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SAFG - L&T Special Offers - Sept Oct 2023

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LEASED<br />

& TENANTED<br />

WIN<br />

A E U R O P E A N<br />

R U G B Y<br />

C I T Y B R E A K<br />

P L U S<br />

A C H A N C E T O W I N H U N D R E D S<br />

O F R U G B Y P R I Z E S I N S TA N T LY<br />

T E R M S & C O N D I T I O N S A P P LY<br />

1<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


TERMS & CONDITIONS<br />

• All advertising promotions and their participating products are subject to availability and to any<br />

duty change.<br />

• Promotional offers apply to all orders delivered between 1st <strong>Sept</strong>ember and 31st <strong>Oct</strong>ober <strong>2023</strong>.<br />

• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or terminate any<br />

current promotional offers in whole or in part without prior notice.<br />

• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal trading terms<br />

and conditions of sale.<br />

• Licensees should not place orders for any participating product appearing within this brochure<br />

if they form part of their ‘tied’ lease agreement with their landlord.<br />

• ‘Free’ items given away with participating orders are subject to availability as there are set<br />

allocations and customers are given these items on a first come, first served basis.<br />

• All prices quoted are exclusive of VAT.<br />

• Benefits from these promotional offers may affect your tax liability, please check with your tax<br />

advisor or accountant.<br />

• Wherever cases are stated within this leaflet they refer to the standard case size for that<br />

product for all beers and soft drinks. For wines and spirits, cases refer to the standard equivalent,<br />

i.e 12 x 70cl / 75cl bottles or 6 x 1.5L magnums.<br />

• All products included in this brochure are exempt from any St Austell Brewery investment<br />

package write off due to the nature of the low net price.<br />

• Call recording – All calls, both incoming and outgoing, are recorded automatically; however,<br />

we only intend to listen to these calls for training and monitoring purposes, for the resolution<br />

of invoice disputes, and/or for any other business purpose which is permitted by applicable<br />

legislation.<br />

• Calls will not be recorded if a debit/credit card number is being taken.<br />

St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell,<br />

Cornwall, PL25 4BY<br />

Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk<br />

www.staustellbrewery.co.uk<br />

2 Place your order today on 0345 241 1122


CONTENTS & KEY DATES<br />

06<br />

Top <strong>Offers</strong><br />

39<br />

Spirits<br />

66<br />

Wine<br />

10<br />

Beer & Cider<br />

CASK ALE WEEK<br />

RUGBY WORLD CUP<br />

WORLD VEGETARIAN DAY<br />

BUY BRITISH DAY<br />

INTERNATIONAL VODKA DAY<br />

INTERNATIONAL G&T DAY<br />

HALLOWEEN<br />

58<br />

Minerals<br />

21st <strong>Sept</strong>ember-1st <strong>Oct</strong>ober<br />

8th <strong>Sept</strong>ember-28th <strong>Oct</strong>ober<br />

1st <strong>Oct</strong>ober<br />

3rd <strong>Oct</strong>ober<br />

4th <strong>Oct</strong>ober<br />

19th <strong>Oct</strong>ober<br />

31st <strong>Oct</strong>ober<br />

WELCOME<br />

Welcome to the autumn edition of our <strong>Special</strong> <strong>Offers</strong><br />

brochure.<br />

As the summer trading period starts to come to an<br />

end, we now turn our focus to our autumnal brochure<br />

for <strong>Sept</strong>ember & <strong>Oct</strong>ober.<br />

I really hope you are continuing to enjoy the evolving<br />

nature of our brochure; we are keen to continue to<br />

ensure this platform remains current and topical, and<br />

above all useful to your business.<br />

In this issue we are pleased to offer you all a chance<br />

to win VIP tickets to England vs Wales for their Six<br />

Nations Clash at Twickenham stadium with pre-match<br />

hospitality across the road at Harlequins Rugby Club.<br />

As part of this promotion we’re also offering you a<br />

free consumer pull-through point of sale kit where<br />

your customers can win a European rugby break to<br />

one of six European cities. The free kit is designed<br />

to drive rate of sale within your outlet whilst offering<br />

your customers a chance to win this great prize as<br />

well as instant-win rugby prizes.<br />

Sticking with a rugby theme, we also have a selection<br />

of Tribute rugby-themed point of sale kits available<br />

for your outlet if you are planning to show the Rugby<br />

World Cup later this month.<br />

Finally I’d draw your attention to pages #### which<br />

provides a detailed introduction to our stout, Mena<br />

Dhu. The stout market is currently one of the best<br />

performing categories we are so confident that you’ll<br />

love ours that we are offering you the chance to claim<br />

a free bottle to try by emailing our marketing team.<br />

If you would like further details or are interested in<br />

installing Mena Dhu on draught please contact your<br />

account manager.<br />

If you do have any questions, please do not hesitate<br />

to contact your BDM.<br />

Hope to see as many of you as possible at the<br />

Tenanted Gala on the 14th of <strong>Sept</strong>ember and at our<br />

Trade show at the brewery on the 9th of <strong>Oct</strong>ober.<br />

Clive Greene<br />

Head of Tenanted Estate<br />

Place your order today on 0345 241 1122 3


4<br />

Place your order today on 0345 241 1122


PLACE YOUR ORDER TODAY ON:<br />

0345 241 1122<br />

Place your order today on 0345 241 1122 5


TOP OFFERS<br />

1<br />

2<br />

SALCOMBE RUM<br />

70cl<br />

£32.81<br />

per bottle<br />

JOSE CUERVO GOLD &<br />

SILVER TEQUILA<br />

70cl<br />

£23.44<br />

per bottle<br />

3<br />

ABSOLUT VODKA<br />

70cl<br />

4<br />

DEAD MAN'S FINGERS<br />

STRAWBERRY<br />

CREAM LIQUEUR<br />

70cl<br />

£14.99<br />

per bottle<br />

5<br />

£19.99<br />

per bottle<br />

CONNIE GLAZE VODKA<br />

5L<br />

£224.79<br />

per BIB<br />

6 Place your order today on 0345 241 1122


TOP OFFERS<br />

6<br />

7<br />

CAPTAIN MORGANS<br />

SPICED<br />

70cl<br />

£22.84<br />

per bottle<br />

BELVOIR ELDERFLOWER,<br />

GINGER BEER &<br />

RASPEBERRY LEMONADE<br />

12 x 250ml<br />

£13.99<br />

per case<br />

8<br />

9<br />

CRABBIES ALCOHOLIC<br />

GINGER BEER<br />

12 x 500ml<br />

KAHLUA<br />

70cl<br />

£28.49<br />

per case<br />

£19.96<br />

per bottle<br />

PERONI<br />

24 x 330ml<br />

10<br />

£38.06<br />

per case<br />

Place your order today on 0345 241 1122 7


Beer BEER & CIDER Cider<br />

8 Place your order today on 0345 241 1122


CALLING ALL OUR LEASED<br />

AND TENANTED PUBS<br />

Join us for our first dedicated St Austell Brewery<br />

Trade Show for our own pubs.<br />

Looking to stay ahead of the game and discover the latest trends,<br />

products, and strategies to boost your business? Look no further.<br />

We proudly present the most exciting event of the year,<br />

The St Austell Brewery Leased and Tenanted Trade Show.<br />

Whether you’re a seasoned pub professional or just starting your<br />

journey, this event can help you to gain the tools you need to flourish.<br />

WHAT TO EXPECT?<br />

• Networking Opportunities<br />

• Industry Leading Exhibitors<br />

• Live Demonstrations & Tastings<br />

• Exclusive Deals & Discounts<br />

• Inspiring Seminars & Workshops<br />

SAVE THE DATE: Monday 9th <strong>Oct</strong>ober <strong>2023</strong><br />

LOCATION: St Austell Brewery<br />

Register by scanning the QR code or email:<br />

nicole.skelton@staustellbrewery.co.uk<br />

to secure your place.<br />

Place your order today on 0345 241 1122 9


BEER & CIDER<br />

10<br />

See our full range of Place products your online order today at staustellfamilygroup.co.uk/wholesale<br />

on 0345 241 1122


Beer BEER & CIDER Cider<br />

Place your order today on 0345 241 1122 11


Beer BEER & CIDER Cider<br />

HOW TO ENTER:<br />

Outlets will qualify by ordering 2x9G of<br />

Tribute between 01/09/23 and 31/10/23.<br />

You’ll also receive a free Rugby World<br />

Cup consumer pint incentive POS kit.<br />

FREE POS KIT INCLUDES:<br />

1x licensee brief, 1x cask clip crowner, 2x<br />

A3 posters and 250x competition cards<br />

Additional incentive cards available on request<br />

Terms & Conditions: 2x9G or equivalent of Tribute must be purchased in a single order during the promotional period to qualify<br />

for entry. POS kits will be delivered with qualifying orders during the promotional period. There are 2 x grand prizes available.<br />

Winners will be chosen from all qualifying entries at random. No cash alternative is available. Competition closes 23:59 on 31/10/23.<br />

Winners will be notified w/c 06/11/23. Maximum of 1 entry per customer. POS kits available whilst stocks last.<br />

Tribute - European Rugby Break - A4 POS Kit Advert.indd 1 08/08/<strong>2023</strong> 15:56<br />

