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Doctors Share<br />

THE<br />

SCIENCE BEHIND<br />

24Seven <strong>Life</strong> Essentials<br />

A compilation of the<br />

latest nutritional information<br />

from medical experts<br />

Nutritional <strong>Supplement</strong>ation . . . . . . . . . . . . . . . . . . . . .Page 1<br />

Choosing A Dietary <strong>Supplement</strong> . . . . . . . . . . . . . . . . . . .Page 3<br />

Four Nutritional Pioneers, 25 Years of Research . . . . . .Page 4<br />

The Beneficial Nutrients in 24Seven <strong>Life</strong> Essentials . . . .Page 5<br />

The Healing Powers of Aloe Vera . . . . . . . . . . . . . . . . .Page 23<br />

Nature’s Perfect Food – Spirulina . . . . . . . . . . . . . . . . .Page 24<br />

What Are Antioxidants and<br />

Why Does The Body Need Them? . . . . . . . . . . . . . . . . .Page 26<br />

The Power of Nanotechnology,<br />

NanoClusters and NanoCeuticals . . . . . . . . . . . . . . .Page 27


Health experts have said it for years. Now research proves it. Our diets do not provide the nutrition we<br />

need. Modern farming practices have depleted our soils to such an extent that it is almost impossible<br />

to obtain the nutrients your body needs through food alone.<br />

People everywhere are turning to supplements to fill in the gaps and compensate for a deficient diet.<br />

So, how can you know that you are taking the right nutrients, in the right amounts and at the right<br />

time? How can you be sure that you are consuming the highest quality supplements available and that<br />

what’s on the label is really what’s in the product? These are no doubt concerns of yours, and at <strong>RBC</strong>,<br />

they are concerns of ours. This is why we created 24Seven <strong>Life</strong> Essentials.<br />

24Seven <strong>Life</strong> Essentials is a complete nutritional protocol that lays a solid foundation for any adult<br />

who desires optimum health. We have taken the confusing world of supplements and created a simple<br />

product that you can easily and confidently use every day to support your health. This information<br />

packet is designed to give you a brief but thorough look into the scientific research behind this<br />

phenomenal product.<br />

Nutritional <strong>Supplement</strong>ation –<br />

No Longer an Option…<br />

A number of reputable journals have recently published research supporting the need for<br />

supplementation. In the Journal of the American Medical Association 2002, Harvard Medical School<br />

scientists stated that we should all take a vitamin supplement “because most people do not consume<br />

an optimal amount of all vitamins by diet alone.” After reviewing thirty years of scientific research,<br />

they found that even with the variety of foods we eat, Americans are still deficient in some nutrients.<br />

They also drew a very definite link between this low intake of important vitamins and the risk of<br />

disease. In their research they stated, “Suboptimal intake of some vitamins, even above levels causing<br />

classic vitamin deficiency, is a risk factor for chronic diseases and common in the general population,<br />

especially the elderly.” They specifically advised that all Americans supplement with folic acid, and<br />

vitamins B-6, B-12, D, E and C. 1<br />

Adequate amounts of vitamins and minerals are critical for the healthy functioning of all organs and<br />

systems throughout the body. Research shows that specific levels of nutrients are needed for the<br />

protection of bones and blood cells as well as the healthy functioning of the heart and eyes. There is<br />

also evidence that adequate levels of vitamins and minerals are important for supporting aging-related<br />

memory function. 1 It has been long known that a diet low in vitamins or minerals may lead to severe<br />

illnesses, such as scurvy from lack of vitamin C.<br />

The idea that our diets do not provide adequate nutrition is not a new one. As early as 1938 Dr. Charles<br />

Northern reported to the U.S. Senate that fruits and vegetables, and therefore people, were deficient<br />

in vital minerals due to the depletion of our soils. He stated, “It is bad news to learn from our leading<br />

authorities that 99 percent of the American people are deficient in these minerals, and that a marked<br />

deficiency in any one of the more important minerals actually results in disease.” He continued,<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 1


“Laboratory tests prove that the fruits and vegetables, the grains, the eggs and even the milk and the<br />

meats of today are not what they were a few generations ago.” As if these statements were not alarming<br />

enough, he concluded, “No man of today can eat enough fruits and vegetables to supply his system<br />

with the mineral salts he requires for perfect health.” 2<br />

80 percent of foods<br />

tested were low in<br />

calcium and iron…<br />

According to Canadian government research data<br />

collected in 1951, 1972, and 1999, almost 80 percent of<br />

foods tested were low in calcium and iron, three<br />

quarters were low in vitamin A, half were low in vitamin<br />

C and riboflavin, one third were low in thiamine, and 12<br />

percent were low in niacin. 3<br />

While research reveals the need for all adults to supplement, it also shows the critical need for<br />

nutritional support among the elderly. Recently, the Journal of the American Geriatric Society<br />

published a study in which 800 senior residents housed in a long-term care facility and fed a basic<br />

2,000-calorie diet were all found to be deficient in vitamin E, pantothenic acid, calcium, zinc, copper<br />

and manganese. The authors concluded that older residents require a daily full-spectrum vitamin and<br />

mineral supplement to meet their nutritional needs. 4<br />

It is also clear that our nutrient deficient diet is taking its toll on the health of our children. A recent<br />

study in Mexico involved school children who ate a diet supplemented with basic nutrients compared<br />

to those eating a normal diet. Results showed that the children on the supplements had a higher IQ<br />

than those simply eating their typical diet.<br />

Other research shows that depleted soils<br />

are not our only hurdle towards<br />

obtaining the nutrients we need. Certain<br />

medications, including the common<br />

birth control pill, can cause alterations<br />

in nutrient metabolism that result in<br />

vitamin deficiency. Bad habits like<br />

smoking and certain disease states can<br />

also result in nutrient shortages. And of<br />

course, the most obvious reason for<br />

deficiency is the fact that most people<br />

Our nutrient<br />

deficient diet<br />

is taking its<br />

toll on the<br />

health of our children.<br />

now make food choices based on convenience and taste rather than nutritional value.<br />

With all of these factors working against us, it is clear that nutritional supplementation is no longer an<br />

option. It is a necessity.<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 2


Choosing a Dietary <strong>Supplement</strong><br />

Nutritional supplements have become wildly popular and are now available at retailers nationwide.<br />

But according to the watchdog website ConsumerLab.com, half of the supplements on the market<br />

don’t contain the levels of nutrients claimed on their labels. These supplements are at best misleading,<br />

and at worst, extremely dangerous.<br />

Out of a sample of vitamin supplements tested by ConsumerLab.com, one did not dissolve properly<br />

and therefore, any nutrients it contained would not be absorbed by the body. Two products contained<br />

excessive amounts of lead, which is a toxic contaminant. 5<br />

It is clear that not all nutritional products on the market are created equal. The nutritional supplements<br />

you use should be from a well-established and well-respected company with a reputation for integrity.<br />

Royal BodyCare has been providing high quality nutritional supplements for the past thirteen years.<br />

