SAFG - Heavitree Special Offers - Q2 2024

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KEY DATES 

BANK HOLIDAY 

1st April 

APRIL FOOLS DAY 

1st April 

HEAVITREE RACE DAY 

19th April 

ST GEORGE'S DAY 

23rd April 

BANK HOLIDAY 

6th May 

WOMEN'S F.A. CUP FINAL 

12th May 

2024 F.A. CUP FINAL 25th May 

BANK HOLIDAY 

27th May 

PREMIERSHIP RUGBY FINAL 

8th June 

FATHERS DAY 

16th June 

ENGLAND VS SERBIA EUROS FOOTBALL 

16th June 

ENGLAND VS DENMARK EUROS FOOTBALL 

20th June 

ENGLAND VS SLOVENIA EUROS FOOTBALL 

25th June 

2

BEER & CIDER 

Place your order today on 0345 241 1122 3

£113.59 

per 9G 

HOPHEAD 

DARK STAR BREWING CO 

GOLDEN ALE 

3.8% VOL 

Full bodied and full flavoured, Hophead 

is our mothership. Hoppy and golden 

with a distinct floral aroma and mighty 

elderflower hit from the Cascade hops. 

A stellar session beer. 

£150.83 

per 9G 

LONDON PRIDE 

FULLER’S 

AMBER ALE 

4.1% VOL 

A well-rounded flavour and rich history, 

everything about this authentic, 

characterful beer binds it to our capital 

city and the people love it. 

4 

See our full range of products online at staustellbrewery.co.uk/wholesale

£149.88 

per 9G 

LANDLORD 

TIMOTHY TAYLOR'S 

PALE ALE 

4.3% VOL 

Landlord is a multi-award-winning ale 

that is golden/amber in colour. It has a 

scent of caramel, light fruits and hints of 

roasted malt. 

£122.00 

per 9G 

BELGICA 

SALCOMBE 

LIGHT AMBER ALE 

5.0% VOL 

A traditional Belgian, light amber ale 

that has a smooth malt base, gentle 

hop character and bags of flavour from 

the yeast. Light, toasty and nutty aroma 

from the malt, whilst the yeast brings 

that unmistakable spicy and fruity 

aroma to the beer with hints of pear 

drop and banana. 


PRE-ORDER 

ONLY 

£113.73 

per 9G 

TOP SAIL 

BAYS 

AMBER ALE 

4.0% VOL 

This ale is a real wave breaker being 

well balanced, deep amber in colour 

and boasting a subtle sweetness 

throughout. 

£124.46 

per 9G 

YELLOW HAMMER 

HANLONS 

GOLDEN PALE ALE 

4.2% VOL 

A light and refreshing Golden Ale that's 

so flavour packed it's bursting. It is 

aromatic with pineapple and banana 

fruitiness with a delicate hoppy finish 

from dry hopping with First Gold. 

6 


£110.00 

per 9G 

STUMBLE BEE 

SOUTH HAMS 

PALE ALE 

4.3% VOL 

Landlord is a multi-award-winning ale 

that is golden/amber in colour. It has a 

scent of caramel, light fruits and hints of 

roasted malt. 

£111.00 

per 9G 

WILD BLONDE 

SOUTH HAMS 

GOLDEN ALE 

4.4% VOL 

The 2015 SIBA Gold & 2019 Silver Award 

winning beer that is seriously refreshing. 

Overflowing with fruit in the palette and 

unmistakable with its distinctive fruity 

aroma. 


PRE-ORDER 

ONLY 

£113.00 

per 9G 

CITRA 

HANLONS 

IPA 

4.0% VOL 

A gloriously zesty session beer that is 

a thirst-quenching favourite. This 4%, 

extremely sessionable IPA packs a 

punch whilst remaining refreshingly 

light! 

£106.69 

per 9G 

FIREFLY 

HANLONS 

LIGHT AMBER ALE 

3.7% VOL 

Firefly has a clean and citrusy finish, 

late hopped with Saaz. A fantastic, 

crisp amber session bitter whose rich 

character belies the low ABV. 

