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Searching for International Business Opportunities in a Risky World - BECH 2024

The whitepaper reviews the various go-to-market approaches and urges the reader to consider the virtual and remote options that considerably reduce investment requirements and risk. When this approach is impossible, the whitepaper recommends identifying and prioritising the markets where investments in localisation and infrastructure represent the lowest possible risk. Using these criteria, Northern Europe deserves consideration. The whitepaper finally estimates the relative demand capacity for B2B information technology and related services worldwide. This estimation is called "The BECH Index."

The whitepaper reviews the various go-to-market approaches and urges the reader to consider the virtual and remote options that considerably reduce investment requirements and risk.

When this approach is impossible, the whitepaper recommends identifying and prioritising the markets where investments in localisation and infrastructure represent the lowest possible risk. Using these criteria, Northern Europe deserves consideration.

The whitepaper finally estimates the relative demand capacity for B2B information technology and related services worldwide. This estimation is called "The BECH Index."

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<strong>Search<strong>in</strong>g</strong> <strong>for</strong> <strong>International</strong> <strong>Bus<strong>in</strong>ess</strong> <strong>Opportunities</strong> <strong>in</strong> a <strong>Risky</strong> <strong>World</strong>. The <strong>BECH</strong> Index 2021-28<br />

• Political Stability: These countries have stable political environments with low levels of corruption.<br />

The democratic system is based on proportional pr<strong>in</strong>ciples, allow<strong>in</strong>g m<strong>in</strong>orities to be represented.<br />

This stability encourages <strong>in</strong>vestments and economic growth.<br />

• Innovation and Research: Nordic countries <strong>in</strong>vest heavily <strong>in</strong> research and <strong>in</strong>novation, lead<strong>in</strong>g<br />

to the development of cutt<strong>in</strong>g-edge technologies and <strong>in</strong>dustries.<br />

• Work-Life Balance: The Nordic countries promote a healthy work-life balance, with short<br />

work<strong>in</strong>g hours and long vacation periods. This contributes to overall well-be<strong>in</strong>g and productivity.<br />

• Social Trust: The power distance is low, and social trust is high <strong>in</strong> these countries, which helps<br />

ma<strong>in</strong>ta<strong>in</strong> strong social cohesion and cooperation. A free and <strong>in</strong>dependent press monitor and report<br />

on missteps <strong>in</strong> private and public enterprises.<br />

• Green Initiatives: The Nordic countries are leaders <strong>in</strong> susta<strong>in</strong>able and environmentally friendly<br />

practices, which benefit the planet and create economic opportunities.<br />

• Open Economies: Nordic countries have open and export-oriented economies, which have allowed<br />

them to engage <strong>in</strong> <strong>in</strong>ternational trade and attract <strong>for</strong>eign <strong>in</strong>vestments.<br />

• Secularity: The Nordic countries are predom<strong>in</strong>antly secular. Religion is a personal matter and<br />

plays no role <strong>in</strong> politics, bus<strong>in</strong>ess or elsewhere.<br />

How do these facts impact your consideration <strong>for</strong> <strong>in</strong>ternational growth?<br />

While markets that score well on transparency may not be the biggest, they are the most stable,<br />

provide the highest prices, make decisions based on product features and rely less on personal relationships.<br />

They are more straight<strong>for</strong>ward to enter.<br />

14<br />

www.tbkconsult.com

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