It's showtime - Böhler Edelstahl

Special steel 

for the world´s 

top performers 

For generations BÖHLER has been the synonym worldwide for Special Steels of the highest 

quality. We were only able to do this with the sheer conviction of always striving to achieve 

the optimum and to rise above mediocrity in every detail of all we do. 

Whether that is in manufacturing technology, materials development or in service to our customers. 

There have always been and always will be people committed to giving more, people 

committed worldwide! These aspirations are to be seen and felt in the identity of BÖHLER. 

5

You just cannot 

“not communicate”! 

The Corporate Design has to do with all of the visible elements of an image. The necessity 

of being seen, whether it has been consciously planned or it just happened to arise, an image 

is inescapable. You are as you appear and the way you present yourself, is how you are. 

You cannot even exist without showing yourself to others. This makes the importance of an 

authentic Corporate Design quite clear. 

7

CONTENTS 

9 

CONTENTS 

CHAPTER 1 the basics .................................................................................. 10 - 23 

Logo and colours, Company slogan, Logo application, Logo and companies, Font types, 

Material identification colours, Pictograms market segments, Product logos, Product branding 

CHAPTER 2 first impression ............................................................ 24 - 31 

Stationery, Envelopes, Business cards, Compliment cards, frequently used graphic elements 

CHAPTER 3 information goes dialog .................. 32 - 41 

E-mails, Websites, Newsletters, the Intranet, PowerPoint templates 

CHAPTER 4 printed sales manager ....................... 42 - 51 

Leaflets and Brochures, Product folders, Press kits, Employees magazine 

CHAPTER 5 advertising tools ...................................................... 52 - 59 

Advertisements, Advertorials 

CHAPTER 6 icebreakers ............................................................................ 60 - 65 

Merchandising material 

CHAPTER 7 face to face ........................................................................... 66 - 75 

Trade fair design, Trade fair invitations, Trade fair banners, Events 

CHAPTER 8 manifestation .................................................................... 76 - 87 

Corporate architecture, Furnishings, Building signage and Façade colours, Work clothes 

CHAPTER 9 BÖHLER family .......................................................... 88 - 93 

Mission statement

one tribe one print 

We produce special steels for the world‘s top performers, professing to be able to offer the 

best solution in every case. This will to strive towards giving our best is manifested in the 

details. It‘s what we want to express in every contact made, with our advertising presence. 

Being organized is seen in the ability to follow your own guidelines. We show this in our face 

to the world, be that in memos or in our business cards. Creativity is proven by a wealth of 

ideas expressed within clearly defined boundaries. Every detail of any CD communicates this, 

even before a definitive statement has been made. 

11

logo and colours 

Logo / word mark: uniform use worldwide 

company slogan 

Colour specifications company symbol 

CMYK scale: 

blue: C100 M70 Y10 K0 

orange: C0 M70 Y100 K0 

Pantone scale, solid coated: 

blue: Pantone 294C 

orange: Pantone 152C 

Pantone scale, solid uncoated: 

blue: Pantone 294U 

orange: Pantone 152U 

The binding company slogan for the 

BÖHLER Group reads “SPECIAL STEEL 

FOR THE WORLD’S TOP PERFORMERS”. 

It is a steady feature of the product philosophy, 

it is regarded as a synonym for highquality 

work and it is intended to distinguish 

the company from its competitors in a simple, 

clear, impressive and memorable way. 

12 

RAL scale: 

blue: RAL 5001 

orange: RAL 2004 

HKS scale: 

blue: HKS 44 

orange: HKS 10 

RGB scale: 

blue: R40 G81 B146 

orange: R208 G102 B28 

Slogan font 

Helvetica New 

Font variation: Light Extended 

Spacing: 25 

majuscules, Left-justified

Minimum permitted free zone, 

if the logo is used without a slogan. 

13 

LOGO AND COLOURS / COMPANY SLOGAN

SPECIAL STEEL FOR THE WORLD´S TOP PERFORMERS 




14

logo application 




15 

LOGO APPLICATION 

four-colour usage 

see page 12 for colours 

Application uncoloured 

100% black 

Application inverse 

100% white

LOGO AND COMPANIES 

the logo in conjunction 

with the various companies 

In the interests of improved recognition, and 

in order to create a uniform, harmonious 

overall impression, it is of particular importance 

that the appearance of the logos of 

the individual BÖHLER Group companies, 

and in some cases the form of the company 

name used in the logo, be adapted to present 

a consistent image. Production companies 

carry as in the past in addition in the 

logo (e.g. Edelstahl, Bleche). 

Sales companies shall refrain from using 

country designations in combination with 

the logo. The respective country designation 

is only to appear in combination with the legal 

form in the respective company address 

field. 

16 

EDELSTAHL 

SCHMIEDETECHNIK 

BLECHE 

PROFIL

font types 

Business stationery: Helvetica New 

PC: Arial 

Improved recognition is achieved by generally 

using one font family (internally and externally) 

to present a uniform and consistent 

image. 

Use as headlines: 

Font: Helvetica New 

Font variation: Thin 

Spacing: 25 

Minuscule 

Left-justified 



Font variation: Heavy 

Spacing: 0 

Minuscule 



FONT: HELVETICA NEW 

FONT VARIATION: 

LIGHT EXTENDED 

SPACING: 25 

MAJUSCULES 

LEFT-JUSTIFIED 


FONT: HELVETICA NEW 

FONT VARIATION: 

EXTENDED 

SPACING: 25 

MAJUSCULES 


Use in running text as sub headlines: 


Font variation: Bold 

Spacing: 0 

Minuscule 


Use in running text: 


Font variation: Light 

Spacing: 0 

Minuscule 

Full justification 

17 

FONT TYPES

MATERIAL IDENTIFICATION COLOURS 

material identification colours 

18 

C M Y K 

High Speed Steel 100 0 71 43 

Cold Work Tool Steel 100 67 0 23 

Hot Work Tool Steel 0 100 79 20 

Plastic Mould Steel 0 0 0 0 

Stainless Cr steel 20 40 100 20 

Stainless Cr-Ni steel 20 40 100 20 

Creep resistant steel 20 40 100 20 

High temperature steel 20 40 100 20 

Heat resistant steel 20 40 100 20 

Valve steel 20 40 100 20 

Ni-base alloy 20 40 100 20 

Co-base alloy 20 40 100 20 

Titan alloy 20 40 100 20

19 

PICTOGRAPHS MARKET SEGMENTS 

pictographs 

market and product segments 

A visualization of the business fields 

coupled with the code colours.

product logos 

What is true for the BÖHLER logo should 

be true for the brand names of our 

outstand ing BÖHLER products, leading to 

a more substantial identity. 

Strokes of writing that, at first glance, 

appear to be castings. Yet, upon closer 

examination of the individual product ranges, 

do show differences in their characteristics. 

Application inverse 

20

21 

Powder metallurgical steels 

PRODUCT LOGOS 

Special materials which are melted or remelted in a vacuum in at 

least one step of the production process 

High speed steels, ESR grade 

Cold work tool steels, ESR grades 

Hot work tool steels, ESR grades and specially treated 

Plastic mould steels, ESR grades 

Hot work tool steels, specially treated 

Special materials, ESR grades (except for VMR), (turbine blade 

bar steel, corrosion resistant steels and aeronautic steels) 

Products with special property and / or successful features, not 

belonging to any of the other grades listed here 

Only for K340 conventional 

Sheets and plates - corrosion-resistant 

Sheets and plates - highly heat resisting 

Sheets and plates - boron alloyed

PRODUCT LOGO EXAMPLE 

product logo example 

Logo in combination 

with the corresponding brand (W360) 

Designating one range 

of products 

ISO 

the quality designation of the steel 

is to be presented as 70% black 

Blue colour 

designating tool steel 

Blue colour 


Blue colour 


22 

Red colour 

designating hot work tool steel 

BLOC 

the designation for the implementation of the steel 

is to be presented as 100% black 

Blue colour 

designating cold work tool steel 

White colour 

designating plastic mould tool steel

product branding 

23 

PRODUCT BRANDING 

A product is only as good as its brand recognition. For this reason the lettering and the 

markings of the steels is very important. 

These fulfil two essential aspects: 

Ò permanent brand presence for the customer 

Ò the possibility for the customer to arrange material takeoff and storage in a clear manner

there 

is no second chance 

for the first impression 

Making eye contact for the first time, the first handshake, the first words spoken to someone 

you have just met are crucial. That is why your business card, your stationery, your envelope, 

leave you branded in someone‘s mind with an impression that influences everything that follows 

that first moment. BÖHLER has invested much time and know-how in creating a perfect 

and authentic first impression to give you the perfect tools for making successful customer 

contacts your daily business. 

