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SPECIAL OFFERS<br />

OCTOBER, NOVEMBER<br />

& DECEMBER 2023<br />

Place your order today on 0345 241 1122<br />

staustellfamilygroup.co.uk/wholesale


CONTENTS & KEY DATES<br />

04<br />

Guest Ales<br />

10<br />

Cask<br />

38<br />

Cider<br />

09<br />

Regularly<br />

Stocked<br />

RUGBY WORLD CUP FINAL<br />

HALLOWEEN<br />

GUY FAWKES NIGHT<br />

CHRISTMAS DAY<br />

BOXING DAY<br />

NEW YEARS EVE<br />

33<br />

Lager<br />

40<br />

Terms &<br />

Conditions<br />

28th October<br />

31st October<br />

5th November<br />

25th December<br />

26th December<br />

31st December<br />

2<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


Place your order today on 0345 241 1122 3


PRE-ORDER<br />

ONLY<br />

£115.00<br />

per 9G<br />

RUDE GIANT<br />

RUDE PALE ALE<br />

PALE ALE<br />

3.6% ABV<br />

An extremely quaffable bright and<br />

lively golden ale. Full and rounded<br />

hop character with an ABV that suits<br />

summer pub garden drinking.<br />

£121.61<br />

per 9G<br />

EXETER BREWERY<br />

FALLS OVER<br />

MULTI WINTER WARMER<br />

5% ABV<br />

Full-bodied full-flavour winter season<br />

warmer. Fall’s Over is a deep ruby-red<br />

bitter with warm malt flavours and a<br />

crisp berry-fruit finish.<br />

4 See our full range of products online at staustellfamilygroup.co.uk/wholesale<br />

4


£108.86<br />

per 9G<br />

GOLD<br />

SALCOMBE BREWERY<br />

BITTER<br />

4.2% ABV<br />

Salcombe Gold is a light straw gold ale<br />

with a long hoppy finish. A sweet citrus<br />

aroma followed by subtle flavours of<br />

melon, apricot and peach.<br />

£111.07<br />

per 9G<br />

SHINGLE BAY<br />

SALCOMBE BREWERY<br />

GOLDEN ALE<br />

4.2% VOL<br />

Shingle Bay has a fruity aroma of<br />

blackberry and spiced fruit. This<br />

golden ale is very easy drinking,<br />

with a crisp bite.<br />

Place your order today on 0345 241 1122 5


£103.00<br />

per 9G<br />

DEVON PRIDE<br />

SOUTH HAMS BREWERY<br />

BITTER<br />

3.8% VOL<br />

A dark amber colour beer, with a fruity<br />

aroma. This beer defies its abv with a<br />

surprising amount of body. Smooth to<br />

drink, with a malty palate and plenty of<br />

fruitiness to the finish.<br />

£107.00<br />

per 9G<br />

WILD BLONDE<br />

SOUTH HAMS<br />

GOLDEN BEER<br />

4.4% ABV<br />

A Golden coloured beer that is seriously<br />

refreshing. The light beer is overflowing<br />

with fruit in the palette; Styrian and<br />

Goldings hops are unmistakeable in its<br />

distinctive fruity aroma.<br />

6<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


£103.00<br />

per 9G<br />

FIREFLY<br />

HANLONS<br />

AMBER ALE<br />

3.7% ABV<br />

Light on the palate and kind to the<br />

head, it delivers delicate fruitiness<br />

from Cascade balanced with biscuity<br />

maltiness. Firefly has a clean and citrusy<br />

finish, late hopped with Saaz.<br />

PRE-ORDER<br />

ONLY<br />

£109.00<br />

per 9G<br />

CITRA<br />

HANLONS<br />

IPA<br />

4% ABV<br />

This lovely zesty session beer is laden<br />

with fruity and floral aromas. An IPA<br />

that will not disappoint as it is enhanced<br />

with citra dry hopping- a thirst<br />

quenching beer.<br />

Place your order today on 0345 241 1122 7


£123.67<br />

per 9G<br />

WICKED WOLF<br />

EXMOOR<br />

GOLDEN ALE<br />

4.2% ABV<br />

There’s a suggestion of aromatic gin-like<br />

botanicals and a gentle spiciness on the<br />

palate, which lead to a delicate floral<br />

hoppiness and the suggestion of citrus<br />

before it finishes dry and lightly fruity.<br />

£109.77<br />

per 9G<br />

DARTMOOR<br />

DRAGON'S BREATH<br />

WINTER WARMER BEER<br />

