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Panels & Furniture Asia November/December 2023

Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.

Panels & Furniture Asia (PFA) is a leading regional trade magazine dedicated to the woodbased panel, furniture and flooring processing industry. Published bi-monthly since 2000, PFA delivers authentic journalism to cover the latest news, technology, machinery, projects, products and trade events throughout the sector. With a hardcopy and digital readership comprising manufacturers, designers and specifiers, among others, PFA is the platform of choice for connecting brands across the global woodworking landscape.

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PANEL MANUFACTURING<br />

Siempelkamp in China:<br />

“It is not the wind but<br />

the set of the sail that<br />

determines the direction”<br />

management effort. Siempelkamp<br />

Qingdao was awarded certification<br />

in accordance with ISO 9001 — the<br />

internationally most common standard<br />

for quality management — in February<br />

<strong>2023</strong>. It covers the primary production<br />

spectrum at Siempelkamp’s Qingdao<br />

location, which now includes the<br />

main components for the ContiRoll<br />

continuous press as well as pre-presses,<br />

bunkers and modules for the forming<br />

lines.<br />

Siempelkamp’s<br />

booth at the WMF<br />

exhibition in<br />

Shanghai<br />

Siempelkamp’s teams from Germany<br />

and China extended a warm welcome<br />

to all representative from the woodbased<br />

panel industry in Shanghai,<br />

China at their booth in the Shanghai<br />

International <strong>Furniture</strong> Machinery &<br />

Woodworking Machinery Fair (WMF),<br />

which ran from 5-8 Sep. Both teams<br />

worked as a coordinated unit and are<br />

‘setting sail together’, as a Chinese<br />

proverb would say — towards greater<br />

teamwork, quality and customer<br />

proximity.<br />

Siempelkamp has consistently<br />

and sustainably strengthened its<br />

commitment in China. The first<br />

successful collaborations with Chinese<br />

customers in the 1980s were followed<br />

by an office, and then production in a<br />

rented space. Since 2015, Siempelkamp<br />

has its own production facilities in<br />

Qingdao, and has established its<br />

production, sales and service in the local<br />

market. Whether it is quality assurance,<br />

project management or field services,<br />

Siempelkamp today combines the<br />

strengths of its European management<br />

with those of its Qingdao team. It is<br />

increasingly broadening its local valueadding<br />

chain while its Chinese team’s<br />

expertise is becoming more and more<br />

refined.<br />

INTEGRATED QUALITY MANAGEMENT<br />

An example of quality collaboration<br />

between German and Chinese<br />

colleagues is the joint quality<br />

Siempelkamp Germany and<br />

Siempelkamp China worked hand-inhand<br />

throughout the entire certification<br />

process. The common goal: To increase<br />

customer satisfaction in the <strong>Asia</strong>n<br />

market. A major factor in achieving<br />

this goal is the establishment and<br />

continuous assurance of Siempelkamp’s<br />

quality policy in Qingdao.<br />

In total, 150 employees work for<br />

Siempelkamp in Qingdao. Nine of<br />

them work in the quality department<br />

headed by Nick Wang. The range of<br />

tasks is complex, as described by Wang:<br />

“Our quality control focuses on all<br />

the core processes in Qingdao — from<br />

incoming goods to manufacturing, the<br />

final product and the overall quality<br />

system. That raises the quality of all our<br />

performances to peak levels.”<br />

ON COURSE FOR SUCCESS: THIRD<br />

U-FLAKER FOR CHINA<br />

It is not only the teams at the<br />

headquarters in Krefeld and in Qingdao<br />

who are setting sail for a jointly<br />

34 <strong>Panels</strong> & <strong>Furniture</strong> <strong>Asia</strong> | <strong>November</strong> / <strong>December</strong> <strong>2023</strong>

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