Panels & Furniture Asia November/December 2023

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PANEL MANUFACTURING Can you share how much savings are achieved, and how much more productive your customers have become upon using your solutions? Balioglu: For ReFogger, although there is no single answer — due to reasons such as the capacity of the production line, the panel thickness and density, the types of wood used and the glue details — we know from experience that they exceed the 5% saving figure we guarantee in the ReFogger Plugin version over their existing machines. Similar results are obtained in the ACE model. The criterion we guarantee in the ReJIT system is that the particle size D97 (97%) of the paraffin emulsion obtained with the line operation will be below 1µ. In practice, a nano paraffin emulsion with a solid content of 33% should be obtained from the 45-60% emulsion used in this market. Accordingly, when working with emulsion, 30-50% savings are achieved. When working with solid paraffin in the same process, the savings amount reaches 50-60%. In addition to these savings, customers also feedbacked that both systems have improved the technical values of their panels. What is the whole process like collaborating with a customer, from initial stages of planning or discussing, all the way to execution and after-sales service? Balioglu: Our customer relationship begins primarily with companies that know or have heard of us. Even though we work in many countries, we do not have the opportunity to reach everyone or everywhere in the same way. Our team or agencies currently work in Turkey, Europe, North America, Brazil, South Africa, and India. Apart from this, our cooperation with Siempelkamp covers their new projects and all points where they provide after-sales service. current situation. For this reason, as a company that sells savings systems, we generally accept jobs where we can realise the amount we promised during the contract. Among the sales realised so far, we have not had any projects that were not accepted or did not reach the amounts we guaranteed. Therefore, we have not encountered any negative or controversial situations in the after-sales department. We do not experience different development stages in the sales process. Even though we are a new manufacturer, we have been in the wood-based panel industry for approximately 25 years, so we already have connections. As a result, our company, which started first in the local Turkish market, has begun to make a name for itself internationally in the last few years through producers in need of our technology. References from successfully executed local and international projects return to us as new businesses. In addition to a collaboration with Siempelkamp that started last year, we entered the international arena for the first time with the LIGNA exhibition. There will be some special events, symposiums, and fairs that we plan to attend in 2024. As I mentioned in my previous answers, these systems, which help customers save costs, also satisfy them in terms of maintenance and spare parts, as they do not cause any problems within the business. As a machine manufacturer, I would like to point out that we do not have much demand for spare parts. This is good for our customers. Considering this information, I can say that our after-sales service is also good. However, we are planning expand our service globally as we expand to different countries and geographies and increase the number of our machines. Lastly, are your solutions and services worldwide, including to South East Asia? Balioglu: Yes, we want to be a global supplier. We know we have a long way to go, but at Pika ReTech, we will not only stay with what we have done so far for our developed technology, but also bring the existing ones to a higher level. We want to take the motto of ‘Reinventing the Wheel’ everywhere with new technologies that have never been discussed before. But I want to state once again that as a company that strives to make our customers successful with our current technology, we also want them to succeed with new technologies and systems we are developing. P In our machine sales, we first begin by following customer requirements, or by asking customers technical questions of what they understand from their The Plugin version of ReFogger can be adapted to machines with Ecoresinator by Siempelkamp 38 Panels & Furniture Asia | November / December 2023
FURNITURE MANUFACTURING Pushing against tradition with FinChinaSoft The Chinese software developer wants to change the furniture industry by encouraging digitalisation, joint ventures, and the development of customised furniture. demand for customised furniture in China is gradually increasing, and this puts forward higher requirements for the management and informatisation level of furniture companies. However, different markets will have different styles and preferences for customised furniture. The company, having years of experience in the Chinese market, has a “good understanding of the development history of the custom furniture industry and can provide corresponding solutions for enterprises at different stages”. FinChinaSoft at Malaysian Wood Expo (MWE) 2023 Founded in 2009 and headquartered in Guangzhou, China, FinChinaSoft develops integrated software solutions for furniture manufacturing companies across the world, from China, South Korea, across South East Asia, all the way to Brazil. The kinds of software that they provide include computer-aided design and manufacturing (CAD/CAM) systems, manufacturing execution system (MES), computerised numerical control (CNC) software, and more, all to help furniture companies achieve intelligent and automated production. “For example, we use software systems to connect sales data from sales stores to factories, allowing factories to understand their sales status and future sales expectations in real time. This allows them to adjust inventory plans and develop more efficient production plans,” the spokesperson from FinChinaSoft at Malaysian Wood Expo (MWE) 2023 told Panels & Furniture Asia. “In this way, we help companies improve the utilisation rate of raw materials, and help them cope with challenges such as manpower shortages and rising raw material prices.” One particular furniture segment that FinChinaSoft is focusing on recently is customised furniture. According to FinChinaSoft, the demand for customised furniture is on the rise globally. “In the past, many furniture companies mainly targeted the US market. However, as the US market shrank, these companies began to pay attention to the local market. Especially for personalised products such as customised cabinets and wardrobes, the domestic market is more competitive.” FinChinaSoft believes that with the development of customised furniture, the market will start developing in the direction of cluster competition. The domestic Currently, FinChinaSoft is focusing on the field of customised furniture supply chain integration. What this means is they are looking to connect different enterprises in a network to achieve multi-enterprise joint manufacturing. In other words, a joint venture. “Traditional furniture manufacturers are usually used to completing all production aspects independently, but we believe that joint ventures with multiple companies can bring into play their respective advantages. This requires furniture companies to change their traditional thinking and accept a cooperation model similar to automobile or aircraft manufacturing. This change in thinking, however, is one of the biggest challenges.” The spokesperson concluded: “To cope with this challenge, we will continue to encourage furniture companies to upgrade themselves by digitalising and automatising. On our end, we will improve the management and informatisation level of furniture companies through education and training, to help them better adapt to market demand.” P Panels & Furniture Asia | November / December 2023 39
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Page 20 and 21: IN PERSON “We are moving to a cus
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Page 60 and 61: SUSTAINABILITY “Who cares wins”
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