For People Who Love Music On The Move - Four Masters
For People Who Love Music On The Move - Four Masters
For People Who Love Music On The Move - Four Masters
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always a market for whacky installations.<br />
<strong>The</strong> car was after all, as much a status<br />
symbol as a necessity in the 70’s and drivers<br />
wanted to be noticed. This led eventually<br />
to fads and fashions in sometimes silly,<br />
add-ons – remember air horns and furry<br />
dice or skull shaped gear knobs? <strong>The</strong>re<br />
were also those who wanted to make a<br />
noise and asked for external amplifiers and<br />
subwoofers and in fact the trend toward<br />
extra power and in particular, bass grew<br />
and grew and the specialist was called upon<br />
to carry out more outlandish work and in<br />
parallel more technically competent and<br />
better quality installations.<br />
Today’s cars offer the specialist more<br />
of a challenge than ever. We now see<br />
very sophisticated electronics on board<br />
as standard. <strong>The</strong>se are not restricted<br />
to developments in entertainment,<br />
navigation and security but even the<br />
fundamental electrics like; lighting, engine<br />
management systems, braking systems have<br />
radically evolved and have to be able to<br />
communicate with each other by way of a<br />
computer-style data bus. This means there<br />
are now serious implications to adding<br />
new products and some on-board systems<br />
cannot be removed as doing so will cause a<br />
breach in the communications bus and can<br />
stop the car from functioning.<br />
When one car manufacturer first<br />
introduced a tyre pressure warning to<br />
one of its vehicles, a trip to a high street<br />
tyre fitter ended in a vehicle that would<br />
not start for one hapless owner with the<br />
manufacturer having to send a technician<br />
out to put it right!<br />
But for the erstwhile Specialist, these are<br />
no longer business breaking developments<br />
but opportunities for them to offer extra<br />
services. <strong>The</strong> entrepreneurial nature and<br />
never-say-die spirit exhibited by these<br />
12 Volt heroes has led to them finding<br />
innovative ways to keep their businesses<br />
going – security codes for radios, recoding<br />
alarm activators etc. but through all of<br />
this time, a select group has also been<br />
dedicated to providing drivers with a<br />
better, more enjoyable driving experience<br />
through audio upgrades.<br />
With audio in particular, there is a chasm<br />
between what many drivers want and<br />
what many car manufacturers are able to<br />
provide. <strong>For</strong> good audio in a small metal<br />
box with lots of shiny surfaces there are<br />
specific challenges and although none of<br />
these are insurmountable, the solutions<br />
cost time and money.<br />
FOUR MASTERS is a network of specialist<br />
audio installers bound by some simple<br />
principles delivered with a quality directive.<br />
<strong>The</strong> overriding motivation is to allow music<br />
to be enjoyed in a car as much as it would<br />
be at home or at a concert or sound with<br />
no compromise.<br />
Read on to find out how this is achieved.<br />
the Specialist<br />
Tel: 0800 652 5125 www.drivingsounds.co.uk<br />
Driving Sounds 7<br />
KNOWLEDGE<br />
AND SKILLS