Retailers Forum Magazine - April 2024

FORUM WORKSHOP
Just as Clair and Twila changed The Ink Spot
from a print shop and office supply business
into office supplies and Hallmark cards, and
Mike dropped specialty gifts in favor of stuffed
animals, so should you change your business
to respond to changes in the local
economy. Even Midnight Oil Typesetting, with
its updated technology and method of operation,
is a different business than the one I
owned and operated. I used to spend as much
time visiting with my customers as I ever spent
typesetting. Bev Miller and family run a more
“business-like” operation. Theirs is a drop-off
and pick-it-up later system. Mine was a sit-andvisit
and Iʼll do your work while you wait and we
talk business. It seems I was always taking
notes for an article series I did not know I would
write. But here it is.
Page 72 APRIL 2024 |
forumworkshop
Professional Grade R C Toys & Drones
RETAILERS FORUM MAGAZINE
continued..
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