We have sold over 10 million bottles of cutting-edge products designed to support optimum health,<br />

energy and vitality. At Royal BodyCare every product is tested for quality-assurance before it is<br />

released into the marketplace and is guaranteed to contain exactly what the label claims. <strong>RBC</strong><br />

products are backed by science, recommended by doctors and consumed by people wanting to live<br />

longer, healthier lives.<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 3


Four Nutritional Pioneers, 25 Years of Research<br />

Royal BodyCare has now developed a product that provides a complete nutritional foundation in one<br />

box. 24Seven <strong>Life</strong> Essentials provides optimum levels of vitamins, minerals, and select herbs with<br />

natural fruit and vegetable concentrates containing phytochemicals and antioxidants only available<br />

from plants. This comprehensive formula is conveniently packaged in three daily packets so it is easy<br />

to provide the cells with nutrition throughout the day for optimum absorption. Plus, each supplement<br />

is encapsulated in pure vegetable capsules. By taking one packet with each meal daily, your<br />

requirements for vitamins, minerals and phytonutrients are met and the guesswork has been removed.<br />

Four Nutritional Pioneers and 25 years of<br />

Research Lead to the Development of<br />

24Seven <strong>Life</strong> Essentials<br />

In the late 70’s, four scientists in separate laboratories conducted research with a similar mission. They<br />

investigated natural plants, not commonly used for food, to discover nutrients that would result in<br />

better health and longevity.<br />

Clinton Howard formed a research team that discovered the active constituents in the aloe vera plant<br />

for professional uses. Dr. Christopher Hills discovered one of nature’s most nutritious foods, spirulina.<br />

Dr. Albert Zehr combined herbs with natural sourced vitamins and minerals to create a line of high<br />

quality supplements. Dr. J. Lee Phelps researched natural ingredients to develop a broad range of wellknown<br />

nutritional products, and more recently pioneered the new field of nanotechnology creating<br />

<strong>RBC</strong>’s line of NanoCeuticals .<br />

24Seven <strong>Life</strong> Essentials was formulated based on the research of these pioneers. <strong>RBC</strong> NanoClusters <br />

have been added to enhance conditions for the absorption of these essential nutrients. Now you can<br />

enjoy, every day, the benefits of advanced optimal nutrition from nature, brought to you by scientists<br />

with years of experience in nutritional research.<br />

24Seven <strong>Life</strong> Essentials is the ultimate nutritional supplement with 75 source ingredients, 35 trace<br />

elements, multiple antioxidants, the healing powers of aloe vera, spirlulina – one of nature’s most<br />

nutritious foods – blueberries, cranberries, raspberries, grapes, brocooli, kale, spinach, legendary<br />

herbs and the revolutionary <strong>RBC</strong> NanoClusters .<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 4


Aloe vera<br />

The Beneficial Nutrients in<br />

24Seven <strong>Life</strong> Essentials<br />

Aloe vera has become a very well known plant over the past several decades.<br />

Most people are aware of its use as a topical aid for sunburns or scratches, but<br />

few know how far reaching its health benefits really are. Thanks to the pioneering<br />

work of <strong>RBC</strong>’s founder and CEO, Dr. Clinton Howard, a great deal of research<br />

has revealed the many ways that aloe vera can support overall health. Because of<br />

his passion to see everyone benefit from this incredibly therapeutic plant, a<br />

powerful aloe vera concentrate has been added to 24Seven <strong>Life</strong> Essentials.<br />

Research shows that aloe vera supports a beneficial immunomodulatory effect in the gastrointestinal tract.<br />

It has also been shown to support immune cells throughout the body. Aloe vera contains high molecular<br />

weight mannan polysaccharides that support the immune cells and immunoglobulins, which are important<br />

components of the immune system. 6 Aloe vera contains high quantities of specific sugars including B-1, 4<br />

mannans, a variety of polyhexanoses, xylose, arabinose, mannose, and galactose, which are structural<br />

sugars that help support numerous membrane structures, enzymes, and immunoglobulins within cells. 7,8<br />

Several studies indicate that aloe vera improves bowel function, which is essential to overall health<br />

and well being. 9,10 Aloe vera works to soothe the gastrointestinal tract, and it helps maintain symbiotic<br />

flora in the colon when consumed regularly. Aloe vera also benefits the digestive system by aiding in<br />

the control of yeast and fungi overgrowth in the colon when it is taken regularly. Studies show that<br />

aloe supports the optimal pH of the colon and helps to alkalinize the stomach. 11<br />

Aloe vera is known to help maintain healthy skin when used topically, but studies reveal that it also<br />

supports skin repair when taken orally. 12,13 Aloe vera also contains ingredients that may support<br />

cardiovascular health. 7,8 In addition to these benefits, a preliminary study has shown that aloe aids the<br />

absorption and bioavailability of vitamin C and vitamin E. 14<br />

Astaxanthin<br />

Astaxanthin is a carotenoid that is necessary for proper health. It has exhibited superior antioxidant<br />

properties, even beyond that of beta-carotene. 15 Astaxanthin is a fat-soluble antioxidant that acts<br />

similar to vitamin E in the cells, protecting cell membranes from damaging oxidation. Animal studies<br />

show that when vitamin E is deficient in the diet, but astaxanthin is added, it protects red blood cell<br />

membranes from oxidative damage. 16 In animal studies, astaxanthin restores damaged mitochondrial<br />

membranes three times more effectively than vitamin E. 17 A tissue culture model demonstrated that<br />

astaxanthin was superior to beta-carotene or vitamin E in protecting the cells from herbicide-induced<br />

oxidative stress. 18<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 5


Biotin<br />

Biotin is a water-soluble B vitamin that plays an important role in the numerous enzyme reactions<br />

responsible for fatty acid production, and in the oxidation of fatty acids and carbohydrates. Biotin has<br />

also been found to be important to normal gene expression. 19<br />

Biotin deficiency can result in weight loss, nausea, vomiting, swollen tongue, pallor, depression and<br />

a dry scaly dermatitis. 20 It can also cause muscle pain, sensitivity of skin to touch, weight loss, slight<br />

anemia and a change in the electrocardiographic activity of the heart. 21 Clinical studies have provided<br />

evidence that marginal biotin deficiency is more common than was previously thought. 22<br />

Blueberry<br />

One of the many unique ingredients in 24Seven <strong>Life</strong><br />

Essentials is blueberry. This incredible fruit contains<br />

powerful phenolic compounds that scavenge superoxide<br />

radicals, hydrogen peroxide, hydroxyl radicals, and singlet<br />

oxygen. The nutrients in blueberries protect cell membranes<br />

and nerve cells from free radical oxidative damage. 23<br />

Animal studies showed improved age related memory<br />

function after subjects consumed a blueberry supplement. 24<br />

A USDA study showed that rats fed blueberries on a daily basis showed fewer signs of mental or<br />

physical aging. 24 Animals with a genetic predisposition to age related memory loss, showed improved<br />

memory function when fed blueberries. 25 One study conducted by the USDA showed that rats<br />

exhibited fewer signs of mental or physical aging when they were fed a few blueberries each day. 25<br />

