InnFocus Winter 2023
InnFocus magazine for hoteliers in British Columbia
InnFocus magazine for hoteliers in British Columbia
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Sunshine<br />
Coast<br />
180-km Stretch<br />
of Paradise<br />
by Danielle Leroux<br />
The Sunshine Coast is a 180-km.<br />
stretch of paradise tucked into the<br />
southwest corner of mainland British<br />
Columbia. It is only accessible by ferry,<br />
boat, or plane.<br />
Home to unique accommodations and<br />
vibrant communities, the Sunshine Coast<br />
has something for everyone.<br />
Untapped Destination in Our Backyard<br />
“The Sunshine Coast is easy. It is right in our<br />
backyard. You can get into remote wilderness<br />
pretty quickly from the North or South Coast,”<br />
says Andrea Wickham-Foxwell, Communications<br />
Manager at Sunshine Coast Tourism. “It is one of<br />
the best places to go because it is still reasonably<br />
undiscovered.”<br />
Jack Barr, President of Powell River Town Centre<br />
Inc., Owner of the Beach Gardens Resort & Marina,<br />
and Past President of Sunshine Coast Tourism has been<br />
going to the Sunshine Coast since the 1960s and has a<br />
clear passion for the region.<br />
“I remember being in the Mediterranean and going on the<br />
bus from Nice to Monaco. I thought, this is really beautiful but<br />
realized that what we have on the coast is equally beautiful.<br />
It may not be 1,000 years old, but it has amazing potential<br />
for growth,” he says.<br />
Despite its proximity to the Lower Mainland—a 40-minute ferry<br />
ride from Horseshoe Bay in West Vancouver—Barr says most<br />
people he encounters have never been to the Sunshine Coast.<br />
Courtesy of Sunshine Coast Tourism by Brayden Hall<br />
Courtesy of Courtesy ???? of Rockwater Resort<br />
20 <strong>InnFocus</strong>