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MAKING THE<br />
MOST OF<br />
MENA DHU<br />
£114.84<br />
per 30L<br />
The season of stout is upon us…<br />
Characterised by its dark colour, flavoursome<br />
profile and smoky undertones, stout has never<br />
been more popular in the UK drinks market.<br />
Stout is one of the best performing segments in<br />
beer, outperforming Craft and No/Low. We have<br />
seen this reflected in recent sales on our own<br />
Cornish stout, Mena Dhu, which is flying with<br />
volumes up +18% vs 2022.**<br />
The perfect pint to drink on a crisp autumn day,<br />
as well as being versatile enough to be paired<br />
with a variety of foods, we have shared below<br />
some of our top tips for showcasing Mena Dhu<br />
on your bar line up this season:<br />
Food pairing nights<br />
With the Rugby World Cup in full swing, a<br />
dedicated food pairing night, with tasting flights<br />
can be a great way of getting your customers<br />
to try new beers on the bar. Simple pairings like<br />
stews, burgers and even desserts can prove a big<br />
hit.<br />
Mena Dhu on the menu<br />
Feature a “stout pairing” prominently on<br />
your menu, showcasing how the liquorice<br />
and chocolate undertones of Mena Dhu can<br />
complement flavoursome main courses or rich<br />
desserts.<br />
Promotional offers<br />
Create limited-time promotions, such as “Buy One,<br />
Get One Half-Off” or discounts on stout samplers,<br />
to entice customers to try different options.<br />
Staff recommendations<br />
With the Rugby World Cup in full swing, a<br />
dedicated food pairing night, with tasting flights<br />
can be a great way of getting your customers to try<br />
new beers on the bar. Simple pairings like stews,<br />
burgers and even desserts can prove a big hit.<br />
Request a free bottle<br />
sample by emailing<br />
marketingteam@<br />
staustellbrewery.co.uk<br />
Share via social media<br />
Encourage others to come in and try a pint of<br />
the great stuff, by sharing enticing photos and<br />
descriptions of your best pints on your pub’s social<br />
media platforms.<br />
Customer feedback<br />
Get Encourage customers to provide feedback<br />
on ‘untapped’ and spread the word for people to<br />
come to your pub and try for themselves.<br />
Source: *(CGA Brand Index OPMS 17.06.23 vs YA) /<br />
**(Internal sales data MAT to 25.06.23)<br />
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