2006 - Interparfums
2006 - Interparfums
2006 - Interparfums
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“<br />
A C T I V I T Y A N D P H I L O S O<br />
luxury<br />
and<br />
creativity<br />
The company creates,<br />
manufactures and distributes<br />
prestige perfumes through<br />
license agreements with leading<br />
brands in the high-end<br />
ready-to-wear, high fashion,<br />
jewelry and accessories sectors,<br />
in exchange for the payment<br />
of royalties.<br />
<strong>2006</strong> annual report inter parfums<br />
activity and philosophy<br />
recognized<br />
expertise<br />
Inter Parfums' success is based<br />
on expertise:<br />
■ creating products perfectly<br />
adapted to the image and<br />
positioning of the brands<br />
represented,<br />
■ developing a wide range of POS<br />
(point-of-sale) advertising and<br />
marketing materials traditionally<br />
used in the selective perfumes<br />
market (store windows, posters,<br />
stands, promotional gifts, etc.),<br />
■ selecting the appropriate media<br />
for each country.<br />
long-term<br />
partnerships<br />
Through brand license<br />
agreements, Inter Parfums assures<br />
the design, production, and<br />
distribution of perfume lines created<br />
for the brand for the duration of the<br />
license. The licensor retains a right<br />
of inspection to ensure that the<br />
products properly fit with the brand<br />
image while the licensee exercises<br />
complete control over the product<br />
for the duration of the agreement.
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