SAFG - Q1 Special Offers - Heavitree

CONTENTS & KEY DATES 

04 

Guest Ales 

11 

Cask 

39 

Cider 

10 

37 

40 

Regularly 

Terms & 

Lager 

Stocked 

Conditions 

BURNS NIGHT 

25th January 

SIX NATIONS RUGBY ITALY VS ENGLAND 

3rd February 

SIX NATIONS RUGBY ENGLAND VS WALES 

10th February 

VALENTINES DAY 

14th February 

6 NATIONS RUGBY SCOTLAND VS ENGLAND 24th February 

6 NATIONS RUGBY ENGLAND VS IRELAND 9th March 

GOOD FRIDAY 

29th March 

EASTER SUNDAY 

31st March 

BRITISH SUMMERTIME - CLOCKS GO FORWARD 

31st March 

2 See our full range of products online at staustellfamilygroup.co.uk/wholesale

Place your order today on 0345 241 1122 3

£117.00 

per 9G 

EDDYSTONE 

SOUTH HAMS BREWERY 

IPA 

4.8% ABV 

This golden beer has a distinctly fruity 

aroma and palate, with slight hints of 

malt to follow afterwards, and then 

surprise – the fruit returns! An IPA of real 

taste. 

£106.00 

per 9G 

DEVON PRIDE 

SOUTH HAMS BREWERY 

AMBER ALE 

3.8% ABV 

A dark amber coloured beer, with a 

fruity aroma. This beer defies its abv 

with a surprising amount of body. 

Smooth to drink, with a malty palate 

and plenty of fruitiness to the finish. 

4 See our full range of products online at staustellfamilygroup.co.uk/wholesale 

4

£121.00 

per 9G 

DEVON DUMPLING 

BAYS 

STONG GOLDEN ALE 

5.1% ABV 

A strong premium beer with a fresh hop 

character. This ale has a smooth taste 

with a balanced sweetness. Devonshire 

through and through! 

£126.51 

per 9G 

BOMBARDIER 

MARSTONS BREWERY 

AMBER BEER 

4.3% VOL 

A fruity aroma and rich malty taste 

provide a crisp, mouth-watering beer. 

Tangy Fuggles hops and sultana fruit 

flavour finish off the palate. 


PRE-ORDER 

ONLY 

£119.25 

per 9G 

COURAGE BEST 


HAZEL BEER 

4.0% ABV 

A refreshing beer, golden in colour, with 

a light, dry palate, a fresh, fruity aroma 

and a long, satisfying bitter finish. 

£150.82 

per 9G 

LONDON PRIDE 

FULLERS 

AMBER ALE 

4.1% VOL 

With its well-rounded flavour and rich 

history, everything about this authentic, 

characterful beer binds it to our capital 

city and the people who love it. 

6 

See our full range of products online at staustellfamilygroup.co.uk/wholesale

PRE-ORDER 

ONLY 

£120.44 

per 9G 

HOBGOBLIN GOLD 

WYCHWOOD BREWERY 

GOLD BEER 

4.2% ABV 

The combination of four hop varieties 

infused with malted barley and a touch 

of wheat give this easy drinking golden 

beer tropical aromas of citrus and 

passion fruit. A biscuit-like malt base 

gives way to heaps of fresh lemon and 

lime zest. 

£137.32 

per 9G 

EXMOOR ALE 

EXMOOR ALES 

BITTER 

3.8% ABV 

There’s counterplay between grainy, 

biscuity maltiness and a sprightly 

citrusy fruity centre and a suggestion 

of mint. The refreshing finish is a 

Challenger hop-driven bittersweetness 

with a lingering dryness, while traces 

of biscuity maltiness, a whisper of 

chocolate (from a pinch of chocolate 

malt in the mash) and fruit also make 

an appearance. 


£147.89 

per 9G 

JAIL ALE 

DARTMOOR BREWERY 

BITTER 

4.8% ABV 

A full-bodied, deep golden brown beer, 

Jail Ale has a well-rounded flavour and a 

rich, moreish aftertaste. 

