07.02.2024 Views

Grocery Eye (2022, Q4 report)

Tracking the mood of shoppers

Tracking the mood of shoppers

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So in 2023, we can expect to see brand loyalty diminish as<br />

consumers switch brands and cut back on non-essentials<br />

42%<br />

32%<br />

26%<br />

25%<br />

24%<br />

Shop around for<br />

the lowest prices<br />

Stop buying or<br />

buy fewer nonessentials<br />

Write a<br />

shopping list<br />

Switch to<br />

supermarket<br />

brands<br />

Buy products<br />

from the reduced<br />

section<br />

14<br />

<strong>Q4</strong>_19. And what changes do you plan to make to save money on food and essentials?<br />

Base: Those likely to change their shopping habits to save money (543)

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