Broccoli<br />

Research is revealing the amazing power of certain vegetables to protect our health. Some of the most<br />

exciting results have come from research done on the common, and apparently underestimated,<br />

broccoli plant. This cruciferous dark green vegetable is high in sulphoraphane and flavonoids called<br />

indol-3-carbinol (indols), which are found to be very protective against certain types of mutations at<br />

the cellular level. 26 Indols alter the pathway that converts estrogen into its more harmful forms.<br />

Estrogen sensitive cells can undergo mutations at the cellular level. Indols protect cells from this<br />

damage. 27<br />

Cell culture studies have shown that indole-3-carbinol from broccoli inhibits prostate-specific<br />

antigen production in one type of human prostate carcinoma cells. 28 Sulphoraphane and indoles<br />

also stimulate enzymes that are important for protecting cells against mutations. 27,28 Because of its<br />

incredible benefits and its importance for the health of both men and women, broccoli has been<br />

added to 24Seven <strong>Life</strong> Essentials.<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 6


Calcium<br />

Calcium is best known for its vital role in the formation of strong bones and teeth; however, its benefits<br />

are more far reaching than most realize. Calcium is important in the maintenance of a regular heartbeat<br />

and the transmission of nerve impulses. 29,30 It helps maintain healthy cholesterol levels and supports a<br />

healthy cardiovascular system. 29 Calcium is needed for muscular growth and contraction, and it offers<br />

aid for mild muscle cramps. It also supports the synthesis of RNA and DNA. 29<br />

Aided by vitamin D, calcium is incorporated into skeletal and cartilage tissues. 31 Female distance<br />

runners improved bone density in certain bones by adding calcium supplementation beyond their daily<br />

diet consumption. 32 Regular exercise and a healthy diet with enough calcium helps teens and young<br />

adult women maintain good bone health and may reduce their high risk of osteoporosis. A 3-year<br />

study showed that vitamin D and calcium supplementation supported bone health in an elderly<br />

community. 33 This nutrient benefits all age groups by supporting healthy bone density, and is a<br />

particularly essential supplement for those on a calorie restricted weight loss program. 34<br />

Studies show that calcium has a role in supporting the immune system, and it supports the secretions<br />

of the parathyroid gland in combination with vitamin D. 31 Calcium also appears to support a healthy<br />

colon wall. 35 Calcium maintains proper cell membrane permeability, aids in neuromuscular activity,<br />

helps keep skin healthy, and supports a healthy pregnancy. 29<br />

One human study demonstrated that it is more beneficial to include calcium supplementation with a<br />

meal. 36 This is why <strong>RBC</strong> has added a beneficial amount of calcium to its 24Seven <strong>Life</strong> Essentials<br />

packets, which are to be taken with each meal.<br />

Capsicum<br />

Capsicum is a therapeutic plant containing unique apocarotenoid components, which are substances<br />

that act as antioxidants and may support health. 37 As a medicinal plant, capsicum has been used as a<br />

soothing agent for the stomach and the gastrointestinal tract. 38 It also supports healthy circulation and<br />

it has been studied for its ability to aid in the flow of saliva and gastric juices. 38<br />

Carotene Complex<br />

An exciting new area of health research is discovering the many benefits of plant compounds known<br />

as carotenoids. They not only give plants their wide variety of colors, but they also support human<br />

health in powerful ways. Noticing these many benefits, <strong>RBC</strong> is leading the way by adding a unique<br />

carotene complex to its foundational product, 24Seven <strong>Life</strong> Essentials. This carotene complex contains<br />

a powerful blend of astaxanthin, lycopene, lutein, and citrus bioflavonoids. These plant-derived<br />

39, 40<br />

compounds play an important role in protecting against disease and age related conditions.<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 7


Choline<br />

Choline is another nutrient essential for good health. 41, 42 It is an important component of the<br />

membranes that surround our cells, making it vital for many bodily functions. Choline has shown<br />

particular health benefits for the liver, in part due to its role transporting harmful cholesterol out of<br />

the liver. 43 While the liver synthesizes choline, it may not produce enough for optimal health.<br />

Choline helps rid the body of homocysteine, a damaging amino acid that jeopardizes cardiovascular<br />

health. Choline is also a precursor to molecules that relay signals between nerve cells, including those<br />

of the brain. 44,45 Studies in humans have revealed that verbal and visual memory improves with choline<br />

supplementation. 44 Children appear to benefit as well. Several studies have investigated the effects of<br />

prenatal choline enrichment towards child learning functions. 46<br />

Recognizing that a shortage of choline in the diet causes liver damage, the Institute of Medicine<br />

(IOM) established its first choline recommendations 3 years ago. It advocates about 0.5 gram per day.<br />

Taking 24Seven <strong>Life</strong> Essentials each day makes it easy to obtain this level of choline for brain and<br />

liver support.<br />

Chromium<br />

The mineral chromium has a range of important functions throughout the body. It is essential for glucose<br />

metabolism and acts as a potentiator of insulin action; making is necessary for carbohydrate and lipid<br />

metabolism. Chromium helps to maintain the normal structure of DNA and is involved in the healthy<br />

functioning of the nervous system. It is also an important nutrient for cardiovascular and heart health. 47<br />

For its many benefits to the human body, chromium has been added to 24Seven <strong>Life</strong> Essentials.<br />

Citrus bioflavonoids<br />

Citrus bioflavonoids contain antioxidants that inhibit oxidative damage in the lens of the eye. 48 In<br />

cataract formation, free radicals appear to impair the lens crystalline proteins, causing them to clump<br />

together and damage proteolytic enzymes that would normally remove the damaged proteins. 49<br />

In the retina, with its high levels of oxygen and polyunsaturated fatty acids, peroxidation of<br />

membranes likely leads to the death of photoreceptor cells. 50<br />

The body’s natural defense against oxidation of the eye tissues includes antioxidants such as<br />

glutathione peroxidase, superoxide dismutase, catalase, vitamins C and E, and the pigment melanin. 51<br />

The antioxidant effects of citrus bioflavonoids have also been shown to protect retinal cells from<br />

oxidative damage. 52<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 8


Copper<br />

Copper is an important cofactor for mitochondrial enzymes involved in the energy producing<br />

reactions of the body. It also supports the formation of hemoglobin in red blood cells as well as the<br />

formation of connective tissue, bone, and the skin pigment melanin. 47<br />

Copper acts as an antioxidant in the body and supports the functioning of the heart. It also helps<br />

regulate glucose metabolism. 47 Copper deficiency results in lowered circulating neutrophils, which are<br />

a type of immune cell. 53,54 Copper helps form nerve sheaths and supports nerve cell function. 55<br />

Cranberries<br />

Cranberries provide superior antioxidant protection. According to the<br />

TOSC (Total Oxyradical Scavenging Capacity) antioxidant assay,<br />

cranberries contain one of the highest levels of phenolic compounds of the fruits. They contain even<br />

more of this antioxidant nutrient than apple, red grape, strawberry, pineapple, or lemon. Phenolic<br />

compounds protect the body against damaging free radicals and mutational changes in the cell.<br />