PRE-ORDER 

ONLY 

£120.25 

per 9G 

PEDIGREE 


AMBER ALE 

4.5% ABV 

Palate of biscuity malt, spicy hops and 

light fruitiness. 

8 


£112.86 

per 9G 

GOLD 

SALCOMBE BREWERY 

BITTER 

4.2% ABV 

Salcombe Gold is a light straw gold ale 

with a long hoppy finish. A sweet citrus 

aroma followed by subtle flavours of 

melon, apricot and peach. 

£130.21 

per 9G 

SEAHORSE 

SALCOMBE BREWERY 

AMBER ALE 

4.4% ABV 

A sweet and smooth ale with a gentle 

spicy hop character, hints of burnt 

caramel and a smoked malty finish. 




Anthem is our new golden pale ale brewed 

with 100% British ingredients. The four 

hop varieties - Target, Olicana, Jester and 

Harlequin - bring the beer’s mango, peach, 

apricot, melon and tangerine flavours. 

BUY ANTHEM 

AND REQUEST 

OUR NEW 

GLASSWARE 

ORDER VIA TELESALES: 

sales@staustellbrewery.co.uk 

DID YOU KNOW? 

Golden ales are the fastest growing 

colour in the ale market.* 

ALLERGENS: 

Malted Barley and Oats. 

*CGA OPM data MAT to 08/10/22. 

12 



14 


£106.00 

£117.00 


16 



18 



20 



MARCH ONLY 

£95.00 

per 9G 

22 


£139.18 

per 9G 

DID YOU KNOW? 

Proper Job is second-fastest 

growing of the 10 biggest cask 

brands across the South-West. * 

An authentic IPA, packed full of citrus, 

pineapple and grapefruit flavours. Proper 

Job is a big, bold and strong beer with a 

crisp bitter finish; perfect for pairing with 

full-flavoured dishes. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Gold 

Grapefruit, Pineapple 

Powerfully Hopped, Citrus, 

Grapefruit 

REASONS TO STOCK: 

• Brewed with high quality ingredients 

and a bold flavour profile - a perfect 

match with food. 

• Fastest growing of the 10 biggest cask 

brands across the South-West* 

• Part of the Morning Advertisers Top 10 

‘brands to stock in 2023’ ** 

ALLERGENS: 

Malted Barley. 


**Morning Advertiser top 10 cask ale brands to stock in 2023. 

Proper Job - Presenter - Cask - A4 - 2023.indd 1 28/11/2022 11:25 


£125.23 

per 9G 

DID YOU KNOW? 

Tribute was featured in the Morning 

Advertiser’s ‘The Drinks List - Top 

10 brands to stock for 2023.* 

Zesty and fresh pale ale brewed with 

specially sourced ingredients, including 

Cornish Gold malt and hops from the 

UK and the USA. The malty base brings 

character and flavour and balances the 

beer’s fresh orange and grapefruit notes. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Pale 

Orange Zest, Tropical Fruit 

Orange, Grapefruit 


• Tribute was featured in the Morning 

Advertiser’s ‘The Drinks List - Top 

brands to stock for 2023’.* 

• Tribute is the best-performing premium 

ale brand in off trade by volume 

and value.** 

• Easy-drinking and modern flavour. 

• Easy to manage in the cellar, Tribute 

is a consistent and quality pale ale. 

ALLERGENS: 


* Morning Advertiser ‘The Drinks List’ Nov 2022. 

** IRi SIG BWS 52wks to 31.12.22 vs YA. 

24 

Tribute - Presenter - A4 - Feb 2023.indd 1 14/02/2023 15:43 


DID YOU KNOW? 

£125.69 

per 9G 

Golden ales are the fastest growing 

colour in the ale market.* 

Anthem is our new golden pale ale brewed 

with 100% British ingredients. The four 

hop varieties - Target, Olicana, Jester and 

Harlequin - bring the beer’s mango, peach, 

apricot, melon and tangerine flavours. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Golden 

Stone Fruits, Citrus 

Mango, Peach, Melon 


• Brewed with all-British ingredients – 

meeting consumer demand for local 

sourcing. 

