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Beacon Dec 2023

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By<br />

Jack<br />

Zoller<br />

beaconsports<br />

@live.com<br />

<strong>Dec</strong>ember <strong>2023</strong> THE BEACON Page 9A<br />

By<br />

Melanie<br />

Alexander<br />

What a glorious morning!<br />

Although Maxine we had frost<br />

By<br />

overnight, the Klump temperature<br />

is pushing upward toward<br />

a warm afternoon. Community It seems<br />

Correspondent<br />

impossible that I’m planning<br />

for Christmas treats and the<br />

maxineklump.thebeacon@yahoo.com<br />

winter holiday season that is<br />

just a few weeks away.<br />

I love the winter holidays<br />

along with baking and the<br />

wonderful aroma coming<br />

from my kitchen. This year,<br />

I have the joy of the “greats”<br />

(aka great-grandkids) to help<br />

prepare a variety of cookies to<br />

be enjoyed over the holidays.<br />

Before the first cookie is<br />

baked, I’m going to prepare<br />

a granola treat with tart red<br />

cherries. Family and neighbors<br />

will get a package of granola<br />

as part of their cookie tray for<br />

the holiday. I got this recipe<br />

almost thirty years ago during<br />

a visit to upper Wisconsin and<br />

Michigan “cherry country”<br />

along with a delicious cherry<br />

coffee cake recipe that would<br />

be wonderful for brunch or a<br />

dessert cake.<br />

By Spencer Ford, CFP<br />

Conservative Financial Solutions<br />

Many people don’t lose<br />

money in the market because<br />

of bad investment selection.<br />

They lose money because<br />

of bad behavior. The study<br />

of investor behavior and the<br />

psychological influences and<br />

biases that affect that behavior<br />

is the topic of behavioral<br />

finance. The thought is that<br />

studying and having a better<br />

understanding of why investors<br />

choose to behave the way<br />

they do can help increase the<br />

likelihood of better investor<br />

behavior and therefore<br />

increase the probability of<br />

success when investing.<br />

Two Behavioral Finance<br />

topics need to be considered—Familiarity<br />

Bias and<br />

Recency Bias. Familiarity<br />

Bias is the tendency for investors<br />

to invest in what they<br />

know. As a result, investors<br />

are at an increased risk of not<br />

being properly diversified<br />

across multiple companies,<br />

sectors, and types of investments.<br />

Overall risk increases<br />

as well as the likelihood of<br />

negative outcomes.<br />

One of the major local<br />

companies here is Procter and<br />

Gamble, also known as P&G.<br />

P&G has been a bedrock<br />

of Cincinnati since 1837.<br />

Sometimes jokingly referred<br />

Cherry Hills Granola<br />

Preheat oven to 275 degrees.<br />

Mix the following<br />

items in a large bowl.<br />

6 cups wheat flakes (18 oz.)<br />

1/3 cup sweetened flake<br />

coconut<br />

1 cup chopped almonds.<br />

2 ½ cups rolled oats<br />

2/3 cup sunflower seeds<br />

½ cup brown sugar<br />

Mix the following in a small<br />

saucepan until well combined:<br />

¾ cup honey<br />

2 teaspoons vanilla extract<br />

1/3 cup sunflower oil<br />

Heat on simmer, stirring<br />

occasionally, until mixture is<br />

warm. Pour over the dry mix<br />

and fold with a spatula until<br />

the ingredients are evenly<br />

coated with syrup. Place onto<br />

a cookie sheet and bake for<br />

15-20 minutes. Do not let the<br />

mixture get too brown. Remove<br />

from oven and spread<br />

onto wax paper or parchment<br />

paper to cool.<br />

Stir in 1½ cups tart dried<br />

cherries. Store in a covered<br />

container or small treat bags<br />

for gifting.<br />

Cherry Hills Coffee Cake<br />

Squares of this cake appeared<br />

on the breakfast tables<br />

at the resort.<br />

They disappeared as quickly<br />

as possible while awaiting<br />

the breakfast plates delivered<br />

to the table. The resort<br />

Behavioral Finance<br />

to as Procter and God, it employs<br />

more than ten thousand<br />

people in the Cincinnati area<br />

alone. A lot of employees and<br />

local families invest in P&G,<br />

sometimes to the point of over<br />

90% of their net worth.<br />

P&G, historically proven<br />

to be a strong company, has<br />

paid shareholder dividends for<br />

fifty-one years and has helped<br />

turn a lot of people into millionaires.<br />

But that’s putting a<br />

lot of faith in one company.<br />

Longevity doesn’t always<br />

guarantee success. Leeman<br />

Brothers was founded in 1847<br />

and was in business for over<br />

one hundred sixty years before<br />

going bankrupt in 2008.<br />

Over the past decade, P&G’s<br />

stock price is up 192.86%.<br />

While it outpaced the S&P 500<br />

during that period, P&G is in<br />

the consumer staples sector.<br />

What about the technology<br />

sector? As an example, the<br />

NASDAQ index, which is<br />

heavily weighted toward technology,<br />

is up 233.74% over the<br />

last decade. That’s a 41% higher<br />

rate of return than P&G.<br />