12 Place your order today on 0345 241 1122


24/10/20 2 09:19 Tribute - Bunting - Rugby.in d 1<br />

24/10/20 2 09:18<br />

Beer BEER & CIDER Cider<br />

Tribute - Bunting - Rugby.in d 2 24/10/20 2 09:19<br />

Tribute - Bunting - Rugby.in d 1 24/10/20 2 09:18<br />

Tribute Rugby Chalkboard.in d 1 03/09/2021 15:23<br />

Tribute - Banner - Rugby - 20 0x750mm.indd 1 25/10/2022 12:09<br />

P O S K I T<br />

INCLUDES:<br />

5m rugby bunting,<br />

1 chalkboard, 2 bar<br />

runners, 1 fabric<br />

banner and 1 Tribute<br />

rugby ball<br />

Tribute - Bar Ru ner - Rugby.in d 1 13/09/2021 13:23<br />

Terms & Conditions: POS Kits will be delivered with the next order placed after request during the promotional period.<br />

Kits available from 1st <strong>Sept</strong>ember <strong>2023</strong> – 31st <strong>Oct</strong>ober <strong>2023</strong>. 300 kits available whilst stocks left.<br />

Tribute - European Rugby Break - A4 POS Kit Advert.indd 2 08/08/<strong>2023</strong> 15:53<br />

Place your order today on 0345 241 1122 13


Beer BEER & CIDER Cider<br />

DID YOU KNOW?<br />

Proper Job is second-fastest<br />

growing of the 10 biggest cask<br />

brands across the South-West. *<br />

An authentic IPA, packed full of citrus,<br />

pineapple and grapefruit flavours. Proper<br />

Job is a big, bold and strong beer with a<br />

crisp bitter finish; perfect for pairing with<br />

full-flavoured dishes.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Gold<br />

Grapefruit, Pineapple<br />

Powerfully Hopped, Citrus,<br />

Grapefruit<br />

REASONS TO STOCK:<br />

• Brewed with high quality ingredients<br />

and a bold flavour profile - a perfect<br />

match with food.<br />

• Fastest growing of the 10 biggest cask<br />

brands across the South-West*<br />

• Part of the Morning Advertisers Top 10<br />

‘brands to stock in <strong>2023</strong>’ **<br />

ALLERGENS:<br />

Malted Barley.<br />

*CGA OPM data MAT to 23/04/22.<br />

**Morning Advertiser top 10 cask ale brands to stock in <strong>2023</strong>.<br />

Proper Job - Presenter - Cask - A4 - <strong>2023</strong>.indd 1 28/11/2022 11:25<br />

14 Place your order today on 0345 241 1122


Beer BEER & CIDER Cider<br />

DID YOU KNOW?<br />

Tribute was featured in the Morning<br />

Advertiser’s ‘The Drinks List - Top<br />

10 brands to stock for <strong>2023</strong>.*<br />

Zesty and fresh pale ale brewed with<br />

specially sourced ingredients, including<br />

Cornish Gold malt and hops from the<br />

UK and the USA. The malty base brings<br />

character and flavour and balances the<br />

beer’s fresh orange and grapefruit notes.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Pale<br />

Orange Zest, Tropical Fruit<br />

Orange, Grapefruit<br />

REASONS TO STOCK:<br />

• Tribute was featured in the Morning<br />

Advertiser’s ‘The Drinks List - Top<br />

brands to stock for <strong>2023</strong>’.*<br />

• Tribute is the best-performing premium<br />

ale brand in off trade by volume<br />

and value.**<br />

• Easy-drinking and modern flavour.<br />

• Easy to manage in the cellar, Tribute<br />

is a consistent and quality pale ale.<br />

ALLERGENS:<br />

Malted Barley.<br />

* Morning Advertiser ‘The Drinks List’ Nov 2022.<br />

** IRi SIG BWS 52wks to 31.12.22 vs YA.<br />

Tribute - Presenter - A4 - Feb <strong>2023</strong>.indd 1 14/02/<strong>2023</strong> 15:43<br />

Place your order today on 0345 241 1122 15


Beer BEER & CIDER Cider<br />

DID YOU KNOW?<br />

Golden ales are the fastest growing<br />

colour in the ale market.*<br />

Anthem is our new golden pale ale brewed<br />

with 100% British ingredients. The four<br />

hop varieties - Target, Olicana, Jester and<br />

Harlequin - bring the beer’s mango, peach,<br />

apricot, melon and tangerine flavours.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Golden<br />

Stone Fruits, Citrus<br />

Mango, Peach, Melon<br />

REASONS TO STOCK:<br />

• Brewed with all-British ingredients –<br />

meeting consumer demand for local<br />

sourcing.<br />

• A delicious golden ale – the fastest<br />

growing colour in ale.*<br />

ALLERGENS:<br />

Malted Barley and Oats.<br />

*CGA OPM data MAT to 08/10/22.<br />

Anthem - Presenter - A4 - <strong>2023</strong>.indd 1 28/11/2022 11:39<br />

16 Place your order today on 0345 241 1122


Beer BEER & CIDER Cider<br />

DID YOU KNOW?<br />

Hicks is the oldest and most<br />

traditional of St Austell<br />

Brewery’s core beer range.<br />

Hicks is a legendary ale named after<br />

St Austell Brewery’s founder, Walter Hicks.<br />

It’s a full-bodied, well-balanced and strong<br />

ale with a combination of flavours and<br />

distinctly Cornish.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Dark Ruby<br />

Strong, Raisin, Toffee<br />

Full, Dried Fruit, Bitter Hops<br />

REASONS TO STOCK:<br />

• The oldest and most traditional of<br />

St Austell Brewery’s core beer range,<br />

Hicks is full of fruity biscuit malt flavours<br />

and hints of esters.<br />

• Well-known and loved by consumers.<br />

• Strong Cornish heritage<br />

ALLERGENS:<br />

Malted Barley and Rye.<br />

Hicks - Presenter - A4 - <strong>2023</strong>.indd 1 28/11/2022 11:29<br />

Place your order today on 0345 241 1122 17


Beer BEER & CIDER Cider<br />

Meet the<br />

new-look<br />

Cornish<br />

Best<br />

Cornish Best is a full-bodied, easy-drinking<br />

ale that captures the quintessential essence<br />

of life by the coast. Toffee and biscuit notes<br />

complement a hint of bitterness to deliver<br />

a well-balanced flavour that’s made all the<br />

more drinkable thanks to its low abv. Whether<br />

soaking up the seaside sun or kicking back<br />

beside the crackle of an open fire, the<br />

comforting taste of Cornish Best will have<br />

you feeling right at home. This is a moreish,<br />

sessionable ale that’s bursting with character.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Chestnut<br />

Dried Fruits<br />

Caramel, Toffee, Peppery Hops<br />

ALLERGENS:<br />

Malted Barley and Rye.<br />

For more information or to stock the new-look Cornish Best,<br />

contact your St Austell Brewery representative.<br />

Cornish Best - Presenter - A4 - <strong>2023</strong>.indd 1 28/11/2022 11:32<br />

18 Place your order today on 0345 241 1122


Beer BEER & CIDER Cider<br />

DID YOU KNOW?<br />

Amber ales are the best-selling<br />

colour ales in cask.*<br />

A full-bodied, malty amber ale. Gem’s<br />

rich aroma of spicy hops, malt, and toffee<br />

is met with a deep, bittersweet finish.<br />

A well-balanced, dependable beer crafted<br />

from traditional British malt and hops.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Auburn<br />

Spicy Hop, Malt, Toffee<br />

Sweet / Bitter Balance<br />

REASONS TO STOCK:<br />

• Bath Ales’ flagship beer.<br />

• A delicious amber ale – the best-selling<br />

colour in cask*<br />

ALLERGENS:<br />

Malted Barley and Wheat.<br />

*CGA OPM data MAT to 08/10/22.<br />

Gem - Presenter - A4 - Cask - <strong>2023</strong>.indd 1 28/11/2022 11:40<br />

Place your order today on 0345 241 1122 19


Beer BEER & CIDER Cider<br />

KEG<br />

RANGE<br />

REASONS TO STOCK:<br />

• Wide range of beer styles available with something<br />

to suit any taste.<br />

• Modern keg commands a higher average RSP<br />

(vs cask).<br />

• Ideal for low cask throughput outlets or to<br />

complement high keg volume sites.<br />

• Easy to store and long shelf life.<br />

PREMIUM<br />

PREMIUM<br />

PREMIUM<br />

KOREV<br />

LAGER • 4.8% ABV<br />

Born on Cornish shores, open<br />

horizons inspired us and nature’s<br />

elements shaped us. Pale gold like<br />

the morning sun, fresh and crisp<br />

like a coastal breeze, full-on<br />

refreshment like waves crashing<br />

against our shores.<br />

PROPER JOB<br />

IPA • 4.5% ABV<br />

An authentic IPA, packed full of<br />

citrus, pineapple and grapefruit<br />

flavours. Proper Job is a big, bold<br />

and strong beer with a crisp bitter<br />

finish; perfect for pairing with<br />

full-flavoured dishes.<br />

MENA DHU<br />

STOUT • 4.5% ABV<br />

Complex and flavoursome, yet<br />

light and refreshing. A blend of six<br />

malt types delivers an oak-smoked<br />

aroma with hints of liquorice and<br />

dark chocolate on the palate. It’s a<br />

distinctive, modern flavour based on<br />

a traditional recipe.<br />

PREMIUM<br />

STANDARD<br />

MONTEREY<br />

PALE ALE • 3.9% ABV<br />

California pale ale that’s bursting with<br />

pine and tropical notes forged from<br />

three American hops. This refreshing,<br />

flavourful, and sessionable beer is as<br />

golden as the sands of Monterey Bay<br />

and equally satisfying.<br />

GEM<br />

AMBER ALE • 4.1% ABV<br />

A full-bodied, malty amber ale.<br />

Gem’s rich aroma of spicy hops,<br />

malt, and toffee is met with a deep,<br />

bittersweet finish. A well-balanced,<br />

dependable beer crafted from<br />

traditional British malts and hops.<br />

<strong>SAFG</strong> - Portfolio Overview 2022 - Keg A4.indd 1 18/08/2022 10:43<br />