• A delicious golden ale – the fastest 

growing colour in ale.* 

ALLERGENS: 

Malted Barley and Oats. 


Anthem - Presenter - A4 - 2023.indd 1 28/11/2022 11:39 


£141.70 

per 9G 

DID YOU KNOW? 

Hicks is the oldest and most 

traditional of St Austell 

Brewery’s core beer range. 

Hicks is a legendary ale named after 

St Austell Brewery’s founder, Walter Hicks. 

It’s a full-bodied, well-balanced and strong 

ale with a combination of flavours and 

distinctly Cornish. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Dark Ruby 

Strong, Raisin, Toffee 

Full, Dried Fruit, Bitter Hops 


• The oldest and most traditional of 

St Austell Brewery’s core beer range, 

Hicks is full of fruity biscuit malt flavours 

and hints of esters. 

• Well-known and loved by consumers. 

• Strong Cornish heritage 

ALLERGENS: 

Malted Barley and Rye. 

26 

Hicks - Presenter - A4 - 2023.indd 1 28/11/2022 11:29 


Meet the 

new-look 

Cornish 

Best 

£107.49 

per 9G 

Cornish Best is a full-bodied, easy-drinking 

ale that captures the quintessential essence 

of life by the coast. Toffee and biscuit notes 

complement a hint of bitterness to deliver 

a well-balanced flavour that’s made all the 

more drinkable thanks to its low abv. Whether 

soaking up the seaside sun or kicking back 

beside the crackle of an open fire, the 

comforting taste of Cornish Best will have 

you feeling right at home. This is a moreish, 

sessionable ale that’s bursting with character. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Chestnut 

Dried Fruits 

Caramel, Toffee, Peppery Hops 

ALLERGENS: 

Malted Barley and Rye. 

For more information or to stock the new-look Cornish Best, 

contact your St Austell Brewery representative. 

Cornish Best - Presenter - A4 - 2023.indd 1 28/11/2022 11:32 


£129.47 

per 9G 

DID YOU KNOW? 

Amber ales are the best-selling 

colour ales in cask.* 

A full-bodied, malty amber ale. Gem’s 

rich aroma of spicy hops, malt, and toffee 

is met with a deep, bittersweet finish. 

A well-balanced, dependable beer crafted 

from traditional British malt and hops. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Auburn 

Spicy Hop, Malt, Toffee 

Sweet / Bitter Balance 


• Bath Ales’ flagship beer. 

• A delicious amber ale – the best-selling 

colour in cask* 

ALLERGENS: 

Malted Barley and Wheat. 


28 

Gem - Presenter - A4 - Cask - 2023.indd 1 28/11/2022 11:40 


£196.77 

per 11G 


£114.48 

per 30L 

NOW AVAILABLE 

IN 30L KEGS 

An authentic IPA, packed full of citrus, 

pineapple and grapefruit flavours. Proper 

Job is a big, bold and strong beer with a 

crisp bitter finish; perfect for pairing with 

full-flavoured dishes. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Gold 

Grapefruit, Pineapple 

Powerfully Hopped, Citrus, 

Grapefruit 


• Epitomises the characteristics of 

modern craft: brewed with quality 

ingredients and a bold flavour profile. 

• Powerful flavours are a perfect match 

with food. 

• Ideal for low cask throughput outlets or 

to complement high keg volume sites. 

• Modern keg commands a higher 

average RSP (vs cask). 

• Easy to store and long shelf life. 

ALLERGENS: 


30 

Proper Job - Presenter - Keg - A4 - 2023.indd 1 28/11/2022 11:24 


Easy-going, 

easy-drinking; 

an introduction 

to craft - the 

Monterey way. 

£96.15 

per 30L 

Our brewers were California dreaming 

on the day they came up with Monterey. 

Full of tropical notes, this pale ale was 

born but not raised in the USA thanks 

to its three American-sourced hops. 