25

EDELSTAHL FÜR DIE BESTEN DER WELT 

MIT BESTEN EMPFEHLUNGEN 

WITH BEST COMPLIMENTS 

AVEC LES MEILLEURS COMPLIMENTS 

BÖHLER EDELSTAHL GmbH & Co KG 

A-8605 Kapfenberg / Österreich, Mariazeller Straße 25 

Telefon +43-3862-20-37181, Fax +43-3862-20-37576 

E-mail info@bohler-edelstahl.com, www.bohler-edelstahl.com 

BÖHLER EDELSTAHL GMBH & CO KG / MARIAZELLER STRASSE 25 / 8605 KAPFENBERG / AUSTRIA 


BÖHLER EDELSTAHL GMBH & CO KG / MARIAZELLER STRASSE 25 / 8605 KAPFENBERG / AUSTRIA 

26 

Compliment Card 

Paper: Offset cardboard 170 g/m2 Envelope

usiness stationery 

Arial 5 p 

Arial 5 p 

Arial 5 p 

VAT-No.: 

ATU63408459 

DVR0657514 

Stationery 

Paper: ON Business 90 g/m2 DEPARTMENT department 

PHONE +43 (0) 38 62 20 - phone 

FAX +43 (0) 38 62 20 - fax 

E-MAIL email-address 

YOUR SIGN/DATE - 

OUR SIGN dep/init 

DATE 18/09/2012 

REFERENCE 

25 mm 

Dear 

Arial bold 11 p 

Arial 6 p / 11p 

Arial 6 p / 11p 

Arial 11p 

BÖHLER Edelstahl GmbH & Co KG, P.O. BOX 96, A-8605 Kapfenberg/Austria 

Arial 6 p 

Arial 10p 

Arial bold 11 p 

Arial 11 p 

BOEHLER Edelstahl GmbH & Co KG, P.O. Box 96, Mariazeller Street 25, 8605 Kapfenberg / AUSTRIA 

registered location: Kapfenberg, company register-court: Landesgericht Leoben, reg-no FN 294435v 

unlimited partner: BÖHLER Edelstahl GmbH, P.O. Box 96, Mariazeller Street 25, A-8605 Kapfenberg / AUSTRIA 

registered location: Kapfenberg, company register-court: Landesgericht Leoben, reg-no FN 289677x 

Homepage: http://www.bohler-edelstahl.com 

bank accounts: EUR: UniCredit Bank Austria AG, Vienna, acc.01210781900, sort-code 12000, IBAN AT90 1100 0012 1078 1900, BIC-code BKAUATWW, corr.bank DEUTDEFF (Deutsche Bank Frankfurt) 

USD: UniCredit Bank Austria AG, Vienna, acc.01210781901, sort-code 12000, IBAN AT87 1200 0012 1078 1901, BIC-code BKAUATWW, corr.bank IRVTUS3N (Bank of New York, NY) 

� Monika iMac:Users:monika:Desktop:Datenstein:BOHLER-Edelstahl:CD-Boehler:27-8-2012-Bildmaterial:Interne Formulare:Extern BKG englisch.doc 

27 

Arial 6 p 

BUSINESS STATIONERY

usiness card 

examples for sales companies 

JOHN DOE 

VERKAUFSLEITER 

SALES MANAGER 

P + 49 (7154) 208-242 

M + 49 (163) 622 20 80 

F + 49 (7154) 208-214 

john.doe@boehler.de 

JOHN DOE 

GERENTE LINEA ACEROS ESPECIALES 

P + 57 (1) 364-7300 

M + 3 (310) 550 75 47 

F + 57 (1) 364-7312 

john.doe@bohlercolombia.com 

BÖHLER-UDDEHOLM 

DEUTSCHLAND GmbH 

STEINBEISSTRASSE 18 

70806 KORNWESTHEIM 

www.boehler.de 

ACEROS BOEHLER 

DE COLOMBIA S.A. 

CALLE 14 No. 35-52 

A.A. 6208 BOGOTÁ D.C. 

www.bohlercolombia.com 

28 

Business Card 

Paper: Offset cardboard 250 g/m2 DI JOHN DOE 

SALES MANAGER 

P + 48 (22) 4292-206 

M + 48 (602) 497 099 

F + 48 (22) 4292-244 

john.doe@bohler.pl 

JANE DOE BA, MIL, MCMI 

SALES DEVELOPMENT MANAGER 

P + 44 (121) 627-9261 

M + 48 (7970) 28 29 88 

F + 44 (121) 552-8625 

jane.doe@bohlersteels.co.uk 

BÖHLER INTER STAL CENTRUM 

Sp.zo.o. POLAND 

DZIEKANÓW POLSKI 

UL. KOLEJOWA 291 

05-092 ŁOMIANCI 

www.bohler.pl 

BOHLER SPECIAL STEELS Ltd 

UNITED KINGDOM 

EUROPEAN BUSINESS PARK 

TAYLORS LANE OLDBURY 

WEST MIDLANDS B69 2BN 

www.bohlersteels.co.uk 


SPECIAL STEEL FOR THE WORLD´S TOP PERFORMERS

HELVETICA NEW BOLD, 9p, 

SPACING: 0, MAJUSCULES 


HELVETICA NEW LIGHT, 6 p, SPACING 25, 

MAJUSCULES, LEFT-JUSTIFIED, LINE SPACING 8p 

Helvetica New Bold, 6p, majuscules, left justified 

Tabulator 3mm, 

Helvetica New Light, 6p, spacing 0, minuscule, 

left-justified, line spacing 8p 

Bilingual cards: douple sided 

FIRST NAME SURNAME 

POSITION NATIONAL LANGUAGE 

POSITION ENGLISH 

P + Int. dialling code, Phone number 

M + Int. dialling code, Mobile number 

F + Int. dialling code, Fax number 

firstname.surname@boehler... 

NAME SALES COMPANY 

COUNTRY 

POSTAL ADDRESS 

TOWN AND POSTCODE 

www.homepage.com 

5 mm 38 mm 37 mm 5 mm 

FIRST NAME SURNAME 

POSITION NATIONAL LANGUAGE 

POSITION ENGLISH 

P + Int. dialling code, Phone number 

M + Int. dialling code, Mobile number 

F + Int. dialling code, Fax number 

firstname.surname@boehler... 

+ 86 (21) 2416-9618 

+ 86 (136) 5195 7012 

+ 86 (21) 2416-9619 

wolfgang.furtner@bohler-international.com www.bohler-international.com 

NAME SALES COMPANY 

COUNTRY 

POSTAL ADDRESS 

TOWN AND POSTCODE 


29 

WOLFGANG FURTNER 

HEAD OF SALES - SPECIAL MATERIALS 

P + 86 (21) 2416-9618 

M + 86 (136) 5195 7012 

F + 86 (21) 2416-9619 

wolfgang.furtner@bohler-international.com 

16,5 mm 

31,5 mm 

7 mm 

BUSINESS STATIONERY 

HELVETICA NEW BOLD, 6p, 

SPACING: 0, MAJUSCULES 

RIGHT-JUSTIFIED 

HELVETICA NEW LIGHT, 6 p, SPACING 25, 

MAJUSCULES, LEFT-JUSTIFIED, LINE SPACING 8p, 

e-mail: spacing 0, minuscule 

BÖHLER SPECIAL STEELS 

SHANGHAI 

No. 4088 HUMIN ROAD 

201108 SHANGHAI / CHINA 

www.bohler-international.com

BEREICH/DEPT. 

TELEFON/PHONE +43 (0) 38 62 20 - XXXX 

TELEFAX/FAX +43 (0) 38 62 20 - XXXX 

E-MAIL XXXX 

EMPFÄNGER/ 

Seiten einschließlich Deckblatt: ……..…….. 

(pages including this page) 

RECEIVER ……………………………………………………………………………………………………………………………. 

FAX-Nr./FAX-NO. ……………………………………………………………………………………………………………………………. 

DATUM/DATE 18. September 2012 

BETREFF/REF. 

VAT-No./UID-Nr.: 

ATU63408459 

DVR0657514 

BÖHLER Edelstahl GmbH & Co KG, Postfach 96, 8605 Kapfenberg/AUSTRIA 

FAX-TRANSMISSION 

BÖHLER Edelstahl GmbH & Co KG, Postfach 96, Mariazeller Straße 25, A-8605 Kapfenberg / Österreich 

Handelsrechtlicher Sitz: Kapfenberg, Registergericht: Landesgericht Leoben, Firmenbuch-Nr. FN 294435v 

Homepage: http://www.bohler-edelstahl.com • 

Bankverbindungen: Deutsche Bank AG, Wien, EUR-Kto. 31484000 (IBAN AT08 1910 0000 3148 4000), USD-Kto. 31484050 (IBAN AT16 1910 0000 3148 4050) 

BLZ 19100, SWIFT DEUTATWW � Monika iMac:Users:monika:Desktop:Datenstein:BOHLER-Edelstahl:CD-Boehler:27-8-2012-Bildmaterial:Interne Formulare:Fax.doc 

The specified guidelines are also used 

for all other forms. 

These guidelines must be observed 

down to the last detail in order to ensure 

a uniform optical appearance of the 

BÖHLER-Group. 

Abs.: Verteiler: 

Kostenträger: 

30 

Werkssicherheit 

RPZ 

Betreuende Dienststelle 

Ihre Zeichen Ihre/unsere Nachricht vom Unser Hausruf Unsere Abteilung und Zeichen Tag 

BESUCHSANZEIGE: 

Minutes 

Zweck des Besuches: 

Topic/Meeting: 

Participants / Meeting : 

Es treffen ein: am um 

Author: 

Creation date: 

Distribution: 

Department: 

Meeting date: 

Tel.: 

Herr/Frau Von Böhler bzw. Firma/Abt. Position/Tätigkeit Sprache 

Location: Page: 1 of 1 

• 

• 

• 

• 

• 

1. General Information 

2. Discussion points 

3. Summary –Action Items and Close Out 

• 

Close Out – by Preparer 

Due Date 

(Date) 

Besuchsdauer: 

Responsible Ready 

Ort der Besprechung: 

Person/Deptm. 