20 Place your order today on 0345 241 1122


Beer BEER & CIDER Cider<br />

Place your order today on 0345 241 1122 21


Beer BEER & CIDER Cider<br />

NOW AVAILABLE<br />

IN 30L KEGS<br />

An authentic IPA, packed full of citrus,<br />

pineapple and grapefruit flavours. Proper<br />

Job is a big, bold and strong beer with a<br />

crisp bitter finish; perfect for pairing with<br />

full-flavoured dishes.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Gold<br />

Grapefruit, Pineapple<br />

Powerfully Hopped, Citrus,<br />

Grapefruit<br />

REASONS TO STOCK:<br />

• Epitomises the characteristics of<br />

modern craft: brewed with quality<br />

ingredients and a bold flavour profile.<br />

• Powerful flavours are a perfect match<br />

with food.<br />

• Ideal for low cask throughput outlets or<br />

to complement high keg volume sites.<br />

• Modern keg commands a higher<br />

average RSP (vs cask).<br />

• Easy to store and long shelf life.<br />

ALLERGENS:<br />

Malted Barley.<br />

22<br />

Proper Job - Presenter - Keg - A4 - <strong>2023</strong>.indd 1 28/11/2022 11:24<br />

Place your order today on 0345 241 1122


Beer BEER & CIDER<br />

Cider<br />

LIMITED<br />

EDITION<br />

BACK FOR<br />

THE <strong>2023</strong><br />

RUGBY<br />

WORLD<br />

CUP<br />

A robust pale ale that strikes a moreish balance<br />

of malt and hops. Conversion is perfectly<br />

positioned to celebrate the Rugby World Cup<br />

and marks the occasion with an eye-catching<br />

rugby-themed pump clip. Cross the try line with<br />

this unmissable beer – it won’t need referring to<br />

the TMO!<br />

SEE<br />

SMELL<br />

TASTE<br />

BITTER<br />

SWEET<br />

Amber<br />

Citrus<br />

Toffee, Grapefruit<br />

REASONS TO STOCK<br />

• Perfect beer for the Rugby World Cup.<br />

• Easy-drinking, sessionable pale ale.<br />

FOOD MATCH<br />

Pair Conversion with a pre-match pie.<br />

DID YOU KNOW?<br />

In <strong>2023</strong>, pubs saw a 27% increase in footfall<br />

over the Six Nations period. *<br />

Source: morningadvertiser.co.uk/Article/<strong>2023</strong>/02/07/Oxford-Partnership-finds-Six-Nations-creates-footfall-rise-at-pubs<br />

Place your order today on 0345 241 1122 23


Beer BEER & CIDER Cider<br />

Mena Dhu translates as ‘black hill’ in<br />

Cornish. This unique stout is complex<br />

and flavoursome, yet light and<br />

refreshing. A blend of six malt types<br />

delivers an oak-smoked aroma with<br />

hints of liquorice and dark chocolate<br />

on the palate. It’s a distinctive, modern<br />

flavour based on a traditional recipe.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Jet Black<br />

Smoked Oak, Espresso<br />

Liquorice, Dark Chocolate,<br />

Toasted<br />

REASONS TO STOCK:<br />

• Stout is one of the best performing<br />

segments in beer, outperforming Craft<br />

and No/Low* (this replaces the ‘Stout<br />

is growing ahead of both Ale and<br />

Lager…’ RTS)<br />

• Mena Dhu is flying with volumes up<br />

+18% vs 2022**<br />

• Modern tasting stout - brewed using a<br />

blend of six malts.<br />

• Margin opportunities over market leader.<br />

ALLERGENS:<br />

Malted Barley, Oats.<br />

Suitable for vegetarians and vegans.<br />

Source: *(CGA Brand Index OPMS 17.06.23 vs YA) /<br />

**(Internal sales data MAT to 25.06.23)<br />

24 Place your order today on 0345 241 1122<br />

Mena Dhu - Presenter - A4 - <strong>2023</strong>.indd 1 16/08/<strong>2023</strong> 14:31


Beer BEER & CIDER Cider<br />

MAKING THE<br />

MOST OF<br />

MENA DHU<br />

The season of stout is upon us…<br />

Characterised by its dark colour, flavoursome<br />

profile and smoky undertones, stout has never<br />

been more popular in the UK drinks market.<br />

Stout is one of the best performing segments in<br />

beer, outperforming Craft and No/Low. We have<br />

seen this reflected in recent sales on our own<br />

Cornish stout, Mena Dhu, which is flying with<br />

volumes up +18% vs 2022.**<br />

The perfect pint to drink on a crisp autumn day,<br />

as well as being versatile enough to be paired<br />

with a variety of foods, we have shared below<br />

some of our top tips for showcasing Mena Dhu<br />

on your bar line up this season:<br />

Food pairing nights<br />

With the Rugby World Cup in full swing, a<br />

dedicated food pairing night, with tasting flights<br />

can be a great way of getting your customers<br />

to try new beers on the bar. Simple pairings like<br />

stews, burgers and even desserts can prove a big<br />

hit.<br />

Mena Dhu on the menu<br />

Feature a “stout pairing” prominently on<br />

your menu, showcasing how the liquorice<br />

and chocolate undertones of Mena Dhu can<br />

complement flavoursome main courses or rich<br />

desserts.<br />

Promotional offers<br />

Create limited-time promotions, such as “Buy One,<br />

Get One Half-Off” or discounts on stout s<strong>amp</strong>lers,<br />

to entice customers to try different options.<br />

Staff recommendations<br />

With the Rugby World Cup in full swing, a<br />

dedicated food pairing night, with tasting flights<br />

can be a great way of getting your customers to try<br />

new beers on the bar. Simple pairings like stews,<br />

burgers and even desserts can prove a big hit.<br />

Request a free bottle<br />

s<strong>amp</strong>le by emailing<br />

marketingteam@<br />

staustellbrewery.co.uk<br />

Share via social media<br />

Encourage others to come in and try a pint of<br />

the great stuff, by sharing enticing photos and<br />

descriptions of your best pints on your pub’s social<br />

media platforms.<br />

Customer feedback<br />

Get Encourage customers to provide feedback<br />

on ‘untapped’ and spread the word for people to<br />

come to your pub and try for themselves.<br />

Source: *(CGA Brand Index OPMS 17.06.23 vs YA) /<br />

**(Internal sales data MAT to 25.06.23)<br />

Place your order today on 0345 241 1122 25


Beer BEER & CIDER Cider<br />

Easy-going,<br />

easy-drinking;<br />

an introduction<br />

to craft - the<br />

Monterey way.<br />

Our brewers were California dreaming<br />

on the day they came up with Monterey.<br />

Full of tropical notes, this pale ale was<br />

born but not raised in the USA thanks<br />

to its three American-sourced hops.<br />

Easy-going, easy-drinking and destined<br />

or long, lazy afternoons, a taste will<br />

transport you to sun-drenched Monterey<br />

Bay. Well, almost...<br />

ALC 3<br />

.9% VO L<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Gold.<br />

Tropical.<br />

Fresh, Resin.<br />

REASONS TO STOCK:<br />

• Monterey is outperforming both the<br />

Craft and Ale categories with volumes<br />

up +25% vs 2022 !*<br />

• A taste of modern craft in a<br />

sessionable and accessible way.<br />

• Low ABV and easy drinking – playing<br />

into trends of moderation.<br />

• Refreshing and flavourful, ideal for<br />

food matching.<br />

ALLERGENS:<br />

Malted Barley, Oats.<br />

Source: * Internal sales data MAT to 25.06.23<br />

vs CGA OPM MAT to 17.06.23<br />

26<br />

Place your order today on 0345 241 1122


Beer BEER & CIDER Cider<br />

DID YOU KNOW?<br />

Gem keg is the ideal choice for low<br />

cask throughput outlets or to<br />

complement high keg volume sites.<br />

A full-bodied, malty amber ale. Gem’s<br />

rich aroma of spicy hops, malt, and toffee<br />

is met with a deep, bittersweet finish.<br />

A well-balanced, dependable beer crafted<br />

from traditional British malt and hops.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Auburn<br />

