Advertising Style Guide - Administration, Monash University

Introduction
In this, our fiftieth year, it is altogether appropriate that we celebrate our achievements with confidence
and certainty for an exciting future. In this sense, our new positioning statement “Go Boldly” represents
much more than an advertising tagline. It’s a statement that captures the spirit of our great university and
tells the world what we stand for and where we’re going. For our current and future students, Go Boldly
is a powerful call to action that encourages them to venture further. It reaffirms their decision to study at
Monash if they wish to take on the world.
Within this Style Guide, you will find the information required to apply the design elements surrounding
the new Go Boldly theme. But it’s much more than a new design grid - it is a clear evolution of our
‘Engaging the world’ position and has the potential to change the way we project ourselves. It’s the
opportunity to become more confident … bolder… in our external communications in a way that will
strike a chord with the diverse audiences we present ourselves to around the world. We are encouraging
all faculties and departments to develop advertising and communications material that reflects the spirit
of Go Boldly in every sense - from headings and body copy through to the style of photography employed.
Go Boldly Logo Clearspace
The Go Boldly logo and the logo device is to be positioned
and applied with consideration to the guidelines and
constraints shown below
Measurement Guide:
One unit of the Go Boldly globe device
One and a half units of the Go Boldly
globe device
Note:
Minimum clearspace measure above
logo, on all applications, is 1 unit of
the Go Boldly globe device
Application Rule:
One unit of the Go Boldly globe
device to be used as clearspace for
a 3 column ad space or less.
One and a half units of the Go Boldly
globe device to be used as clearspace
for a 4 column ad space or greater.
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