Advertising Style Guide - Administration, Monash University

Photographic Style - Fisheye
The new Go Boldly message is enhanced by a fisheye
photographic style which presents a ‘worldly’, ‘big picture’
feeling. The fisheye approach provides flexibility in terms of
content, while providing for a consistency of visual impact that
puts the entire body of Monash work into a recognised ‘family’.
Example 1 Example 2
Example 3 Example 4
Note:
In certain circumstances, a third
party Photoshop fisheye filter can be
used to treat ‘standard’ photography
so that it appears to have been shot
with a fisheye lens. Example1 below
illustrates the use of this filter. The
other images shown below were
originally photographed with a
fisheye lens. See over for more.
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