Spicy Hop, Malt, Toffee<br />

Sweet / Bitter Balance<br />

REASONS TO STOCK:<br />

• Bath Ales’ flagship beer.<br />

• Ideal for low cask throughput outlets or<br />

to complement high keg volume sites.<br />

• Easy to store and long shelf life.<br />

ALLERGENS:<br />

Malted Barley and Wheat.<br />

Gem - Presenter - A4 - Keg - <strong>2023</strong>.indd 1 28/11/2022 11:40<br />

Place your order today on 0345 241 1122 27


Beer BEER & CIDER Cider<br />

MAKE ROOM IN<br />

THE FRIDGE…<br />

£17.95<br />

12 x500ml<br />

£19.80<br />

12 x 500ml<br />

£27.55<br />

24 x 500ml<br />

£13.72<br />

10 x 440ml<br />

28<br />

Place your order today on 0345 241 1122


Beer BEER & CIDER Cider<br />

Premium choices are key in your fridge.<br />

Choose from a selection of St Austell Brewery and Bath Ales<br />

beers in bottles and cans to support your draught range.<br />

£20.46<br />

12 x 500ml<br />

£16.38<br />

8 x 500ml<br />

£13.20<br />

12 x 330ml<br />

£22.86<br />

24 x 330ml<br />

Place your order today on 0345 241 1122 29


Beer BEER & CIDER Cider<br />

30 Place your order today on 0345 241 1122


Beer BEER & CIDER Cider<br />

Place your order today on 0345 241 1122 31


Beer BEER & CIDER Cider<br />

£38.06<br />

DATA: CGA OPMS 52 W/E 05.11.22<br />

PLACE YOUR ORDER TODAY ON:<br />

0345 241 1122<br />

32 Place your order today on 0345 241 1122


Beer BEER & CIDER Cider<br />

Enjoy Heineken ® Responsibly<br />

Buy any 5<br />

cases from the<br />

Heineken 330ml<br />

family & receive<br />

1 case of any<br />

330ml Free<br />

T&C’S - Brands include Heineken, Heineken Silver & Heineken 0.0. 1st <strong>Sept</strong>ember to 31st <strong>Oct</strong>ober <strong>2023</strong>.<br />

Place your order today on 0345 241 1122 33


Beer BEER & CIDER Cider<br />

A WINNING<br />

PORTFOLIO FROM CMBC<br />

Carlsberg Marston’s Brewing Company (CMBC) is one of the<br />

newest yet historic brewers in the UK. Formed of a joint venture<br />

between Carlsberg UK and Marston’s PLC, we combine over 300<br />

years of shared values, history and heritage in UK brewing.<br />

BUY 4 CASES AND<br />

RECEIVE 1 CASE FREE<br />

Promotion valid for duration of brochure promotional period. Qualifying products must be purchased in single transaction.<br />

Qualifying products include Carlsberg Export 12 x 330ml NRB, Birrificio Angelo Poretti 24 x 330ml NRB,<br />

Brooklyn Lager 24 x 330ml NRB and Erdinger Weissbier 12 x 500ml NRB. Promotion subject to change. Whilst stock lasts.<br />

@cmbcuk<br />

@cmbcuk<br />

Carlsberg Marston’s Brewing Company is a proud member of the Portman Group, promoting responsible drinking.<br />

34 Place your order today on 0345 241 1122


Beer BEER & CIDER Cider<br />

Place your order today on 0345 241 1122 35


Beer BEER & CIDER Cider<br />

Your step-by-step guide to serving<br />

great quality pints of beer...<br />

When it comes to cask beer, cellar<br />

management is key to achieving top<br />

quality taste. Once brewers have worked<br />

their magic and the beer has been<br />

successfully transported to pubs, it’s<br />

what happens next that make all the<br />

difference.<br />

Cask beer should always be enjoyed<br />

within a three-day-window, while its at<br />

its freshest. That’s why communication<br />

between pub team members working on<br />

shift is so important.<br />

Achieving and maintaining cellar quality<br />

is crucial for cask ale because it directly<br />

affects the taste, aroma, and overall<br />

experience of the beer. Here are some key<br />

factors that contribute to cellar quality in<br />

cask ale.<br />

36 Place your order today on 0345 241 1122


Beer BEER & CIDER Cider<br />

1. HYGIENE<br />

1. Clean up any beer spillages immediately.<br />

2. Ensure the cellar is cleaned thoroughly once<br />

a week with food safe, odourless sterilising<br />

spray or sanitiser.<br />

3. Wash all cask equipment after use and allow<br />

to air dry.<br />

4. Scrub shives and keystones with hot water<br />

before venting and tapping.<br />

5. Don’t store food in the cellar.<br />

2. TEMPERATURE<br />

1. Ensure the cellar is kept at a constant 11 -<br />

13°C.<br />

2. Keep the cellar door and drop closed at all<br />

times, other than to ventilate for 10 minutes<br />

each day.<br />

3. DELIVERIES<br />

1. Check the Best Before End dates.<br />

14 days ahead of the date on cask,<br />

20 days ahead of the date on keg.<br />

2. Ensure the correct size container has been<br />

delivered.<br />

3. Check there are no damaged or leaking<br />

containers.<br />

4. Operate a ‘First-In-First-Out’ system of stock<br />

rotation.<br />

4. EQUIPMENT CHECKS<br />

1. Top up remote ice bank coolers once a week.<br />

2. Brush any debris from the grills of coolers<br />

and fans.<br />

3. Clean auto tilts with hot water once a week.<br />

4. Top up Ale Python Control Units with water<br />

once a week.<br />

5. Clean keg couplers at the same time as<br />

line cleaning.<br />

6. Secure gas cylinders upright with chains<br />

or straps.<br />

5. LINE CLEANING<br />

1. Clean all cask and keg lines every 7 days.<br />

2. Switch off glycol coolers 1 hour before cleaning.<br />

3. Always flush beer from the lines with clean<br />

cold water before line cleaning solution.<br />

4. Use a good quality line cleaning solution and<br />

make solution according to the instructions.<br />

5. Agitate through the lines at 10 min intervals.<br />

6. Don’t leave the solution in the lines for longer<br />

than an hour before flushing with water.<br />

7. Check no traces of solution are left in the lines<br />

by using litmus paper.<br />

6. GLASSWARE<br />

1. Use a clean, cold, dry branded glass.<br />

2. Only use the glasswasher for glasses.<br />

3. Use good quality detergent and rinse aid.<br />

4. Clean the glasswasher thoroughly at the end<br />

of the night - drain and leave the door open.<br />

5. Renovate glassware regularly.<br />

6. Ensure detergent and rinse aid are topped up<br />

in the machine.<br />

7. Use a Quash sponge to to remove lipstick and<br />

grease from the rims of glasses.<br />

7. CASK CONDITIONING<br />

9. SERVE TEMP<br />

1. Allow casks to settle for 24 hours after delivery<br />

before venting/tapping.<br />

2. If using auto tilts, vent with a hard peg, replace<br />

with a soft peg, tap at the same time.<br />

3. If using vertical extraction, drive the<br />

conditioning tap through the keystone with<br />

a rubber mallet and turn the vent valve to the<br />

open position<br />

4. Check Clarity, Aroma and Taste (CAT) 24 hours<br />

after venting. If not fully conditioned, leave the<br />

soft peg in, or the vent valve open.<br />

5. When CAT s<strong>amp</strong>le passes the CAT test, hard<br />

peg or close the vent valve until ready to serve.<br />

6. When on sale, use a soft peg, or open valve<br />

during service, and hard peg or close the valve<br />

after service.<br />

7. Aim to use each cask container within 3 days.<br />

1. Regularly check the temperature of a<br />

s<strong>amp</strong>le of the draught beer with a probe.<br />

Cask: 11 - 13°C<br />

Lager: 2 - 5°C<br />

Keg Ale: 2 - 8°C<br />

Bottles / Cans: 4 - 6°C<br />

8. PERFECT SERVE<br />

10. PERSONAL HYGIENE<br />

1. Always hold the glass by the bottom half.<br />

2. Keg: tilt the glass at 45 degrees, open tap<br />

fully and straighten as the liquid rises up the<br />

glass, and keep the nozzle out of the beer.<br />

3. Cask using a bottom fill spout with<br />

sparkler: hold the glass straight, sparkler at<br />

base of glass, and create head with first pull.<br />

Keep the sparkler beneath the surface of the<br />

head.<br />

4. Cask using a top fill spout with no sparkler:<br />

hold glass at 45 degrees, spout above surface<br />

of beer and straighten the glass as it fills.<br />

5. Bottles / cans: hold the glass at 45 degrees<br />

and keep the neck of the bottle/can away<br />

from the rim of the glass.<br />

6. Always aim for 95% liquid and a 5% head.<br />

1. Always wash your hands before coming on<br />

shift, after smoking or eating and after visiting<br />

the toilet.<br />

2. Don’t wear heavy perfume, aftershave or<br />

handcream.<br />

3. Tie back any long hair.<br />

4. Cover any cuts or abrasions with a coloured<br />

waterproof plaster.<br />

Place your order today on 0345 241 1122 37


Beer BEER & CIDER Cider<br />

£28.49 per case*<br />

38<br />

Place your order today on 0345 241 1122


Place your order today on 0345 241 1122 39


SPIRITS<br />

£39.80<br />

40<br />

Place your order today on 0345 241 1122


Spirits SPIRITS<br />

£22.36<br />

£28.20<br />

per bottle<br />

Place your order today on 0345 241 1122<br />

41


SPIRITS<br />

£19.89<br />

42<br />

Place your order today on 0345 241 1122


SPIRITS<br />

£27.35<br />

ONLY<br />

PER BOTTLE<br />

Place your order today on 0345 241 1122 43


SPIRITS<br />

44 Place your order today on 0345 241 1122


SPIRITS<br />

£19.99* £19.96*<br />

23.44<br />

Place your order today on 0345 241 1122 45


SPIRITS<br />

BUY 1 BOTTLE<br />

OF THE KRAKEN<br />

ROAST COFFEE<br />

& RECEIVE 6 LIMITED<br />

EDITION SHOT GLASSES<br />

FREE *<br />

THE KRAKEN COFFEE IS THE HIGHEST<br />

SELLING NPD IN THE LAST 52 WEEKS<br />

WITHIN TOTAL SPIRITS†<br />

*WHILE STOCKS LAST. † GB TOTAL COVERAGE – LATEST 52 & 12 WEEKS = WE 22ND APRIL <strong>2023</strong>.<br />

