Advertising Style Guide - Administration, Monash University

Typeface
The new font chosen for headings is heavier than that within previous Monash styles and is a deliberate
addition to accentuate the spirit of Go Boldly and present messages with confidence and authority.
Font & Type Styles
The new Monash University standard advertising typography
family is: Berthold Akzidenz Grotesk.
Below are samples of the recommended font usage for
Monash University materials.
Headlines
Sub Headlines
Body Copy
Body Copy lead in
Taglines
Font & Type Colours
The new Monash University standard typography colours
should be followed at all times.
Below are samples of the recommended font colour application.
Headlines
Sub Headlines
Sub Headlines
Body Copy
Body Copy lead in
Taglines
Note:
Generally, body copy should be set in
Berthold Akzidenz Grotesk Light.
Body copy should be ranged left and
run on - do not justify any body copy.
Berthold Akzidenz Grotesk Bold
Extended - Aa Bb Cc
Berthold Akzidenz Grotesk Bold
or Bold Extended - Aa Bb Cc
Berthold Akzidenz Grotesk Light
Aa Bb Cc
Berthold Akzidenz Grotesk Bold
Aa Bb Cc
Berthold Akzidenz Grotesk Light
Aa Bb Cc
100% Black
Reverse (white) out of darks
C = 30 M = 30 Y = 60 K = 0
Application out of darks
C = 0 M = 100 Y = 63 K = 12
Application on light/white background
100% Black
C = 100 M = 50 Y = 5 K = 5
100% Black
5