(Dept./ Name) (Date) 

Transport mit Fahrdienst: 

Department/Author Date: 18.09.2012 Contact: 

Zimmerreservierung: 

Hinweise/Bemerkungen 

(allgemein): 

Besichtigung der(s) 

Betriebe(s) 

Bereichsleitung 

Customer report 

Abteilungsleitung/Betriebsleitung 

Visit at BEG 

Topic: 

Visit at Customer 

………………………………… Prepared: ………………………………….. Department: Tel.: 

Date of Preparation: Date of Visit: 

Customer: Location: 

Address: 

Distribution: 

Page: 1 of 2 

Contact: Name: 

Tel.: / Fax.: 

E-Mail: 

Steel Grades used: 

Grades discussed: 

Products used: 

Application: 

Competitors: 

Participants Customer: 

Participants SC´s: 

Participants BEG: 

Potential / Sales: 

Employees: 

Topics – short version: 

Structure of Report: Contents: 

1. General Information Customer / Market / Competitors 

2. Minutes of Meeting / Agreements / Action Items 

3. Feedback – Customer Satisfaction 

4. Summary of Action Items- Close out 

1. General Information Customer / Market / Competitors 

2. Minutes of Meeting / Agreements / Action Items 

3. Feedback – Customer Satisfaction 

(comments to the individual topics below- if applicable. Action items to be incorporated in # 4 

accordingly) 

3.1. Product (Product-mix, Quality, Cost/Performance Ratio, Documents, ....) 

3.2. Service (Logistics, Communication Behaviour, Reaction to Customers Needs,....) 

3.3. General 

Department/Prepared by Datum: 18.09.2012 contact(TT.MM.JJJJ)

frequently used 

graphic elements 

31 

FREQUENTLY USED GRAPHIC ELEMENTS 

The optical image of BÖHLER is dominated 

by two different special steel surfaces that 

are distinguishable by their light reflections. 

The surfaces are frequently combined with a 

dark blue surface. 

Dark Blue 

CMYK scale: C100 M60 Y0 K60 

Pantone scale: Pantone 289 

RAL scale: RAL 5002 

HKS scale: HKS 41

a snowball-effect 

under control 

Communication has transformed itself from information to a dialogue. Each piece of information 

is reflected, passed on and multiplied. Social networks enable us to make innumerable 

contacts without placing a limit on the circle of recipients. Which is why a clear approach 

in communicating with the target group ensures a distinct yet consistent appearance from 

placement to style to corporate wording. 

33

Intranet 

YouTube 

34

website and intranet 

The appearance of the website is the business 

card of a company with operations and 

business across the world. Every BÖHLER 

website uses the same layout and design, 

sending the same signals to our customers. 

Website 

35 

DIGITAL MEDIA

Special news for all the world´s top performers. 

A new and clear layout for e-mail “news 

letters”. 

newsletter 

N° 1 / JUNI 2012 

special news for the world´s top performers 

www.bohler-edelstahl.com 

36 

PRO FORGE RF100 - A SUPERLATIVE TOOL! 

The new forging shop at Böhler Edelstahl in Kapfenberg is completed. 

With this production line Böhler is venturing into a new dimension 

of forged steel bars. From now on Böhler will be able to 

manufacture steel bars of up to approx. 550mm in diameter, with a 

maximum length of 15m and a piece weight 

of 8t with the new rotary forging machine, the largest of its kind worldwide. 

The new start dimension of 940 mm means an doubling of the 

dimensional range to date. The GFM rotary forging machine RF100 

with a maximum forging force of 2,000t (!) and two high-performance 

manipulators at both ends for precisely moving bars or ingots during 

the forging process is at the core of our forging shop. 

Size does matter 


From now on Böhler 

will be able to manufacture 

steel bars of up to 

approx. 550mm in diameter, 

with a maximum 

length of 15m and a 

piece weight of 8t at its 

forging plant, the largest 

of its kind worldwide. 


An advantage 

in quality 

This investment is 

considerably improving 

and ensuring 

process security and 

reproducibility, guaranteeing 

a stable high 

quality of tool steels 

and special steels. 

An advantage 

in dimension 

with the largest and 

most modern plant of 

the world we will now 

be able to provide our 

customers with dimensions 

which have been 

considered to be “not 

producible” on a long 

forging machine so far. 

An advantage 

in applications 

we achieve the highest 

quality constancy 

for materials used in 

the aircraft industry, 

in power engineering 

and for chemical and 

oil fi eld applications 

through this high degree 

of automation. 

Heat is vital 

We have also invested 

in ground-breaking 

furnaces. Two separate 

furnace lines, therefrom 

one for alloys which are 

hard to deform, precisely 

control the temperature 

variation required in 

each production. 

An advantage 

in delivery time 

New production possibilities 

at logistically 

optimized production 

routes mean shorter 

delivery times.

e-mail 

Arial Bold, 9p, minuscule 

Arial Regular, 9p, minuscule 

ARIAL BOLD, 9p, MAJUSCULES 

ARIAL REGULAR, 9p 

MAJUSCULES, 

ARIAL BOLD, 9p, MAJUSCULES 

Arial Regular, 9p 

minuscule 

Arial Regular, 9p, minuscule, 

Colour Blue, to score under 

Arial Italic, 7p, Colour Grey, minuscule 

Legal details, local adaption 

For a uniform corporate image, all e-mail 

messages should identify the sender in a 

clear, standardised manner. 

First name Surname 

Title / Position 

BÖHLER SALES COMPANY 

POSTAL ADDRESS, PO BOX NUMBER 

TOWN AND POST CODE, COUNTRY 

P + International dialling code, Phone number 

M + International dialling code, Mobile number 

F + International dialling code, Fax number 

firstname.surname@bohler... 


37 

DIGITAL MEDIA 

Handelsrechtlicher Sitz der BÖHLER Edelstahl GmbH & Co KG: Kapfenberg 

Registriert beim Landesgericht Leoben unter FN 294435v 

Komplementär: BÖHLER Edelstahl GmbH, Mariazeller Straße 25 

8605 Kapfenberg, Austria 

Handelsrechtlicher Sitz der BÖHLER Edelstahl GmbH: Kapfenberg 

Registriert beim Landesgericht Leoben unter FN 289677x 

This e-mail may contain confidential and/or privileged information. If you are not the intended recipient (or have 

received this e-mail in error) please notify the sender immediately and destroy this e-mail and any attachments. 

Any unauthorized copying, disclosure or distribution of the material in this e-mail is strictly forbidden.

PowerPoint Presentations 

Advertising efforts 2012/13 

Böhler Edelstahl GmbH & Co KG 

Event 

Tuesday, 24th April 2012 

Speaker/Lecturer 

Page: 5 

� Logo / word mark / slogan 

(potential redesign, uniform usage worldwide) 

� Font (Prints: Helvetica Neue / PC: Arial) 

� Brochures 

� Videos Production video, trainee video, micro-videos 

(R&D, special melting plant, plastic mould steel) 

� Advertisement / Media (including templates for sales companies) 

� Print forms (writing paper, envelopes, compliment cards, note pads, folders, 

…) 

� Fair presentation 

� Posters / Promotional gifts 

� Internet / Intranet (harmonisation of various subpages within the company) 

� Corporate Architecture Improving the overall impression of the factory site, 

especially visitor areas (color schemes, industrial design, color guidance 

systems, design templates for buildings, offices, conference rooms, hallways, 

… 

Headline 

Subheadline 


Event 

Dienstag, 24. April 2012 



Event 



Page: 10 

� Lorem ipsum dolor sit amet, 

consetetur sadipscing elitr, sed 









38 

Headline - Arial / 30pt 

Second headline - Arial / 19pt 

� Continuous text - Arial / 18pt 

� Bullet points – 100% of the textsize 

� Font-weight „bold“ to mark important sections 

Lorem ipsum 

Lorem ipsum 

Lorem ipsum 

Lorem ipsum 

Lorem ipsum 

Lorem ipsum 

Headline 

Subheadline 

181 

133 

2103 

2236 

2255 


Event 



Page: 4 


Event 



Page: 8 











Order intake of stock articles, february 2012 

Status: 27.02 2012 (day 19 of 21) 

2436 


Event 

92 % 

93 % 

74 % 



Page: 12


Status: 27.02 2012 (day 19 of 21) 

500 

400 

300 

200 

100 

0 

Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum 


Status: 27.02 2012 (day 19 of 21) 

1. quarter 

20XX/xx 

2. quarter 

20XX/xx 

3. quarter 

20XX/xx 

4. quarter 

20XX/xx 


Event 

FY 

20XX/xx 

Arial, 11 pt 123,4 123,4 123,4 123,4 1.234 

Dolor Sit amet 123,4 89,6 123,4 34,5 123,0 

Lorem Ipsum 13,4 % 17,3 % 12,4 % 18,6% 18,6% 

Dolor 56,5 23,4 56,4 12,3 23,4 

Habent me luptatum 

mirum quam nam 1.234 1.234 1.234 1.234 7.890 

Overview primary colors: RGB values 

Shades used in diagramsand graphics 

Dark blue 

0 | 47 | 92 

Dark blue (30%) 

178 | 192 | 206 


76 | 109 | 141 

Gray 

196 | 196 | 196 

Mill. EUR 


127 | 151 | 173 

Light gray 

227 | 227 | 227 


Event 



Page: 13 



Page: 15 


Event 



Page: 19 

39 

DIGITAL MEDIA 


Event 




Page: 14 

Status: 27.02 2012 (day 19 of 21) 

A: 90 

CH: 20,4 

UK: 27,4 

Excel Sheets 

Example 02 

Overview secondary colors 

Shades used in diagrams and graphics 

0 | 102 | 74 

Green 

193 | 0 | 43 

Red 

70% 50% 30% 0 | 70 | 135 

Blue 

70% 50% 30% 

214 | 177 | 72 

Gold 

DE: 20,4 

70% 50% 30% 

70% 50% 30% 


Event 



Page: 17 


Event 



Page: 20

PowerPoint example 

Böhler in Austria 

Sales companies 

International sales companies and service warehouses worldwide 


For the world‘s top performers 



Monday, 03 September 2012 

Page: 6 




Page: 44 

40 

Group overview 

Production Sales 

BÖHLER Edelstahl GmbH & Co KG 

UDDEHOLMS AB 

BÖHLER Bleche GmbH & Co KG 

VILLARES METALS S.A. 

