Advertising Style Guide - Administration, Monash University

Font Weight & Sizes
The following example illustrates the relationships between
different font sizes and weights. These guidelines need to vary
with the length of headlines and body copy, and should be
seen as general design principles to provide for flexibility when
creating layouts.
Example 1 - A4 vertical 21cm x 29.7cm - not to scale
Go to town on
Wednesdays
Duis autem vel eum irure dolor. Amcorpor suscipit alboris nisi ut molestaie
sonconsequal, vel illium delinit aigue duos dolor et provident, simil tempor
sunt in culpa. Est laborum et dolor fugai. Et harumdum nam liber ate tempor
cum soluta, nobis impedit anim id quod maxim place. Aut tum rerumessitat.
For more information about research and coursework options,
scholarships and applications, visit www.monash.edu
Note:
Minimum Disclaimer (CRICOS) font
point size is 5pt. Anything less than
5pt may not print clearly.
URL always appears bolded within the
Call to Action and as last paragraph of
body copy.
Body copy should always run on.
CRICOS Provider: Monash University 00008C
Border:
100% Black
weight: 0.5pt
Headline:
Berthold Akzidenz
Grotesk Bold
White knockout
font size: 51pt
leading: 55pt
Body Copy lead in:
Berthold Akzidenz
Grotesk Bold
C=100 M=50 Y=5 K=5
font size: 8pt (min)
leading: 11pt
para space: 1mm
Body Copy:
Berthold Akzidenz
Grotesk Light
100% Black
font size: 8pt (min)
leading: 11pt
para space: 1mm
Call to Action:
Berthold Akzidenz
Grotesk Bold
100% Black
font size: 7pt
leading: 9pt
Disclaimer:
Berthold Akzidenz
Grotesk Light
100% Black
font size: 5pt
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