Studies conducted in cell cultures have shown that mutated human liver cells were less likely to<br />

proliferate in the presence of cranberry. 56-60<br />

Folic Acid<br />

24Seven <strong>Life</strong> Essentials provides a high level of folic acid because it is so essential for optimum health.<br />

Folic acid is necessary for the production and maintenance of new cells. 61 It is needed to make DNA<br />

and RNA, which are the building blocks of cells. Folic acid also plays an essential role in the<br />

protection of DNA by preventing changes in its structure that can cause breaks and mutations. 62<br />

Folic acid is well known for its role in lowering homocysteine in conjunction with vitamin B6 and vitamin<br />

B12. This action helps to protect the health of the heart, which is otherwise damaged by this damaging amino<br />

acid. Folic acid is also essential for the formation of new red blood cells and the prevention of anemia. 61,62<br />

Adequate folic acid levels may reduce a woman’s risk of having a child with a brain or spinal chord defect.<br />

Folic acid deficiency can result in diarrhea, loss of appetite, weight loss, heart palpitations, headaches,<br />

irritability and behavioral disorders. 61 As noted in the Journal of the American Medical Associations<br />

2002, folic acid is deficient in the diet of some people. 63<br />

Fo ti<br />

Fo ti is an herb traditionally used in China to support heart health as well as premature<br />

aging and weakness. 64 Animal studies have shown that it helps decrease fat deposits<br />

in the blood and supports the cardiovascular system. 64,65 In vitro studies have shown it<br />

to support immune function, increase red blood cell formation, and exhibit an<br />

66, 67<br />

antibacterial action.<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 9


Garlic<br />

68, 69<br />

Garlic is widely used in natural medicine as a natural antimicrobial agent.<br />

A recent study shows that taking garlic extract supports a healthy blood lipid<br />

profile. It also strengthens blood antioxidant potential, indicating a reduction<br />

in the oxidation reactions in the body. Garlic helps maintain healthy blood<br />

pressure and good circulation. 70 Garlic may also support organs such as the<br />

kidneys against oxidative stress. 71<br />

Ginseng<br />

Ginseng is a powerful tonic used by herbalists to energize the entire body. Its key components are<br />

called ginsenosides, and they have demonstrated a variety of biomedical effects such as anti-aging and<br />

antioxidant benefits. 72 Ginsenosides support the antioxidant defense system by helping to lower the<br />

lipid peroxidation products that are responsible for the aging process. 73 The protective effects of<br />

ginseng were shown in several studies which demonstrated that ginseng extracts protected animal<br />

livers from the severe damage caused by carbon tetrachloride poison. 74 Ginseng also has a protective<br />

effect on nerve cells, slowing the process of neurodegenerative cell loss and reducing the appearance<br />

of locomotor dysfunction in animals. 75 Other exciting research shows that ginseng supports healthy<br />

blood sugar levels, and modulates indices of stress, fatigue, and learning. 76,77<br />

Golden Seal<br />

This well-known herb is most often used to help ward off the common cold, and<br />

research does show that golden seal may enhance immune function by increasing<br />

antigen-specific immunoglobulin production. 78 It also appears to inhibit some<br />

harmful bacteria in the stomach, and its active component, berberine, has been<br />

79, 80<br />

used by herbalists as a bitter tonic to improve stomach function.<br />

Golden seal has also demonstrated the ability to support liver health, blood<br />

circulation, and a healthy heart rhythm. 80, 81 Studies with berberine show that this active ingredient can<br />

help to counteract parasites and other organisms. 81<br />

Grapes<br />

Researchers are revealing that this delicious and popular fruit is also one of the<br />

best foods to eat for antioxidant protection and a healthy heart. To reap these<br />

benefits every day, a grape concentrate has been added to 24Seven <strong>Life</strong> Essentials.<br />

Grapes contain phenolic compounds, including catechin, epicatechin and gallic acid. Phenolic compounds<br />

are antioxidants that can help maintain a healthy cholesterol balance by reducing the oxidation of LDL<br />

cholesterol. These powerful nutrients support heart health and help maintain healthy blood viscosity. They<br />

also help lower nitric oxide levels, supporting muscular tone and blood flow in the vessels. 82,83<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 10


Another beneficial compound in grapes called resveratrol has been found to support the immune<br />

response and act as an antioxidant. Laboratory studies show that resveratrol may support mutant cell<br />

destruction and inhibit mutant cell proliferation. 84, 85 Research shows that resveratrol protects against<br />

certain types of oxidative damage in the brain and in the lining of the bowel. 86,87 It also appears to have<br />

a protective effect on estrogen sensitive cells in the breast and prostate.<br />

Hawthorn Berry<br />

This medicinal berry is derived from the hawthorn flower, and it is<br />

traditionally used as a general tonic to help maintain heart health and normal<br />

blood pressure. Hawthorn berry appears to support a regular heartbeat and<br />

increase metabolism in the heart muscle. This powerful herb contains<br />

anthocyanins, flavones and flavonoids, which help open the blood vessels and<br />

support blood flow to the heart. 88-90<br />

Herbal Blend<br />

For thousands of years, herbs have been used for their many therapeutic benefits. Recently, people<br />

have begun to turn back to these powerful plants for their specific effects as well as their overall ability<br />

to balance the body without side effects. 24Seven <strong>Life</strong> Essentials contains thirteen of the most effective<br />

and well-known herbs including ginseng, rhodiola, ginger, cayenne, fo-ti, garlic, golden seal,<br />

hawthorn, papaya, red fennel, rose hips, sarsaparilla, and uva ursi. This unique and powerful blend has<br />

been developed to meet the needs of both men and women for overall health rejuvenation.<br />

Inositol<br />

Inositol is an important component of cell membranes and is found naturally in the brain and nerve<br />

tissue. It supports heart health by working to remove fats from the liver and metabolize cholesterol. It<br />

is also an important component of the Central Nervous System, and it is necessary for nerve and<br />

motor function in the muscles. 91,92,93 Inositol may play a role in DNA repair, nuclear RNA export and<br />

synaptic membrane trafficking. 94<br />

Iodine<br />

Iodine is an essential element that plays a critical role in the production of thyroid hormones. These<br />

hormones help regulate metabolism and play important roles in growth and development. A<br />

deficiency of iodine in the diet can cause hypothyroidism and even lead to goiter, which is a condition<br />

whereby the thyroid gland becomes enlarged as it tries to make thyroid hormone. The deficiency is<br />

more prevalent in women than in men, and more common in pregnant women and adolescents. The<br />

best preventative measure is to consume adequate iodine levels. 95<br />

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Kale<br />

This leafy green cruciferous vegetable is not nearly as common in our diet as it<br />

should be considering its amazing health benefits. Fortunately, with 24Seven <strong>Life</strong><br />

