Cultural tourism making it work for you - Association of Irish Festival ...

Priority 5:
Advocating for the ongoing creation and improvement of underlying Cultural Tourism assets (e.g. buildings, sites,
exhibitions, performing arts, etc.) on a sustainable basis that optimises their value over the long term.
Recommendations What does this mean? Who needs to be involved?
a. Advocate for the creation of new
visitor capacity in particular areas
and for investment to be unlocked
for infrastructural development of
tourism assets.
b. Work through the Department of
Arts Sports and Tourism to create
increased focus, incentive and
investment by the Office of Public
Works in unlocking the tourism
potential of the assets they
control.
A New Strategy for Cultural Tourism in Ireland
n Lead the debate on where new
visitor capacity/infrastructure
should be developed and adapted
in a way more suitable to the
tourist audience – both domestic
and overseas.
n Improvement of access and
development of the visitor
experience – including physical
access, signage, intellectual access
and interpretation.
n Prioritise based on agreed
‘calendar’ of Cultural Tourism
themes – per Recommendation .
n Lobby to create secure increased
awareness and consideration of
tourism as a driver of investment,
resource allocation and behaviour
on the part of the OPW.
n Advocate for the incorporation
of the OPW as a key stakeholder
in the development of Cultural
Tourism.
n Fáilte Ireland.
n Fáilte Ireland.
n Department of Arts Sports &
Tourism.
n OPW.