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InnFocus Winter 2023

InnFocus magazine for hoteliers in British Columbia

InnFocus magazine for hoteliers in British Columbia

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Sunshine<br />

Coast<br />

180-km Stretch<br />

of Paradise<br />

by Danielle Leroux<br />

The Sunshine Coast is a 180-km.<br />

stretch of paradise tucked into the<br />

southwest corner of mainland British<br />

Columbia. It is only accessible by ferry,<br />

boat, or plane.<br />

Home to unique accommodations and<br />

vibrant communities, the Sunshine Coast<br />

has something for everyone.<br />

Untapped Destination in Our Backyard<br />

“The Sunshine Coast is easy. It is right in our<br />

backyard. You can get into remote wilderness<br />

pretty quickly from the North or South Coast,”<br />

says Andrea Wickham-Foxwell, Communications<br />

Manager at Sunshine Coast Tourism. “It is one of<br />

the best places to go because it is still reasonably<br />

undiscovered.”<br />

Jack Barr, President of Powell River Town Centre<br />

Inc., Owner of the Beach Gardens Resort & Marina,<br />

and Past President of Sunshine Coast Tourism has been<br />

going to the Sunshine Coast since the 1960s and has a<br />

clear passion for the region.<br />

“I remember being in the Mediterranean and going on the<br />

bus from Nice to Monaco. I thought, this is really beautiful but<br />

realized that what we have on the coast is equally beautiful.<br />

It may not be 1,000 years old, but it has amazing potential<br />

for growth,” he says.<br />

Despite its proximity to the Lower Mainland—a 40-minute ferry<br />

ride from Horseshoe Bay in West Vancouver—Barr says most<br />

people he encounters have never been to the Sunshine Coast.<br />

Courtesy of Sunshine Coast Tourism by Brayden Hall<br />

Courtesy of Courtesy ???? of Rockwater Resort<br />

20 <strong>InnFocus</strong>

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