APJ Vol 56 2023

CEO’S REPORT
Tina Viney
APAN CEO
Dear colleagues and friends,
As we approach the busiest season of the year, I trust that you
are gearing up for a very profitable end-of-year trading. I am
aware that some businesses are planning to exit the industry at
the end of the holiday season, however my wish is that they may
have a change-of-heart as the predictions are that consumer
spending is looking promising.
Fleur Brown, Chief Industry Affairs Officer the Australian Retailers
Association, says that the industry is optimistic that Australians
will buy up this holiday season despite cost-of-living pressures.
This presents a unique opportunity to meaningfully differentiate
yourself from other businesses during this season of goodwill and
giving, of sharing gifts and best wishes, so drive your conversations
and your engagement with your clients and potential clients
with a message of hope and encouragement. Provide them with
incentives that will entice them to see the benefit and value of
purchasing their procedures and gifts from you.
As this is the season for giving why not also plan a program
to support a worthwhile charity or a cause that you value and
appreciate. This will also encourage you to earn more so that you
can give more.
According to i=Change ® there are numerous events that
businesses can connect with. Here just a few upcoming events:
• World Kindness Day
• International Day for the Elimination of Violence
Against Women
• International Day for the Abolition of Slavery
• Human Rights Day
• International Migrants Day
Check out their website for further details:
https://iequalchange.com/our-projects
BUSINESS BOOSTING CAMPAIGN
As we know, this year businesses are experiencing challenging
times, so, in consultation with some of our National Advisory
Council Members APAN is launching the Business Boosting
Campaign. You will find full details on page 63 in this journal.
However, in short we are inviting business owns who are
discouraged, and especially if they considering leaving the
industry, to please take up our special offer. This is APAN’s way of
giving back.
Until the end of the year, we are offering a Business Boosting
20-minute Consultation FREE to anyone who would like to speak
to us and explore potential options of re-igniting their business’s
In 2024 the APAN conference event will be
renamed as Thriving Aesthetic Summit.
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