Luxury Listing Presentation - Russ Nolting
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THE HOUSE OF EXCELLENCE<br />
RUSS NOLTING<br />
314.610.1452<br />
rtnolting@kw.com<br />
<strong>Russ</strong><strong>Nolting</strong>.com
What it takes to be an exceptional<br />
real estate agent is love and<br />
understanding for your community.<br />
A NOTE ABOUT RUSS<br />
<strong>Russ</strong> has spent his entire life in real estate. He grew up the son of a land developer and remembers<br />
joining his father on appointments as a young man. After a brief stint as a teacher, <strong>Russ</strong> joined the<br />
family business and helped develop multiple horse-friendly subdivisions around the St. Louis<br />
metropolitan area. During this time, he also led the sales team during a number of record breaking<br />
years.<br />
In 2007, <strong>Russ</strong> opened a residential real estate brokerage in St. Louis, MO, and eventually folded that<br />
business into Keller Williams Realty. Early in 2012, <strong>Russ</strong> seized the opportunity to take the Team<br />
Leader role at Keller Williams Realty Saint Louis. kw Saint Louis became the Highest Producing real<br />
estate office in the St. Louis MLS and currently has over 700 agents with close to $2B in sales<br />
projected for 2023.<br />
<strong>Russ</strong> currently serves as Regional Director for kw Colorado. kw Colorado is home to nearly 4000<br />
agents and 23 market centers covering 55 locations throughout the state. In addition, <strong>Russ</strong> is the<br />
Operating Principal of kw Chesterfield and a Leadership Coach with kw MAPS Coaching. <strong>Russ</strong>' real<br />
estate team serves families in Missouri, Illinois and Colorado.<br />
<strong>Russ</strong> and wife, Heather, have 4 amazing kids -- Sarah (husband Stephen), Zibby, Kate, and Ian -- and<br />
a beautiful granddaughter -- Vivian.
WE ARE THE MASTERS OF<br />
LUXURY REAL ESTATE<br />
By thoughtfully personalizing every detail to exceed your<br />
requirements, we've elevated luxury real estate,<br />
transforming it into an exceptional experience.
ADDING<br />
EASE TO<br />
YOUR SALE<br />
While there are many steps in the<br />
selling process, you need only concern<br />
yourself with a few key moments. I’ll keep<br />
my communication transparent<br />
throughout the transaction, but if you’d<br />
like to get deeper into the details, I’m at<br />
your beck and call.<br />
PRE-MARKET<br />
MARKETING<br />
SHOWING<br />
NEGOTIATION<br />
INSPECTION<br />
CLOSING<br />
STAYING IN<br />
TOUCH
OFFERING THE EXCELLENCE CONNECTION<br />
Keller Williams agents are leaders in luxury, selling<br />
more luxury real estate than any other company.*<br />
$94.9 BILLION<br />
MARKET SHARE<br />
2022<br />
27,363<br />
LUXURY PROPERTIES SOLD<br />
VOLUME $45.3B<br />
8,157<br />
TRANSACTIONS WITH REFERRALS<br />
VOLUME $17.1B<br />
5<br />
CONTINENTS SERVED<br />
With more connections and market data than<br />
the entirety of real estate, we service the needs<br />
of the most esteemed buyers and sellers while<br />
simultaneously accessing the world’s largest<br />
international pool.<br />
In a survey of 24 U.S. metro areas. For details visit<br />
luxury.kw.com. Properties priced at $1M+
EARNING THE LATEST ACCOLADES<br />
THE WALL STREET JOURNAL & MANSION GLOBAL<br />
"By connecting your exceptional property to the Mansion Global and WSJ.com high net worth<br />
audience, your listings will gain unprecedented traction from quality leads & generate sales."<br />
THE WALL STREET JOURNAL<br />
Whether it be the senior executive at the pinnacle of<br />
his or her career or an affluent individual looking to<br />
make a big, luxury purchase, ambitious readers<br />
everywhere rely on WSJ.com to make informed<br />
decisions in their personal and professional lives.<br />
With a highly-trafficked, dedicated Real Estate section,<br />
WSJ.com provides the perfect opportunity for<br />
brokerages and agents to shape the narrative of the<br />
real estate market to a highly engaged, affluent<br />
audience.<br />
WSI.COM AUDIENCE<br />
82:18 U.S Viewers: Non-U.S Viewers<br />
32%<br />
$1.9M<br />
Own 5 or more homes. 21% more than the<br />
average affluent individual<br />
Average HHNW<br />
$341K Average HHI<br />
MANSION GLOBAL<br />
Mansion Global's diverse editorial content inspires and<br />
educates our affluent audience about the global property<br />
market. From market news to design and home<br />
technology stories, our editorial is informative and<br />
entertaining.<br />
Mansion Global provides insightful market data, in-depth<br />
analysis, real estate news and entertainment that<br />
empowers smart home buyers<br />
MANSION GLOBAL AUDIENCE<br />
47:53 U.S Viewers: Non-U.S Viewers<br />
71% Of Mansion Global readers are millionaires<br />
$2.6M Average HHNW<br />
$564K Average HHI
YOUR LISTING IS AMPLIFIED THROUGH<br />
PROMINENT POSITIONING THROUGHOUT<br />
OUR DIGITAL BRAND PORTFOLIO<br />
THE WALL STREET JOURNAL<br />
Accessible on our US, Indian sites + on our Chinese &<br />
Japanese Language Editions.<br />
<strong>Listing</strong>s are featured across WSJ.com’s international<br />
sites: WSJ U.S, WSJ India and WSJ’s Chinese &<br />
Japanese Language Editions.<br />
101.8 MILLION<br />
Monthly Unique Views<br />
706.1 MILLION<br />
Monthly Page Views<br />
MANSION GLOBAL<br />
WECHAT MIRROR SITE<br />
Mansion Global’s Mirror site on Wechat, the largest<br />
standalone messaging app in Asia, showcases your<br />
listing to Asia’s most affluent.<br />
54K<br />
Unique Views<br />
112K<br />
Page Views<br />
10K<br />
Followers<br />
IN-LANGUAGE EDITIONS<br />
<strong>Luxury</strong> <strong>Listing</strong>s showcased in-language in booming<br />
real estate markets.<br />
3.1 MILLION<br />
Monthly Uniques<br />
7.1 MILLION<br />
Page Views Globally<br />
Source: Adobe Analytics, July-September 2020, Global reach. Totals may<br />
contain user duplication between browser and apps and between properties.