8 


PRE-ORDER 

ONLY 

£101.00 

per 9G 

RAM 

EXMOOR BREWERY 

GOLDEN ALE 

3.4% VOL 

Delicate citrus hop aroma; hints of 

honey and biscuit sweetness subside 

slowly replaced by a crisp refreshing dry 

finish. 

£131.98 

per 9G 

BOMBARDIER 

CARLSBERG MARSTON'S 

AMBER BEER 

4.1% VOL 

A fruity aroma and rich malty taste 

provide a crisp, mouth-watering beer. 

Tangy Fuggles hops and sultana fruit 

flavour finish off the palate. 


£119.25 

per 9G 

COURAGE BEST 

MARSTONS BREWERY 

HAZEL BEER 

4.0% ABV 

Pale in colour, fully balanced with 

a malty flavour and distinctive hop 

character, makes for an easy drinking 

session beer. 

PRE-ORDER 

ONLY 

£120.25 

per 9G 

PEDIGREE 

MARSTONS BREWERY 

AMBER ALE 

4.5% ABV 

Palate of biscuity malt, spicy hops and 

light fruitiness. 

10 


PRE-ORDER 

ONLY 

£120.44 

per 9G 

HOBGOBLIN GOLD 

WYCHWOOD BREWERY 

GOLD BEER 

4.2% ABV 

The combination of four hop varieties 

infused with malted barley and a touch 

of wheat give this easy drinking golden 

beer tropical aromas of citrus and 

passion fruit. A biscuit-like malt base 

gives way to heaps of fresh lemon and 

lime zest. 

£122.15 

per 9G 

S'MILED 

EXETER BREWERY 

MILD ALE 

4.0% VOL 

Deep mahogany colour. Subtle malt 

and burnt coffee aroma with a rich, 

malt and nut with mild bitterness taste. 


£120.80 

per 9G 

DEVON DEW 

SUMMERSKILLS 

GOLDEN BITTER 

4.5% VOL 

Honey yellow with a floral, clean malty 

aroma. Sweet lemon upfront with a 

long grapefruit finish, mildly hopped. 

£118.90 

per 9G 

TAMAR BEST BITTER 

SUMMERSKILLS 

COPPER ALE 

4.3% VOL 

Copper ale with a malt-fruit aroma. 

Strong bitter-fruit taste with malt-roast 

backbone. Bitterness and fruit linger on 

the palate with roasted bitterness. 

12 



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DID YOU KNOW? 

Tribute was featured in the Morning 

Advertiser’s ‘The Drinks List - Top 

10 brands to stock for 2023.* 

Zesty and fresh pale ale brewed with 

specially sourced ingredients, including 

Cornish Gold malt and hops from the 

UK and the USA. The malty base brings 

character and flavour and balances the 

beer’s fresh orange and grapefruit notes. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Pale 

Orange Zest, Tropical Fruit 

Orange, Grapefruit 

REASONS TO STOCK: 

• Tribute was featured in the Morning 

Advertiser’s ‘The Drinks List - Top 

brands to stock for 2023’.* 

• Tribute is the best-performing premium 

ale brand in off trade by volume 

and value.** 

• Easy-drinking and modern flavour. 

• Easy to manage in the cellar, Tribute 

is a consistent and quality pale ale. 

ALLERGENS: 

Malted Barley. 

* Morning Advertiser ‘The Drinks List’ Nov 2022. 

** IRi SIG BWS 52wks to 31.12.22 vs YA. 

Tribute - Presenter - A4 - Feb 2023.indd 1 14/02/2023 15:43 


DID YOU KNOW? 

Golden ales are the fastest growing 

colour in the ale market.* 

Anthem is our new golden pale ale brewed 

with 100% British ingredients. The four 

hop varieties - Target, Olicana, Jester and 

Harlequin - bring the beer’s mango, peach, 

apricot, melon and tangerine flavours. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Golden 

Stone Fruits, Citrus 

Mango, Peach, Melon 


• Brewed with all-British ingredients – 

meeting consumer demand for local 

sourcing. 