4.4% ABV<br />

Flavoured with black treacle, Dragon’s<br />

Breath is a unique winter warmer beer.<br />

Deep ruby-brown coloured, rich and<br />

full-bodied with a delicious aftertaste of<br />

morello cherries.<br />

8<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


Place your order today on 0345 241 1122 9


DECEMBER<br />

ONLY<br />

3<br />

3<br />

10<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


Place your order today on 0345 241 1122 11


12<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


£150.83<br />

per 9G<br />

Place your order today on 0345 241 1122 13


14<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


Place your order today on 0345 241 1122 15


16<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


(Order must include Fall's Over)<br />

Place your order today on 0345 241 1122 17


£143.00<br />

per 9G<br />

A drinker’s favourite,<br />

a classic pale ale with<br />

a complex citrus and<br />

hoppy aroma.<br />

Buy 2 x 9g and receive<br />

a FREE Timothy<br />

Taylor’s hoodie.<br />

4 x Champion Beer<br />

of Britain<br />

Supreme Champion<br />

Top-selling<br />

family-owned<br />

independent cask ale*<br />

Halloween and Christmas<br />

pump clips available<br />

For support, please contact Simon French<br />

on 07790 884057 or email<br />

simon.french@timtaylors.co.uk<br />

Water<br />

Pure Knowle Spring Water<br />

Malt<br />

Golden Promise Barley<br />

Whole Leaf Hops<br />

Styrian Goldings, Goldings, Fuggles<br />

Yeast<br />

Taylor’s Taste Strain<br />

Ingredients<br />

Malt, Hops, Yeast, Sugar, Water<br />

ALC VOL.<br />

4.3% Cask/4.1% Bottle<br />

Units Per Serving<br />

2.4 Cask/2.1 Bottle<br />

Colour<br />

Pale Amber<br />

Aroma<br />

Citrus, Hoppy, Fruity<br />

Flavour<br />

Full, Sweet, Lingering Hop<br />

Bitterness / IBU 45<br />

_ _ _ _ _<br />

Sweetness<br />

_ _ _ _ _<br />

Best Enjoyed At<br />

11-13°C<br />

Food Pairing<br />

Duck, Fish & Chips, Mature Cheddar<br />

Calories Per 100ml<br />

39 Cask/38 Bottle<br />

All for that taste of Taylor’s<br />

18<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


£139.18<br />

per 9G<br />

DID YOU KNOW?<br />

Proper Job is second-fastest<br />

growing of the 10 biggest cask<br />

brands across the South-West. *<br />

An authentic IPA, packed full of citrus,<br />

pineapple and grapefruit flavours. Proper<br />

Job is a big, bold and strong beer with a<br />

crisp bitter finish; perfect for pairing with<br />

full-flavoured dishes.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Gold<br />

Grapefruit, Pineapple<br />

Powerfully Hopped, Citrus,<br />

Grapefruit<br />

REASONS TO STOCK:<br />

• Brewed with high quality ingredients<br />

and a bold flavour profile - a perfect<br />

match with food.<br />

• Fastest growing of the 10 biggest cask<br />

brands across the South-West*<br />

• Part of the Morning Advertisers Top 10<br />

‘brands to stock in 2023’ **<br />

ALLERGENS:<br />

Malted Barley.<br />

*CGA OPM data MAT to 23/04/22.<br />

**Morning Advertiser top 10 cask ale brands to stock in 2023.<br />

Proper Job - Presenter - Cask - A4 - 2023.indd 1 28/11/2022 11:25<br />

Place your order today on 0345 241 1122 19


£125.23<br />

per 9G<br />

DID YOU KNOW?<br />

Tribute was featured in the Morning<br />

Advertiser’s ‘The Drinks List - Top<br />

10 brands to stock for 2023.*<br />

Zesty and fresh pale ale brewed with<br />

specially sourced ingredients, including<br />

Cornish Gold malt and hops from the<br />

UK and the USA. The malty base brings<br />

character and flavour and balances the<br />

beer’s fresh orange and grapefruit notes.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Pale<br />