Essentials, you can reap these benefits everyday.<br />

Kale is high in zeaxanthin and lutein, two carotenoids that form the macula tissue of the<br />

eye, supporting vision. 96 It is also high in sulphoraphane and indols, which stimulate enzymes<br />

that work to protect cells against mutations (fighting enzymes). Indols also alter the pathway<br />

that converts estrogen into its more harmful forms. While estrogen-sensitive cells can undergo<br />

mutations at the cellular level, indols protect them from this damage. 97,98<br />

Kelp<br />

The kelp found in 24Seven <strong>Life</strong> Essentials has been harvested off the pristine coast of Ireland, giving<br />

you a pure source of over 70 trace minerals that are naturally chelated with plant material for optimal<br />

assimilation. Trace minerals are necessary for many biochemical reactions that take place in the body.<br />

However, they are only needed in very small amounts. The form of the mineral is very important. For<br />

example, aluminum is found in small amounts in the food we eat and is not harmful. However, in its<br />

elemental form it can be toxic.<br />

The chelated trace minerals found in kelp include very small amounts of Aluminum, Antimony,<br />

Barium, Beryllium, Bismuth, Boron, Bromine, Cadmium, Calcium, Cerium, Cesium, Chlorine,<br />

Chromium, Cobalt, Copper, Dysprosium, Erbium, Europium, Fluorine, Gadolinium, Gallium,<br />

Germanium, Gold, Hafnium, Holmium, Indium, Iodine, Iridium, Iron, Lanthanum, Lithium,<br />

Lutetium, Magnesium, Manganese, Molybdenum, Neodymium, Nickel, Niobium, Osmium,<br />

Palladium, Phosphorous, Platinum, Potassium, Praseodymium, Rhenium, Rhodium, Rubidium,<br />

Ruthenium, Samarium, Scandium, Selenium, Silicon, Silver, Sodium, Sulfur, Tantalum, Tellurium,<br />

Terbium, Thallium, Thorium, Thulium, Tin, titanium, Tungsten, Uranium, Vanadium, Ytterbium,<br />

Yttrium, Zinc, and Zirconium.<br />

Lutein<br />

Lutein is a carotenoid that plays a powerful role in protecting the health of the eyes, which is becoming<br />

an increasingly important area of focus for the aging population.<br />

Currently there are 30 to 50 million cases of blindness worldwide, many of which are due to cataracts<br />

and age-related macular degeneration (AMD). 99 Epidemiological studies have shown that a high<br />

dietary intake of carotenoids, specifically lutein and zeaxanthin from spinach, kale, and other leafy<br />

green vegetables, may be associated with a reduced risk for both nuclear cataracts and AMD. Both<br />

conditions appear to be linked to the cumulative effects of a lifetime of light-induced oxidation. 100 Both<br />

the lens and the retina are continually exposed to light and oxygen, which can work together to<br />

produce oxygen free radicals. 49 Lutein is thought to help protect this process. 99<br />

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These nutrients are concentrated in the macula of the eyes giving them their yellow color. 101 The retina<br />

itself is composed of 75% lutein. 96 It has been shown experimentally that regular consumption of<br />

lutein supplements can increase the macular pigment density in the eye, which may potentially help<br />

reduce the risk for later development of AMD. 102<br />

Lycopene<br />

The carotene complex found in 24Seven <strong>Life</strong> Essentials also includes lycopene, which is a carotenoid<br />

predominantly found in tomatoes. Lycopene has been researched extensively over the last several<br />

years because it has demonstrated a variety of protective effects. 101<br />

As a major carotenoid in the blood, lycopene can protect against oxidative damage to lipids, proteins,<br />

and DNA. 102, 103 It is a potent antioxidant towards singlet oxygen, which suggests that it may have<br />

stronger antioxidant potential than other carotenoids. 102<br />

Lycopene has been studied for its role in supporting the inhibition of the progression of mutated cells<br />

in the breast, the endometrial tissue, and in the prostate. 103-105 Lycopene has been shown to protect cells<br />

106, 107<br />

from harmful mutations, often more effectively than other carotenoids.<br />

Epidemiological studies have shown that high concentrations of circulating lycopene offer protection for the<br />

cardiovascular system. 108, 109 Lycopene also shows a protective effect towards the eye and macular tissue. 110<br />

Magnesium<br />

Magnesium is an often-overlooked mineral that has profound effects on the body. A deficiency can<br />

cause a myriad of health challenges, while supplementation often has surprisingly positive benefits.<br />

Like several other minerals, magnesium acts as a cofactor for enzymatic reactions. It is particularly<br />

involved in the reactions responsible for energy production. 112<br />

Magnesium is essential for the uptake of both calcium and potassium. It also assists the body in<br />

maintaining the proper pH balance. A deficiency of magnesium interferes with the transmission of<br />

nerve and muscle impulses, often leading to irritability and nervousness. 113<br />

This essential mineral has been shown in older animals to protect the arterial lining from age-related<br />

changes to the vascular wall (lining of blood vessels), and it is necessary to prevent calcification of soft<br />

tissue. 113, 114 Magnesium also supports blood flow and the entire cardiovascular system. 115, 116 Research<br />

indicates that it may support the maintenance of healthy cholesterol levels. 113 A recent study indicated<br />

that older adults may not have adequate magnesium in their diets to support a healthy vascular system. 115<br />

Animal studies have shown that magnesium deficiency leads to increased bone fragility, altered bone<br />

architecture and diminished bone density (osteoporosis). 118 <strong>Supplement</strong>ing the diet with magnesium<br />

has been shown to help mild depression, dizziness, muscle weakness and twitching, and premenstrual<br />

syndrome. 113 Magnesium also appears to support the brain’s recovery from injury and provide<br />

protection from neurodegeneration and progressive functional deficits. 119<br />

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Manganese<br />

The mineral manganese plays many roles in the body, supporting optimum health in a variety of ways.<br />

Manganese plays key roles in several aspects of growth and reproduction. It supports bone health, liver<br />

function and the pituitary gland. It is necessary for cartilage formation, and it is required by many of<br />

the mitochondrial enzymes responsible for respiration and energy production. Manganese is needed<br />

for healthy nerves, blood sugar balance, and a healthy immune system. Small amounts are also<br />

necessary for protein and fat metabolism. 111<br />

Molybdenum<br />

This mineral is a necessary cofactor for numerous enzymes in the cell. It is involved in many<br />

biological processes including cellular respiration, oxygen utilization, DNA and RNA reproduction,<br />

maintenance of cell membrane integrity, and free radical scavenging. Molybdenum is also important<br />

for the detoxification of alcohol and several cancer causing substances.<br />

Low levels of molybdenum can lead to sulfite allergies and increase a person’s susceptibility to sulfate<br />

toxicity. Deficiency has also been linked to an increase in dental carries and disturbances in uric acid<br />

production (waste metabolism). 120<br />

NanoClusters <br />

NanoClusters are spherical silica mineral complexes that have been developed by <strong>RBC</strong> using a unique<br />

nanotechnology process. NanoClusters assist the dispersion of the nutrients found in 24Seven <strong>Life</strong><br />