• A delicious golden ale – the fastest 

growing colour in ale.* 

ALLERGENS: 

Malted Barley and Oats. 

*CGA OPM data MAT to 08/10/22. 

18 

Anthem - Presenter - A4 - 2023.indd 1 28/11/2022 11:39 


DID YOU KNOW? 

Hicks is the oldest and most 

traditional of St Austell 

Brewery’s core beer range. 

Hicks is a legendary ale named after 

St Austell Brewery’s founder, Walter Hicks. 

It’s a full-bodied, well-balanced and strong 

ale with a combination of flavours and 

distinctly Cornish. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Dark Ruby 

Strong, Raisin, Toffee 

Full, Dried Fruit, Bitter Hops 


• The oldest and most traditional of 

St Austell Brewery’s core beer range, 

Hicks is full of fruity biscuit malt flavours 

and hints of esters. 

• Well-known and loved by consumers. 

• Strong Cornish heritage 

ALLERGENS: 

Malted Barley and Rye. 

Hicks - Presenter - A4 - 2023.indd 1 28/11/2022 11:29 


Meet the 

new-look 

Cornish 

Best 

Cornish Best is a full-bodied, easy-drinking 

ale that captures the quintessential essence 

of life by the coast. Toffee and biscuit notes 

complement a hint of bitterness to deliver 

a well-balanced flavour that’s made all the 

more drinkable thanks to its low abv. Whether 

soaking up the seaside sun or kicking back 

beside the crackle of an open fire, the 

comforting taste of Cornish Best will have 

you feeling right at home. This is a moreish, 

sessionable ale that’s bursting with character. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Chestnut 

Dried Fruits 

Caramel, Toffee, Peppery Hops 

ALLERGENS: 

Malted Barley and Rye. 

For more information or to stock the new-look Cornish Best, 

contact your St Austell Brewery representative. 

20 

Cornish Best - Presenter - A4 - 2023.indd 1 28/11/2022 11:32 


DID YOU KNOW? 

Amber ales are the best-selling 

colour ales in cask.* 

A full-bodied, malty amber ale. Gem’s 

rich aroma of spicy hops, malt, and toffee 

is met with a deep, bittersweet finish. 

A well-balanced, dependable beer crafted 

from traditional British malt and hops. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Auburn 

Spicy Hop, Malt, Toffee 

Sweet / Bitter Balance 


• Bath Ales’ flagship beer. 

• A delicious amber ale – the best-selling 

colour in cask* 

ALLERGENS: 

Malted Barley and Wheat. 

*CGA OPM data MAT to 08/10/22. 

Gem - Presenter - A4 - Cask - 2023.indd 1 28/11/2022 11:40 


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Heavitree A4 Landlord Advert.qxp_Layout 1 05/03/2024 16:30 Page 1 

A drinker’s favourite, 

a classic pale ale with 

a complex citrus and 

hoppy aroma. 

Buy 2 x 9g and receive 

a FREE Landlord 

T-Shirt & Sunglasses 

MAX 5 PER CUSTOMER 

4 x Champion 

Beer of Britain 

Supreme Champion 

4 x Brewing Industry 

Challenge Cup 

Champion 

Top-selling 

family-owned 

independent cask ale 

For support, please contact 

Simon French on 07790 884057 or email 

simon.french@timtaylors.co.uk 

Water 

Pure Knowle Spring Water 

Malt 

Golden Promise Barley 

Whole Leaf Hops 

Styrian Goldings, Goldings, Fuggles 

Yeast 

Taylor’s Taste Strain 

Ingredients 

Malt, Hops, Yeast, Sugar, Water 

ALC VOL. 

