APJ Vol 56 2023

COVER STORY
JACINE
GREENWOOD
Pioneering Innovation in Cosmetic
F O R M U L A T I O N S A T R O C C O C O B O T A N I C A L S
In the ever-evolving world of skincare, Jacine Greenwood, the
CEO and Founder of Roccoco Botanicals, stands out as a true
innovator. With her unwavering commitment to creating natural
skincare solutions that deliver results, she has not only disrupted
the industry, but has also set a new standard for excellence.
In this article, we delve into her remarkable journey and
the competitive advances of Roccoco Botanicals that have
transformed the way they approach skincare.
Roccoco Botanicals was the first Australian company to be
the recipient of an Alle Award from Cosmetics and Toiletries, a
competition that has been in inception for over 20 years and
is recognised as the Oscars of Cosmetic Innovation. Previous
winners of this prestigious award include Yves Saint Laurent
Beauté, Procter & Gamble, Shiseido, L’Oréal and DECIEM.
In the world of skincare, innovation often arises from personal
frustration and the quest for effective solutions to common
problems. Such is the story of Jacine Greenwood, the visionary
founder of Roccoco Botanicals. Her journey began with a deepseated
frustration, born out of her inability to find a product that
would address her unique skincare needs—sensitive, acne-prone
skin.
Jacine Greenwood’s story is relatable to many who have struggled
with skin issues. After doing numerous postgraduate courses, she
discovered that there were no products on the market specifically
for acne-prone maturing skin. At the heart of Jacine’s frustration
lay a fundamental issue with the skincare industry. Many products
available were either too harsh for sensitive skin or contained
ingredients not suited for acne-prone skins. It seemed that she had
to choose between compromising her skin’s sensitivity or enduring
the persistent cycle of breakouts and blemishes. This dilemma
echoed the experiences of countless others grappling with similar
skin issues.
A TURNING POINT
Jacine’s frustration served as a catalyst for change. Rather
than accepting the limitations of existing skincare products,
she decided to take matters into her own hands. This decision
marked the inception of Roccoco Botanicals, a brand that would
revolutionise the industry.
Roccoco Botanicals was born out of Jacine’s determination
to create a skincare line that not only addressed her own skin
concerns, but also provided solutions for others facing similar
challenges. Her journey began with extensive research, studying
the intricate biology of the skin, and a commitment to formulating
products that were both natural and highly effective.
INNOVATIVE FORMULATIONS
From the outset, Jacine set high standards for Roccoco Botanicals.
What sets Roccoco Botanicals apart is the way they formulate
their products. With a deep understanding of the skin’s intricate
biology, Jacine and her team have pioneered formulations
that harness the power of nature without compromising on
effectiveness. The brand’s products are meticulously crafted,
containing between 94-100% natural ingredients, addressing a
wide range of skincare concerns.
APJ 10