Grocery Eye (2022, Q4 report)
Tracking the mood of shoppers
Tracking the mood of shoppers
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
As covid becomes a thing of the past, and the cost-of-living crisis takes its<br />
place, price and stock-related issues have become bigger frustrations<br />
What are your biggest frustrations when grocery shopping?<br />
(Promotion, stock & time-related answers)<br />
Products are often out of stock<br />
28%<br />
32%<br />
My favourite products sometimes<br />
disappear without warning<br />
22%<br />
25%<br />
There aren't enough promotions<br />
13%<br />
20%<br />
<strong>Q4</strong> 2021<br />
<strong>Q4</strong> <strong>2022</strong><br />
40%<br />
vs. <strong>Q4</strong> 2021<br />
(21%)<br />
of shoppers say their main frustration when<br />
grocery shopping is that it gets more and<br />
more expensive every month<br />
It takes too much time in general<br />
It takes too long to find the products I am<br />
looking for<br />
12%<br />
17%<br />
17%<br />
21%<br />
Significantly different at<br />
95% confidence level<br />
10<br />
<strong>Q4</strong>_15. And which is your main frustration? <strong>Q4</strong>_14. What are your biggest frustrations when grocery shopping?<br />
Base: Total (c.2,000 per wave)
Change language