Orange Zest, Tropical Fruit<br />

Orange, Grapefruit<br />

REASONS TO STOCK:<br />

• Tribute was featured in the Morning<br />

Advertiser’s ‘The Drinks List - Top<br />

brands to stock for 2023’.*<br />

• Tribute is the best-performing premium<br />

ale brand in off trade by volume<br />

and value.**<br />

• Easy-drinking and modern flavour.<br />

• Easy to manage in the cellar, Tribute<br />

is a consistent and quality pale ale.<br />

ALLERGENS:<br />

Malted Barley.<br />

* Morning Advertiser ‘The Drinks List’ Nov 2022.<br />

** IRi SIG BWS 52wks to 31.12.22 vs YA.<br />

20<br />

Tribute - Presenter - A4 - Feb 2023.indd 1 14/02/2023 15:43<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


DID YOU KNOW?<br />

£125.69<br />

per 9G<br />

Golden ales are the fastest growing<br />

colour in the ale market.*<br />

Anthem is our new golden pale ale brewed<br />

with 100% British ingredients. The four<br />

hop varieties - Target, Olicana, Jester and<br />

Harlequin - bring the beer’s mango, peach,<br />

apricot, melon and tangerine flavours.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Golden<br />

Stone Fruits, Citrus<br />

Mango, Peach, Melon<br />

REASONS TO STOCK:<br />

• Brewed with all-British ingredients –<br />

meeting consumer demand for local<br />

sourcing.<br />

• A delicious golden ale – the fastest<br />

growing colour in ale.*<br />

ALLERGENS:<br />

Malted Barley and Oats.<br />

*CGA OPM data MAT to 08/10/22.<br />

Anthem - Presenter - A4 - 2023.indd 1 28/11/2022 11:39<br />

Place your order today on 0345 241 1122 21


£141.70<br />

per 9G<br />

DID YOU KNOW?<br />

Hicks is the oldest and most<br />

traditional of St Austell<br />

Brewery’s core beer range.<br />

Hicks is a legendary ale named after<br />

St Austell Brewery’s founder, Walter Hicks.<br />

It’s a full-bodied, well-balanced and strong<br />

ale with a combination of flavours and<br />

distinctly Cornish.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Dark Ruby<br />

Strong, Raisin, Toffee<br />

Full, Dried Fruit, Bitter Hops<br />

REASONS TO STOCK:<br />

• The oldest and most traditional of<br />

St Austell Brewery’s core beer range,<br />

Hicks is full of fruity biscuit malt flavours<br />

and hints of esters.<br />

• Well-known and loved by consumers.<br />

• Strong Cornish heritage<br />

ALLERGENS:<br />

Malted Barley and Rye.<br />

22<br />

Hicks - Presenter - A4 - 2023.indd 1 28/11/2022 11:29<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


Meet the<br />

new-look<br />

Cornish<br />

Best<br />

£107.49<br />

per 9G<br />

Cornish Best is a full-bodied, easy-drinking<br />

ale that captures the quintessential essence<br />

of life by the coast. Toffee and biscuit notes<br />

complement a hint of bitterness to deliver<br />

a well-balanced flavour that’s made all the<br />

more drinkable thanks to its low abv. Whether<br />

soaking up the seaside sun or kicking back<br />

beside the crackle of an open fire, the<br />

comforting taste of Cornish Best will have<br />

you feeling right at home. This is a moreish,<br />

sessionable ale that’s bursting with character.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Chestnut<br />

Dried Fruits<br />

Caramel, Toffee, Peppery Hops<br />

ALLERGENS:<br />

Malted Barley and Rye.<br />

For more information or to stock the new-look Cornish Best,<br />

contact your St Austell Brewery representative.<br />

Cornish Best - Presenter - A4 - 2023.indd 1 28/11/2022 11:32<br />

Place your order today on 0345 241 1122 23


£129.47<br />

per 9G<br />

DID YOU KNOW?<br />

Amber ales are the best-selling<br />

colour ales in cask.*<br />

A full-bodied, malty amber ale. Gem’s<br />

rich aroma of spicy hops, malt, and toffee<br />

is met with a deep, bittersweet finish.<br />

A well-balanced, dependable beer crafted<br />

from traditional British malt and hops.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Auburn<br />