Easy-going, easy-drinking and destined 

or long, lazy afternoons, a taste will 

transport you to sun-drenched Monterey 

Bay. Well, almost... 

ALC 3 

.9% VO L 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Gold. 

Tropical. 

Fresh, Resin. 


• Monterey is outperforming both the 

Craft and Ale categories with volumes 

up +25% vs 2022 !* 

• A taste of modern craft in a 

sessionable and accessible way. 

• Low ABV and easy drinking – playing 

into trends of moderation. 

• Refreshing and flavourful, ideal for 

food matching. 

ALLERGENS: 

Malted Barley, Oats. 

Source: * Internal sales data MAT to 25.06.23 

vs CGA OPM MAT to 17.06.23 


MAKING THE 

MOST OF 

MENA DHU 

£114.84 

per 30L 

The season of stout is upon us… 

Characterised by its dark colour, flavoursome 

profile and smoky undertones, stout has never 

been more popular in the UK drinks market. 

Stout is one of the best performing segments in 

beer, outperforming Craft and No/Low. We have 

seen this reflected in recent sales on our own 

Cornish stout, Mena Dhu, which is flying with 

volumes up +18% vs 2022.** 

The perfect pint to drink on a crisp autumn day, 

as well as being versatile enough to be paired 

with a variety of foods, we have shared below 

some of our top tips for showcasing Mena Dhu 

on your bar line up this season: 

Food pairing nights 

With the Rugby World Cup in full swing, a 

dedicated food pairing night, with tasting flights 

can be a great way of getting your customers 

to try new beers on the bar. Simple pairings like 

stews, burgers and even desserts can prove a big 

hit. 

Mena Dhu on the menu 

Feature a “stout pairing” prominently on 

your menu, showcasing how the liquorice 

and chocolate undertones of Mena Dhu can 

complement flavoursome main courses or rich 

desserts. 

Promotional offers 

Create limited-time promotions, such as “Buy One, 

Get One Half-Off” or discounts on stout samplers, 

to entice customers to try different options. 

Staff recommendations 

With the Rugby World Cup in full swing, a 

dedicated food pairing night, with tasting flights 

can be a great way of getting your customers to try 

new beers on the bar. Simple pairings like stews, 

burgers and even desserts can prove a big hit. 

Request a free bottle 

sample by emailing 

marketingteam@ 

staustellbrewery.co.uk 

Share via social media 

Encourage others to come in and try a pint of 

the great stuff, by sharing enticing photos and 

descriptions of your best pints on your pub’s social 

media platforms. 

Customer feedback 

Get Encourage customers to provide feedback 

on ‘untapped’ and spread the word for people to 

come to your pub and try for themselves. 

Source: *(CGA Brand Index OPMS 17.06.23 vs YA) / 

**(Internal sales data MAT to 25.06.23) 

32 


£102.74 

per 30L 

DID YOU KNOW? 

Gem keg is the ideal choice for low 

cask throughput outlets or to 

complement high keg volume sites. 

A full-bodied, malty amber ale. Gem’s 

rich aroma of spicy hops, malt, and toffee 

is met with a deep, bittersweet finish. 

A well-balanced, dependable beer crafted 

from traditional British malt and hops. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Auburn 

Spicy Hop, Malt, Toffee 

Sweet / Bitter Balance 


• Bath Ales’ flagship beer. 

• Ideal for low cask throughput outlets or 

to complement high keg volume sites. 

• Easy to store and long shelf life. 

ALLERGENS: 

Malted Barley and Wheat. 

Gem - Presenter - A4 - Keg - 2023.indd 1 28/11/2022 11:40 


Your step-by-step guide to serving 

great quality pints of beer... 

When it comes to cask beer, cellar 

management is key to achieving top 

quality taste. Once brewers have worked 

their magic and the beer has been 

successfully transported to pubs, it’s 

what happens next that make all the 

difference. 

Cask beer should always be enjoyed 

within a three-day-window, while its at 

its freshest. That’s why communication 

between pub team members working on 

shift is so important. 