BUDERUS Edelstahl GmbH 

BÖHLER-YBBSTAL Profil GmbH 

Special Forgings 

BÖHLER Schmiedetechnik GmbH & Co KG 

BUDERUS Schmiedetechnik GmbH 

BÖHLER Milestones 

1446 First hammer works in Kapfenberg 

Proprietor: Arnold Taubenprunner 

1870 Gebrüder BÖHLER & CO is founded in Vienna 

1894 Acquisition of the steel mill in Kapfenberg 

1900 Development of the revolutionary BÖHLER high speed 

steel „BÖHLER RAPID“ 

1975 BÖHLER, SCHOELLER-BLECKMANN and STEIRISCHE 

GUSSSTAHLWERKE AG are united to form a new enterprise 

of special steel makers VEREINIGTE 

EDELSTAHLWERKE AG (VEW) 

1988 The company BÖHLER was restructured from VEW into 

BÖHLER GmbH and SCHOELLER-BLECKMANN GmbH 

1990 VOEST ALPINE STAHL AG purchases the swedish 

company UDDEHOLM AB 

1991 Re-organization within BÖHLER-UDDEHOLM AG of the 

BÖHLER group Austria 

BÖHLER-UDDEHOLM (Deutschland) GmbH 

BÖHLER-UDDEHOLM Italia SpA 

BÖHLER-UDDEHOLM North America 

BÖHLER-UDDEHOLM (UK) Ltd. 

BÖHLER-UDDEHOLM France S.A.S. 

BÖHLER-UDDEHOLM Iberica S.A. 

BÖHLER International GmbH 

BÖHLERSTAHL Vertriebs GmbH 

ESCHMANNSTAHL GmbH 

ASSAB Pacific Pte. Ltd. 

weitere Gesellschaften 

Rotary forging machine RF100 

RF 100 

Bar steels 

up to 8 tons per piece 

Ø up to 550 mm 




Page: 5 




Page: 11 

1995/1996 Partial-privatization of the BÖHLER-UDDEHOLM AG 

1999 Initial operation of a unit for the production of powder 

metallurgic high speed steel and tool steel 

2000 Initial operation of a VACUUM INDUCTION MELTING 

FURNACE (VIM) for the production of materials with the 

highest degree of purity 

2003 Commissioning of an AOD-converter. To additioning of the 

capacity and also to charge optimizing at the steel 

production 

Complete-privatization of the BÖHLER UDDEHOLM AG 

2006/2007 Special steel plant – investment about 21 m€ 

2008 BÖHLER UDDEHOLM AG takeover by voestalpine AG 

2007/2010 New forging line – investment about 132 m€ 




Page: 23

Material strengths: 

Hardness 

& Viscosity 


Product Segment Plastic Mould Steel 

Good machinability, 

polishability & pitting ability 


Product Segment Cold Work Tool Steel 

Product Segment Energy 

High strength 

& Heat resistance 




Page: 31 




Page: 33 




Page: 35 

41 


Product Segment Hot Work Tool Steel 

Thermal shock resistance 

& High viscosity 

Our best material: 

Product Segment Powder Metallurgy 

For the highest 

productivity 


Product Segment Aerospace 

Of the highest 

metallurgical purity 

DIGITAL MEDIA 




Page: 32 




Page: 34 




Page: 37

printed sales manager 

Leaflets and brochures are the sales managers in the assortment of printed materials. At 

trade fairs they buzz about like bees leaving the hive to spread their message. And just like 

it is important when making a personal contact, the “how” makes as much of an impact as 

the “what”. Sales managers are smart-looking people who follow quite a strict dress code. 

So what is a matter of course for people should also be applied to leaflets and brochures as 

well. Follow the dress code of the company. It matches the clearly reduced design guidelines. 

Smart-looking and casual symbolizes the will to achieve, the readiness for duty and a 

reliable sense of style. 

43

GEHÄRTETE UND ANGELASSENE STÄBE 

BARS HARDENED AND TEMPERED 

BHT - INNOVATIV UND EFFIZIENT 

BHT – INNOVATIVE AND EFFICIENT 

Ein neuer vorbehandelter Stabstahl 

in Rundabmessungen 

verkürzt den Herstellprozess für Bohrer 

um die Hälfte. 

BHT- Schnellarbeits und Werkzeugstahl in Stäben (Bar), 

in gehärteter (Hardened) und angelassener (Tempered) 

Ausführung ist ein Vormaterial für die effi ziente 

Werkzeugfertigung. 

Die Vorteile: 

Ò Keine Wärmebehandlung erforderlich 

dadurch, kein Richtaufwand vor dem Fertigschleifen 

Ò Geringes Bestellgewicht 

durch geringe Bearbeitungszugaben 

Ò Hohe Flexibilität 

Ò Rasche und einfache Werkzeugfertigung 

Ò Vordefi nierte und Qs gesicherte Härte 

A new and pre-treated steel bar 

of round sizes 

shortens the manufacturing process for drills 

by half. 

BHT – A high speed tool steel 

in Bars, Hardened H and Tempered, T 

which is a primary material 

for effi cient tool manufacturing. 

Benefi ts: 

Ò No heat treatment required 

No straightening expenses prior to fi nish-grinding 

Ò Low ordered weight 

due to low machining tolerances 

Ò High fl exibility 

Ò Rapid and easy tool manufacture 

Ò Pre-defi ned and quality assured hardness 

DIE FORM FOLGT DER FUNKTION 

FORM FOLLOWS FUNCTION 

Um auf die gesteigerten Erwartungen der Verbraucher 

in Form, Funktion, Ästhetik, Produktqualität und 

Langlebigkeit die entsprechende Antwort zu geben, 

bietet BÖHLER für jede Anwendung in der Kunststoffteilefertigung 

den optimalen Werkzeugstahl. 

Denn, ein Produkt ist nur so gut, wie die Form 

in der es produziert wird. 

A BÖHLER tool steel is the optimum answer to any 

application in the manufacture of plastic mould parts, 

meeting the increased expectations of users as regards 

shape, function, esthetics, product quality and durability. 

After all, a product is only as good as is the mould 

in which it is produced. 

Pulvermetallurgische Hochleistungsstähle 

Powder metallurgy high performance steels 

Kunststoffformenstähle in ESU-Güte 

Plastic mould steels in ESR quality 

Werkzeugstähle, die während der 

Erschmelzung mindestens in einem Schritt 

vakuumerschmolzen oder vakuumumgeschmolzen wurden. 

Tool steels subjected to vacuum re� ning or melting during at 

least one stage of manufacture. 

44 

2 

3

leaflets and brochures 

BÖHLER leaflets can be sub-divided into 

the following groups, depending on the 

information included in them: 

General informational brochures 

give an overview of all of the product segments 

and production possibilities 

Böhler special steels manual 

gives an overview of all of the grades, product 

segments and production possibilities, 

for example, imag brochure or product 

range overview. 

Branch brochures 

contain information on a product segment 

(i.e. die-casting) 

Grade brochures 

are specially used for the newer BÖHLER 

products (i.e. BÖHLER K360 ISODUR) 

Individual grade leaflets 

provide technical information in the form of 

usage instructions for a certain BÖHLER 

grade (i.e. BÖHLER K110) 

Press kits 

contain general information such as sales 

and management reports 

1 

Product segment brochure 

45 

LEAFLETS AND BROCHURES 

KUNSTSTOFFFORMENSTÄHLE 

PLASTIC MOULD STEELS

Format: A4 

Paper 

environmental, bleached without the use of 

chlorine 

Brochure 

Cover: Magnostar or -print 250 g/m2 Inside: Magnostar 170 g/m2 (for four pages 250 g/m2 consistent throughout) 

Auxiliary colours: 

Light grey: 


Grey: 


Dark blue: 


SCHWERPUNKTPROGRAMM 

MOST FREQUENTLY USED STEELS 

Gedruckt auf chlorfrei gebleichtem, umweltfreundlichem Papier / Printed on chlorine-free bleached paper having no pollution effects. 

Die Auswahl der Stähle orientiert sich an der Vielfalt 

der Anforderungen und berücksichtigt die unterschiedlichen 

Beanspruchungen der Werkzeuge: 

Ò Korrosionsbeständige Stähle 

Ò Pulvermetallurgische Stähle 

Ò Vorvergütete Stähle 

Ò Einsatzstähle 

Ò Durchhärtbare Werkzeugstähle 

BÖHLER Marke Chemische Zusammensetzung in % / Chemical composition in % Normen / Standards 

BÖHLER grade C Cr Mo Ni V Sonstige / Others DIN / EN AISI 

Korrosionsbeständige Stähle / Corrosion resistant steels 

0,27 14,50 1,00 0,85 – + N ~ 1.2316 X36CrMo17 – 

* 

0,27 14,50 1,00 0,85 – + N ~ 1.2316 X36CrMo17 – 

* 

0,38 14,30 – – 0,20 – ~ 1.2083 X42Cr13 

~ 420 

X40Cr14 

Mn = 1,40 

0,34 16,00 0,15 0,65 – 

~ 1.2085 X33CrS16 – 

S = 0,12 

Überreicht durch: 

Your partner: 

0,05 12,80 – + – Mn = 0,90 

Si = 0,20 

S = 0,12 

Die Angaben in diesem Prospekt sind unverbindlich und gelten als nicht zugesagt; sie dienen vielmehr nur der allgemeinen Information. 

Diese Angaben sind nur dann verbindlich, wenn sie in einem mit uns abgeschlossenen Vertrag ausdrücklich zur Bedingung gemacht 

werden. Bei der Herstellung unserer Produkte werden keine gesundheits- oder ozonschädigenden Substanzen verwendet. 

The data contained in this brochure is merely for general information and therefore shall not be binding on the company. We may be bound 

only through a contract explicitly stipulating such data as binding. The manufacture of our products does not involve the use of substances 

detrimental to health or to the ozone layer. 