Spicy Hop, Malt, Toffee<br />

Sweet / Bitter Balance<br />

REASONS TO STOCK:<br />

• Bath Ales’ flagship beer.<br />

• A delicious amber ale – the best-selling<br />

colour in cask*<br />

ALLERGENS:<br />

Malted Barley and Wheat.<br />

*CGA OPM data MAT to 08/10/22.<br />

24<br />

Gem - Presenter - A4 - Cask - 2023.indd 1 28/11/2022 11:40<br />

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OCTOBER ONLY<br />

£112.99<br />

per 9G<br />

Place your order today on 0345 241 1122 25


DECEMBER<br />

ONLY<br />

alc 4.3% vol<br />

This beer<br />

was designed<br />

and brewed by<br />

our recently<br />

graduated<br />

apprentice<br />

brewers<br />

£116.99<br />

per 9G<br />

Santa Claus is coming to town, and he has a<br />

new favourite festive tipple! This beautifully<br />

flavoursome seasonal ale is just too good to<br />

keep a secret. Full of hedgerow fruits, juicy plum<br />

notes, as well as delicious raisin, toffee and<br />

biscuit undertones. The red rye, oats and crystal<br />

malts, along with bramling cross and phoenix<br />

hops contribute a pleasant bitterness.<br />

SEE<br />

SMELL<br />

TASTE<br />

BITTER<br />

SWEET<br />

Dark Amber/Mahogany<br />

Fresh Pine, Resinous<br />

Raisin, Toffee, Biscuit<br />

This beer<br />

was designed<br />

and brewed by<br />

our recently<br />

graduated<br />

apprentice<br />

brewers<br />

FESTIVE PLUM,<br />

TOFFEE &<br />

RAISIN BEER<br />

alc 4.3% vol<br />

LIMITED-EDITION<br />

REASONS TO STOCK<br />

• The perfect ale to toast the festive season.<br />

• A beautifully dark ale to complement<br />

Christmas pudding or decadent chocolate<br />

desserts!<br />

SAB - Seasonals 2023 - Secret Santa v5.indd 1 15/08/2023 10:50<br />

DID YOU KNOW?<br />

This recipe was designed, created, and expertly<br />

brewed by our recently graduated St Austell<br />

Brewing Apprentices.<br />

26<br />

Secret Santa - A4 Advert.indd 1 17/08/2023 09:29<br />

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£196.77<br />

per 11G<br />

Place your order today on 0345 241 1122 27


£114.48<br />

per 30L<br />

NOW AVAILABLE<br />

IN 30L KEGS<br />

An authentic IPA, packed full of citrus,<br />

pineapple and grapefruit flavours. Proper<br />

Job is a big, bold and strong beer with a<br />

crisp bitter finish; perfect for pairing with<br />

full-flavoured dishes.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Gold<br />