Achieving and maintaining cellar quality 

is crucial for cask ale because it directly 

affects the taste, aroma, and overall 

experience of the beer. Here are some key 

factors that contribute to cellar quality in 

cask ale. 


1. HYGIENE 

1. Clean up any beer spillages immediately. 

2. Ensure the cellar is cleaned thoroughly once 

a week with food safe, odourless sterilising 

spray or sanitiser. 

3. Wash all cask equipment after use and allow 

to air dry. 

4. Scrub shives and keystones with hot water 

before venting and tapping. 

5. Don’t store food in the cellar. 

2. TEMPERATURE 

1. Ensure the cellar is kept at a constant 11 - 

13°C. 

2. Keep the cellar door and drop closed at all 

times, other than to ventilate for 10 minutes 

each day. 

3. DELIVERIES 

1. Check the Best Before End dates. 

14 days ahead of the date on cask, 

20 days ahead of the date on keg. 

2. Ensure the correct size container has been 

delivered. 

3. Check there are no damaged or leaking 

containers. 

4. Operate a ‘First-In-First-Out’ system of stock 

rotation. 

4. EQUIPMENT CHECKS 

1. Top up remote ice bank coolers once a week. 

2. Brush any debris from the grills of coolers 

and fans. 

3. Clean auto tilts with hot water once a week. 

4. Top up Ale Python Control Units with water 

once a week. 

5. Clean keg couplers at the same time as 

line cleaning. 

6. Secure gas cylinders upright with chains 

or straps. 

5. LINE CLEANING 

1. Clean all cask and keg lines every 7 days. 

2. Switch off glycol coolers 1 hour before cleaning. 

3. Always flush beer from the lines with clean 

cold water before line cleaning solution. 

4. Use a good quality line cleaning solution and 

make solution according to the instructions. 

5. Agitate through the lines at 10 min intervals. 

6. Don’t leave the solution in the lines for longer 

than an hour before flushing with water. 

7. Check no traces of solution are left in the lines 

by using litmus paper. 

6. GLASSWARE 

1. Use a clean, cold, dry branded glass. 

2. Only use the glasswasher for glasses. 

3. Use good quality detergent and rinse aid. 

4. Clean the glasswasher thoroughly at the end 

of the night - drain and leave the door open. 

5. Renovate glassware regularly. 

6. Ensure detergent and rinse aid are topped up 

in the machine. 

7. Use a Quash sponge to to remove lipstick and 

grease from the rims of glasses. 

7. CASK CONDITIONING 

9. SERVE TEMP 

1. Allow casks to settle for 24 hours after delivery 

before venting/tapping. 

2. If using auto tilts, vent with a hard peg, replace 

with a soft peg, tap at the same time. 

3. If using vertical extraction, drive the 

conditioning tap through the keystone with 

a rubber mallet and turn the vent valve to the 

open position 

4. Check Clarity, Aroma and Taste (CAT) 24 hours 

after venting. If not fully conditioned, leave the 

soft peg in, or the vent valve open. 

5. When CAT sample passes the CAT test, hard 

peg or close the vent valve until ready to serve. 

6. When on sale, use a soft peg, or open valve 

during service, and hard peg or close the valve 

after service. 

7. Aim to use each cask container within 3 days. 

1. Regularly check the temperature of a 

sample of the draught beer with a probe. 

Cask: 11 - 13°C 

Lager: 2 - 5°C 

Keg Ale: 2 - 8°C 

Bottles / Cans: 4 - 6°C 

8. PERFECT SERVE 

10. PERSONAL HYGIENE 

1. Always hold the glass by the bottom half. 

2. Keg: tilt the glass at 45 degrees, open tap 

fully and straighten as the liquid rises up the 

glass, and keep the nozzle out of the beer. 

3. Cask using a bottom fill spout with 

sparkler: hold the glass straight, sparkler at 

base of glass, and create head with first pull. 

Keep the sparkler beneath the surface of the 

head. 

4. Cask using a top fill spout with no sparkler: 

hold glass at 45 degrees, spout above surface 

of beer and straighten the glass as it fills. 