THE KRAKEN® AND OTHER TRADEMARKS ARE OWNED BY PROXIMO SPIRITS.<br />

©<strong>2023</strong> KRAKEN RUM CO.ENJOY THE KRAKEN RESPONSIBLY. @KRAKENRUMUK<br />

CHOOSE A<br />

SIPSMITH GIN &<br />

TONIC FOR THE<br />

PERFECT SERVE<br />

ENJOY A SIPSMITH<br />

G&T, PURCHASE A<br />

BOTTLE OF SIPSMITH<br />

LONDON DRY GIN 70CL<br />

FOR A DISCOUNTED<br />

PRICE OF £32.88<br />

46 Place your order today on 0345 241 1122


SPIRITS<br />

WEEKLY HOT<br />

OFFERS!<br />

Deals are only available for 1 week.<br />

Let your telesales representative know if you<br />

would like to be added to the email list!<br />

Place your order today on 0345 241 1122 47


SPIRITS<br />

HALLOWEEN COCKTAILS<br />

Halloween is the perfect time to get creative with your drinks<br />

menu. We’ve put together some fun spirited, spooky cocktail<br />

suggestions. Anything from a spine-tingling Red Eye Kraken,<br />

a lip-smacking Black Magic to a twist on an old classic, all you<br />

need is some exciting flavour inspiration!<br />

48 Place your order today on 0345 241 1122


SPIRITS<br />

BLOODY DEATH<br />

METHOD<br />

Fill a glass with ice, add all the ingredients and stir.<br />

Garnish with a slice of Lemon, slice of cucumber & a<br />

pinch of black pepper.<br />

GARNISH: SEA SALT,<br />

BLACK PEPPER, LEMON<br />

& CUCUMBER<br />

50ML DEAD MAN’S<br />

FINGERS RUM<br />

10ML LEMON JUICE<br />

LEMON WEDGE OR<br />

SPRIG OF ROSEMARY<br />

90ML TOMATO JUICE<br />

10ML WORCESTERSHIRE SAUCE<br />

10ML CRANBERRY JUICE<br />

Place your order today on 0345 241 1122 49


SPIRITS<br />

50 Place your order today on 0345 241 1122


SPIRITS<br />

Place your order today on 0345 241 1122 51


SPIRITS<br />

Negroni Week<br />

18-24 th <strong>Sept</strong>ember<br />

The natural C<strong>amp</strong>ari alternative<br />

crafted with Cornish botanicals!<br />

The Cornish Negroni<br />

25ml Tarquin’s Bitter Aperitif<br />

25ml Tarquin’s Cornish Dry Gin<br />

25ml Knightor Rosso Vermouth<br />

Garnish: Red Grapefruit Wedge<br />

52<br />

Place your order today on 0345 241 1122


SPIRITS<br />

Place your order today on 0345 241 1122 53


SPIRITS<br />

£32.81<br />

54 Place your order today on 0345 241 1122


SPIRITS<br />

£169.99<br />

£194.99.<br />

Place your order today on 0345 241 1122 55


SPIRITS<br />

56 Place your order today on 0345 241 1122


SPIRITS<br />

14.99<br />

FOR MORE INFORMATION ON<br />

SPIRITS WE STOCK PLEASE VISIT :<br />

STAUSTELLFAMILYGROUP.CO.UK/WHOLESALE<br />

Place your order today on 0345 241 1122 57


58 Place your order today on 0345 241 1122<br />

MINERALS


MINERALS<br />

Naturally<br />

Delicious Drinks<br />

Cordials<br />

Cordials<br />

£4.25<br />

£2.29<br />

PER BOTTLE<br />

PER BOTTLE<br />

500ml<br />

500ml<br />

Sparkling<br />

Sparkling<br />

£13.99<br />

£8.79<br />

PER CASE<br />

PER CASE<br />

12 x 250ml<br />

12 x 250ml<br />

Our<br />

Sustainability<br />

Credentials<br />

Zero Waste<br />

We are a zero waste<br />

to landfil company.<br />

Our Packaging<br />

Our bottles and cans<br />

are 100% recyclable.<br />

Powered by sunshine<br />

Our Factory is powered<br />

by solar panels.<br />

Place your order today on 0345 241 1122 59


MINERALS<br />

BUY THREE,<br />

GET ZERO FREE<br />

Buy 3 x cases of 24 x 500ml PET Coca-Cola Zero Sugar,<br />

Coca-Cola Classic or Diet Coke, and get 1 x case of<br />

Coca-Cola Zero Sugar FREE<br />

© <strong>2023</strong> The Coca-Cola Company. All rights reserved. COCA-COLA, DIET COKE, COCA-COLA ZERO, TASTE THE<br />

FEELING and the Contour Bottle are registered trade marks of The Coca-Cola Company. While stocks last.<br />

MyCCEP<br />

my.ccep.com<br />

SCAN ME<br />

BUY FIVE,<br />

GET ZERO FREE<br />

Buy 5 x cases of 24 x 330ml cans of<br />

Coca-Cola Zero Sugar, Coca-Cola Classic<br />

or Diet Coke, and get 1 x case of<br />

Coca-Cola Zero Sugar FREE<br />

© <strong>2023</strong> The Coca-Cola Company. All rights reserved. COCA-COLA, DIET COKE, COCA-COLA ZERO, TASTE THE<br />

FEELING and the Contour Bottle are registered trade marks of The Coca-Cola Company. While stocks last.<br />

MyCCEP<br />

my.ccep.com<br />

SCAN ME<br />

60 Place your order today on 0345 241 1122


MINERALS<br />

BUY<br />

THREE,<br />

GET ONE<br />

FREE<br />

Buy any 3 x cases of<br />

24 x 500ml PET Oasis,<br />

and get 1 x case of Oasis<br />

500ml PET FREE<br />

©<strong>2023</strong> EUROPEAN REFRESHMENTS. All rights reserved. OASIS is a registered trade mark of EUROPEAN REFRESHMENTS.<br />

BUY FIVE, GET SPRITE FREE<br />

Buy any 5 x cases of 24 x 500ml PET Fanta Zero Sugar, Sprite Zero<br />

Sugar or Dr Pepper and get 1 x case of Sprite Zero Sugar 500ml FREE<br />

Offer subject to availability and change. Varieties as stocked.© <strong>2023</strong> All rights reserved. All brands are registered trade marks of their respective owners.<br />

Place your order today on 0345 241 1122 61


MINERALS<br />

BUY THREE,<br />

GET SPRITE<br />

FREE<br />

Buy any 3 x cases of 24 x 330ml<br />

cans of Fanta, Sprite or Dr Pepper and<br />

get 1 x case of Sprite 330ml FREE<br />

All rights reserved. SPRITE, FANTA, FANTA ZERO and DR PEPPER are registered trade marks.<br />

Buy 4 x 200ml Pink Soda,<br />

Peach or Watermelon Soda and<br />

get Slimline Tonic Free<br />

New<br />

New<br />

©<strong>2023</strong> European<br />

Refreshments. All rights<br />

reserved. SCHWEPPES is<br />

a registered trade mark of<br />

European Refreshments.<br />

While stocks last.<br />

Available<br />

<strong>Sept</strong> &<br />

<strong>Oct</strong><br />

62 Place your order today on 0345 241 1122


File Notes: None<br />

MINERALS<br />

Place your order today on 0345 241 1122 63


MINERALS<br />

64 Place your order today on 0345 241 1122


MINERALS<br />

Place your order today on 0345 241 1122 65


<strong>Special</strong> <strong>Offers</strong><br />

<strong>Sept</strong>ember - <strong>Oct</strong>ober <strong>2023</strong><br />

Place your order today on 0345 241 1122


Terms & Conditions<br />

• All advertising promotions and their participating products are subject to availability and to any<br />

duty change.<br />

• Promotional offers apply to all orders delivered between 1st <strong>Sept</strong>ember and 31st <strong>Oct</strong>ober <strong>2023</strong>.<br />

• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or terminate any<br />

current promotional offers in whole or in part without prior notice.<br />

• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal trading terms<br />

and conditions of sale.<br />

• Licensees should not place orders for any participating product appearing within this brochure if<br />

they form part of their ‘tied’ lease agreement with their landlord.<br />

• ‘Free’ items given away with participating orders are subject to availability as there are set<br />

allocations and customers are given these items on a first come, first served basis.<br />

• All prices quoted are exclusive of VAT.<br />

• Benefits from these promotional offers may affect your tax liability, please check with your tax<br />

advisor or accountant.<br />

• Wherever cases are stated within this leaflet they refer to the standard case size for that product<br />

for all beers and soft drinks. For wines and spirits, cases refer to the standard equivalent, i.e 12 x<br />

70cl / 75cl bottles or 6 x 1.5L magnums.<br />

• All products included in this brochure are exempt from any St Austell Brewery investment<br />

package write off due to the nature of the low net price.<br />

• Call recording – All calls, both incoming and outgoing, are recorded automatically; however,<br />

we only intend to listen to these calls for training and monitoring purposes, for the resolution<br />

of invoice disputes, and/or for any other business purpose which is permitted by applicable<br />

legislation.<br />

• Calls will not be recorded if a debit/credit card number is being taken.<br />

St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell,<br />

Cornwall, PL25 4BY<br />

Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk<br />

www.staustellbrewery.co.uk<br />

Place your order today on 0345 241 1122 67


Welcome<br />

Hello and welcome to our Autumn issue. We hope<br />

you’ve had a fantastic summer so far and that a late<br />

summer heat wave is in all our futures! Before I kick<br />

off with brochure highlights, a reminder that most<br />

still wine prices in the UK have increased from 1st<br />

August due to the new duty bands and levels. Our<br />

wine oracle Marla has written an overview of the<br />

changes and how they may affect you. The main<br />

takeaway for me is that we should all be making the<br />

most of our fabulous sparkling offers and celebrating<br />

that some sparkling wines have indeed gone down<br />

in price.<br />

Given the significance of these changes, it’s a perfect<br />

time to review your wine list (and retail prices). Check<br />

out our key offers on page 6 where we’ve covered<br />

off all the big hitters, Pinot Grigio, Marlborough<br />

Sauvignon, Argentinian Malbec and more.<br />

If you’re in the market for a bargain, head to page<br />

8 as we’re clearing out a few old favourites to make<br />

room for some new wines later in the year and they<br />

are a steal. My favourite is the excellent Sauvignon<br />

Blanc from family-owned winery Craggy Range,<br />

originally £18.44 now just £9.99. In addition, L’Abbaye<br />

Saint Hilaire Provence Rosé will be perfect when<br />

soaking up the last of the summer rays. Don’t delay,<br />

we have very limited stock of these wines.<br />

For those of you feeling particularly organised, it’s<br />

a great time to stock up for those not-so-distant<br />

festive parties and events. We’ve picked a few of our<br />

favourite crowd pleaser's for banqueting offers.<br />

Holly Ninnes<br />

Head of Wine<br />

All wines shown here are available on a first-come-firstserve<br />

basis. Please contact Telesales to find out more.<br />

2<br />

2<br />

See our full range of Place products your online order today at staustellfamilygroup.co.uk/wholesale<br />

on 0345 241 1122


Prosecco<br />

Owned by the Zonin Family who are one of the most historic wine<br />

producers in Italy, having been wine makers since 1821. The estate<br />

in Friuli (Northern Italy) is blessed with abundantly rich terroir<br />

and mild climate. This exceptional Prosecco stands out due to its<br />

excellent aromatic quality and delicate but moreish flavours.<br />

Now<br />

£6.49<br />

75cl<br />

Prosecco Spumante Ca’ Vescovo<br />

Italy v<br />

Bright pale straw-yellow; a fine, clear mousse with a very<br />

delicate perlage. Attractively intense, very fruity and aromatic,<br />

with hints of wisteria flowers and Rennet apples. Very wellbalanced<br />

and appealing, with the extremely delicate almond<br />

note that is typical of Glera.<br />

Was: £10.83<br />

3


1st <strong>Sept</strong>ember<br />

National Chianti day<br />

Volpetto Chianti<br />

Italy ve<br />

75cl<br />

A lively and intense Chianti. Red plum and fig with<br />

a splash of cherry tart, this is well-structured, fullbodied<br />

and great with red meats and pastas.<br />

Volpetto Chianti Reserva<br />

Italy ve<br />

75cl<br />

A complex wine with a deep intensity of fruit and a<br />

long powerful finish. Well structured and full-bodied.<br />

Was: £10.10<br />

Was: £11.83<br />

Now<br />

£6.99<br />

per 75cl<br />

Now<br />

£7.99<br />

per 75cl<br />

4 4 See our full range of Place products your online order today at staustellfamilygroup.co.uk/wholesale<br />