Grapefruit, Pineapple<br />

Powerfully Hopped, Citrus,<br />

Grapefruit<br />

REASONS TO STOCK:<br />

• Epitomises the characteristics of<br />

modern craft: brewed with quality<br />

ingredients and a bold flavour profile.<br />

• Powerful flavours are a perfect match<br />

with food.<br />

• Ideal for low cask throughput outlets or<br />

to complement high keg volume sites.<br />

• Modern keg commands a higher<br />

average RSP (vs cask).<br />

• Easy to store and long shelf life.<br />

ALLERGENS:<br />

Malted Barley.<br />

28<br />

Proper Job - Presenter - Keg - A4 - 2023.indd 1 28/11/2022 11:24<br />

See our full range of products online at staustellfamilygroup.co.uk/wholesale


Easy-going,<br />

easy-drinking;<br />

an introduction<br />

to craft - the<br />

Monterey way.<br />

£96.15<br />

per 30L<br />

Our brewers were California dreaming<br />

on the day they came up with Monterey.<br />

Full of tropical notes, this pale ale was<br />

born but not raised in the USA thanks<br />

to its three American-sourced hops.<br />

Easy-going, easy-drinking and destined<br />

or long, lazy afternoons, a taste will<br />

transport you to sun-drenched Monterey<br />

Bay. Well, almost...<br />

ALC 3<br />

.9% VO L<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Gold.<br />

Tropical.<br />

Fresh, Resin.<br />

REASONS TO STOCK:<br />

• Monterey is outperforming both the<br />

Craft and Ale categories with volumes<br />

up +25% vs 2022 !*<br />

• A taste of modern craft in a<br />

sessionable and accessible way.<br />

• Low ABV and easy drinking – playing<br />

into trends of moderation.<br />

• Refreshing and flavourful, ideal for<br />

food matching.<br />

ALLERGENS:<br />

Malted Barley, Oats.<br />

Source: * Internal sales data MAT to 25.06.23<br />

vs CGA OPM MAT to 17.06.23<br />

Place your order today on 0345 241 1122 29


MAKING THE<br />

MOST OF<br />

MENA DHU<br />

£114.84<br />

per 30L<br />

The season of stout is upon us…<br />

Characterised by its dark colour, flavoursome<br />

profile and smoky undertones, stout has never<br />

been more popular in the UK drinks market.<br />

Stout is one of the best performing segments in<br />

beer, outperforming Craft and No/Low. We have<br />

seen this reflected in recent sales on our own<br />

Cornish stout, Mena Dhu, which is flying with<br />

volumes up +18% vs 2022.**<br />

The perfect pint to drink on a crisp autumn day,<br />

as well as being versatile enough to be paired<br />

with a variety of foods, we have shared below<br />

some of our top tips for showcasing Mena Dhu<br />

on your bar line up this season:<br />

Food pairing nights<br />

With the Rugby World Cup in full swing, a<br />

dedicated food pairing night, with tasting flights<br />

can be a great way of getting your customers<br />

to try new beers on the bar. Simple pairings like<br />

stews, burgers and even desserts can prove a big<br />

hit.<br />

Mena Dhu on the menu<br />

Feature a “stout pairing” prominently on<br />

your menu, showcasing how the liquorice<br />

and chocolate undertones of Mena Dhu can<br />

complement flavoursome main courses or rich<br />

desserts.<br />

Promotional offers<br />

Create limited-time promotions, such as “Buy One,<br />

Get One Half-Off” or discounts on stout samplers,<br />

to entice customers to try different options.<br />

Staff recommendations<br />

With the Rugby World Cup in full swing, a<br />

dedicated food pairing night, with tasting flights<br />

can be a great way of getting your customers to try<br />

new beers on the bar. Simple pairings like stews,<br />

burgers and even desserts can prove a big hit.<br />

Request a free bottle<br />

sample by emailing<br />

marketingteam@<br />

staustellbrewery.co.uk<br />

Share via social media<br />

Encourage others to come in and try a pint of<br />

the great stuff, by sharing enticing photos and<br />

descriptions of your best pints on your pub’s social<br />

media platforms.<br />

Customer feedback<br />

Get Encourage customers to provide feedback<br />

on ‘untapped’ and spread the word for people to<br />

come to your pub and try for themselves.<br />

Source: *(CGA Brand Index OPMS 17.06.23 vs YA) /<br />