5. Bottles / cans: hold the glass at 45 degrees 

and keep the neck of the bottle/can away 

from the rim of the glass. 

6. Always aim for 95% liquid and a 5% head. 

1. Always wash your hands before coming on 

shift, after smoking or eating and after visiting 

the toilet. 

2. Don’t wear heavy perfume, aftershave or 

handcream. 

3. Tie back any long hair. 

4. Cover any cuts or abrasions with a coloured 

waterproof plaster. 


ARCTIC SKY 

COLD IPA 

ALC 4.3% VOL 

FREE KEG ON INSTALL 

AROMA RESINUS, LIME, PEACH 

FLAVOUR PINEAPPLE, PAPAYA, FRESH 

FINISH CLEAN, CRISP, REFRESHING 

AVAILABLE IN: 

50L KEGS 

INGREDIENTS: WATER, MALTED BARLEY, 

HOPS, YEAST. ALLERGENS MARKED IN BOLD. 

BEER BREWED & CANNED AT HARBOUR BREWING CO., 

TREKILLICK FARM, KIRLAND, CORNWALL, PL30 5BB 

£179.11 

per 50L AROMA RESINOUS, LIME, PEACH 

FLAVOUR PINEAPPLE, PAPAYA, FRESH 

FINISH CLEAN, CRISP, REFRESHING 

AVAILABLE IN: 

50L KEGS 

(SANKY FITTING) 

24x330ML CANS 

INGREDIENTS: WATER, MALTED BARLEY, HOPS, YEAST. 

ALLERGENS MARKED IN BOLD. 

BEER BREWED & CANNED AT HARBOUR BREWING CO., 

TREKILLICK FARM, KIRLAND, CORNWALL, PL30 5BB 

36 

Harbour Brewing - Sales Presenter Template.indd 1 14/04/2023 15:15 



HAVE 

A PINT 

ON US. 

To take part, please call 

Alana Pearson on 07808 096309 

to arrange a promotional kit. 

Available whilst stocks last. 

Kit contains: posters, table talkers, 

88 loyalty cards, and stampers. 

Once all cards given out have been 

stamped and collected back in, 

please contact Alana Pearson or your 

local Molson Coors BDM to have 

the cards collected. Once verified a 

FREE keg of Carling will be arranged 

for delivery to your outlet. 

Only 1 kit per outlet during 

promotional period. 

PROMOTION TO RUN 

JAN AND FEB 2023. 

38 

5242-1 CAR Heavitree HaveAPintOnUs A4 Ad.indd 1 08/12/2022 14:39 



TERMS & CONDITIONS 

• All advertising promotions and their participating products are subject to availability and to any 

duty change. 

• Promotional offers apply to all orders delivered between 1st January and 31st March 2024. 

• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or terminate any 

current promotional offers in whole or in part without prior notice. 

• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal trading terms 

and conditions of sale. 

• ‘Free’ items given away with participating orders are subject to availability as there are set 

allocations and customers are given these items on a first come, first served basis. 

• All prices quoted are exclusive of VAT. 

• Benefits from these promotional offers may affect your tax liability, please check with your tax 

advisor or accountant. 

• Wherever cases are stated within this leaflet they refer to the standard case size for that product 

for all beers and soft drinks. For wines and spirits, cases refer to the standard equivalent, i.e 12 x 

70cl / 75cl bottles or 6 x 1.5L magnums. 

• All products included in this brochure are exempt from any St Austell Brewery investment 

package write off due to the nature of the low net price. 

• Call recording – All calls, both incoming and outgoing, are recorded automatically; however, 

we only intend to listen to these calls for training and monitoring purposes, for the resolution 

of invoice disputes, and/or for any other business purpose which is permitted by applicable 

legislation. 

• Calls will not be recorded if a debit/credit card number is being taken. 

St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell, 

Cornwall, PL25 4BY 

Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk 

www.staustellbrewery.co.uk 

40

SAFG - Q1 Special Offers - Heavitree

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