Essentials, enhancing their absorption and utilization.<br />

Silica mineral clusters are abundant in glacial water sources, and they support the release and<br />

exchange of important minerals. These clusters were once abundant in natural water sources (streams,<br />

rivers, lakes, mountain and glacier runoff) before water treatment facilities removed most natural<br />

mineral content. The unique properties of particular nanometer sized spherical silica clusters helped<br />

to bind and release important nutrients and water molecules. 122,123 It is known that silica surfaces bind<br />

specific ions and water molecules, providing a slow release matrix for exchanging various elements<br />

such as potassium, magnesium, iron, and hydrogen. 122 Hunza West Pakistan has received interest in<br />

this century by geologists and medical professionals due to the unusual health and longevity of the<br />

people who consume the glacier stream water. 123-126<br />

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Niacin<br />

The mineral niacin acts as a cofactor for hundreds of biochemical enzymes. It<br />

is necessary for the metabolism of glucose to create energy, and it supports the<br />

lining of the gastrointestinal tract. 127 Niacin is unique in that it supports optimal<br />

blood lipid (lipoprotein) levels, which makes it an important mineral for the<br />

health of the cardiovascular system and heart. 128,129,130<br />

The National Clinical Research and Virginia Commonwealth University stated that niacin has been<br />

shown to help maintain healthy support of low-density lipoprotein cholesterol, triglycerides, and<br />

lipoprotein while supporting an increase in high-density lipoprotein cholesterol levels. 129<br />

Pantothenic Acid<br />

Pantothenic acid is an important water-soluble vitamin, necessary for numerous biochemical reactions<br />

in the cells. It plays a vital role in the metabolism of fats, carbohydrates and protein. 131<br />

A deficiency of pantothenic acid can result in muscle weakness, gastrointestinal disturbances, and<br />

heart beat irregularities. Animals deficient in the vitamin showed a decrease in antibody formation,<br />

which can impair the immune system. Animals have also shown signs of dermatitis, anemia and lack<br />

of coordination when diets were deficient in this vitamin. 131 <strong>Supplement</strong>ation with pantothenic acid<br />

can support the health and well-being of humans who are deficient in this nutrient. 132<br />

Papaya<br />

Papaya is a tropical fruit that is well known for being a rich source of two enzymes, papain and bromelain,<br />

that break down protein. It also has other benefits as well. Papaya contains a special carotene called<br />

cryptoxanthin. 133 In vitro studies show that the antioxidants found in papaya help protect severe<br />

degeneration of neurons in the retina. 134<br />

One study demonstrated that papaya protected the liver from damage by carbon tetrachloride<br />

toxicity. 135 Papaya also exhibits an anti-bacterial action in laboratory tests. 136 It is high in polyphenol<br />

antioxidants, which have a protective action on lipoprotein metabolism. 137<br />

Potassium<br />

The mineral potassium is important for many vital functions throughout the body. It is required to<br />

maintain a healthy heartbeat and healthy blood pressure. It is needed for the metabolism of both<br />

glucose and protein. Potassium plays a key role in healthy muscle contractions and it also helps<br />

maintain the proper pH balance of the body.<br />

Potassium levels can become exceedingly low during chronic disease conditions, surgery, renal<br />

conditions, and during excess water consumption. Certain medications may cause potassium levels to<br />

fall below normal. 121<br />

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Raspberry<br />

Raspberries are rich in phenolic phytochemicals and flavonoids, which act as<br />

powerful cell-protecting antioxidants. Research has demonstrated that<br />

raspberry extracts can stop the proliferation of mutated liver cells in cell<br />

culture. 138,139 Raspberries contain ellagic acid, which has been found to cause<br />

apoptosis (cell death) in abnormal cells in the laboratory. Animal studies have<br />

shown that ellagic acid also inhibits the abnormal cell division caused by<br />

cytotoxins. 140 Human studies are being conducted at the Medical University of<br />

South Carolina Hollings Cancer Center to see if ellagic acid may support the colon by inhibiting some<br />

abnormal cell division. A recent animal study found that ellagic acid protected mice against<br />

chromosome damage from radiation therapy. 141 Another study indicated that it was effective at<br />

inhibiting abnormal cell growth in esophageal cells in mice. 138,139<br />

Red fennel<br />

Red fennel is an herb traditionally used to suppress the appetite. It is also commonly used for relieving<br />

an acid stomach. Red fennel provides overall support to the kidneys, liver, spleen, lungs,<br />

gastrointestinal tract and stomach. 142<br />

Rhodiola rosea<br />

Rhodiola rosea has been researched in Russia for its balancing effects on serotonin, dopamine and<br />

other neurotransmitters in the brain, acting as a positive mood enhancer. It also increases resistance to<br />

fatigue and appears to improve cognition and memory function, especially when tired. 143<br />

Rhodiola rosea has many positive effects during exercise. It helps to increase fat metabolism and<br />

maintains high levels of creatine phosphate and ATP in the mitochondria. It also increases blood<br />

circulation in the muscles and the brain. 143<br />

Riboflavin (B2)<br />

Riboflavin is referred to as a flavin vitamin, and it participates in the oxidation-reduction reactions of<br />

numerous metabolic and biochemical pathways. This vitamin is involved in energy production via the<br />

respiratory chain. 144 It plays many other roles in the body as well. Vitamin B6 and B2 therapy has been<br />

shown to support the nerve and ligament tissue. 145 Studies in animals have indicated that riboflavin is<br />

essential for maintaining the structure and function of the surface of the eye (cornea and conjunctiva). 146<br />

Riboflavin deficiency has been associated with sore throat, sensitivity and swelling of the mucosal<br />

membranes, cracking and severe drying of the lips, inflammation at the corner of the mouth (angular<br />

stomatitis), dermatitis and anemia. 144 Animal studies have also shown that vitamin B2 deficiency<br />

results in skin lesions. 147 Vegetarians may be especially vulnerable to a deficiency of this nutrient. 148<br />

Riboflavin has also been linked to a lack of well being in female individuals due to its role in<br />

producing sex hormones. 149<br />

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Rose hips<br />

Rose hips provide high amounts of vitamin C as well as important antioxidants, including<br />

bioflavonoids, flavonoids, and citric acid. Rose hips are also rich in polyphenolic compounds, which<br />

have an antioxidant effect on blood cells and the immune cells in the lungs. 150,151 Antioxidants in rose<br />

hips have demonstrated a protective effect against mild inflammation. 152 Flavonoids and vitamin C<br />

from fruits are excellent for supporting the strength of blood vessels and reducing bruises. Studies<br />

have also shown that people with joint soreness tend to improve when taking rose hips. 153<br />

Sarsaparilla<br />

This herb has historically been used to increase energy, support hormone functions, and build the<br />

blood. It is also thought to be useful for the nervous system and sexual function. 154 It has been reported<br />

that sarsaparilla may help inhibit mild inflammation. 155 One study showed that flavones isolated from<br />

sarsaparilla support the health of liver cells. 156 This herb also functions as an antimicrobial agent. 157<br />