**(Internal sales data MAT to 25.06.23)<br />

30


£102.74<br />

per 30L<br />

DID YOU KNOW?<br />

Gem keg is the ideal choice for low<br />

cask throughput outlets or to<br />

complement high keg volume sites.<br />

A full-bodied, malty amber ale. Gem’s<br />

rich aroma of spicy hops, malt, and toffee<br />

is met with a deep, bittersweet finish.<br />

A well-balanced, dependable beer crafted<br />

from traditional British malt and hops.<br />

COLOUR<br />

AROMA<br />

TASTE<br />

BITTER<br />

SWEET<br />

Auburn<br />

Spicy Hop, Malt, Toffee<br />

Sweet / Bitter Balance<br />

REASONS TO STOCK:<br />

• Bath Ales’ flagship beer.<br />

• Ideal for low cask throughput outlets or<br />

to complement high keg volume sites.<br />

• Easy to store and long shelf life.<br />

ALLERGENS:<br />

Malted Barley and Wheat.<br />

Gem - Presenter - A4 - Keg - 2023.indd 1 28/11/2022 11:40<br />

Place your order today on 0345 241 1122 31


ARCTIC SKY<br />

COLD IPA<br />

ALC 4.3% VOL<br />

FREE KEG ON INSTALL<br />

AROMA RESINUS, LIME, PEACH<br />

FLAVOUR PINEAPPLE, PAPAYA, FRESH<br />

FINISH CLEAN, CRISP, REFRESHING<br />

AVAILABLE IN:<br />

50L KEGS<br />

INGREDIENTS: WATER, MALTED BARLEY,<br />

HOPS, YEAST. ALLERGENS MARKED IN BOLD.<br />

£179.11<br />

per 50L AROMA RESINOUS, LIME, PEACH<br />

FLAVOUR PINEAPPLE, PAPAYA, FRESH<br />

FINISH CLEAN, CRISP, REFRESHING<br />

AVAILABLE IN:<br />

50L KEGS<br />

(SANKY FITTING)<br />

24x330ML CANS<br />

INGREDIENTS: WATER, MALTED BARLEY, HOPS, YEAST.<br />

ALLERGENS MARKED IN BOLD.<br />

BEER BREWED & CANNED AT HARBOUR BREWING CO.,<br />

TREKILLICK FARM, KIRLAND, CORNWALL, PL30 5BB<br />

BEER BREWED & CANNED AT HARBOUR BREWING CO.,<br />

TREKILLICK FARM, KIRLAND, CORNWALL, PL30 5BB<br />

32<br />

Harbour Brewing - Sales Presenter Template.indd 1 14/04/2023 15:15<br />

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INSTALL DEAL<br />

INSTALL CARLSBERG DANISH PILSNER TO RECEIVE A FREE KEG,<br />

POS SUPPORT PACKAGE AND A CHANCE TO WIN A TRIP<br />

TO THE CARLSBERG BREWERY IN COPENHAGEN *<br />

Through the Carlsberg Foundation, almost 30% of our dividends ** go to supporting<br />

projects in the arts, science and developing the crops of the future.<br />

Plus, did you know outlets that added Carlsberg Danish Pilsner<br />

to the bar saw a greater increase in total lager sales *** .<br />

Worth a try? Probably.<br />

*18+. Open to tenants of <strong>Heavitree</strong> Brewery PLC licensed premises in England only. Opens 00∶00 on 01.10.2023. To enter, submit a Request for<br />

Work by 31.12.23 via your <strong>Heavitree</strong> BDM to install Carlsberg Danish Pilsner on draught at your licensed premises by 23∶59 on 31.12.23 & order at<br />

least 1x 11-gallon keg of Carlsberg Danish Pilsner per week for a period of 12 weeks before 07.04.24. Prize: 2-night trip for winner & 1 guest (18+) to<br />

Copenhagen, Denmark, inc. return economy flights w/hand luggage only, airport transfers at destination, B&B hotel accommodation (2 people sharing)<br />

& tour of Carlsberg Brewery. 1 prize available to be won. Winner drawn at random on 15.04.24. Prize must be taken on agreed date departing on<br />

Tuesday (subject to availability) between 06.05.24 & 27.06.24. Winner & guest must be available to travel on date confirmed. Max. 1 entry per tenant.<br />

For full prize details, terms & conditions & privacy notice, please visit: www.carlsbergmarstons.co.uk/promotions/heavitreecarlsberginstallpromo/.<br />

Promoter: Carlsberg Marston’s Brewing Company Limited, WV1 4JT. Please drink responsibly. Bedrinkaware.co.uk.<br />

**30% of group-wide dividends paid to The Carlsberg Foundation, of which 98% is paid out as grants. Averages, 5yrs ending 31.12.21. See website for details.<br />

***CGA Managed EPOS Data Latest 24 weeks to (20/08/22) vs YA – Sample: Where Added 94, Avg Lager Stockist 6,501. Valid for duration of brochure<br />

promotional period. One deal per install. POS support package includes 2 x Carlsberg Pilsner Pint Glasses (PK24), 1 x Carlsberg Pilsner Half Pint Glasses<br />

(PK24) and 1 x Carlsberg Pilsner Bar Runner. Promotion subject to change. Whilst stock lasts. Brewed in UK, the Danish Way. Enjoy responsibly.<br />

