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Increasing<br />
revenues<br />
Optimizing<br />
purchasing<br />
Sharing skills &<br />
expertise<br />
Human<br />
resources<br />
Loyalty programs :<br />
Increasing Accor revenues<br />
Enhance the appeal of Accor loyalty programs by introducing the<br />
Club Med offer for Accor cardhol<strong>de</strong>rs:<br />
Additional revenues generated by cardhol<strong>de</strong>rs in Accor hotels<br />
Growth in the number of cardhol<strong>de</strong>rs thanks to special terms<br />
for Club Med customers<br />
Action already un<strong>de</strong>rtaken:<br />
– Special offer to 70,000 preferred Club Med customers ma<strong>de</strong> in <strong>de</strong>cember<br />
2004<br />
22
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