46 

The choice of steels refl ects the variety of demands with 

respect to materials properties and takes into account 

the different situations in which the tools are used: 

Ò Corrosion resistant steels 

Ò Powder metallurgy steels 

Ò Heat treated steels 

Ò Case hardening steels 

Ò Through-hardenable tool steels 

– – – 

0,28 13,5 – – – + N – – ~ 420 

0,54 17,30 1,10 – 0,10 + N – – – 

Pulvermetallurgische Stähle / Powder metallurgy steels 

1,90 20,00 1,00 – 4,00 W = 0,60 – – – 

Vorvergütete und ausscheidungshärtbare Stähle / Pre-heat treated and precipitation hardening steels 

Mn = 1,50 

0,40 1,90 0,20 – – 

< 1.2312 > 40CrMnMoS8-6 ~ P20 

S = 0,08 

0,38 2,00 0,20 1,10 – Mn = 1,50 < 1.2738 > 40CrMnNiMo8-6-4 – 

0,38 2,00 0,20 1,10 – Mn = 1,50 < 1.2738 > 40CrMnNiMo8-6-4 – 

0,13 0,35 – 3,50 – Mn = 2,00 

– – – 

0,38 2,00 0,20 1,10 – 

S = 0,15 

Cu = 1,20 

Al = 1,20 

Mn = 1,50 < 1.2738 > 40CrMnNiMo8-6-4 – 

Einsatzstähle / Case-hardening steels 

0,20 1,10 – – – Mn = 1,20 < 1.2162 > 21MnCr5 – 

0,19 1,30 0,20 4010 – – < 1.2764 > X19NiCrMo4 – 

* Auch in ESU-Güte erhältlich. / Also available as ESR-grade. 



Mariazeller Straße 25 

A-8605 Kapfenberg/Austria 

Telefon: +43-3862-207181 

Fax: +43-3862-207576 

E-Mail: info@bohler-edelstahl.at 


BW 010 DE – 05.2012 – 1000 CD 

20 

8 

9 

1 

WEITERE GEBRÄUCHLICHE STÄHLE 

OTHER COMMONLY USED STEELS 

BÖHLER Marke Chemische Zusammensetzung in % / Chemical composition in % Normen / Standards 

BÖHLER grade Cr Mo Ni V Sonstige / Others DIN / EN C AISI 

Korrosionsbeständige Stähle / Corrosion resistant steels 

3) 0,90 17,50 1,10 – 0,10 – < 1.4112 > X90CrMoV18 ~ 440B 

Cu = 3,30 

< 1.4542 > X5CrNiCuNb16-4 630 

Nb = 0,30 

4) 0,04 15,40 – 4,40 – 

Pulvermetallurgische Stähle / Powder metallurgy steels 

2,50 4,00 4,00 – 9,00 

Legierte Werkzeugstähle / Alloyed tool steels 

W = 1,00 

Co = 2,00 

– – – 

5) 1,55 11,80 0,80 – 0,95 – < 1.2379 > X155CrVMo12-1 D2 

1,10 8,30 2,10 – 0,50 Si = 0,90 

1,25 8,75 2,70 – 1,18 Si = 0,90 

Mn = 1,10 

0,95 0,55 – – 0,10 

5) 

W = 0,55 

< 1.2510 > 100MnCrW4 O1 

1) 0,45 1,30 0,25 4,00 – – < 1.2767 > X45NiCrMo4 – 

2) 0,36 5,00 1,30 – 0,40 Si = 1,10 < 1.2343 > X38CrMoV5-1 H11 

2) 0,39 5,20 1,40 – 0,95 Si = 1,10 < 1.2344 > X40CrMoV5-1 H13 

0,50 4,50 3,00 – 0,55 Si = 0,20 – – – 

0,36 5,00 1,30 – 0,45 Si = 0,20 ~ 1.2343 ~ H11 

0,38 5,00 2,80 – 0,65 Si = 0,20 ~ 1.2367 

1) auch in konventioneller Güte lieferbar / also available in conventional quality 

2) auch in ISODISC-Güte lieferbar / also available in ISODISC quality 

3) auch in ISOEXTRA-Güte lieferbar / also available in ISOEXTRA quality 

4) auch in konventioneller und VMR-Güte lieferbar / also available in conventional and VMR quality 

5) auch in ISODUR-Güte lieferbar / also available in ISODUR quality 

KUNSTSTOFFFORMENSTÄHLE 

PLASTIC MOULD STEELS 

Helvetica New Light Extended, 21p, 

spacing: 25, majuscules 

right-justified, line spacing 21p

Layout 

horizontal mid-position break 

Headline 

Helvetica New Light Extended, 21p, 

spacing: 25, majuscules 

right-justified, line spacing 21p 

Colour german: C0 M0 Y0 K100 

Colour english: C23 M2 Y0 K77 

Headline body text German 

Helvetica New Bold, 9p, 

spacing: 0, minuscule 


Body text German 

Helvetica New Light, 9p, 



Headline body text English 

Helvetica New Bold Italic, 9p, 



Body text English 

Helvetica New Light Italic, 9p, 



PRODUZENTEN 

FORDERN MAXIMALE QUALITÄT 

MANUFACTURERS 

REQUIRE THE HIGHEST QUALITY 

Für Sie als Kunststoffverarbeiter zählen in erster Linie: 

Höchste Werkzeug-Standzeiten, um mit hoher Prozesssicherheit 

gleichbleibend hohe Qualität zu produzieren. 

Kunststoffformenstähle von BÖHLER zeichnen sich u.a. durch BÖHLER plastic mould steels excel in their properties such 

hervorragende Wärmeleitfähigkeit, Korrosionsbeständigkeit as excellent thermal conductivity, corrosion resistance and 

und höchste Verschleißbeständigkeit aus und bieten optimale the highest wear resistance with an optimum dimensional 

Maßgenauigkeit, Härte, Zähigkeit und Druckfestigkeit. 

accuracy, hardness, toughness and compressive strength. 

Und wenn erforderlich auch eine Kombination aus diesen If required we also offer a combination of all these qualities 

Eigenschaften, verbunden mit guter Reparaturschweißbarkeit, including a good repair weldability, low maintenance and 

geringem Wartungs- und Pfl egeaufwand und gleichbleibender servicing and consistent quality, resulting in the 

Qualität ergibt das ein Höchstmaß an Wirtschaftlichkeit. highest possible profi tability. 

Durch langjährige Erfahrung, innovative Forschung und 

Entwicklung sowie intensive Zusammenarbeit mit den Kunststoffverarbeitern, 

sind wir in der Lage, exakt jenen Stahl zu 

liefern, der den jeweiligen chemischen und mechanischen 

Anforderungen gerecht wird. 

47 

You as a plastic processor count on the highest 

tool service life fi rst and foremost to be able to produce 

consistently high quality at high process security. 

Our long-standing experience, innovative research and 

development and our intense co-operation with some 

plastic processors enable us to provide you with exactly 

the steel which best meets any chemical and mechanical 

requirements. 

ANWENDUNGEN APPLICATIONS 

Zerspanung 

Lange Spiralbohrer 

Zentrierbohrer 

Kaltumformung 

Stanzstempel 

Auswerferstifte 

Prägestempel 

Umformstempel 

Non Tooling - 

Anwendungen 

Einspritzsysteme 

Warmarbeit und 

Kunststoffverarbeitung 

Auswerferstifte und Kernstifte 

für die Druckgussindustrie 

Auswerferstifte 

in der Spritzgussindustrie 

Machining 

Long twist drills 

Centering drills 

Cold Forming 

Punching and blanking dies 

Ejector pins 

Embossing dies 

Forming and molding dies 

Non Tooling - 

Applications 

Injection systems 

Hot work and 

plastics processing 

Ejector and core pins 

for the die casting industry 

Ejector pins 

in the injection molding industry 

6 

Sie als Kunststoffverarbeiter möchten 

You as a plastic processor want to have 

Lange Werkzeuglebensdauer / 

Long tool life 

Kurze Zykluszeiten / 

Short cycle times 

Widerstandsfähigkeit gegen korrosiv wirkende 

Einfl üsse, dadurch geringerer Pfl ege- und 

Wartungsaufwand / 

Resistant to corrosive infl uences, therefore less 

service and maintenance necessary 

Gleichbleibende Werkzeugqualität / 

Consistent tool quality 

7 


Gewährleistet durch / 

Assured by 

Hohen Verschleißwiderstand / 

High wear resistance 

Beste Wärmeleitfähigkeit / 

Best thermal conductivity 

Beste Korrosionsbeständigkeit / 

Best corrosion resistance 

Beste Härte- und Zähigkeitseigenschaften, 

sowie Druckfestigkeit / 

Best hardness and toughness properties 

and compressive strength

Survey of special steel grade 

SCHNELLARBEITSSTAHL 

HIGH SPEED STEEL 

Brochure for “star product” 

48 

KUNSTSTOFFFORMENSTAHL 

PLASTIC MOULD STEEL

leaflets and brochures 

Survey of steel grades 

49 

1 

Product segment brochure 


HALBZEUG 

SEMI-FINISHED PRODUCTS

EMPLOYEES MAGAZINE 

QM 450: 

Neue Zulassungen 

Gesundheit: 

Alter(n)sgerechte Laufbahngestaltung 

Corporate Architecture 

Corporate Design 

Technische Schulung: 

Gussstahlerzeugung in 

Kapfenberg 

KVP: 

Jahresveranstaltung 

Arbeitssicherheit: 

Mitarbeiterbefragung 

internal communication, 

AUSGABE 1/2012 

Magazin für MitarbeiterInnen & Interessenten 

FAMILIENTAG2012 

Lehrwerkstätte heute 

Umwelt: 

AusgABE 2/2011 CO2-Emissionshandel „Neu“ 

EDELSTAHL 

Investition: 

Magazin für MitarbeiterInnen Zweite & Interessenten vertikale 

Anschweißstation 

Eröffnung ProForge 

Umwelt: 

Das neue GHS-System in 

der EU 

Freiform-Workshop: 

Für die Besten der Welt 

HUB Kapfenberg 

Mitarbeiterbefragung: 

Zukunft mitgestalten! 

