Advertising Style Guide - Administration, Monash University

URL Positioning - www.monash.edu
The following examples show the Monash University URL
positioning for all press advertising and marketing material.
The Monash University URL – www.monash.edu appears
below the headline in all advertising that does not require or
consist of any body copy (see Example 2).
Example 1 - Press 10cm x 7column (26cm) - not to scale
Change your world
Monash mid–year entry is your opportunity to make the future
happen. Combine your drive to achieve with our amazing range of
courses and nothing can stop you!
Apply now. Call 1800 MONASH or visit www.monash.edu/midyear
The Monash University URL must appear as part of the
Call to Action in all Press Advertising requiring body copy.
Example 2 - Billboard 470cm x 835cm @ 10% - not to scale
The world
awaits you
www.monash.edu
The Monash University URL is only permitted to appear below
Headlines where there is no requirement for body copy.
Mid-year entry
Note:
Position of URL will depend on the
length of the headline. Please make
sure it is visually balanced within layout
as per Example 2.
Wherever possible make sure
headlines sit within a relatively free
space in the image - avoid placing it
over a complex part of the image.
CRICOS Provider: Monash University 00008C
CRICOS Provider: Monash University 00008C
Body Copy:
Berthold Akzidenz
Grotesk Bold/Light
PMS 2945C
100% Black
font size: 9pt
leading: 13pt
Call to Action:
Berthold Akzidenz
Grotesk Bold
100% Black
font size: 9.5pt
leading: 13pt
kerning: -20
Headline:
Berthold Akzidenz
Grotesk Bold
White knockout
font size: 114pt
leading: 103pt
URL:
Berthold Akzidenz
Grotesk Bold
White knockout
font size: 52pt
leading: 62pt
kerning: 10
9