4.3% Cask 

Units Per Serving 

2.4 Cask 

Colour 

Pale Amber 

Aroma 

Citrus, Hoppy, Fruity 

Flavour 

Full, Sweet, Lingering Hop 

Bitterness / IBU 45 

_ _ _ _ _ 

Sweetness 

_ _ _ _ _ 

Best Enjoyed At 

11-13°C 

Food Pairing 

Duck, Fish & Chips, Mature Cheddar 

Calories Per 100ml 

39 Cask 

All for that taste of Taylor’s 


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BUY 3x9G 

FROM THE 

SHARP’S 

CASK 

RANGE 

TO RECEIVE A 70CL BOTTLE 

OF BLACK COW VODKA FREE 

Range Includes: 9G Sharp’s Atlantic Pale Ale, Doom Bar, Solar Wave, 

Sea Fury and Twin Coast. Promotion valid 1st April – 30th June 2024. 

Stock must be purchased in one transaction and must include at least two 

brands to qualify for promotion. Free Stock will be sent retrospectively on 

next delivery. For more details please contact James Gibbs on 07858 363241. 

NEW 

32 

6510-1 SHA Heavitree Cask Promo Black Cow Q2 2024 A4 (P).indd 1 14/03/2024 10:24 



34 



Mena Dhu translates as ‘black hill’ in 

Cornish. This unique stout is complex 

and flavoursome, yet light and 

refreshing. A blend of six malt types 

delivers an oak-smoked aroma with 

hints of liquorice and dark chocolate 

on the palate. It’s a distinctive, modern 

flavour based on a traditional recipe. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Jet Black 

Smoked Oak, Espresso 

Liquorice, Dark Chocolate, 

Toasted 


• Stout has outperformed both Ale and 

Lager across total On & Off Trade 

combined with volumes up +12.5% vs 

2022 

• Stout is growing over 4x faster in the On 

Trade vs Off Trade (+17% vs +4%) 

• Mena Dhu saw huge growth in 2023 

with total volume up +15% vs 2022 

ALLERGENS: 

Malted Barley, Oats. 

Suitable for vegetarians and vegans. 

Source: *(CGA Brand Index OPMS 17.06.23 vs YA) / 

**(Internal sales data MAT to 25.06.23) 

36 


Easy-going, 

easy-drinking; 

an introduction 

to craft - the 

Monterey way. 

Our brewers were California dreaming 

on the day they came up with Monterey. 

Full of tropical notes, this pale ale was 

born but not raised in the USA thanks 

to its three American-sourced hops. 

Easy-going, easy-drinking and destined 

or long, lazy afternoons, a taste will 

transport you to sun-drenched Monterey 

Bay. Well, almost... 

ALC 3 

.9% VO L 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Gold. 

Tropical. 

Fresh, Resin. 


• Monterey is outperforming both the 

Craft and Ale categories with volumes 

up +25% vs 2022 !* 

• A taste of modern craft in a 

sessionable and accessible way. 

• Low ABV and easy drinking – playing 

into trends of moderation. 

• Refreshing and flavourful, ideal for 

food matching. 

ALLERGENS: 

Malted Barley, Oats. 

Source: * Internal sales data MAT to 25.06.23 

vs CGA OPM MAT to 17.06.23 


DID YOU KNOW? 

Gem keg is the ideal choice for low 

cask throughput outlets or to 

complement high keg volume sites. 

A full-bodied, malty amber ale. Gem’s 

rich aroma of spicy hops, malt, and toffee 

is met with a deep, bittersweet finish. 

A well-balanced, dependable beer crafted 

from traditional British malt and hops. 

COLOUR 

AROMA 

TASTE 

BITTER 

SWEET 

Auburn 

Spicy Hop, Malt, Toffee 

Sweet / Bitter Balance 


• Bath Ales’ flagship beer. 

• Ideal for low cask throughput outlets or 

to complement high keg volume sites. 

• Easy to store and long shelf life. 

ALLERGENS: 

Malted Barley and Wheat. 

