Grocery Eye (2022, Q4 report)
Tracking the mood of shoppers
Tracking the mood of shoppers
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…and by resilience group, the rise in the cost of living continues to<br />
strengthen feelings of worry and anxiety for Sufferers<br />
How does grocery shopping make you feel? (by resilience group)<br />
Insulated Cautious Squeezed<br />
Sufferers<br />
38%<br />
29%<br />
8%<br />
11%<br />
20%<br />
7%<br />
9%<br />
16%<br />
12%<br />
11%<br />
18%<br />
25%<br />
6%<br />
9%<br />
12%<br />
21%<br />
7%<br />
6%<br />
11%<br />
14%<br />
25%<br />
24%<br />
23%<br />
12%<br />
Anxious Worried Frustrated Agitated Annoyed In control<br />
Significantly different to another<br />
resilience group at 95% confidence level<br />
6 <strong>Q4</strong>_13. How does grocery shopping make you feel? (Base: Insulated: 308, Cautious: 759, Squeezed: 612, Sufferers: 322)
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