Selenium<br />

Selenium is an essential trace mineral in the human body. 158 It is a critical nutrient for the normal<br />

functioning of the immune system and the thyroid gland. 159-161 Selenium is an important part of<br />

antioxidant enzymes that protect cells against the effects of free radicals produced during normal<br />

oxygen metabolism. Antioxidants such as selenium help control levels of free radicals that can<br />

otherwise damage cells and contribute to the development of some chronic diseases. 162<br />

Severe gastrointestinal disorders may decrease the absorption of selenium, resulting in selenium<br />

depletion or deficiency. 163 The most common signs of severe selenium deficiency are an enlarged heart<br />

and poor heart function. Selenium deficiency may also affect thyroid function because selenium is<br />

essential for the synthesis of active thyroid hormone. 160 Researchers also believe selenium deficiency<br />

may worsen the effects of iodine deficiency on thyroid function, and that adequate selenium levels<br />

may help protect against some of the neurologic effects of iodine deficiency. 163<br />

Spinach<br />

Spinach provides a natural source of lipoic acid, which is an<br />

antioxidant that has been shown to help reverse oxidative damage<br />

due to aging. Studies show that alpha lipoic acid can improve<br />

memory and learning function in aging animals. 164<br />

Spinach is an excellent source of lutein, a carotenoid that supports<br />

eye health. It is also a rich source of folic acid, which has been found<br />

to support the heart and protect against certain types of mutations at<br />

the cellular level.<br />

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Spirulina<br />

Spirulina is a fresh water algae that is very high in a variety of nutrients. Spirulina supplies natural beta<br />

carotene, as well as other carotenes such as lutein and zeaxanthin. Spirulina also provides a natural source<br />

of B vitamins, amino acids and important phyto chemicals that support a healthy immune system.<br />

Spirulina contains an antioxidant called phycocyanin, which has been<br />

found to support the liver, blood cells, and aching joints. It provides some<br />

iron, zinc, copper, manganese and chromium, as well as other important<br />

minerals that support optimal cellular function and metabolism.<br />

Spirulina is a unique plant not only because of its rich nutritional profile,<br />

but also because it is perhaps the best source of plant-based protein on the<br />

planet. In 1976, Nutrition Reports International stated that “Spirulina is<br />

another resource to be added to the armamentarium to close the world’s<br />

protein gap since it has advantages over others, such as the quality of its<br />

protein, its high yield per area and its previous use as a food for centuries<br />

without proven inconvenience.” 165<br />

Spirulina has been proven to be a highly digestible source of protein. 166 The World Health Organization<br />

and the 3rd International Congress of Food Sciences and Technology both reviewed and considered<br />

spirulina a uniquely high quality protein. 167, 168 Spirulina has a PER (protein efficiency ratio) of 87%<br />

and a NPU (net protein utilization) of 92%. 165,166 It also contains the highest ratio of essential amino<br />

acids in a natural, bioavailable form when compared to peas, beans, spinach, soy, whey or egg whites.<br />

Complete digestible proteins assure healthy hair, nails, and skin as well as muscle strength. Spirulina<br />

is also lower in carbohydrates than most plants.<br />

Spirulina is abundant in a full spectrum of essential fatty acids, including gamma linoleic acid. These<br />

essential fats are necessary for building cell membranes including muscle, brain and nerve tissue. It<br />

also naturally contains the entire group of B vitamins in amounts recommended for optimal nerve and<br />

brain function.<br />

The benefits of spirulina go far beyond its basic nutritional content. Spirulina contains high levels of<br />

RNA and DNA, supplying important purines and pyrimidines, for regenerating new cells. It also<br />

contains one of the highest levels of plant phytochemicals that have been researched for their<br />

protection of the colon, prostate, eye, macula, breast and lung tissues. 167-177 Spirulina contains<br />

important carotenoid pigments including lutein, zeaxanthin, lycopene, and astaxanthin, which are<br />

important dietary pigments for the eyes.<br />

Important peer reviewed research has shown that a variety of carotenoids found naturally in spirulina<br />

work to protect the body better than beta-carotene alone. 173,175,176 These carotenoids also have a cleansing<br />

or tonic effect on the entire body. One carotenoid in particular, called phycocyanin, is presently amazing<br />

scientists. Its profound antioxidant properties have been shown to improve joint tissue soreness and to<br />

protect red blood cells from free radical damage. 178,179, 180 Peer reviewed studies show that phycocyanin<br />

enhances immunity, protects nerve tissue, supports joint health, and protects the liver from toxicity. 180-183<br />

Hydroponically grown spirulina from <strong>RBC</strong> contains high amounts of this powerful nutrient.<br />

<strong>RBC</strong>’s spirulina is grown hydroponically in controlled environments, assuring there is no<br />

contamination with dangerous metals or other algae species that may be toxic.<br />

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Thiamine<br />

This B vitamin is essential for the heart and vascular system. It is also necessary for adequate<br />

neuromuscular function. A lack of thiamine in the diet causes beriberi, a condition of confusion,<br />

muscle wasting, peripheral paralysis and heart failure. 184 It can also cause acidosis (acidic blood). 185<br />

Thiamin has been shown to benefit the health of both men and women. Research reveals that thiamin<br />

is necessary for the healthy production of sperm cells. 186 A case control study analyzing the health of<br />

over 200 women indicated that thiamin along with folate, riboflavin and vitamin B12 may help protect<br />

cervical tissue. 187 Thiamin also appears to protect the colon. 188 Researchers at the University of Toronto<br />

suggest that typical Western diets providing marginal levels of thiamin with high levels of simple<br />

sugars expose people to an increased risk of colon problems.<br />

Trimethylglycine<br />

This nutrient plays an important role in the health of the cardiovascular system. Studies have indicated<br />

that along with folic acid, SAM (s-adenosylmethione) and vitamins B6 and B12, trimethylglycine helps<br />

reduce homocysteine levels. High homocysteine levels can be harmful to the cardiovascular system.<br />

Animal studies show that trimethylglycine may help protect against fatty deposits in the liver. A<br />

human study was conducted with close to 200 subjects who took either a supplement containing<br />

trimethylglycine and two other substances or a placebo. This study showed that those taking the<br />

trimethylglycine supplement experienced improved liver function, reduced fat in the liver and<br />

diminished abdominal soreness. This nutrient has also been shown to support brain function. 189<br />

Due to its astounding effect on heart and liver health, trimethylglycine has been included in the<br />

ultimate nutritional protocol - 24Seven <strong>Life</strong> Essentials.<br />

Uva ursi<br />

The herb uva ursi has historically been used to strengthen the heart and support the health of the<br />

spleen, liver, pancreas, small intestine, and prostate. 190 The active ingredient in uva ursi is called<br />

arbutin, which has been shown in a study to help kill certain types of bacteria in the urine. 191 It also<br />

works in conjunction with a substance called hydroquinone in the intestines to aid in the transport of<br />

water to the kidneys. Although no human studies have been published on the subject, uva ursi is<br />

thought to support the health of the urinary tract. 191,192,193<br />

Vitamin A<br />

Vitamin A is a family of fat-soluble vitamins which includes retinol, provitamin A carotenoids, and<br />

beta-carotene. These nutrients help maintain the surface lining of the eyes as well as the respiratory,<br />

urinary and intestinal tracts. 194 If any of these linings break down, bacteria can cause an infection.<br />