QM 450: 

Projekte managen 

Technik-Center: 

Herstellerübergreifendes 

Fachwissen 

Qualität: 

Was bedeutet „intern 

auditieren“? 

Gesundheit: 

Ernährung bei 

Schichtarbeit 

Qualität: 

Premium-Prüflabor 

Technik-Center: 

Heute schon Energie 

gemanagt? 

Kundenportrait: 

Stark Nullpunkt 

Spannsystem 

AuSgABE 2/2011 

Magazin für MitarbeiterInnen & Interessenten 

employees magazine 

Informing the staff in the best possible way 

is a corporate philosophy we live for. One 

means of doing this is our company magazine 

that comes out twice a year. 

BÖHLER Edelstahl 

Nullpunkt Spannsystem 

Energie mit 

BÖHLER 

EDELSTAHL 2/11 1 

EDELSTAHL 2/11 1 

50 

umwelt 

Start der heißen Phase! 

CO 2-Emissionshandel 

„Neu“ 

Durch die Novellierung der Emissionshandelsrichtlinie kommen 

ab 2013 zusätzliche Kosten auf das Unternehmen zu. 

Aufgrund verschärfter Kriterien bleibt ein Zukauf von Emissionszertifikaten 

nicht aus. Einsparungen im Energiebereich 

können zur Emissionsreduktion beitragen. 

Änderungen des Emissionshandels 

Durch die Novellierung der Emissionshandelsrichtlinie 

sind ab 2013 weitere Betriebe 

vom europäischen Emissionshandel betroffen. 

Bisher wurden den Stahlwerken 

und Kesselhäusern Emissionszertifikate 

zugeteilt, die sich mit den emittierten CO 2- 

Mengen beinahe deckten. In Zukunft wird 

der Geltungsbereich der Richtlinie um den 

Sektor der Stahlweiterverarbeitung erweitert. 

Das bedeutet, dass ab 2013 vermehrt 

Emissionszertifikate benötig werden. Je 

nach Produktionsmenge muss ein gewisser 

Anteil an Zertifikaten zugekauft werden. 

Es werden somit zusätzlich Kosten für 

das Unternehmen anfallen. 

Kosten durch neue Regelungen 

In den ersten beiden Phasen des europäischen 

Emissionshandels wurden die 

6 EDELSTAHL 2/11 

Zertifikate auf Basis bisheriger Emissionsmengen 

zugeteilt. Ein Großteil davon wurde 

gratis vergeben. In der neuen Phase können 

Industrieunternehmen Gratiszertifikate 

erhalten, wenn sie „Carbon Leakage“ gefährdet 

sind. Für beinahe alle klima- und 

energierelevanten Betriebe der BöHLER 

Edelstahl GmbH & Co KG gelten diese 

Kriterien. Mit der Novellierung der Richtlinie 

wurden jedoch weitere Regelungen 

geschaffen. Ab 2013 erhalten nicht „Carbon 

leakage“ gefährdete Anlagen nur noch 

einen Anteil von 80% an freien Zertifikaten, 

2020 dann nur mehr 30%. Die Zuteilung 

der Gratiszertifikate erfolgt nach dem Stand 

der Technik. Daraus resultiert, dass ein gewisser 

Anteil an Emissionszertifikaten zugekauft 

werden muss. 

Je nach Produktionsmenge belaufen 

sich die prognostizierten Kosten für die 

BöHLER Edelstahl GmbH & Co KG auf 

CO2-Emissionshandelsphasen In Pilotphase I (2005 – 2007) konnten die Mitgliedstaaten 

95% der Zertifikate gratis zuteilen. Der Rest wurde ver steigert. 

In Phase II (2008 – 2012) können bis zu 90% gratis vergeben 

werden. 

In Phase III (2013 – 2020) soll der Anteil der Gratiszertifikate 

80% und 2020 nur noch 30% betragen. 

„Carbon Leakage“ 

ist die Verlagerung industrieller Produktion und Emissionen 

in Länder mit keinen oder geringeren Umwelt- und Klimaschutzauflagen. 

Vergleich der Menge an zugeteilten Emissionszertifikaten Zuteilung der Emissionszertifikate zu Sektoren 

rund 500.000 bis eine Mio. Euro pro Jahr. 

Energieeinsparung zur Reduktion 

von Emissionen 

Ende April 2014 müssen die ersten Emissionszertifikate 

von den Anlagenbetreibern 

für das KJ 2013 abgegeben werden. Geeignete 

Maßnahmen u.a. im Energiebereich 

können CO 2-Emissionen reduzieren. Es 

besteht die Möglichkeit energieeffizientere 

Technologien einzusetzen, was wiederum 

mit einem entsprechenden Investitionsaufwand 

verbunden ist. In erster Linie muss 

beim Energieeinsatz eingespart werden. 

Eine Reduktion des Erdgaseinsatzes hat 

bereits direkte Auswirkungen auf die Menge 

an emittierten CO 2. Somit werden Umwelt 

UND Rohstoffe geschont. Im Hinblick auf 

die Zukunft leisten ein gezielter Einsatz und 

eine Einsparung von Energie einen großen 

Beitrag zur Senkung der CO 2-Emissionen.

MARKET MIX 

Regional Sales Distribution FY 2012 

29% 

Business Areas Distribution FY 2012 (t) 

11% 

Business Areas Distribution FY 2012 (€) 

22% 

18% 

18% 

10% 

23% 

36% 

53% 

35% 

45% 

Europa 

Austria 

Overseas 

Special Materials 

Tool Steel 

High Speed Steels 

Others 

Special Materials 

Tool Steel 

High Speed Steels 

Others 

INVESTMENTS 

A dynamic policy of investment insures permanent 

competitive advantages and top-quality. 

Total investments (in mE): 

2002 2003 2004 2005 2006 2007 BY 2009 BY 2010 BY 2011 

Several larger investments 

Rotary Forging Machine 

Laboratory 

33.7 

22.7 

17.8 

press folder 

Paper press folder 

Folder: Magnomatt 250 g/m 2 , cellulose 

coated cardboard 

Loose inside sheets: Copy Colour 100 g/m2 21.0 

47.5 

51 

Steel Mill 

33.2 

New Machining Center 

72.7 

66.2 

20.6 

COMPANY PROFILE 

BÖHLER Edelstahl GmbH & Co KG is one of the most 

important suppliers of high speed steel, tool steel and 

special materials worldwide and focuses its attention on 

providing solutions for the highest material requirements. 

An international sales network and service 

facilities guarantee access to BÖHLER materials. 

Sales Business Year 2012: 754.0 mE 

Special Steel Production: 156 728 t 

Employees: 1 995 


Mariazeller Straße 25 

8605 Kapfenberg/Austria 

Phone: +43-3862-20-36671 

Fax: +43-3862-20-37525 

E-Mail: info@bohler-edelstahl.at 


PRESS FOLDER 

SPECIAL STEEL FOR THE WORLD´S TOP PERFORMERS

many head out – 

few reach the 

target group 

Advertising is information that is not being looked for; it must find its recipients on its own. 

And each message has to compete with a torrent of others to gain attention and the interest 

of those in the target groups. Successful media communication does not begin with creating 

more attention-grabbing subjects; it starts much sooner. Selecting the right medium, the formats, 

the placement and synergies to editorial contexts and cleverly-driven PR of beautifully 

crafted advertisements mean successful communication on the “Marketplace of Advertising” - 

the high-frequency position of the leading print media of a branch. 

53

www.bohlersteel.com 

BÖHLER Edelstahl GmbH & Co KG, A-8605 Kapfenberg, Mariazeller Straße 25 

Phone: +43-3862-20-37181, info@bohler-edelstahl.at 

BÖHLER Bleche GmbH & Co KG, A-8680 Mürzzuschlag, Böhler-Gasse 1 

Phone: +43-3852-200, bbg.ta@bohler-bleche.com 

BÖHLER Schmiedetechnik GmbH & Co KG, A-8605 Kapfenberg, Mariazeller Straße 25 

Phone: +43-3862-20-6678, office@bohler-forging.com 

BOHLER-UDDEHOLM (U.K.) LTD BOHLER, Special Steels Division 

European Business Park, Taylors Lane Oldbury, West Midlands B69 2BN 

Phone: +44-121-5525681, sales@bohlersteels.co.uk 

FASTER LIGHTER 

HIGHER 

Premium partner for: 

� Special Steels 

� Special Forgings 

� Special Sheet & Plates 

SEE US HALL 4 STAND F12a 

54 

LIMITS ARE A 

CHALLENGE TO US 

Dodatne informacije: 

Böhler Slovenija 

Predstavništvo Böhler International, Jarška cesta 10B, 1000 Ljubljana 

Tel: +386 (01) - 587 86 31, Fax: +386 (01) - 587 86 39, GSM: +386 51 377 080 

E-mail: bostjan.notar@bohler-slovenija.si, www.bohler-international.com 

NOVO BÖHLERJEVO JEKLO ZA DELO V VROČEM. 

EDINSTVENE LASTNOSTI ZA NAJZAHTEVNEJŠE! 

Odlične lastnosti za: 

� Vroče kovanje � Tlačno litje 

� Ekstruzija � Predelava plastike 

� Hladno preoblikovanje in kovanje

BÖHLER places full-page advertisements in 

magazines that reach our target groups. 

These advertisements are only to be placed 

in prime positions and should not disappear 

in those black holes of advertising where 

anyone can be found. They should be 

increasingly used in in trade fair catalogues 

to ensure the best possible advertising 

effect. 