BARRON’S<br />
<strong>Listing</strong>s are featured and searchable on the<br />
Barrons.com homepage, surfacing your property in<br />
front of the most influential investors, executives and<br />
financial advisors in the world.<br />
8.5 MILLION<br />
Monthly Uniques<br />
30 MILLION<br />
Monthly Page Views<br />
PENTA<br />
<strong>Listing</strong>s are featured and searchable on Penta, which<br />
delivers inspiring luxury & wealth content to HNW<br />
individuals who want to spend their money with passion<br />
& purpose.<br />
$2.9 MM<br />
Average HH<br />
Net Worth<br />
44%<br />
Penta Readers Are<br />
Multi-Millionaires<br />
MARKET WATCH<br />
<strong>Listing</strong>s are featured and searchable on MarketWatch’s<br />
homepage, and on the Personal Finance Real Estate &<br />
Retirement Real Estate pages — alongside newsworthy<br />
personal finance content.<br />
46.4 MILLION<br />
Monthly Uniques<br />
314 MILLION<br />
Monthly Page Views<br />
Source: Adobe Analytics, July-September 2020, Global reach. Totals may<br />
contain user duplication between browser and apps and between properties.
THERE IS AN ART TO SUCCESS<br />
Marketing your listing comes down to drafting a narrative that's unique to your<br />
property and truly exemplary of the benefits it bestows.<br />
Instead of resorting to out-of-the-box solutions, I look at each listing through a<br />
different lens, using our data, network, and marketing expertise to form a custom<br />
plan that covers everything you wish to see from your sale.<br />
A SAMPLE OF OUR SERVICES<br />
Photography<br />
Videography<br />
DroneFootage<br />
Staging<br />
Cleaning<br />
White Gloves
PRINT MEDIA<br />
From personalized mailers to property brochures, I'll select the<br />
most fitting print outlets to cast the best light on your listing.<br />
Refined Direct Mailers<br />
Clients adore our postcards and<br />
property brochures. Their eye-catching<br />
aesthetic makes them worthy of saving.<br />
Local Print Features<br />
Reach those in your area most likely to have eyes for your home.<br />
We maintain close relationships with local print publications<br />
known for their readership and will prominently<br />
place your listing within their pages.
OUTREACH DIGITAL<br />
My digital marketing collection of assets is enhanced by Keller Williams technology<br />
which generates an impressive amount of data and insights.<br />
My App<br />
My app and companion website were built to work in<br />
tandem with the power of Keller Williams technology.<br />
Effortlessly market your listing, capture and engage leads,<br />
and facilitate your transaction from a central locale.<br />
Compelling Video<br />
Allow interested buyers to tour the house before<br />
stepping foot inside. I create videos with high<br />
production value that highlight your property's best<br />
features.<br />
Social Media Advertising Campaigns<br />
After defining your preferred target market, I'll promote<br />
your listing with personalized emails, social media posts,<br />
direct mail and more, reaching qualified leads on a<br />
variety of levels.
EXPERIENTIAL ENVIRONMENTS<br />
Hosting an open house is an established, engaging way to obtain serious offers on your listing. And, when a Keller<br />
Williams luxury agent such as myself takes the reins, your open house will become a fully immersive experience. From<br />
staging to interactive elements, my goal is to spotlight the most desired aspects of your listing while giving your guests a<br />
genuine feel for life inside the home.<br />
INVITING PROSPECTIVE BUYERS<br />
• Handwritten letters or phone calls<br />
• Personalized emails<br />
• Dynamic direct-mail campaigns<br />
• Social media posts<br />
• Signage<br />
HOW I'LL MAKE IT MEMORABLE<br />
• Culinary demonstrations in the kitchen<br />
• An array of fresh floral decor<br />
• Lawn games to show off the outdoor area<br />
BROKER PREVIEWS<br />
Every relationship we forge creates more leverage for your listing, including the<br />
relationships we have with fellow agents. We'll host Broker Previews, another form of<br />
open houses in which luxury agents are simultaneously guests and marketing partners.
“<strong>Russ</strong> sold my condo in just 12 days. He went above and beyond to<br />
make sure all of my questions were answered and was in constant<br />
communication with me throughout the entire process.<br />
- Lonnie, client since 2021, St. Louis, MO
<strong>Russ</strong> <strong>Nolting</strong><br />
314.610.1542<br />
rtnolting@kw.com<br />
<strong>Russ</strong><strong>Nolting</strong>.com<br />
16401 Swingley Ridge Road, Suite 200<br />
Chesterfield, MO 63017<br />
636-534-8100<br />
Each office is independently owned and operated.
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