Cultural tourism making it work for you - Association of Irish Festival ...

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What is Cultural Tourism? ��
Cultural Tourism, as the name suggests, is the point at which culture, which defines in large part our identity as a society, meets tourism, which is a leisure activity pursued by people with an interest in observing or becoming involved in that society. The strategy for Cultural Tourism lies at the heart of the broader strategy for developing tourism in Ireland. This is an area with significant potential for development, taking advantage of broader themes in relation to tourist preferences and behaviours. The intent of this strategy is to provide a framework for industry stakeholders to capitalise on the many product ‘building blocks’ that are in place, and to develop and market cultural tourism products in ways that capture the imagination of the visitor. A New Strategy for Cultural Tourism in Ireland
Page 1: Cultural tourism making it work for
Page 5 and 6: Definition of Cultural Tourism Cult
Page 7 and 8: Using a similar framework, Tourism
Page 9 and 10: Demand for Cultural Tourism in Irel
Page 11 and 12: Also in the ecosystem are other pro
Page 13 and 14: Awareness/Interest in Iconic Cultur
Page 15 and 16: Marketers and the Marketing of Irel
Page 17 and 18: Destination Marketing Tourism Irela
Page 19 and 20: Product Marketing Fáilte Ireland,
Page 21 and 22: Summary It is clear that Cultural T
Page 23 and 24: Strategic Intent The intent of this
Page 25 and 26: Priorities for Delivering on the St
Page 27 and 28: Priority 1: Building and communicat
Page 29 and 30: A Note on ‘Unifying Concepts’ T
Page 31 and 32: Priority 4: Informing, and in some
Page 33 and 34: Priority 5: Advocating for the ongo
Page 35 and 36: Target Markets for Cultural Tourism
Page 37 and 38: Inspired Cultural Tourists Target S
Page 39 and 40: Incidental Cultural Tourists Target
Page 41: Relevant Contacts Fáilte Ireland I

Cultural tourism making it work for you - Association of Irish Festival ...

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