1718714 Q4 2023_Carlsberg_Pilsner_<strong>Heavitree</strong>_Full_Page_Ad_A4_V2.indd 2 07/09/2023 16:18<br />

Place your order today on 0345 241 1122 33


NEW<br />

DOOM BAR<br />

50L KEG<br />

INSTALL DOOM BAR KEG AND<br />

RECEIVE ONE KEG FREE<br />

For an install or to discuss further,<br />

please contact Alana Pearson<br />

alana.pearson@molsoncoors.com<br />

or call 07808 096309<br />

T&Cs: Offer valid from 1st October - 31st December 2023.<br />

Promotion only available for a new tap or when replacing a competitor brand.<br />

34<br />

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6005-1 SHA Doom Bar <strong>Heavitree</strong> A4 Ad.indd 1 30/08/2023 08:34


NOW AVAILABLE<br />

ON DRAUGHT<br />

WIN A TABLE FOR TEN AT EXETER CHIEFS VS MUNSTER<br />

EUROPEAN CHAMPIONS CUP – 17 TH DECEMBER 2023<br />

Place your order today on 0345 241 1122 35


Your step-by-step guide to serving<br />

great quality pints of beer...<br />

When it comes to cask beer, cellar<br />

management is key to achieving top<br />

quality taste. Once brewers have worked<br />

their magic and the beer has been<br />

successfully transported to pubs, it’s<br />

what happens next that make all the<br />

difference.<br />

Cask beer should always be enjoyed<br />

within a three-day-window, while its at<br />

its freshest. That’s why communication<br />

between pub team members working on<br />

shift is so important.<br />

Achieving and maintaining cellar quality<br />

is crucial for cask ale because it directly<br />

affects the taste, aroma, and overall<br />

experience of the beer. Here are some key<br />

factors that contribute to cellar quality in<br />

cask ale.<br />

36<br />

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1. HYGIENE<br />

1. Clean up any beer spillages immediately.<br />

2. Ensure the cellar is cleaned thoroughly once<br />

a week with food safe, odourless sterilising<br />

spray or sanitiser.<br />

3. Wash all cask equipment after use and allow<br />

to air dry.<br />

4. Scrub shives and keystones with hot water<br />

before venting and tapping.<br />

5. Don’t store food in the cellar.<br />

2. TEMPERATURE<br />

1. Ensure the cellar is kept at a constant 11 -<br />

13°C.<br />

2. Keep the cellar door and drop closed at all<br />

times, other than to ventilate for 10 minutes<br />

each day.<br />

3. DELIVERIES<br />

1. Check the Best Before End dates.<br />

14 days ahead of the date on cask,<br />

20 days ahead of the date on keg.<br />

2. Ensure the correct size container has been<br />

delivered.<br />

3. Check there are no damaged or leaking<br />

containers.<br />

4. Operate a ‘First-In-First-Out’ system of stock<br />

rotation.<br />

4. EQUIPMENT CHECKS<br />

1. Top up remote ice bank coolers once a week.<br />

2. Brush any debris from the grills of coolers<br />

and fans.<br />

3. Clean auto tilts with hot water once a week.<br />

4. Top up Ale Python Control Units with water<br />

once a week.<br />

5. Clean keg couplers at the same time as<br />

line cleaning.<br />

6. Secure gas cylinders upright with chains<br />

or straps.<br />

5. LINE CLEANING<br />

1. Clean all cask and keg lines every 7 days.<br />

2. Switch off glycol coolers 1 hour before cleaning.<br />

3. Always flush beer from the lines with clean<br />

cold water before line cleaning solution.<br />

4. Use a good quality line cleaning solution and<br />

make solution according to the instructions.<br />

5. Agitate through the lines at 10 min intervals.<br />

6. Don’t leave the solution in the lines for longer<br />

than an hour before flushing with water.<br />

7. Check no traces of solution are left in the lines<br />

by using litmus paper.<br />

6. GLASSWARE<br />

1. Use a clean, cold, dry branded glass.<br />

2. Only use the glasswasher for glasses.<br />

3. Use good quality detergent and rinse aid.<br />

4. Clean the glasswasher thoroughly at the end<br />

of the night - drain and leave the door open.<br />

5. Renovate glassware regularly.<br />

6. Ensure detergent and rinse aid are topped up<br />

in the machine.<br />

7. Use a Quash sponge to to remove lipstick and<br />

grease from the rims of glasses.<br />

7. CASK CONDITIONING<br />

9. SERVE TEMP<br />