on 0345 241 1122


New duty<br />

increases<br />

As of the 1st August <strong>2023</strong>, the new alcohol duty bands<br />

have come into force from the Government. This may<br />

leave you pondering ‘What does this mean for my<br />

wine list pricing?’ We hope the following can help<br />

you understand the changes and how you can best<br />

adapt your pricing to protect your profit numbers.<br />

The government has introduced a new tax structure<br />

which will result in an increase in cost on most still<br />

wine but favours sparkling and low ABV products.<br />

Still wines<br />

At 10.5% ABV the duty cost has risen by £0.01 per<br />

bottle and at 11% ABV by £0.12 per bottle.<br />

Wines between 11.5% – 14.5% incur a £0.44 per bottle<br />

increase.<br />

Wines from 15% - 22% have increased relative to their<br />

ABV level, starting at +£0.97 per bottle if the wine<br />

is 15% and wines at 22% will see a £1.72 per bottle<br />

increase. This increase will affect all fortified wine<br />

(Port, Sherry etc.)<br />

The vast majority of still wines imported into the UK<br />

sit between 11.5% and 14.5% ABV. Wines within this<br />

ABV range will incur a cost price increase of 44p per<br />

bottle.<br />

To maintain your cash margin, we advise that you<br />

take this increase and add VAT (do this by multiplying<br />

£0.44 by 1.2) and then add this to your selling price<br />

per bottle.<br />

Adding at least £0.53 per bottle to your selling price<br />

will maintain your cash margin, however your GP %<br />

margin will fall.<br />

However, there is some good news amongst the<br />

doom and gloom. You will make savings on your<br />

Ch<strong>amp</strong>agne and sparkling wines.<br />

Sparkling wines now benefit from the same duty rate<br />

as still wines between 11.5% and 14.5% ABV resulting<br />

in a cost price decrease of £0.18 per bottle. Previously<br />

the rate of duty paid on sparkling wines has been<br />

higher than still wines as it was viewed as a luxury<br />

product.<br />

Sparkling wines at 11% ABV have reduced in cost by<br />

£0.50 per bottle, this includes many Proseccos.<br />

Still wines below 10% have reduced in cost relative to<br />

the ABV %.<br />

The cost of a wine with 10% ABV has been reduced by<br />

£0.10 per bottle and at 9.5% by £0.20 per bottle.<br />

These changes are likely to remain in effect until<br />

February 2025. If you have any queries regarding the<br />

duty change, please do not hesitate to contact your<br />

WDM or SDM who will be on hand to help.<br />

Place your order today on 0345 241 1122 5


Key <strong>Offers</strong><br />

Frunza Pinot Grigio<br />

Frunza Pinot Grigio | Romania | 75cl<br />

ve<br />

Lovely, opulent notes of grapefruit and peach. Light<br />

in body with melon and apple flavours on the palate<br />

resulting in a citrusy acidity. This is what Pinot Grigio<br />

should be.<br />

Was: £7.77<br />

£5.49<br />

per 75cl<br />

Orchard Lane<br />

Sauvignon Blanc<br />

Orchard Lane Sauvignon Blanc | New Zealand<br />

75cl<br />

Packed with ripe tropical aromas, passion fruit and<br />

mango. The palate is rich and rounded with crisp<br />

hints of citrus fruits.<br />

Was: £12.94<br />

£8.49<br />

per 75cl<br />

6


Stringy Bark<br />

Creek Chardonnay<br />

Whistle Blower<br />

Merlot-Cabernet Sauvignon<br />

Stringy Bark Creek Chardonnay | Australia | 75cl<br />

A delicious Chardonnay with toasted notes from<br />

oak, on the palate melon and zesty freshness on the<br />

finish.<br />

Whistle Blower Merlot-Cabernet Sauvignon | Chile<br />

75cl ve<br />

Juicy red and black fruits on the nose such as<br />

cherries and blackberries. Good intensity, clean,<br />

young with a medium-body and soft tannins.<br />

Was: £8.44<br />

Was: £7.61<br />

£5.99<br />

per 75cl<br />

£4.99<br />

per 75cl<br />

No.10 Malbec<br />

Stringy Bark Creek Shiraz<br />

No.10 Malbec | Argentina | 75cl<br />

ve<br />

Stringy Bark Creek Shiraz | Australia | 75cl<br />

Juicy red and black fruits on the nose such as<br />

cherries and blackberries. Good intensity, clean,<br />

young with a medium-body and soft tannins.<br />

Cool intensity is the style here, showing a wellstructured<br />

palate with berry, coffee and liquorice<br />

flavours.<br />

Was: £8.00<br />

Was: £8.44<br />

£5.99<br />

per 75cl<br />

£5.99<br />

per 75cl<br />

Place your order today on 0345 241 1122 7


When it's gone, it's gone!<br />

Craggy Range Te Muna<br />

Sauvignon Blanc<br />

New Zealand<br />

6 x 75cl<br />

Pale straw colour with a green<br />

hue. Lovely aromas of citrus<br />

blossom, lime, jasmine and the<br />

faintest hint of fresh honey.<br />

Elegant and floral.<br />

L’Abbaye Saint Hilaire<br />

Provence Rosé, France<br />

75cl<br />

A pale dry rosé, made primarily<br />

from Syrah and Grenache,<br />

showing red fruit aromas.<br />

Provence is the rockstar of rosé,<br />

but this wine is also ethically<br />

produced in order to hand<br />

the vineyards on to future<br />

generations.<br />

Haut-Poitou Sauvignon<br />

Blanc Marcel Martin,<br />

France<br />

75cl<br />

Reminiscent of the classic<br />

Sauvignons of Loire; Sancerre and<br />

Pouilly Fumé this is a crisp citrusy<br />

and herbaceous style wine with<br />

cleansing acidity.<br />

Was: £18.44<br />

Was: £12.04<br />

Was: £10.29<br />

Now<br />

£9.99<br />

per bottle<br />

Now<br />

£6.99<br />

per bottle<br />

Now<br />

£5.99<br />

per bottle<br />

8 8 See our full range of Place products your online order today at staustellfamilygroup.co.uk/wholesale<br />

on 0345 241 1122


It’s that time of year where we say goodbye to some of our lovely wines to make way for<br />

some new ones! We have a limited volume of these wines which are still available as we go to<br />

print but please note, when they’re gone, they’re gone for good!<br />

*All wines shown here are available on a first-come-first-serve basis. Please contact Telesales to find out more.<br />

Te Onepoto Sauvignon Blanc<br />

New Zealand v<br />

75cl<br />

Intense gooseberry aromas alongside fresh<br />

herbaceous and grassy notes. Vibrant passion fruit,<br />

citrus and peach characters with top notes of melon<br />

and kiwi balanced with softer apple and white pear<br />

flavours. Well structured zesty acidity.<br />

Charles Smith Eve Chardonnay<br />

USA v<br />

75cl<br />

This Chardonnay has a lot of energy. Hibiscus flower,<br />

stone fruit, apple blossom & a touch of lemon<br />

cream. A long savoury finish.<br />

Was: £11.80<br />

Was: £16.08<br />

Now<br />

£6.99<br />

per bottle<br />

Now<br />

£7.99<br />

per bottle<br />

Place your order today on 0345 241 1122 9


27th <strong>Oct</strong>ober<br />

World Ch<strong>amp</strong>agne Day<br />

10 10<br />

Place your order today on 0345 241 1122


Joseph Perrier Brut<br />

France<br />

75cl<br />

One of the great overachieving, underestimated<br />

small Ch<strong>amp</strong>agne houses. It has a relaxed, easydrinking<br />

style with a warm brioche weight to support<br />

its fresh appley fruit.<br />

Joseph Perrier Brut Rosé<br />

France<br />

75cl<br />

A light, welcoming rosé with an abundant mousse<br />

and plenty of vibrant strawberry and violet flavours<br />

for a delicate perfumed style.<br />

Was: £36.30<br />

Was: £47.14<br />

Now<br />

£24.99<br />

per 75cl<br />

Now<br />

£31.99<br />

per 75cl<br />

See our full range of Place products your online order at today staustellfamilygroup.co.uk/wholesale<br />

on 0345 241 1122 11 11


Banqueting<br />

Dare we mention the 'C' word this early in the year? For those of you feeling particularly organised,<br />

we've pulled together some fantastic offers on delicious crowd pleasers that we think are perfect<br />

for events, banquets and office parties alike. Buy 10 cases and receive a case for free. Christmas<br />

sorted...<br />

Buy 10 cases,<br />

get one free!<br />

Equivalent price per<br />

bottle from £4.80!<br />

12<br />

Place your order today on 0345 241 1122


Urmeneta Carmenère<br />

Chile<br />

6 x 75cl<br />

Carmenere is a grape variety<br />

that originated in Bordeaux and<br />

was transported by enterprising<br />

Chilean vigenerons as cuttings<br />

in the 1800's. For many years<br />

Carmenère was mistakenly<br />

believed to be Merlot until it was<br />

redicovered in the 1990's and it<br />

has grown in popularity ever since.<br />

It is richly fruity, full-bodied and<br />

has a velvey texture.<br />

Was: £46.60<br />

Alta Baliza Cabernet<br />

Sauvignon, Chile ve<br />

6 x 75cl<br />

Cabernet Sauvignon is Chile's<br />

iconic grape, and it flourishes<br />

in this country with (generally)<br />

near perfect growing conditions.<br />

Typically packed with flavour, this<br />

wine has attractive aromas of<br />

blackcurrant and delicate notes<br />

of mint. It is medium-bodied with<br />

fine tannins making it a versatile<br />

wine for food matching.<br />

Was: £45.70<br />

Ca'di Ponti Grillo<br />

Italy ve<br />

6 x 75cl<br />

This wine is delicate but complex<br />

with honey, floral and spicy<br />

notes on the nose and hints of<br />

ginger and peach on the palate.<br />

It's fresh and balanced and a<br />

great alternative for Pinot Grigio<br />

drinkers that might want to trade<br />

up over the festive period.<br />

Was: £45.94<br />

Now<br />

£36.20<br />

6 x 75cl<br />

Now<br />

£35.20<br />

6 x 75cl<br />

Now<br />

£35.20<br />

6 x 75cl<br />

Place your order today on 0345 241 1122 13


Port<br />

14<br />

Place your order today on 0345 241 1122


The picturesque Duoro Valley, located in<br />

Northern Portugal, is home to undoubtedly the<br />

world’s most recognised fortified wine – the<br />

luscious nectar of Port.<br />

Whilst we are huge advocates of enjoying Port<br />

throughout the year, there is no denying that<br />

Port has a special place in people’s hearts as<br />

the days become shorter and the autumn<br />

approaches. From Ruby to Vintage, we have<br />

delved into our cellars to offer you some superb<br />

Ports to grace your lists and delight your<br />

customers over the coming season and beyond.<br />

Graham’s 1977<br />

Portugal<br />

our pick!<br />

Rich complex fruit, powerful but<br />

well balanced. This Port is held in<br />

high regard.<br />

Was: £86.50<br />

Now: £63.99<br />

15


Ruby port<br />

A great everyday Port, ready to drink on release. Expect a fresh palate with blackberries, plums and<br />

dates.<br />

Now<br />

£9.99<br />

per 75cl<br />

Walter Hicks Western Hunt Ruby, Douro Was: £12.97<br />

Stylish fruity nose, full of intense concentrated blackcurrant and cherry aromas.<br />

Full-bodied and firm, the palate is crammed with luscious black fruit flavours.<br />

Now<br />

£12.99<br />

per 75cl<br />

Cockburn’s Fine Ruby, Douro Was: £17.10<br />

Lively light ruby colour. On the nose fresh and appealing youthful red fruit aromas<br />

such as red cherry and raspberry. Well balanced with soft fruity flavours leading to<br />

a long elegant finish.<br />

Now<br />

£11.99<br />

per 75cl<br />

Fonseca Bin No.27, Douro Was: £18.41<br />

Deep youthful ruby colour. Intense rich fruity nose crammed with pure blackberry,<br />

cassis, cherry and plum aromas interwoven with notes of spice. The palate is full<br />

bodied and round, with a smooth velvety texture balanced by firm mouth filling<br />

tannins. The juicy black fruit flavours linger into the rich luscious finish.<br />

late-bottled vintage port<br />

A single vintage Ruby Port that has been aged for up to 6 years in barrel prior to bottling. A sweet<br />

style Port with cherry, chocolate, dried fruit and an earthy touch.<br />

Now<br />

£13.49<br />

per 75cl<br />

Graham’s Late Bottled Vintage, Douro Was: £16.79<br />

On the nose it is brimming with layers of dark fruits combined with herbal notes of<br />

fresh mint. On the palate it is full-bodied with flavours of cassis and has a long, firm<br />

finish.<br />

Now<br />

£13.99<br />

per 75cl<br />

Taylor’s Late Bottled Vintage, Douro Was: £20.96<br />

Pungent aromatic nose with heaps of black woodland fruit, dark cherry and plum.<br />

