Jeweller - November 2023
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MEETING THE NEEDS OF TOMORROW'S<br />
JEWELLERY CONSUMERS<br />
VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY NOVEMBER <strong>2023</strong><br />
UNLOCKING HIDDEN RETAIL<br />
OPPORTUNITIES WITH DIGITAL TOOLS<br />
TAKE YOUR ONLINE MARKETING<br />
STRATEGY TO THE NEXT LEVEL<br />
NOVEMBER <strong>2023</strong><br />
Contents<br />
This Month<br />
Industry Facets<br />
13 Editorial<br />
30<br />
10 YEARS AGO<br />
Time Machine: <strong>November</strong> 2013<br />
16 Upfront<br />
33<br />
LEARN ABOUT GEMS<br />
Game-changing gemmologists: V<br />
18 News<br />
60<br />
MY BENCH<br />
Kate Higgins<br />
62<br />
SOAPBOX<br />
Fran Dorey<br />
39 GREEN MANUFACTURING<br />
Changing the game<br />
Features<br />
4Australia's casting and refining<br />
industry is evolving its practices to<br />
meet the needs of a new generation<br />
of consumers.<br />
44 TAKE A CLOSER LOOK<br />
Big brand's big plans<br />
39<br />
44<br />
47<br />
CASTING AND REFINING<br />
Precious metals suppliers are embracing change<br />
BRAND SPOTLIGHT<br />
Daniel Wellington outlines future plans<br />
WAVE OF THE FUTURE<br />
The sky is the limit for your business with cloud technology<br />
4 Daniel Wellington has some significant<br />
plans for the Australian jewellery market<br />
over the next two years after securing an<br />
exclusive distribution partnership with<br />
Duraflex Group Australia.<br />
Better Your Business<br />
54<br />
BUSINESS STRATEGY<br />
Where do you begin with digital marketing? SIMON DELL offers helpful insights.<br />
56<br />
57<br />
58<br />
59<br />
SELLING<br />
SHEP HYKEN discusses the importance of understanding customer expectations.<br />
MANAGEMENT<br />
What was learned during COVID? MALCOLM SCRYMGEOUR reflects on the pandemic.<br />
MARKETING & PR<br />
GEORGANNE BENDER & RICH RIZER explains the fundamentals of display strategy.<br />
LOGGED ON<br />
THOMAS YOUNG outlines where you may be going wrong with your digital marketing.<br />
New Priorities<br />
Unlimited Potential<br />
Digital Makeover<br />
47 CLOUD TECHNOLOGY<br />
Brave new world<br />
4<strong>Jeweller</strong>y retailers are fortunate to have<br />
access to an increasing range of digital tools<br />
designed to take their business to the next<br />
level. SAMUEL ORD explores what's on offer<br />
in the cloud for the jewellery industry.<br />
FRONT COVER For more than<br />
three decades, BECKS has provided<br />
the Australian jewellery industry<br />
with world-class precious metal<br />
products and services. With a wealth<br />
of knowledge and experience, the<br />
company offers a fusion of passion for<br />
Australian metals and fine craft.<br />
Learn more: becksgroup.au<br />
<strong>November</strong> <strong>2023</strong> | 11
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