55 

PROMOTION AND ADVERTISMENTS 

promotion and advertisments 


Phone +43-3862-20-37181, Fax +43-3862-20-37576 

e-mail: info@bohler-edelstahl.at, www.bohler-edelstahl.com 

BÖHLER Division, I-20157 Milano, Via Palizzi 90 

Phone +39-02-35797-00, Fax +39-02-35757-19 

e-mail: info@bohler.it, www.bohler.it 

LONGER 

TOOL LIFE DNA 

Mouldmakers demand the best from their tools. In addition to its 

performance characteristics, the quality, prompt availability and the 

greatest degree of effi ciency, the service life is one of the most important 

criteria a tool can have. 

We are well aware of these criteria and have placed these challenges 

in the focal point of our product research. The result is brilliant materials 

optimally geared to meet all of the needs of polymer processing – 

with a long service life that is exceptionally economical. 

Böhler Special Steels: DNA for the longest tool life. 

M315 

M333 

M268 

M390 

SEE US AT PLAST MILANO HALL 24, STAND B 68


Phone +43-3862-20-37181, Fax +43-3862-20-37576 


TASTE GOOD 

MACHINABILITY 

PROPERTIES 

� Excellent machinability 

� Good corrosion resistance 

� Hardened and tempered to 1000 N/mm2 

� Dimensional stability 

� Excellent weldability 

� Good ductility 

56 

PURE 

LIGHTNESS 


Telefon +43-3862-20-37181, Fax +43-3862-20-37576 


BÖHLER, D-40549 Düsseldorf, Hansaallee 321 

Telefon +49-211-522-0, Fax +49-211-522-2252 

e-mail: info@bohler.de, www.bohler.de 

Business is getting tougher and our steel is getting harder. Our specially developed powder 

metallurgical produced tool steels for cutting and stamping of high-strength and ultra highstrength 

plates are offering Ò excellent wear resistance 

Ò excellent compressive strength 

Ò a very high hardness 

Nevertheless our steels are providing excellent toughness properties along with good machinability 

and grindability. See our innovative and latest developments! 

SEE US: HALL 13 STAND C76

What should be used are: 

Full-page advertisements in the format A4 

1/3 page advertisements in either vertical 

or 

format or horizontal format 


Telefon +43-3862-20-37181, Fax +43-3862-20-37576 


BÖHLER, D-40549 Düsseldorf, Hansaallee 321 

Telefon +49-211-522-0, Fax +49-211-522-2252 

e-mail: info@bohler.de, www.bohler.de 

57 

ANTI-AGING 

FOR TOOLS 

A brightly polished surface continues to be a challenge for all toolmakers. 

Only a surface that is perfectly finished can have the desired 

effect. What is decisive for the optimum tool finish? Cleanliness and 

purity in it’s alloys, combined with good machinability and the ability 

to be highly polished in the shortest time. Just like the plastic mould 

steels BOHLER M268 VMR and M333 ISOPLAST. 

The result: Flawless surfaces for tools forever young with the longest 

lifespan achievable. 

PROMOTION AND ADVERTISMENTS

Fotos: Böhler edelstahl Future 

Highlight 

Böhler Edelstahl investierte in neue Vakuum-Licht-Bogenöfen sowie in eine Druck ESU Anlage, 

um Spezialstähle in bisher unerreichter Prozesssicherheit und Qualität herstellen zu können. 

I 

n Rekordbauzeit wurde im 

Stammwerk Kapfenberg ein 

weiteres Sonderstahlwerk errichtet. 

In einer neu errichteten 

Halle mit 6000 m2 wurden zwei 

Vakuumlichtbogenöfen sowie eine 

Druck ESU Anlage installiert. 

Die Aggregate sind die weltweit 

modernsten ihrer Art und ermöglichen 

die Herstellung hochreiner 

Spezialstähle in bisher unerreichter 

Prozesssicherheit und 

Qualität. Nach kurzer Anlaufzeit 

konnte die Anlage im Vollbetrieb 

arbeiten. 

Diese Investition ermöglicht es, 

Wachstumsstrategien bei Sonderwerkstoffen 

für die Luftfahrt und 

den Energiemaschinenbau sowie 

die erhöhte Nachfrage nach umgeschmolzenen 

Werkzeugstählen 

umzusetzen und Kapazitätsengpässe 

zu beseitigen. 

Die Investition in Höhe von zirka 

30 Millionen Euro umfasst auch 

ein neues Transportkonzept, das 

den Produktionsablauf wesentlich 

flexibler und sicherer gestaltet. 

Bei diesem, für Böhler Edelstahl 

wichtigen, Großprojekt wurde 

auch an die Umwelt gedacht, 

ein in sich geschlossenes Hochtankkühlsystem 

macht es möglich, 

Wasser nicht mehr aus der 

Natur zu entnehmen. 

Nach diesem wichtigen Ausbauschritt 

verfügt die Böhler Edelstahl 

& Co KG über acht ESU 

sowie sechs VLBO-Anlagen und 

zählt damit zu den weltweit führenden 

Anbietern von Edelstählen 

höchster metallurgischer Reinheit. 

Technologien im Detail: 

• DESU – Druck/Schutz Gas Elektro-Schlacke-Umschmelzen: 

Mit 

dieser Technologie ist ein Umschmelzen 

in einem geschlossenen 

Gefäß unter Stickstoff- 

oder/und Argonatmosphäre, also 

unter Ausschluss von Sauer- 

58 

stoff, möglich. Damit wird eine 

Erhöhung des oxidischen Reinheitsgrades 

und in Folge eine 

verbesserte Korrosionsbeständigkeit, 

Polierbarkeit, Fotoätzbarkeit 

und Erodierbarkeit des Stahles erreicht. 

Werkstoffvorteile 

Die Legierungen verfügen über 

beste Dauerfestigkeits- und Zähigkeitseigenschaften, 

wie sie z. B. 

im Flugzeugbau für hochbelastbare 

Fahrwerks- oder Triebwerkskomponenten 

gefordert sind. Die 

Werkstoffe kommen auch für medizinische 

Implantate oder Operationswerkzeuge 

zum Einsatz. Die 

hervorragende Zugfestigkeit sowie 

bessere Kaltverformbarkeit 

wird im anspruchsvollen Maschinen- 

und Anlagenbau, geschätzt. 

Zurückzuführen sind diese Materialeigenschaften 

auf eine gleichmäßige 

homogene Verteilung der 

BöH ler e delstaH l 

Großinvestition im Sonderstahlwerk der Böhler Edelstahl GmbH & Co KG ist abgeschlossen. 

chemischen Elemente über den 

gesamten Gussblock. 

• VLBO – Vakuum-Licht-Bogenofen: 

Die Technologie des Vakuumumschmelzens 

nahm seine Entwicklung 

bei der Herstellung von 

höchstbeanspruchten Titan- und 

Zirkonlegierungen. Heute wird der 

Prozess auch für die Herstellung 

reinster Edelstähle und Superlegierungen 

auf Nickel- und Kobalt- 

Basis eingesetzt, um hauptsächlich 

die von der Luft- und Raumfahrtindustrie 

sowie Energie- und 

Medizintechnik geforderten Werkstoffeigenschaften 

zu erreichen. 

Diese Stähle verfügen über exzellente 

Polierbarkeit, beste Korrosionsbeständigkeit 

sowie außergewöhnlicheDauerfestigkeitseigenschaften 

und bieten höchste 

Lebensdauer für hoch belastete 

Werkzeuge in der Druckgießindustrie, 

für Formen für die Kunststoffteilefertigung 

oder Matrizen für 

die Rohr- oder Profilhersstellung. 

F h Joanneum 2 1

advertorials 

Advertorials are publications written like editorial 

reports with a greater amount of technical 

information in its content. 

59 

From now on Böhler will 

be able to manufacture 

steel bars of up to approx. 

550mm in diameter, with 

a maximum length of 15m 

and a piece weight of 8t 

at its forging plant, 

the largest of its kind 

worldwide. 

ADVERTORIALS

elationship 

Little gifts are the ambassadors of our company and have the same characteristics as our 

products. Our giveaways and promotional articles are items that you can really use and that 

are meant to last a long time. 

Once these ambassadors, these popular figures are put into daily use, placed on the desks 

of those who received our little gifts, their mission has been accomplished. 

61

merchandising material 

BÖHLER promotional articles or giveaways 

should be something you can really use and 

are to reflect the quality and innovation 

demands we have. The logo is to be stylish, 

distinguishable and discretely placed on the 

item. 

62

63 

MERCHANDISING MATERIAL

65 

MERCHANDISING MATERIAL

3rd dimension 

in marketing 

If you want to sell something you need to enter the market. Mobile phones, the Internet, the 

Intranet, Skype, phone conferences, video messaging ... the list of modern means of communication 

is increasing year by year allowing for discussion and virtual meetings to take 

place in real-time around the globe. Yet these new technologies will never replace personal 

face-to-face conversation. That is why trade fairs continue to be a vital element in customer 

relations. This is where direct contact takes place, trust is bred or a final decision is made 

based solely on the soft skills of the company‘s representative. A trade fair is exactly the 

perfect mixture of one-on-one conversations, material to complement the information provided 

and the architectural design, where companies have the opportunity to make an optimum 

impression on the customers and convincing them to continue doing business, to 

inspire and attract new customers. What you need in order to do that successfully: materials 

and an architectural design that strictly follow the CD. 

67

fair appearance 

BÖHLER is continually present at trade fairs 

both at home and abroad. Thousands of 

customers are there and contact is also 

made with potential customers. Competence, 

quality, service and innovational 

strength are what is to be signalized by participating 

in trade fairs. 

Functionality and aesthetics play quite an 

important role here. The elements and construction 

components used should match 

the BÖHLER price and quality philosophy 

yet have the impression of being low-key. 

