Grocery Eye (2022, Q4 report)
Tracking the mood of shoppers
Tracking the mood of shoppers
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And although the focus is strongly on price, navigation and<br />
availability will also remain key<br />
Top frustrations<br />
Top expectations<br />
51%<br />
vs. <strong>Q4</strong> 2021<br />
(34%)<br />
‘It gets more and more<br />
expensive each month’<br />
28%<br />
vs. <strong>Q4</strong> 2021<br />
(22%)<br />
‘More promotions’<br />
32%<br />
‘Products are often out of<br />
stock’<br />
29%<br />
‘Better availability’<br />
vs. <strong>Q4</strong> 2021<br />
(28%)<br />
13%<br />
vs. <strong>Q4</strong> 2021<br />
(9%)<br />
‘It’s difficult to find where<br />
things are’<br />
21%<br />
‘Easier to find products I<br />
am looking for’<br />
Significantly different at<br />
95% confidence level<br />
15<br />
<strong>Q4</strong>_14. What are your biggest frustrations when grocery shopping? <strong>Q4</strong>_16. What could make your shopping experience better?<br />
Base: Total (2,000)
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