38 

Gem - Presenter - A4 - Keg - 2023.indd 1 28/11/2022 11:40 


RECEIVE A FREE 

KEG ON INSTALL 

GET A SECOND FREE 

KEG AFTER 12 WEEKS 

GET A FREE 50LTR KEG ON INSTALL AND THEN RECIEVE A FREE KEG AFTER 

SUCCESFULLY SELLING 2 KEGS PER WEEK OVER A 12 WEEK PERIOD 

INSTALL ARCTIC SKY 

IN APRIL, MAY OR JUNE 

AND RECIEVE A£250 

LOVE2SHOP GIFT CARD* 

ALSO AVAILABLE IN 

24X330ML CANS 

To arrange an install or for more 

information please contact Lee 

Jasper on 07794 059481 or email 

lee.jasper@staustellbrewery.co.uk. 

T&Cs: Installs to be logged in April, 

May or June. £250 Love2Shop 

voucher payable after Arctic 

Sky has remained on the bar 

for 3 months. A second £250 

Love2Shop voucher payable after 

Arctic Sky has remained on the bar 

for 6 months. 


Stock the 

2nd largest 

premium 

lager brand 

in the on-trade * 

Premium price 

point with the potential to 

add an 

incremental 

£300 

per week 

to your sales ** 

receive a free 

keg & POS PACKAGE 

WORTH £200 

*CGA OPM data QTR to P13 2022 (31/12/2022) 

**Potential to increase your sales by 71 pints of total lager per week - CGA Volume Pool Data to February 2023. 

Promotion valid for duration of brochure promotional period. one deal per install per outlet. 

Available whilst stocks last. Subject to change. 

Brewed in the UK. Enjoy responsibly. 

40 

2361424 2024 St Austell 1664 Biere Install Full Page_A4_V2.indd 1 08/03/2024 10:36 


INSTALL AND RECEIVE 

A FREE KEG PLUS £200 

POINT OF SALE 

To arrange, contact Anna: 

anna.hudson@heineken.co.uk/07386655073 

ENJOY RESPONSIBLY 

BIRRA MORETTI, CRUZCAMPO AND INCH’S ARE ALL BREWED IN THE UK. 

Terms & Conditions apply: Must replace a non-Heineken brand, must stock 

for a minimum 6 months, £200 POS to be agreed with HUK representative. 


42 



£122.50 

per 30L 

44 


INSTALL ANY THATCHERS 

BRAND & RECEIVE A FREE 

KEG & A PRIZE ENTRY 

TO WIN TICKETS TO 

SOMERSET CRICKET. 

*Install any Thatchers draught brand, replacing an existing cider tap and receive a free 50l keg upon install & prize entry to 

receive four hospitality tickets to Somerset Cricket on Friday 2nd August. 


Thatchers has seen a 479% increase in 

bag in box cider in the freetrade YoY. 

46 



TERMS & CONDITIONS 

• All advertising promotions and their participating products are subject to availability and to any 

duty change. 

• Promotional offers apply to all orders delivered between 1st April and 30th June 2024. 

• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or terminate any 

current promotional offers in whole or in part without prior notice. 

• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal trading terms and 

conditions of sale. 

• Licensees should not place orders for any participating product appearing within this brochure 

if they form part of their ‘tied’ lease agreement with their landlord. 

• ‘Free’ items given away with participating orders are subject to availability as there are set 

allocations and customers are given these items on a first come, first served basis. 

• All prices quoted are exclusive of VAT. 

• Benefits from these promotional offers may affect your tax liability, please check with your tax 

advisor or accountant. 

• Wherever cases are stated within this leaflet they refer to the standard case size for that 

product for all beers and soft drinks. For wines and spirits, cases refer to the standard equivalent, 

i.e 12 x 70cl / 75cl bottles or 6 x 1.5L magnums. 

• All products included in this brochure are exempt from any St Austell Brewery investment 

package write off due to the nature of the low net price. 

• Call recording – All calls, both incoming and outgoing, are recorded automatically; however, 

we only intend to listen to these calls for training and monitoring purposes, for the resolution 

of invoice disputes, and/or for any other business purpose which is permitted by applicable 

legislation. 

• Calls will not be recorded if a debit/credit card number is being taken. 

St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell, 

Cornwall, PL25 4BY 

Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk 

www.staustellbrewery.co.uk 

48

SAFG - Heavitree Special Offers - Q2 2024

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