1. Allow casks to settle for 24 hours after delivery<br />

before venting/tapping.<br />

2. If using auto tilts, vent with a hard peg, replace<br />

with a soft peg, tap at the same time.<br />

3. If using vertical extraction, drive the<br />

conditioning tap through the keystone with<br />

a rubber mallet and turn the vent valve to the<br />

open position<br />

4. Check Clarity, Aroma and Taste (CAT) 24 hours<br />

after venting. If not fully conditioned, leave the<br />

soft peg in, or the vent valve open.<br />

5. When CAT sample passes the CAT test, hard<br />

peg or close the vent valve until ready to serve.<br />

6. When on sale, use a soft peg, or open valve<br />

during service, and hard peg or close the valve<br />

after service.<br />

7. Aim to use each cask container within 3 days.<br />

1. Regularly check the temperature of a<br />

sample of the draught beer with a probe.<br />

Cask: 11 - 13°C<br />

Lager: 2 - 5°C<br />

Keg Ale: 2 - 8°C<br />

Bottles / Cans: 4 - 6°C<br />

8. PERFECT SERVE<br />

10. PERSONAL HYGIENE<br />

1. Always hold the glass by the bottom half.<br />

2. Keg: tilt the glass at 45 degrees, open tap<br />

fully and straighten as the liquid rises up the<br />

glass, and keep the nozzle out of the beer.<br />

3. Cask using a bottom fill spout with<br />

sparkler: hold the glass straight, sparkler at<br />

base of glass, and create head with first pull.<br />

Keep the sparkler beneath the surface of the<br />

head.<br />

4. Cask using a top fill spout with no sparkler:<br />

hold glass at 45 degrees, spout above surface<br />

of beer and straighten the glass as it fills.<br />

5. Bottles / cans: hold the glass at 45 degrees<br />

and keep the neck of the bottle/can away<br />

from the rim of the glass.<br />

6. Always aim for 95% liquid and a 5% head.<br />

1. Always wash your hands before coming on<br />

shift, after smoking or eating and after visiting<br />

the toilet.<br />

2. Don’t wear heavy perfume, aftershave or<br />

handcream.<br />

3. Tie back any long hair.<br />

4. Cover any cuts or abrasions with a coloured<br />

waterproof plaster.<br />

Place your order today on 0345 241 1122 37


38<br />

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Place your order today on 0345 241 1122 39


TERMS & CONDITIONS<br />

• All advertising promotions and their participating products are subject to availability and to any<br />

duty change.<br />

• Promotional offers apply to all orders delivered between 1st October and 31st December 2023.<br />

• St Austell Brewery Company Ltd reserve the right to amend, vary, suspend or terminate any<br />

current promotional offers in whole or in part without prior notice.<br />

• Promotional offers are subject to St Austell Brewery Company Ltd’s own normal trading terms<br />

and conditions of sale.<br />

• ‘Free’ items given away with participating orders are subject to availability as there are set<br />

allocations and customers are given these items on a first come, first served basis.<br />

• All prices quoted are exclusive of VAT.<br />

• Benefits from these promotional offers may affect your tax liability, please check with your tax<br />

advisor or accountant.<br />

• Wherever cases are stated within this leaflet they refer to the standard case size for that product<br />

for all beers and soft drinks. For wines and spirits, cases refer to the standard equivalent, i.e 12 x<br />

70cl / 75cl bottles or 6 x 1.5L magnums.<br />

• All products included in this brochure are exempt from any St Austell Brewery investment<br />

package write off due to the nature of the low net price.<br />

• Call recording – All calls, both incoming and outgoing, are recorded automatically; however,<br />

we only intend to listen to these calls for training and monitoring purposes, for the resolution<br />

of invoice disputes, and/or for any other business purpose which is permitted by applicable<br />

legislation.<br />

• Calls will not be recorded if a debit/credit card number is being taken.<br />

St Austell Brewery Co Ltd, 63 Trevarthian Road, St Austell,<br />

Cornwall, PL25 4BY<br />

Tel: 0345 241 1122 • Fax: 01726 68965 • Email: info@staustellbrewery.co.uk<br />

www.staustellbrewery.co.uk<br />

40<br />

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