2006 - Interparfums

T H E D I S T R I B U T I O N N E T W O R K
astrong
global
presence
network of
multiple
distribution
channels
International distribution is
assured through independent
companies, subsidiaries of major
luxury goods corporations, dutyfree
operators (airports, airlines,
etc.). They have exclusive rights
to distribute one or more
of the company’s brands in
a specific territory.
solid
European
partnerships
Inter Parfums has created
four majority-held European
distribution subsidiaries with
local partners:
■ Germany, in partnership
with Nobilis,
■ United Kingdom, in partnership
with Fragrance Factory,
■ Italy, in partnership with
Selective Beauty,
■ Spain, in partnership
with Colomer.
a direct
distribution
network in
France
The French sales team handles
French distribution directly. The
network of sales outlets breaks
down as follows: integrated
chains (Sephora, Marionnaud,
Nocibé, etc.), franchise stores
(Beauty Success, Passion Beauté,
etc.), department stores (Galeries
Lafayette, Printemps, Samaritaine,
BHV, etc.), traditional perfumeries
The French sales team also
handles merchandising (shelf
management, product placement
in stores, sales promotion
and event planning) which are key
contributors to the company’s
growth.
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