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exhibition news TFWA ASIA PACIFIC & GATE ONE2ONE WEDNESDAY 18 MAY 2011
Building on SuccESS
Tequila Corralejo is presenting its newest
products to the Asia Pacific market as it
seeks to further expand in the region.
Meetings on the first day of the exhibition
with Vietnamese, Malaysian and Filipino
companies suggest that interest in both the
established and existing products is high. In
fact, Raffaele Berardi, the company’s CEO,
explained that the Tequila Corralejo line has
already enjoyed great success in China.
“Our product is one of the products
that has passed the test in China,” he
said. “It has been outstanding and the
24 – TFWA DAILY
line is very popular in Shanghai,
Beijing and elsewhere in China.”
Among the new products being presented
are the Corralejo 99,000 Horas tequila.
The name – 99,000 hours – refers to
the length of time from the start to
the end of the production process.
Berardi added: “I’ve been coming to
Singapore for nine years now and
we have reached a certain level of
confidence with our customers.”
Stand A15
TArGETED
ADvErTISING
Ice-Watch yesterday announced a partnership
with Ink that is designed to deliver targeted
messages to more than half a million Tiger
Airways passengers each month. By placing
advertisements on print-at-home boarding
passes, Ice-Watch can now target Tiger
Airways passenger segments with specific,
relevant and timely messages. It is designed
to enable them to keep the Ice-Watch brand
in front of passenger’s minds throughout the
reservation process and travel journey, making
it a great way to promote the product to get
sales on board or in airport retail outlets.
Ink’s Targeted Advertising service (TAD)
is an integrated solution for dynamically
generated advertising.
Arnaud Fauvarque, international travel
retail manager, Ice-Watch, said: “In order
to sustain the Ice-Watch growth in Asia,
we always seek new and smart ways to
communicate with our current customers
and prospects. TAD makes it possible to
target prospects with a high purchasing
power and evaluate the performance by
tracking their behaviour at the point of sale.”
Jeffrey O’Rourke, chief executive of
Ink, added: “This is a breakthrough
in terms of connecting companies
with travellers. Relevant advertising
messages are delivered directly to each
passenger with guaranteed exposure.”
Stand C10