APJ Vol 56 2023

STAR PERFORMER
MURAD LAUNCHES
UNDER EYE
TREATMENT
for targetted results
Are under-eye bags creating stress for
your client? Here is how to send them
packing! Each day when they wake up,
the pesky under-eye bags are back again
– but WHY?
Before you head down the rabbit hole,
let’s simplify the facts about under-eye
bags and explain why they keep showing
up, how to prevent them and the most
effective way to banish them once and for
all with effective skincare solutions.
Here is the scoop: Under eye bags that
appear in the morning are a common
occurrence that is often linked to the
natural ageing process, which can cause
puffiness around the eyes.
Bags under the eyes are caused when the
tissue structures and muscles supporting
the eyelids weaken. This can result in
sagging skin and the movement of fat from
around the eye to the under-eye area.
Additionally, fluid can accumulate in this
area making the eyes appear puffy,
or swollen.
the body to hold onto fluid, creating puffiness.
• Alcohol: Excessive alcohol intake causes retention of fluid around the eye area.
• Allergies: When the skin encounters allergens (such as pollen in the air) the body
releases histamines and this can cause inflammation and swelling under the eyes.
• Health issues: Eye infections, thyroid disease and even keeping contact lenses in too
long or forgetting to wear your glasses also puts stress on the eyes that can lead to
puffiness.
Murad’s latest launch – Targeted Eye Depuffer, is formulated to help restore a youngerlooking
eye area by reducing the appearance of eye puffiness, restoring a firmer look and
immediate brightness.
Featuring an eye-awakening, microcurrent-inspired peptide to visibly depuff and firm
the under-eye area with every use, while over time the skin will tightened. Containing
a blend of ginseng (naturally rich in B vitamins), lily, vitamin-C and caffeine that work in
ynergy to brighten and visibly reduce the intensity of those under-eye bags.
UNTOUCHED REAL RESULTS
• With every use, visibly tightens and firms eye area, and over time, depuffs under the
eyes for lasting results.
• Instant brightens puffy, fatigued eyes.
• Instantly cools for an awakened, well-rested look.
Result when applied twice daily use over two weeks. APJ
Several factors contribute (and sometimes
combine) to worsen the impact:
• Genetics/Ageing: Some people are
genetically prone to eye puffiness,
which may worsen as they age due to
the fat deposits that usually support
the eyes that begins to sag, creating a
puffy look to the eyes.
• Stress/Lack of Sleep: Stress leads to
high levels of cortisol from the adrenal
glands, changing the salt balance in
the body, disturbing sleep patters and
leading to retention of fluid around the
eyes, contributing to a vicious cycle.
• Salt: Too much salt in the diet causes
Contact MURAD 1800 687 237
info_au@murad.com | murad.com.au
APJ 36