Basic colours 

Wall elements: white or grey (RAL 7036) 

Stair-heads: dark grey (RAL 7016) 

Carpets: grey 

Elements of special steels should always be 

included throughout. 

exhibition guidelines 

69 

FAIR APPEARANCE

fair banner / key visuals 

70

fairs 

71 

FAIR APPEARANCE

72 

The BÖHLER CD should also be on display 

at small exhibition stands.

73 

FAIR INVITATION 

fair invitation

events It’s 

showtime 

The plants at Böhler are as unique are their 

commissioning. Events are created with 

emotional moments, which remain unforgettable, 

and underline our leading market 

position. 

75 

EVENTS

manifestation 

In an age of 360° marketing there may never be any coincidences in your outward appear- 

ance and image. Corporate Design has long found its way in a world governed by the press 

to become the form of expression of a company. Buildings and structures are to have company 

specific building materials, colours, façades, entrances and functional tools such as 

direction signs, information panels, parking lot signage or building management systems that 

not only follow function, but feature the best possible synergy between an informative and 

effective image. This is to hold true for the interior design with regard to flooring, furniture and 

inner wall design. 

Modern architects start their planning by studying the CI and CD manual to become informed 

and inspired; they do not view this as limitation or an unbreakable ground rule. This development 

has made its way into corporate clothing design and the motor pool or packaging and 

shipping; even plant engineering and construction or B2B have begun to adhere to this. 

77

WHITE 

LIGHT GRAY 

Caparol colour chart 

“Venato 60“ 

Pantone 538 

LIGHT BLUE 


“Lazur 105“ 

Pantone 549 

BÖHLER BLUE/DARK 


Walls always: 

Walls accent colours: 

“Lazur 95“ 

Pantone 295 

DARK GRAY 


“Venato 20“ 

Pantone 431 

Vertical blinds are to be delicate light gray 

e.g. RAL 9018. 

Transparent curtains: white 

Curtains side panels: 

Discreet patterns and colours; brightly coloured 

curtains are not allowed 

Doorframes 

Matte/frosted RAL 7016 

Door leaves 

Dark gray RAL 7016, Light gray RAL 7036 

or aluminum-coloured laminate 

Floors/Flooring 

Laying Melan parquet should be avoided. If 

parquet has to be laid, then use real wood 

or, as an alternative, a rubberized flooring in 

shades of gray. Skirting in solid wood (not 

laminated) 

Fittings 

Fittings such as door handles, coat hooks, 

brackets and wastepaper baskets should 

have a simple, metallic design (neither gold 

nor brass) 

Post baskets and filing trays 

Plexiglass, transparent gray or black 

78

office, reception areas, 

Offices have a very special visibility. This is 

where the customers usually have their first 

contact with BÖHLER. That means a consistent 

corporate design should be emphasized. 

Furniture 

Material and colour choice: 

Metallic or plain gray, if wood finish: light 

beech, used sparingly 

Fabric coverings 

Fabric coverings in the work space partitions 

should be kept in shades of gray or dark blue 

Chair covers 

Covers for chairs in black (note: castors for 

any floor), shades of gray or blue (but not 

electric blue) for meeting chairs 

Table legs 

Aluminum or chrome-coloured legs, not in 

any other colour 

Extension tables 

Extension tables and additional furniture in 

shades of gray e.g. RAL 7016 or metallic 

79 

OFFICE 

meeting rooms

Buildings, halls, wall elements, constructions - outside 

Roof, roof profile sheet, 

lantern design 

80 

RAL 9006 

Gutters Galvanized or facade accordingly 

Ladder outside RAL 2004 

High-speed gate: 

NOMAFA, Typ 600 

RAL 7001 

Doorframes RAL 7016 

Door leaves 

Mineral facades - outside 

RAL 7036, 

Feycoplast 773, Colour DB 702 NEU 

Base CAPAROL (granite 30), RAL 7036 (or similar) 

Walls plastered RAL 9002 

Window frame Aluminum: medium gray 

Window frame Plastic gray or white 

Window sills Matching/accenting window or wall 

Panel facades - outside 

Base Exposed concrete, CAPAROL (granite 30) 

ISO panels RAL 9006 or RAL 9002 

Accent areas Dark gray RAL 7016 

Various facilities - outside 

Lighting columns 

Protective roofs 

and bike racks 

Benches 

Shelf constructions 

Sound barriers, 

bridges and railings 

Galvanized, aluminum, 

stainless steel (not white) 

RAL 9006, galvanized, Feyoplast 773, 

Colour DB 702 NEW 

RAL 9006, galvanized, 

Feycoplast 773, Colour DB 702 NEW 

RAL 9006, standard gray, 


RAL 7035 / RAL 7036, 

Feycoplast 773, Colour DB 702 NEW

uilding 

colours 

Buildings, halls, wall elements - inside 

Steel construction 

81 

RAL 9006, galvanized, 


ISO panels Light gray, RAL 9002 

Surface sheets, ceilings Light gray, RAL 9002 

Doorframes RAL 7016 

Door leaves 

Machinery 

and equipment 

Electrical cabinets 

and equipment 

RAL 7036, 


Standard or gray 

RAL 7032 / RAL 9002 

Electric motors and gears Standard or gray 

Crane girders Dark blue, RAL 5001 / NCS S7020-R90B 

Cranes Orange, standard or RAL 2004 

Projecting and dangerous crane 

RAL 1023-F81 / RAL 9017 

parts (checkered 45° yellow/black) 

Railings, inside access 

RAL 1023-F81 (old stock 1004) 

ladders 

Shelf designs Standard or gray 

Lockers Light gray 

BUILDING COLOURS

83 

SIGNAGE ON COMPANY BUILDINGS 

Pylons, direction signs, signage 

on buildings and structures 

Delivery of goods and shipments of all kinds 

are more often being made directly to 

departments and shops at BÖHLER Edelstahl. 

In order to allow delivery companies 

to do this the quickest way possible, it is 

imperative to have clear identification and 

indication of all structures with signs and 

numbering. 

The following guidelines are to be kept: 

Ò Numbering halls: on a white sign of 

1200 x 1200 mm, beveled 50 mm 

on each side 

Ò To be placed clearly visible either on 

the left or the right of the face of the 

building, not centered in the middle 

Ò Indication of halls to be placed in 

close vicinity to the numbering if 

possible, the size of the sign depends 

on the exact wording and the size of 

the structure 

Important: 

Do not mount directly on the wall but allow 

a clearance of at least 30 mm. This gives 

the sign an appearance of high-quality! In 

order to guarantee consistency and uniformity, 

orders may only be placed with R-B.

84 

Ausbildungszentrum 

steiermark 

Tennishalle

signage on buildings 

Schmiedebetrieb 

RF 100 -Linie 

Adjustage 

85 

SIGNAGE ON COMPANY BUILDINGS 

Font: Helvetica New Roman 


Left-justified

work clothes 

for the staff and visitors 

All the work clothes of the staff have to 

have a uniform company logo. If possible 

the logo should be placed on a white space 

or if a dark back ground must be used then 

the logo should be applied as a monochrome 

white variation. 

87 

WORK CLOTHES OF THE STAFF

BÖHLER - we are one 

We are a family in which every member has his or her place and area of responsibility. With 

passion and working together we can carry on the legend of Böhler. “How” we deal with 

one another is the most vital point here. Honesty, fairness, loyalty, being tolerant towards 

those who view things differently are what define the combined efforts of our daily business. 

These values breed trust to continue to be successful with our customers. 

89

OBJECTIVES OF THE COMPANY 

We develop, produce and sell worldwide 

the highest quality Tool Steels, High Speed 

Tool Steels and Special Materials. 

We achieve profitability to meet owner 

expectations and to attract the best 

employees in the industry. These actions 

enable us to finance ongoing investments 

thus securing our future. 

CUSTOMERS 

Customer intimacy, “quality“ at every 

contact, are central to our actions and 

build trust in our products and services. 

We deliver, in the agreed quality and time, 

reacting to changes in customer wishes in a 

flexible way. 

We recognize customer needs and create 

distinct competitive advantages for them 

by means of joint developments and tailormade 

services. 

90 

LEADERSHIP CULTURE 

Executive personnel lead by example. They 

create the framework for a motivating, workenvironment 

where empowered employees 

operate in a target oriented way. Mutual trust 

is a pre-requisite for this approach. 

In daily cooperation we live an open communicative 

culture on the basis of mutual 

respect, we manage conflict in a constructive 

way and view critique as opportunity. We 

work within teams, the common interest 

comes before that of individual interest.

91 

COMPANY MISSION STATEMENT 

mission statement 

MARKET POSITIONING 

Our products are regarded as amongst the 

best in the world and serve as a benchmark 

for competitors. 

Our high quality, ability to innovate and 

worldwide distribution network are crucial 

to secure and develop our market leadership. 

EMPLOYEES 

Our employees are the defining factor for 

the success of our company. We offer them 

challenging tasks, empowerment, and 

personal development opportunities together 

with a fair, performance oriented pay 

structure. 

The company expects in return, competence, 

initiative, innovativeness, effective 

performance and a readiness to learn. We 

encourage all employees to develop these 

abilities. 

TECHNOLOGY 

We continuously work on the improvement 

of our processes, guaranteeing consistently 

high standards of quality. Metallurgical 

knowledge and expertise are our strengths. 

A forward-looking investment policy and 

targeted process developments ensure our 

technological leadership.

Please comply with the instructions given in 

the manual and when using the logos, pay 

particular attention that no distortion occurs 

when enlarging or reducing the size. 

If you have any questions on the instructions 

contained here, please contact the 

advertising department. 

Phone: +43 / (0) 38 62 / 20 70 50 or 

Fax: +43 / (0) 38 62 / 20 75 25 

e-mail: kurt.weidhofer@bohler-edelstahl.at 

BÖHLER EDELSTAHL GmbH & Co KG 

MARIAZELLER STRASSE 25 

8605 KAPFENBERG / AUSTRIA 


95

It's showtime - Böhler Edelstahl

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