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For People Who Love Music On The Move - Four Masters

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I<br />

n this article, we explain<br />

where exactly today’s In-Car<br />

Specialist came from. As the<br />

Darwinian title suggests, events<br />

and developments outside<br />

their control have led to a rapid<br />

evolution in their skills but the<br />

roots are still there for all to see.<br />

In the late 60’s and early 70’s, car electrics<br />

were very basic. Adding a 12 Volt device<br />

was relatively easy, provided the dynamo or<br />

alternator on board could provide enough<br />

current to drive it and also that someone<br />

took care to protect it (and all other<br />

on-board electrical devices) from harm<br />

through correct power wiring and fusing.<br />

At the time, cars were sold with no in-car<br />

entertainment. No speakers, no aerial, no<br />

nothin’. This led to a proliferation of auto<br />

electricians who focussed on distributing<br />

and installing such items. Known as the<br />

“Fitter Distributor” these tradesmen<br />

became so busy, they set-up whole<br />

companies responsible for speaking to car<br />

dealerships and offering their services and<br />

a slice of the extremely lucrative action to<br />

them.<br />

In due course, the equipment<br />

manufacturers were doing deals directly<br />

with car manufacturers and quickly began<br />

to deliver in-car entertainment for fitment<br />

on the production line, so they too got<br />

in on the action. This was a major blow<br />

for the Fitter Distributor. However, not<br />

all car manufacturers got on board with<br />

this programme and in particular, many<br />

imported cars and commercial vehicles<br />

still came without anything fitted. This<br />

was of course set to change but by then,<br />

consumers were demanding current<br />

technology like FM Radio, Cassette and<br />

8-track cartridge. <strong>The</strong> problem with the<br />

line fit option was that car manufacturers<br />

were and still are obsessed with protecting<br />

their customers from harm particularly<br />

when it came to fitting third party<br />

equipment (sometimes called OEM for<br />

Original Equipment by Manufacturer) –<br />

This ensured that the Fitter Distributor<br />

still had lots of business to go for. By now,<br />

they had evolved into “specialists” as<br />

distribution became the job of equipment<br />

manufacturers’ local offices and fitting<br />

became more of a challenge due to the<br />

growing sophistication of cars’ on-board<br />

electrics.<br />

Further evolution came from technological<br />

development – CD, Cellular phones, car<br />

security etc. all of which were pioneered<br />

by the specialist, with car manufacturers<br />

taking three to four years on average to<br />

get on board and offer line fit versions.<br />

<strong>The</strong> ongoing requirement for newer, better<br />

technology in the car meant that specialists<br />

were required to develop more skills and<br />

not just electrical and electronic but also in<br />

terms of physically modifying a vehicle and<br />

re-trimming panels to make them look like<br />

part of the original vehicle finish. <strong>The</strong>re was<br />

<strong>The</strong> Origin of<br />

6 Driving Sounds www.drivingsounds.co.uk<br />

Tel: 0800 652 5125

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