the infrared, offering a broad spectrum of
protection.
Wang, X., Kinziabulatova, L., Bortoli, M.,
Manickoth, A., Barilla, M., Huang, H.,
Blancafort, L., Kohler, B., & Lumb, J. (2023).
Indole-5,6-quinones display hallmark
properties of eumelanin. Nature Chemistry,
15, 787–793. https://doi.org/10.1038/
s41557-023-01175-4.
The value here is the stabilisation of
Indole-5,6-quinone (IQ) to understand
how it provides eumelanin’s characteristic
nonradiative decay, allowing ultraviolet to the
near-infrared light absorption. I believe this
can potentially advance the rational design of
melanin-inspired materials.
APJ 100

Research and Scientific New Developments
In every issue of the journal, Terry Everitt our scientific educator, conveys a few items of scientific interest. In italics, are his
thoughts on the subject matter of the research study.
BOTULINUM TOXIN
TYPE A (BoNT/A )
AND MICRONEEDLE
FRACTIONAL RADIO
FREQUENCY (MFR)
The study aimed to determine whether
the energy of microneedle fractional
radiofrequency affects the efficacy
of BoNT/A and to provide an optimal
strategy for the energy device in
combination with BoNT/A in the clinic.
While various heat sources and BoNT/A
have been utilised in clinical treatment,
there has only been guesswork as to the
actual effect both have on each other. In
mouse studies and then on 45 females
were divided into three groups according
to different treatment methods and
intervals, including BoNT/A injection
alone, BoNT/A injected immediately after
MFR treatment, and BoNT/A injected
seven days after MFR treatment in the
periorbital area.
All patients had satisfactory results, yet
MFR has a specific reduction effect on
the activity of BoNT/A, which would last
for three days after MFR treatment.
Image: Crow’s feet wrinkles. (A) BoNT/A
injection alone. (B) BoNT/A was injected
immediately after MFR treatment. (C)
BoNT/A was injected 7 days apart after
MFR treatment.
Jiang, L., Liang, G., Li, Y., Liu, L., Zhang,
L., Gu, H., Ge, L., & Song, Z. (2023). Does
microneedle fractional radiofrequency
system inactivate botulinum toxin type
A? Journal of Cosmetic Dermatology. DOI:
10.1111/jocd.15826
While this study only used BoNT/A and not
other types of Botulinum toxin, it is unclear
how other types react, so it cannot be
generalised across all brands of the various
styles.
It has been generally recommended that the
time of BoNT/A injection should be one week
after energy device therapy, which appears to
be safe advice. APJ
INHALING PLEASANT
SCENTS DURING SLEEP
TIED TO A DRAMATIC
BOOST IN COGNITION
Early research from a small (43
respondents, aged 60–85) randomised
control trial found that when cognitively
normal individuals were exposed to the
scent of an essential oil for 2 hours every
night over six months, they experienced a
226% improvement in memory compared
with a control group who received only
a trace amount of the diffused scent.
No significant differences were found
between the groups in olfactory ability
entering the study or at completion.
Olfactory dysfunction is the first
symptom of Alzheimer’s disease (AD) and
is also found in virtually all neurological
and psychiatric disorders, the research
reports.
The intervention group was exposed
to a single odorant, delivered through
a diffuser, for 2 hours nightly, rotating
through seven pleasant aromas each
week. They included rose, orange,
eucalyptus, lemon, peppermint, rosemary,
and lavender.
Functional magnetic resonance imaging
(fMRI) showed that those in the enriched
group had improved functioning of the
left uncinate fasciculus, an area of the
brain linked to memory and cognition,
which typically declines with age.
Woo, C., Blake, M., Mithra, S., Farideh, D.,
Yassa, M., & Michael, L. (2023). Overnight
olfactory enrichment using an odorant
diffuser improves memory and modifies the
uncinate fasciculus in older adults. Frontiers
in Neuroscience, 17 DOI=10.3389/
fnins.2023.1200448
The olfactory system is the only sense with
a direct ‘superhighway’ input to the memory
centres areas of the brain, so no real surprise
perhaps when people are given olfactory
enrichment, their memory areas become
larger and more functional. Previous studies
have used dancing and music to enhance
white matter pathways that decrease with
age. Short story – keep the aromatic essential
oils flowing, particularly with older clients.
Researchers recommend that energy
devices therapy and BoNT/A injection
should be performed at least three days
apart in clinical practice to ensure the
optimal efficacy of BoNT/A.
APJ 101

