For People Who Love Music On The Move - Four Masters

Why a
FOUR MASTER?
FOUR MASTERS are all independent
specialist businesses who have plied
their trade under their own banners
successfully for years but have faced
increasing challenges in balancing
valuable time and resources between
attracting new customers and carrying
out installs on existing customers’ cars.
FOUR is a distributor of high quality car
audio products, all of which benefit from
innovative and professional communication
techniques to bring them to the attention
of car owning music lovers and require
professional installation. It occurred to
FOUR that it was well placed to fulfil
the needs of the specialist whilst the
independent specialists could service the
needs of FOUR and thus the FOUR MASTER
programme was invented.
This is a fairly simplistic distillation of
the thinking behind the programme and
certain conditions and criteria had to be
met to make the scheme work. But work
it has and to the benefit of the customer
most of all.
Technology has moved at quite a pace in
recent times in all fields but particularly
in the area of personal entertainment.
Music reproduction has turned solid state
in almost the blink of an eye and the
traditional installer of car audio has become
an integrator of external technologies
such as MP3 players, mobile phones and
other portable devices which music lovers
are inclined to carry their music collections
around on. Unfortunately, somewhere
along the way, we all lost sight of the fact
that the quality of reproduction is probably
more important than the number of tracks
we can carry around. Car companies have
also got the integration bug and they too
have stood still in terms of improving basic
sound quality and therefore the fun of
listening in the car.
FOUR MASTERS are the champions of
the revolution in good quality listening.
Increasingly dissatisfied with iPod docking
stations with no bass or dynamic range in
their homes, the music-loving public are
increasingly looking for ways to increase
their levels of enjoyment of vast collections
of music. The car has traditionally been
the last place to look but that is about to
change.
Your car is your own private space. Many
people spend more time in their car than
they do relaxing on their own at home
24 Driving Sounds
D
riving Sounds is for those interested in upgrading the sound
system in their car. We are happily presenting you with examples of the
products and services we have supplied successfully for the past seven
years through our FOUR MASTER network. We are very proud of the
products we supply and most of all, the skills and expertise of our FOUR
MASTERS who install them for us.
and it makes perfect sense to make this
the place where you listen to good quality
sound.
So, what is special about a FOUR MASTER?
In short, if you want expert advice, coupled
with the finest installation skills and the
best equipment available, everything! We
work hard as a group to keep standards as
high as possible through regular, nationally
recognised training programmes. We offer
unbeatable knowledge of the modern
car and how to improve the sound in it
without compromising safety, security
or functionality. We install in a way that
enables cars to be cost effectively returned
www.drivingsounds.co.uk
to stock condition upon sale and the
equipment made ready for use in your
next vehicle and we know how to create
an environment in which listening to your
music collection will make you smile.
A typical FOUR MASTER workshop will
be clean and organised with technical
reference information at hand alongside
the sophisticated equipment required
to get the very best out of the products
installed. A ready supply of all the raw
materials needed to complete a job in
an efficient manner along with the tools
required will be at hand and ready and
most importantly, customers will receive
Tel: 0800 652 5125