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For People Who Love Music On The Move - Four Masters

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always a market for whacky installations.<br />

<strong>The</strong> car was after all, as much a status<br />

symbol as a necessity in the 70’s and drivers<br />

wanted to be noticed. This led eventually<br />

to fads and fashions in sometimes silly,<br />

add-ons – remember air horns and furry<br />

dice or skull shaped gear knobs? <strong>The</strong>re<br />

were also those who wanted to make a<br />

noise and asked for external amplifiers and<br />

subwoofers and in fact the trend toward<br />

extra power and in particular, bass grew<br />

and grew and the specialist was called upon<br />

to carry out more outlandish work and in<br />

parallel more technically competent and<br />

better quality installations.<br />

Today’s cars offer the specialist more<br />

of a challenge than ever. We now see<br />

very sophisticated electronics on board<br />

as standard. <strong>The</strong>se are not restricted<br />

to developments in entertainment,<br />

navigation and security but even the<br />

fundamental electrics like; lighting, engine<br />

management systems, braking systems have<br />

radically evolved and have to be able to<br />

communicate with each other by way of a<br />

computer-style data bus. This means there<br />

are now serious implications to adding<br />

new products and some on-board systems<br />

cannot be removed as doing so will cause a<br />

breach in the communications bus and can<br />

stop the car from functioning.<br />

When one car manufacturer first<br />

introduced a tyre pressure warning to<br />

one of its vehicles, a trip to a high street<br />

tyre fitter ended in a vehicle that would<br />

not start for one hapless owner with the<br />

manufacturer having to send a technician<br />

out to put it right!<br />

But for the erstwhile Specialist, these are<br />

no longer business breaking developments<br />

but opportunities for them to offer extra<br />

services. <strong>The</strong> entrepreneurial nature and<br />

never-say-die spirit exhibited by these<br />

12 Volt heroes has led to them finding<br />

innovative ways to keep their businesses<br />

going – security codes for radios, recoding<br />

alarm activators etc. but through all of<br />

this time, a select group has also been<br />

dedicated to providing drivers with a<br />

better, more enjoyable driving experience<br />

through audio upgrades.<br />

With audio in particular, there is a chasm<br />

between what many drivers want and<br />

what many car manufacturers are able to<br />

provide. <strong>For</strong> good audio in a small metal<br />

box with lots of shiny surfaces there are<br />

specific challenges and although none of<br />

these are insurmountable, the solutions<br />

cost time and money.<br />

FOUR MASTERS is a network of specialist<br />

audio installers bound by some simple<br />

principles delivered with a quality directive.<br />

<strong>The</strong> overriding motivation is to allow music<br />

to be enjoyed in a car as much as it would<br />

be at home or at a concert or sound with<br />

no compromise.<br />

Read on to find out how this is achieved.<br />

the Specialist<br />

Tel: 0800 652 5125 www.drivingsounds.co.uk<br />

Driving Sounds 7<br />

KNOWLEDGE<br />

AND SKILLS

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