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April 2024 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This publication reflects the region’s growth and importance as part of the wider central North Island economy.

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<strong>April</strong> <strong>2024</strong> BAY OF PLENTY BUSINESS NEWS 11<br />

> BREAKING THE ICE<br />

I ran across the<br />

frozen Arctic to<br />

discover the secret<br />

to career success<br />

In February, <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> columnist Freddie Bennett<br />

attempted the world’s toughest, coldest footrace: running 250km across the<br />

frozen Arctic in five days, carrying all his food and survival supplies on his<br />

back. He reveals the lessons he learned from the sub-zero wilderness<br />

that you can use to win at work, and at home.<br />

“The cold wants to kill<br />

me.”<br />

One solitary thought playing<br />

on repeat inside my head as I<br />

trudged through knee-deep snow.<br />

Somewhere beneath my feet, the<br />

ice cracked and splintered, with a<br />

sound like a gunshot.<br />

I was too tired to react. Running<br />

across the endless, sterile<br />

expanse <strong>of</strong> a frozen lake for five<br />

hours had dulled my senses. I had<br />

lost all sense <strong>of</strong> time, momentum,<br />

and – more worryingly – feeling<br />

in my fingers and toes.<br />

If this wasn’t concerning<br />

enough, I had another 35 kilometres<br />

to run that day. I would<br />

then get a few precious hours<br />

to eat by candlelight and dry<br />

my snow-sodden clothes near a<br />

tiny wood burning stove. Then<br />

I would rise before dawn and<br />

run another marathon over galeswept<br />

mountains and through<br />

haunting, snow-covered forests<br />

in temperatures that would fall<br />

to -45 degrees. Then the next day,<br />

I would run another marathon,<br />

followed by a 65-kilometre ultramarathon<br />

the day after.<br />

Upon this journey, I would<br />

experience frostbite, snow blindness<br />

and hallucinations. I would<br />

get so disoriented in blizzard conditions<br />

that I’d collapse and fall to<br />

the frozen ground. I’d encounter<br />

extreme hunger, tearful breakdowns,<br />

blisters … and a head-on<br />

collision with two reindeer in the<br />

dead <strong>of</strong> night.<br />

Why would I want to do this?<br />

Why the goal to become the only<br />

person in New Zealand to fly<br />

12,000 miles to the Arctic circle<br />

and attempt the world’s toughest,<br />

coldest multi-day ultramarathon?<br />

The long answer is in my article<br />

from February’s issue <strong>of</strong> <strong>Bay</strong> <strong>of</strong><br />