I’m not saying you shouldn’t<br />

own P&G, but succumbing to<br />

familiarity bias can have you<br />

leaving returns on the table<br />

that come from other sectors<br />

and other companies.<br />

Over 58,200 companies<br />

are listed on stock exchanges<br />

provided copies of the recipes<br />

because of repeated requests<br />

by guests. The recipe can be<br />

baked either in a 9x13-inch<br />

rectangular pan or 2 (8- or<br />

9-inch) round cake pans.<br />

Preheat oven to 350 degrees<br />

and grease the bottom and<br />

sides of the pan(s).<br />

Mix together:<br />

1 cup buttermilk<br />

1 egg<br />

½ cup melted butter<br />

1 teaspoon vanilla<br />

Add: 3 cups pitted tart<br />

cherries with excess juice<br />

squeezed out<br />

Mix together:<br />

2 3/4 cup flour<br />

1 teaspoon baking powder<br />

1 cup sugar<br />

½ teaspoon salt.<br />

Stir buttermilk mix into dry<br />

ingredients, just enough to<br />

spread into pans. Sprinkle the<br />

following mix on top.<br />

1 cup brown sugar<br />

½ cup chopped nuts<br />

Bake for forty-five minutes<br />

until a toothpick comes out<br />

clean. Leave the cake in the<br />

pan. Using a fork or skewer<br />

poke holes in the cake at<br />

intervals. Pour the following<br />

topping over the cake.<br />

Heat the following and then<br />

pour over the warm cake.<br />

½ cup butter, melted<br />

½ cup evaporated milk<br />

1 cup sugar<br />

1 teaspoon vanilla<br />

around the world. Some are<br />

great companies with great<br />

opportunities you have probably<br />

never heard of. Don’t let<br />

familiarity bias hold you back.<br />

The second topic is recency<br />

bias- when the memory of a<br />

recent event leads investors<br />

to believe that the event is far<br />

more likely to reoccur.<br />

A great example is what<br />

happened during the financial<br />

crisis of 2008 which led many<br />

investors to exit the stock market<br />

with the expectation that<br />

economic hardships would<br />

continue for years to come.<br />

That financial crisis convinced<br />

many investors that the event<br />

would likely reoccur. Fortunately,<br />

it didn’t. From 2009<br />

to 2017, the S&P 500 posted<br />

nine consecutive years of positive<br />

returns for a cumulative<br />

return of 127%. More than<br />

enough to make up for what<br />

was lost during the crisis.<br />

Investors are dealing with<br />

some recency bias coming off<br />

2022, a year in which the S&P<br />

500 ended up negative 18%.<br />

There is no guarantee the market<br />

is going up, but we have<br />

seen throughout history that<br />

given enough time, life-changing<br />

returns can be had. So don’t<br />

let recency bias distract you<br />

from staying the course toward<br />

your long-term goals. That’s<br />

how the game is won.<br />

DEAR<br />

MARIE<br />

By<br />

Marie<br />

Segale<br />

marie@goBEACONnews.com<br />

Dear Marie,<br />

I told my daughter I<br />

would go to the pumpkin<br />

farm with her and the kids<br />

on Saturday at 3:00. As<br />

I was leaving that day, I<br />

called my daughter and<br />

told her I was running a<br />

few minutes late. She said<br />

it was okay; her son was<br />

just getting in the shower.<br />

I was a little surprised but<br />

realized I did not have to<br />

hurry.<br />

I later found myself waiting<br />

at the pumpkin patch<br />

when I got a call from my<br />

daughter who asked, “Are<br />

you okay? Where are you?”<br />

I replied, “I’m sitting in<br />

the parking lot waiting for<br />

you.”<br />

Surprised she said, “We<br />

are waiting for you at my<br />

house, I thought you would<br />

meet us here so we can ride<br />

together.”<br />

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and receive a weatherproof<br />

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valued at $30!<br />

Marie, what can I do to<br />

communicate more clearly?<br />

Monica in Bright<br />

Dear Monica,<br />

Many reasons may cause<br />

difficulty when we communicate<br />

with one another. The<br />

first is the choice of wordswe<br />

must be careful when<br />

choosing how to pass to<br />

another person. And our tone<br />

of voice can alter the meaning<br />

of the words we choose.<br />

Another cause of miscommunication<br />

is time. Everyone<br />

is in a hurry which<br />

may lead us to believe<br />

quick texts will suffice.<br />

While texting has helped us<br />

be more productive in many<br />

ways, it has also caused<br />

irreparable damage when<br />

misinterpreted.<br />

The advancement of<br />

technology has been a<br />

benefit and a curse to both<br />

business and personal<br />

relationships. As little as<br />

thirty years ago, we took<br />

time to make phone calls,<br />

and most people did not<br />

have cell phones. Technology<br />

has sped up the way we<br />

communicate. Let’s all slow<br />

down and take the time to<br />

communicate in a proper<br />

way and more clearly.<br />

Have a pressing issue?<br />

Contact marie@go<br />

BEACONnews.com<br />

Scan to Learn More<br />

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