Lovely clean, crisp freshness to the bouquet. The palate is rounded, smooth and<br />

perfectly balanced. Flavours of redcurrant, raspberry and blueberry in abundance,<br />

with a delicious hint of black liquorice. The finish is wonderfully long.<br />

16<br />

Place your order today on 0345 241 1122


Tawny port<br />

The Queen to vintage Port’s King. Whilst a vintage Port matures in large wooden vats, Tawny Port<br />

is matured in small casks where is undergoes a controlled oxidation before being bottled labelled<br />

by age to signify the flavour profile that can be expected.<br />

Now<br />

£15.99<br />

per 75cl<br />

Warre’s Otima 10 Year Old Tawny, 50cl, Douro Was: £18.42<br />

This full bodied tawny is rich with flavours of coffee, dried fruit and rounded with<br />

hints of toffee and orange peel. Delicious.<br />

Now<br />

£18.99<br />

per 75cl<br />

Taylor’s 10 Year Old Tawny, Douro Was: £26.59<br />

Rich and elegant nose combining aromas of ripe berry fruit with a delicate nuttiness<br />

and subtle mellow notes of chocolate, butterscotch and fine oak wood. Smooth and<br />

silky on the palate and full of ripe figgy, jammy flavours which persist on the long<br />

finish.<br />

white port<br />

Often forgotten, white Port is a discovery worth making! Whilst red Port is traditionally served at<br />

the end of a meal, white Port makes for a delicious apertif, served over ice or mixed with tonic – a<br />

great G&T alternative.<br />

Now<br />

£12.99<br />

per 75cl<br />

Taylor’s Chip Dry White, Douro Was: £26.65<br />

Pale, straw colour. Delicate nose combining fresh fruit fragrances with the mellow<br />

aromas and hints of oak of a traditional white Port. Fresh, lively palate, with good<br />

flavour and crisp, dry finish.<br />

Serving Suggestion...<br />

Chip Dry White Port is a stylish and sophisticated<br />

aperitif, the perfect introduction to a relaxed meal. It<br />

is best served chilled in a large Port glass and<br />

accompanied by marinated olives or salted almonds.<br />

Chip Dry can also be used to make a refreshing and<br />

original summer drink by mixing one part of Chip<br />

Dry white Port with two parts of chilled Tonic water,<br />

adding a sprig of fresh mint or a twist of lemon.<br />

Place your order today on 0345 241 1122 17


vintage port<br />

The crème de la crème, made with only the best grapes from a single vintage.<br />

2000<br />

A small harvest resulted in concentrated wines - ripe, focused and stylish<br />

Now<br />

£44.99<br />

per 75cl<br />

Fonseca 2000, Douro Was: £60.08<br />

Inky purple colour. Complete nose, with impressive depth and background,<br />

displaying the concentrated and opulent fruitiness which is the hallmark of the<br />

Fonseca style.<br />

Now<br />

£54.99<br />

per 75cl<br />

Taylor’s 2000, Douro Was: £73.59<br />

Rich magenta colour. Powerful, intense, black fruit and cherry aromas with lovely<br />

fragrant aromatic notes. On the mouth this wine is in perfect harmony with<br />

beautifully balanced fruit and tannins. Rich, elegant, luscious black fruit flavours.<br />

Long rich finish. Very stylish.<br />

1997<br />

Textbook Vintage. Firm tannic backbones complemented by ripe fruit and refreshing aroma.<br />

Now<br />

£55.99<br />

per 75cl<br />

Fonseca 1997, Douro Was: £75.38<br />

A very elegant, smooth and complete wine. Hints of tobacco and cedar wood spice<br />

– enormous depth. Lovely rich fruit and big tannins.<br />

Perfect With...<br />

fig &<br />

gorgonzola<br />

canapes<br />

Warre’s 1985<br />

Portugal<br />

Rich and warming, dark fruit. Plums, figs and a hint of<br />

floral come together to create a long, lingering finish.<br />

Was: £71.34<br />

Now: £52.99<br />

18<br />

Place your order today on 0345 241 1122


1985<br />

Opulent and intense.<br />

Now<br />

£43.99<br />

per 75cl<br />

Dow’s 1985, Douro Was: £59.56<br />

Black fruits, smooth tannins. This mature Port is sweet & ripe on the palate.<br />

Now<br />

£52.99<br />

per 75cl<br />

Warre’s 1985, Douro Was: £71.34<br />

Rich and warming, dark fruit. Plums, figs and a hint of floral come together to create<br />

a long, lingering finish.<br />

Now<br />

£55.99<br />

per 75cl<br />

Graham’s 1985, Douro Was: £74.87<br />

Superb backbone and opulent, intense fruit. It is beautifully fresh and assertive on<br />

the nose, with perfumed floral aromas. Elegant and well-structured, this lovely wine<br />

will benefit from being kept in bottle for another few years but can be enjoyed now.<br />

Now<br />

£57.99<br />

per 75cl<br />

Taylor’s 1985, Douro Was: £77.26<br />

Intense ruby colour, now just beginning to open out. Rich, complete,<br />

multidimensional nose, displaying elements of both youth and maturity. Aromas of<br />

ripe berry fruit, liquorice and butterscotch with scented violet notes. The palate is<br />

now quite smooth and round with velvety well integrated tannins and masses of rich<br />

figgy fruit flavour. Warm mellow finish full of rich jammy fruit.<br />

Now<br />

£61.99<br />

per 75cl<br />

Fonseca 1985, Douro Was: £82.98<br />

Huge ripe, rich, blackcurrant nose. Attractive, extremely powerful bouquet. Full,<br />

concentrated, powerful palate. Great richness, depth, complexity. Lovely intense<br />

chocolate and blackberry flavours.<br />

Perfect With...<br />

chocolate<br />

tarts<br />

Walter Hicks Western Hunt Ruby<br />

Portugal<br />

Stylish fruity nose, full of intense concentrated<br />

blackcurrant and cherry aromas. Full-bodied and<br />

firm, the palate is crammed with luscious black fruit<br />

flavours.<br />

Was: £12.97<br />

Now: £9.99<br />

Place your order today on 0345 241 1122 19


Port pairs<br />

perfectly<br />

with...<br />

vintage port:<br />

blue cheese<br />

late bottled<br />

vintage:<br />

dark truffles<br />

1983<br />

Powerful, tannic and age worthy.<br />

Now<br />

£45.99<br />

per 75cl<br />

Dow’s 1983, Douro Was: £62.37<br />

Rich and raisiny, sweet and well structured. This wine will hold its own for many<br />

years to come.<br />

Now<br />

£47.99<br />

per 75cl<br />

Now<br />

£51.99<br />

per 75cl<br />

Graham’s 1983, Douro Was: £64.29<br />

An explosion of luscious black fruit flavours ending with hints of spice and mint. It<br />

has exceptional balance and structure, and is intensely aromatic and full-bodied on<br />

the palate.<br />

Fonseca 1983, Douro Was: £70.00<br />

Intense bouquet. Strong aromas and flavours of chocolate, prune and fig. Nice<br />

depth. Concentrated, rich and complex. Almost creamy.<br />

Now<br />

£54.99<br />

per 75cl<br />

Taylor’s 1983, Douro Was: £74.08<br />

Deep cherry, burgundy colour, fading at the rim. Rich, jammy harmonious fruit.<br />

Stylish, aromatic, concentrated flavours of raisin, chocolate and plum jam.<br />

20<br />

Place your order today on 0345 241 1122


1980<br />

Solid and well-structured, with focused fruit – approachable and easy going.<br />

Now<br />

£46.99<br />

per 75cl<br />

Warre’s 1980, Douro Was: £63.34<br />

A combination of figs, coffee, chocolate and bold tannins. Good length with a<br />

lingering after taste.<br />

Now<br />

£53.99<br />

per 75cl<br />

Now<br />

£54.99<br />

per 75cl<br />

Now<br />

£63.99<br />

per 75cl<br />

Fonseca 1980, Douro Was: £71.94<br />

Rich ruby fading gently at the rim. Scents of spice, raisin and fruit cake. Soft, sweet<br />

and ever so slightly plump. Deep and rounded. Flavours of chocolate, spice and<br />

Christmas cake.<br />

Graham’s 1980, Douro Was: £73.70<br />

This well-structured Vintage was initially unfairly underrated but it has since<br />

established its great worth. It is a beautifully balanced wine with a long future ahead<br />

of it.<br />

Taylor’s 1980, Douro Was: £85.23<br />

Ruby, cherry red tones gently fading at edges. Attractive fresh fruit and spice<br />

bouquet. Intense; surprisingly youthful. An elegant, nicely weighted and balanced<br />

wine. Firm full fruit flavours with a freshness that carries on through to the finish.<br />

1977<br />

Highly rated vintage. Tannic and complex.<br />

Now<br />

£58.99<br />

per 75cl<br />

Croft 1977, Douro Was: £78.67<br />

Ripe red berry fruits with harmonious tones of ginger and honey.<br />

Now<br />

£63.99<br />

per 75cl<br />

Graham’s 1977, Douro Was: £86.50<br />

Rich complex fruit, powerful but well balanced. This Port is held in high regard.<br />

Now<br />

£91.99<br />

per 75cl<br />

Taylor’s 1977, Douro Was: £123.62<br />

Fresh nose, clean fruit with delicate floral notes. A wine with great complexity of<br />

fruit – berry and spice, dense, luscious and concentrated, yet with a soft, delicate<br />

finish which belies the inner strength.<br />

Place your order today on 0345 241 1122 21


PLACE YOUR ORDER TODAY ON:<br />

0345 241 1122<br />

Place your order today on 0345 241 1122

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