<strong>Business</strong> <strong>News</strong>.<br />

But the short answer is this: To<br />

prove to YOU that you can achieve<br />

more in your career and your life.<br />

I’m not a runner, an athlete,<br />

or one <strong>of</strong> these square-jawed<br />

ex-special forces types. I’m just an<br />

everyday guy who not so long ago<br />

was a corporate exec with a beer<br />

belly, a mental health problem, a<br />

crippling mortgage and a severe<br />

case <strong>of</strong> imposter syndrome.<br />

To help you on your journey<br />

through the perilous corporate<br />

landscape, here are my five lessons<br />

learned from the Arctic.<br />

You are your own<br />

greatest risk<br />

I was running through the deadliest<br />

place on the planet. The cold,<br />

the snow, the ice and the wildlife<br />

(polar bears) all had the capability<br />

<strong>of</strong> sending me back to New<br />

Zealand in a box.<br />

But the greatest risk to me, was<br />

me. My actions, my behaviours<br />

and decisions would ultimately<br />

make the difference between success<br />

and failure, and, in a couple<br />

<strong>of</strong> hairy moments, life or death.<br />

The same applies to you.<br />

Where are you tripping yourself<br />

up? Why are you making things<br />

hard for yourself? You know what<br />

you need to do. You can clearly<br />

see the action you need to take.<br />

The real issue isn’t the client,<br />

the economy, the supplier, the<br />

employee or the technology. The<br />

real issue is you. Get out <strong>of</strong> your<br />

own way.<br />

Stop waiting for<br />

permission to be great<br />

I had no right to be in this race.<br />

I was too old. Too busy. I lived<br />

too far away. I wasn’t fit enough.<br />

I wasn’t prepared enough. Surrounded<br />

by a bunch <strong>of</strong> seasoned<br />

athletes and explorers, I was<br />

almost crippled by imposter<br />

syndrome.<br />

Who was I to believe I could do<br />

something this special?<br />

But despite the doubt, the fear<br />

and the severe lack <strong>of</strong> confidence,<br />

I went ahead and did it anyway.<br />

You do not have to seek permission<br />

to do great things. You do<br />

not have to wait for the perfect<br />

moment. You do not have to wait<br />

for things to be ‘less busy’.<br />

You have to act. Even if you<br />

don’t feel like it. Even if you doubt<br />

yourself. The only permission you<br />

need is your own.<br />

Fundamentals beat<br />

tactics<br />

The best way to build momentum<br />

over the frozen mountain peaks<br />

and across the barren icy landscape<br />

was to dumb things down<br />

and keep it simple: Stay hydrated;<br />

Keep eating; Don’t stop moving; If<br />

I’d ignored the fundamentals, my<br />

race would be over.<br />

Yet, at work, 99% <strong>of</strong> people look<br />

for the advanced ‘secret’ tactics,<br />

habits and hacks before ever nailing<br />

the absolute fundamentals.<br />

The top 1% <strong>of</strong> performers are<br />

simply better at the fundamentals<br />

HIGH PERFORMANCE<br />

WITH FREDDIE BENNETT<br />

than anyone else.<br />

Whatever your goal, ask<br />

yourself: “What are the absolute<br />

non-negotiables here? What do<br />

I need to get right every single<br />

time, no matter the circumstance<br />

or situation”.<br />

The answer reveals where you<br />

should be focusing your efforts.<br />

Always move forward<br />

I spent many years <strong>of</strong> my corporate<br />

career skating on thin ice,<br />

but there were moments in the<br />

Arctic that were some <strong>of</strong> the darkest<br />

and most perilous <strong>of</strong> my life.<br />

You’ve experienced this feeling:<br />

That plummeting sensation<br />

in your stomach that makes you<br />

believe that nothing will ever be<br />

good again. The paralysing, confusing<br />

terror when you realise<br />

you’ve messed up and there’s no<br />

getting out <strong>of</strong> it.<br />

But these moments when you<br />

want to curl up in a ball and<br />

cry are when you must move<br />

forward.<br />

It doesn’t matter if it feels like<br />

you’re going through hell in your<br />

career: The best opportunities are<br />

always ahead <strong>of</strong> you.<br />

Have a story to tell<br />

The quality <strong>of</strong> your life directly<br />

correlates to the number <strong>of</strong> stories<br />

you have to tell.<br />

Simply having money in a bank<br />

account, an impressive-sounding<br />

title on LinkedIn or a Porsche on<br />

the driveway does not tell a compelling<br />

tale.<br />

This isn’t about accumulating.<br />

It’s about living (and I say this as<br />

a card-carrying capitalist). Think<br />

about everything you’re working<br />

for, everything you’re sacrificing:<br />

None <strong>of</strong> it really matters unless<br />

you have a story to tell.<br />

Put yourself on a mission<br />

that you truly believe in. Say<br />

‘yes’ to the things you wouldn’t<br />

(or shouldn’t). Do the things you<br />

believe you cannot do.<br />

Your colleagues, clients and<br />

kids don’t want an elevator pitch,<br />

nor a verbal recital <strong>of</strong> your CV.<br />

They want to hear your story …<br />

and see you live it.<br />

As the finisher’s medal was<br />

placed around my neck, I realised<br />

this chapter <strong>of</strong> my story had<br />

ended. I have the memories, the<br />

scars and the frostbite.<br />

I ran this race to prove that<br />

with the right knowledge, mindset<br />

and habits, everyday people<br />

can achieve remarkable things.<br />

So, if I can go from a frozen<br />

rock bottom to the icy peaks …<br />

imagine what you can achieve.<br />

Freddie Bennett is a Guinness World<br />

Record holder, bestselling author<br />

and leads New Zealand’s leading<br />

mastermind group for pr<strong>of</strong>essionals:<br />

Pr<strong>of</strong>essional Superheroes. He gets<br />

businesses unstuck, unshackled and<br />

unleashed. Freddie can be contacted<br />

at hello@freddiembennett.com

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