Food & Beverage Asia December/January 2024

PROCESSING AND PACKAGING
37
Five reasons for leveraging
your packaging equipment
supplier for enhanced
packaging design
By Coline Hercouet, industrial packaging
designer leader, Synerlink
In the competitive world of food production,
successful machine manufacturers go beyond
just delivering reliable equipment. Synerlink
provides an industrial packaging design
service, which offers numerous benefits to
both end consumers and food producers
alike. It has provided complete packaging
solutions and services for food, beverages,
home and care products by bringing together
some of the industry’s most trusted brands,
which include Arcil, Dairy Pack and Hema.
This article explores the top five reasons why
collaborating with the equipment manufacturer
(OEM) for packaging design is a strategic choice.
ONE: OPTIMISE PACKAGING FOR
EFFICIENT PRODUCTION
Packaging design plays a pivotal role in
influencing several aspects of the production
process, including transportation costs,
material sourcing, and logistics. Working with
the OEM's packaging design team allows one
to optimise packaging dimensions and shape,
which might bring a reduction in production
costs. By considering the specificities of
the packaging equipment, the design team
can ensure that the packaging aligns with
stringent production requirements.
“When designing a cup, since initial conception,
we have to think about each step of the
project development and about the feasibility
according to the machine production, while
taking in consideration the needs of the
final consumers,” said Coline Hercouet,
industrial packaging leader at Synerlink.
TWO: ALIGN PACKAGING WITH
CONSUMER PREFERENCES
The OEM's packaging design team bridges
the gap between the marketing department's
research and the final product's packaging.
They possess vital insights into existing
market trends, enabling them to translate
consumer preferences into visually appealing
and functional packaging. This alignment
allows the product to resonate with its target
market and boosts its overall appeal.
THREE: INCREASE SALES VOLUME
THROUGH EFFECTIVE PACKAGING
The in-house experience of the packaging
design team enables them to enhance
the packaging in various ways, thereby
contributing to increased sales volume.
Whether it is creating a size impression,
incorporating sustainable elements, or
introducing premium packaging, the team can
attract more customers and drive greater sales.
FOUR: EMBRACE SUSTAINABILITY IN
PACKAGING
As sustainability becomes a key concern for
businesses and consumers alike, Synerlink's
design team can play a pivotal role in supporting
environmental objectives. They are able to
develop packaging standards and propositions
to meet internal sustainability needs while
showcasing the sustainability benefits of the
enhanced packaging to its target market. By
adopting recycled or recyclable materials and
exploring mono-material packaging, the product
can appeal to eco-conscious consumers.
FIVE: SEAMLESS MACHINE UPGRADES
WITH ENHANCED PACKAGING
Packaging design is not limited to new product
launches; it can also facilitate machine
upgrades. Whether it is the entering of new
markets, launching of fresh products, or
adapting to changing demand, collaborating
with the OEM during the pre-study phase will
enable one to navigate technical specifications
and limitations effectively. The packaging
design team can suggest new packaging ideas
to attract the desired market, opening up
exciting possibilities for upcoming projects.
Leveraging the packaging design expertise
of OEMs such as Synerlink can impact the
food production business. From optimising
packaging for efficient production to aligning
packaging with consumer preferences
and embracing sustainability, the benefits
are substantial. Additionally, the seamless
integration of packaging design during
machine upgrades ensures continued
success in an ever-evolving market. Therefore,
when evaluating a machine manufacturer,
consider their packaging equipment supplier's
capabilities to unlock the full potential of one’s
packaging and business ambitions. FBA
FOOD & BEVERAGE ASIA DECEMBER 2023 / JANUARY 2024