SCIENTIFIC NEWS
ISOTRETINOIN AND
TIMING OF PROCEDURAL
INTERVENTIONS
For a long time, clients on isotretinoin
(13-cis- Retinoic acid) have been warned
not to have cutaneous procedures for
some months after stopping such a drug.
Indeed, in beauty therapy, the time
frame is extended and rightly so for
them; however, in clinical aesthetics, the
timeframe is shorter yet still somewhat
conservative.
In medicine, even shorter time frames
exist, and another study has substantiated
that a significant risk of the abnormal
healing process following isotretinoin
intake is not found.
What remains true is that factors such
as duration and dosage of isotretinoin
treatment, procedure type and patient
characteristics are associated with
potential wound healing outcomes.
Studies have shown Low-dose
isotretinoin (10 mg/day) is safe with
non-ablative infrared fractional laser,
rhinoplasty, superficial peelings, laser hair
removal, and LASIK eye surgery.
Researchers do recommend, however, that
more aggressive procedures would be safer
to be postponed for the window period of 6
months after stopping the drug.
Hatami, P., Balighi, K., Nicknam, H.,
Goodarzi, AS., & Aryanian, Z. (2023).
Isotretinoin and timing of procedural
interventions: Clinical implications and
practical points. Journal of Cosmetic
Dermatology, 22, 2146–2149. DOI:
10.1111/jocd.15874
Important to note that this is for doctor
procedures; while I and others in the aesthetic
field have used ‘exfoliative’ techniques
while the client is on or recently stopped
isotretinoin, this only comes with massive
experience and knowledge.
If in the aesthetic field, I would suggest
keeping to ‘manufacturers; direction in using
modalities on this drug-affected skin as
dangers are imminent.
ULTRAVIOLET RADIATION
AFFECTS DIFFERENT
COLLAGEN DIFFERENTLY
We know that endogenous and
exogenous factors cause skin ageing.
The most significant element of extrinsic
ageing is UVR, which changes the
structure of the skin’s collagen, among a
host of other damage.
This study brings closer the details of
what happens with such damage caused
by the reduction of Collagen I (main
dermal component) and VI and gives hope
for remediation. While most are aware
of collagen I and III in the skin, there are
others that are important in this study.
In healthy tissue samples characterised by
biological aging, COL I was, on average,
expressed as weaker than COL VI. In
tissues characterised by photoaging, the
expression of COL I appeared to reduce
by half, and the expression of COL VI
seemed to have doubled, on average.
While you may think this is good – it is
not, as previous studies have emphasised
the presence of COL VI in malignant cells
by affecting the microenvironment of
the tumour by increasing the mobility of
macrophages and endothelial cells, thus
promoting tumour inflammation and
angiogenesis.
Image (Hatami et al., 2023, p. 8)
Biskanaki, F., Kefala, V., Lazaris, A. C., &
Rallis, E. (2023). Aging and the Impact
of Solar Ultraviolet Radiation on the
Expression of Type I and Type VI Collagen.
Cosmetics, 10(48). https://doi.org/10.3390/
cosmetics10020048
COL VI expression in the dermis indicates
that it is a key regulator of dermal matrix
assembly, fibroblast composition, and
behaviour. It may play a vital role in wound
healing and tissue regeneration, associated
with mucopolysaccharides.
APJ 102

Inspiring
Education
FOR CLINICS & SKIN THERAPISTS BY GAY WARDLE
ONE-ON-ONE & TEAM MENTORING
‘INDUSTRY INSIGHTS’ LIVE COURSES
SPECIALISED ONLINE COURSES
E-BOOKS
TEMPLATES
SUPERVISED LASER HOURS
WWW.GWSI.COM.AU

Renowned as the global authority in
Dermal Needling, Dr Lance Setterfield’s
The Concise Guide to
DERMAL
NEEDLING
Third Medical Edition – Revised and Expanded is considered
the go-to manual for all your questions answered when
treating skin conditions through this modality.
ACCESS UP-TO-DATE INFORMATION ON:
• The science behind the results
• Expectations and outcomes
• Treatment parameters and protocols
• Synergistic treatment modalities
• Cautions and considerations
• Avoiding the inflammatory response
• Products and ingredients to avoid
NEW: PRP/LMW-HA/STEM CELLS/PARABENS
APJ 104
To access a copy of your manual visit:
www.apanetwork.com/resources/the-concise-guide-to-dermal-needling