Searching for International Business Opportunities in a Risky World - BECH 2024
The whitepaper reviews the various go-to-market approaches and urges the reader to consider the virtual and remote options that considerably reduce investment requirements and risk. When this approach is impossible, the whitepaper recommends identifying and prioritising the markets where investments in localisation and infrastructure represent the lowest possible risk. Using these criteria, Northern Europe deserves consideration. The whitepaper finally estimates the relative demand capacity for B2B information technology and related services worldwide. This estimation is called "The BECH Index."
The whitepaper reviews the various go-to-market approaches and urges the reader to consider the virtual and remote options that considerably reduce investment requirements and risk.
When this approach is impossible, the whitepaper recommends identifying and prioritising the markets where investments in localisation and infrastructure represent the lowest possible risk. Using these criteria, Northern Europe deserves consideration.
The whitepaper finally estimates the relative demand capacity for B2B information technology and related services worldwide. This estimation is called "The BECH Index."
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<strong>Search<strong>in</strong>g</strong> <strong>for</strong> <strong>International</strong> <strong>Bus<strong>in</strong>ess</strong> <strong>Opportunities</strong> <strong>in</strong> a <strong>Risky</strong> <strong>World</strong>. The <strong>BECH</strong> Index 2021-28<br />
THE TOP 25 MARKETS 2021-28<br />
These 25 countries comprise over 80 per cent of the world's demand <strong>for</strong> <strong>in</strong><strong>for</strong>mation technology<br />
products and services, with 166 countries shar<strong>in</strong>g the rema<strong>in</strong><strong>in</strong>g 20%. It doesn't mean these 25<br />
markets are the most attractive, as issues other than size may play a more critical role. The five<br />
countries, the USA, Ch<strong>in</strong>a, India, Japan, and Germany, make up nearly half of the world's demand<br />
<strong>for</strong> <strong>in</strong><strong>for</strong>mation technology.<br />
TABLE 2: TOP 25 INFORMATION TECHNOLOGY COUNTRIES IN THE WORLD<br />
Share Country<br />
2021 2022 2023 <strong>2024</strong> 2025 2026 2027 2028<br />
2028 2028<br />
1 1 1 1 1 1 1 1 21,56 % USA<br />
2 2 2 2 2 2 2 2 15,74 % Ch<strong>in</strong>a<br />
5 4 3 3 3 3 3 3 6,39 % India<br />
3 3 4 4 4 4 4 4 4,83 % Japan<br />
4 5 5 5 5 5 5 5 4,69 % Germany<br />
6 6 6 6 6 6 6 6 3,23 % UK<br />
7 7 7 7 7 7 7 7 3,18 % France<br />
9 9 9 9 9 9 9 8 1,94 % Canada<br />
8 8 8 8 8 8 8 9 1,92 % Italy<br />
10 10 10 10 10 10 10 10 1,92 % Korea, South<br />
11 11 11 11 11 11 11 11 1,68 % Brazil<br />
12 12 12 12 12 12 12 12 1,59 % Spa<strong>in</strong><br />
14 16 15 15 13 13 13 13 1,57 % Indonesia<br />
15 14 14 13 15 15 14 14 1,44 % Australia<br />
16 15 17 15 15 16 16 15 1,39 % Turkey<br />
18 18 16 17 17 17 17 16 1,39 % Saudi Arabia<br />
13 13 13 13 13 14 15 17 1,38 % Russia<br />
17 19 18 18 18 18 18 18 1,25 % Taiwan<br />
19 19 19 19 19 19 19 19 1,18 % Netherlands<br />
20 20 20 20 20 20 20 20 1,02 % Mexico<br />
21 21 21 21 21 21 21 21 1,01 % Poland<br />
23 23 22 22 22 22 22 22 0,74 % S<strong>in</strong>gapore<br />
N/A N/A N/A N/A N/A N/A 24 23 0,72 % Vietnam<br />
22 22 23 25 25 25 23 24 0,70 % Switzerland<br />
N/A N/A N/A N/A N/A N/A 25 25 0,65 % Ireland<br />
Acc.<br />
2028<br />
53,20 %<br />
65,39 %<br />
73,05 %<br />
79,28 %<br />
83,10 %<br />
I expect the USA will ma<strong>in</strong>ta<strong>in</strong> its position as the world's largest market. Ch<strong>in</strong>a will rema<strong>in</strong> number 2,<br />
and Russia will move further down the list to position 20 or 21.<br />
16<br />
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