Food & Beverage Asia December/January 2024

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14 BITING ISSUES Valio supports elderly nutrition with latest study findings support healthy ageing by maintaining the normal muscle and cognitive functions. Another key aspect of dairy solutions for elderly consumers is taste; in the study, participants were provided with Valio’s buttermilk applications – a powder and a ready-to-drink shake. Most of the participants found the shake especially delicious and easy to use. And while the participants were not asked to give feedback on the flavour of the products, one reply in particular suggests it played a role, stating that the chocolate shake made them happy. Valio has released a scientific study revealing that hydrolysed protein and milk fat globule membrances (MFGM) – a component of cow’s milk fat containing complex phosopholipids – can generate a positive impact on the physical performance of elderly consumers. In a rapidly ageing world, these findings represent a step forward in the realm of elderly nutrition, providng food manufacturers with the solutions needed to create nutritious productions for the advanced age group. Valio’s peer-reviewed study was conducted alongside senior researchers at the University of Helsinki. It followed 101 Finnish women aged 70 or over, who showed signs of sarcopenia or slight deficits in physical functioning. The group was divided into an intervention group (n=51) and a control group (n=50). The intervention group was given a powder or a ready-to-drink product that contained 23g hydrolysed protein and 3g MFGM, which were consumed daily for 12 weeks. “The intervention group showed significant improvement in balance and the short physical performance battery (SPPB) score, which includes testing balance, walking speed, and the ability to rise from a chair unaided, compared to the control group. This suggests that the effect of protein and MFGM can be beneficial to physical performance even without additional exercise,” shared Anu Turpeinen, nutrition research manager, and Emma Laivisto, customer development manager, special nutrition, Valio. With these insights, Valio will develop solutions targeting better health outcomes and quality of life for older consumers. “Nutrition is a cornerstone in maintaining both physical and cognitive functioning during ageing. Milk is naturally functional and contains nutrients important for the ageing consumer. It is for example an excellent source of calcium, a mineral essential for the maintenance of strong bones and teeth and a high-quality protein source, providing all the essential amino acids. “Our aim is to develop products that can be easily added to the everyday diet. We see that, in addition to providing nutrients, food should give pleasure and thus, we put a high emphasis on the taste of our products,” said Turpeinen and Laivisto. In Asia, more than 90% of consumers may be lactose intolerant – this dietary constitution can become more prevalent with old age due to declining lactase levels. Therefore, elderly consumers might prefer to abstain from dairy products, which can compromise their intake of vital nutrients such as protein, calcium, and B vitamins. Valio’s Eila Nutri F, however, is lactose-free, and delivers vitamins, minerals and phospholipids that To this, Turpeinen and Laivisto remarked: “The importance of flavour can be overlooked when creating a functional dietary product, but in the end, food is more than just sustenance. People want to enjoy it at every age, and that’s exactly where Valio’s different applications can help. Ageing consumers are a heterogenous consumer group, but typically natural flavours and flavours familiar from childhood are well-liked.” At its core, the key to creating food solutions for ageing customers is the same as any other age group. By understanding their specific needs and preferences, manufacturers can tap into a world of opportunities and offerings. Older consumers are no different from their younger counterparts, especially with the emphasis on health and wellness in the food they eat. “Out of all industries, we believe that the food and nutrition industries have perhaps the most significant means to ensure healthy aging. As consumers, older adults could be described as foodies with emphasis on health. We make about 200 food-related choices every day, so there is plenty of opportunity to nudge older adults towards better food choice. We see that the nutritional needs of ageing consumers should be fulfilled with food, not supplements. Milk is naturally functional and provides endless opportunities to develop ingredients and products for different consumer needs,” concluded Turpeinen and Laivisto. FBA FOOD & BEVERAGE ASIA DECEMBER 2023 / JANUARY 2024
BITING ISSUES 15 PharmaLinea releases new clinically backed sleep quality solution PharmaLinea has introduced its latest nutraceutical innovation. The >Your< Good Night Acute Sticks are a clinically-supported private label food supplement for the improvement of several sleep quality parameters, displaying an immediate effect on acute sleep latency issues. “Good sleep is much more than just falling asleep quickly and consumers are starting to realise this. However, most of the products on the market are based on commodity herbals with questionable efficacy (only relying on historical use and bibliographical data). In addition, the formulations are highly repetitive, and they lack clinical support,” said Maja Oresnik, science and research director of PharmaLinea. “They also fail to address sleep quality holistically through parameters such as sleep duration, efficiency, disturbances, daytime dysfunctions, and so forth. Properly addressing these parameters is important due to good sleep being essential for various physiological systems.” >Your< Good Night Acute Sticks are a clinically supported private label food supplement for the improvement of several sleep quality parameters and an immediate effect on acute sleep latency issues. They are based on a unique ingredient with nine clinical trials showing results such as 73% higher sleep efficiency and supported by melatonin. The product is a part of >Your< Good Night Line which also offers melatonin-free options for children and adults, in various user-friendly formats. The line is proven on various markets, showing great results, user reviews, and doctor feedback. It is also promotable through medical detailing or ATL. Ambrozic added: “Sleep is much more than falling asleep quickly. Most formulations are very repetitive and fail to address sleep quality holistically. Due to education and wearable technology, consumers are starting to recognise the overall value of sleep quality. They are also recognising the effect sleep quality has on other areas of their life, such as immunity, cognition, metabolism, and mood. They are frequently looking for new solutions that would address these issues. Leading brands are starting to communicate sleep quality parameters in their launches. The time to enter the market with an added-value formulation, clinically shown to improve sleep quality in the long-term, is perfect.” FBA “As stress and sleep is the fastestgrowing dietary supplement category for the third year in a row, consumers' interest in sleeping issues is evidently much more than a temporary post-pandemic trend. Sleeping disorders have been in the top consumer health concerns in the past years and, according to Euromonitor, getting enough sleep is one of the ways they now define health,” added Matevz Ambrozic, marketing and PR director of PharmaLinea. “Sleeping problems are also the category where consumers are least satisfied with their current treatment and are frequently looking for new solutions, which presents a market opportunity for added-value solutions, such as >Your< Good Night Acute Sticks.” FOOD & BEVERAGE ASIA DECEMBER 2023 / JANUARY 2024
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Food & Beverage Asia December/January 2024

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