MOTOREX Magazine 2024 127 EN
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AROUND THE WORLD<br />
<strong>MOTOREX</strong>HUB IN THEUSA<br />
Text:Martin Aeschlimann<br />
For several decades now <strong>MOTOREX</strong> has been active in the USA, and<br />
recently took amajor step by building its own production and logistics<br />
site in Brookfield (Connecticut), around an hour and ahalf from New<br />
York –amove that will strengthen its market presence inNorth America<br />
and reinforce the distributors’ business operations already inplace<br />
through its own local team of experts.<br />
With anational population ofsome 332 million, the<br />
United States comprises one of the world’s largest<br />
economies and plays akey role asthe economic hub<br />
andanchorfor theentireNorth American continent.<br />
Thecompany’s currentand future customerswillbenefit<br />
incountless ways from having this strategically<br />
important <strong>MOTOREX</strong> hub onthe U.S. East Coast.<br />
Expanding the scope ofexpertise<br />
<strong>MOTOREX</strong>USA INC. wasfounded on acquisitionofthe<br />
tradition-steeped American powersports brand<br />
SPECTROPerformance Oils,along with itsBrookfield<br />
production andlogistics site.The newU.S.location<br />
continues toproduce and market their specialized<br />
lubricants for V-twin engines, sothis range serving<br />
America’spowersports clientèlehas nowbeenadded<br />
to the<strong>MOTOREX</strong> portfolio. This newopportunity to<br />
manufactureproductstothe <strong>MOTOREX</strong>quality standardatthe<br />
Brookfieldplant andsupplythe entire North<br />
American continent directly from that logistics hub<br />
increasesavailabilityand significantly shortens delivery<br />
times.<br />
Awelcome range ofspecialized products<br />
For reason ofits highly diverse climatic extremes<br />
alone, hardly any other country inthe world poses<br />
such high application-specificdemands on lubricants<br />
andperformance fluidsasthe United States.Whether<br />
awire-rope lubricantfor cablerailwaysoraerialtramways<br />
in the Rocky Mountains, ahigh-performance<br />
biodegradable hydraulic oil for operating reservoir<br />
dams,oramotoroil speciallyformulatedfor thelatest<br />
generation of V-twin engines: <strong>MOTOREX</strong> has long<br />
been awinning specialist in lubrication technology,<br />
delivering pioneering solutions for over 100 years.<br />
Such solutions are also developed inthe USA, and<br />
ofteninclose collaboration with customers, including<br />
many original equipment manufacturers.<br />
Consulting and service close byour customers<br />
Demand for technical advisory services and specialized<br />
expertiseincomplex lubrication-relatedcontexts<br />
is growing, driven by technological advances. Expert<br />
teamsinour national companiesand localanalytical<br />
laboratories, along with the comprehensive knowhow<br />
ofour Technical Customer Service at company<br />
headquarters in Switzerland, lend proficientsupport<br />
to customers around the globe. And they always do<br />
so in collaboration with our existing network ofdistributors<br />
and loyal partners, who have actively supported<br />
this step by <strong>MOTOREX</strong> across the pond right<br />
from the start.
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