Vitamin A helps to maintain the integrity of the skin and mucous membranes that function as a barrier<br />

to bacteria and viruses. 195<br />

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In addition to its role in protecting the body from bacterial invasion, vitamin A also supports the<br />

immune system. It helps maintain the efficiency of white blood cells and lymphocytes, which are<br />

blood cells that fight infection. 195,196<br />

Vitamin B6<br />

Vitamin B6 is a water-soluble vitamin that is essential for your health. This vitamin plays a key role<br />

in red blood cell formation, and it helps increase the amount of oxygen carried by hemoglobin. 197,198<br />

Vitamin B6 helps the nervous system and immune system function efficiently. 199 It also helps maintain<br />

normal blood glucose. When caloric intake is low it helps convert carbohydrates and other nutrients<br />

to glucose to maintain normal blood sugar levels. 200<br />

As part of a well balanced diet that is low in saturated fat and cholesterol, vitamin B6 functions with<br />

folic acid and vitamin B12 to help reduce the risk of vascular disease. However, the FDA has found<br />

that the evidence in support of the above claim is inconclusive. Studies have shown that vitamin B6<br />

can help lower homocysteine levels, which is thought to be associated with better heart health. 201<br />

Vitamin B6 deficiency can manifest in a form similar to iron deficiency and can occur in individuals<br />

with poor diets. This nutrient is needed by the red blood cells, immune system, lymphoid organs,<br />

thymus, spleen and lymph nodes which make white blood cells. 197,198,199<br />

Vitamin B12<br />

Vitamin B12, also called cobalamin, helps maintain healthy nerve cells and red blood cells. It is<br />

needed to make DNA, which is the genetic material in our cells. 202 B12 also supports the reduction of<br />

homocysteine levels, which has been associated with improved cardiovascular health.<br />

Several populations are at risk for B12 deficiency. The absorption of B12 may be compromised in<br />

some people with gastrointestinal disorders. Aging also decreases the amount of hydrochloric acid in<br />

the stomach, which is needed to help separate vitamin B12 from food. 203 Vegetarians, the elderly, and<br />

those with an alcohol dependency are especially at risk for a vitamin B12 deficiency. 204<br />

The Institute of Medicine recommends that adults over the age of 50 get vitamin B12 from a dietary<br />

supplement or fortified foods because of the high incidence of impaired absorption. 205 A vitamin B12<br />

deficiency may result in anemia, fatigue, weakness, depression, neurological changes, confusion and<br />

poor memory. 206,207,208<br />

Vitamin C<br />

Vitamin C - also known as ascorbic acid - is an essential micronutrient required for normal metabolic<br />

functioning of the body. This water-soluble vitamin is not stored in the body for a long time, and a<br />

deficiency will manifest symptoms within weeks. 209 It has been reported that approximately 25% of<br />

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men and women in the United States do not consume adequate levels of vitamin C and about 10% of<br />

adults consume less than half the recommended amount. 210<br />

Vitamin C plays many critical roles in the body. It is a cofactor for several enzymes involved in the<br />

biosynthesis of collagen, carnitine, and several neurotransmitters. 211<br />

Vitamin C supports the immune system as well as heart and eye health. It also supports collagen<br />

structure in bone and connective tissue, including the gums. Vitamin C plays a role in the conversion<br />

of dopamine to norepinephrine, which supports a positive and happy mood. Lack of vitamin C can<br />

often cause fatigue and mood changes. 212<br />

Vitamin C functions as an antioxidant that readily scavenges reactive oxygen and nitrogen species,<br />

such as superoxide and peroxyl radicals, singlet oxygen, ozone, nitrogen dioxide and other free<br />

radicals. In addition to its direct role as an antioxidant, vitamin C can help regenerate vitamin E,<br />

glutathione, beta-carotene, and other antioxidants in the cell membrane and within the cell. 212<br />

Some scientific evidence suggests that consumption of antioxidant vitamins may reduce the risk<br />

of certain forms of cancer. However, the FDA does not endorse this claim because this evidence<br />

is limited and not conclusive.<br />

Vitamin D<br />

The major biologic function of vitamin D is to maintain normal blood levels of calcium and<br />

phosphorous. As part of this role, vitamin D aids in the absorption of calcium, which helps form and<br />

maintain strong bones. 213 Without vitamin D, the bones can become thin, soft, and brittle. 214 Rickets in<br />

214, 215<br />

children and osteomalacia in adults are skeletal diseases that are a result of vitamin D deficiency.<br />

Vitamin D deficiency occurs most often in post-menopausal women and older Americans. Research<br />

shows that a deficiency is associated with a greater incidence of hip fractures. 216 An increased vitamin<br />

D intake from diet and supplements has been associated with reduced bone loss in older women. 216<br />

Vitamin D may also help reduce the risk of osteoporotic fractures in elderly populations with low<br />

blood levels of vitamin D. 217<br />

To protect bone strength and support the absorption of calcium, <strong>RBC</strong> scientists have included 100%<br />

of the Daily Value for vitamin D in 24Seven <strong>Life</strong> Essentials.<br />

Vitamin E<br />

Vitamin E is a fat-soluble vitamin that exists in eight different forms. Each form has its own biological<br />

activity, which is the measure of potency or functional use in the body. 218 Alpha-tocopherol is the most<br />

active form of vitamin E in humans, and it acts as a powerful biological antioxidant. 219,220 Some<br />

scientific evidence suggests that consumption of antioxidant vitamins may reduce the risk of certain<br />

forms of cancer. However, the FDA does not endorse this claim because this evidence is limited and<br />

not conclusive. Studies have shown that vitamin E supports heart health and the health of the eyes. 221<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 21


Whole Food Blend<br />

Hippocrates once urged us to let our food be our medicine, and now research proves the wisdom of<br />

that advice. Foods contain thousands of nutrients that can’t be duplicated in a supplement, but <strong>RBC</strong><br />

scientists have created a blend of whole foods that you can benefit from everyday in 24Seven <strong>Life</strong><br />

Essentials. This unique blend contains the foods that have most impressed researchers over the past<br />

decade including spirulina, aloe vera, blueberry, broccoli, spinach, raspberry, kale, cranberry and<br />

grape. By combining vitamins and minerals with whole food nutrition, you are receiving the best of<br />

both science and nature in one powerful product.<br />

Zinc<br />

Zinc is an essential mineral found in almost every cell of the body. 222 It supports a healthy immune<br />

system, plays a role in wound healing, helps maintain your sense of taste and smell, and supports DNA<br />

synthesis. 223,224,225 Zinc stimulates the activity of approximately 100 enzymes, which promote<br />

biochemical reactions in your body to accomplish energy functions and waste removal. They also<br />

repair cells and build substances necessary for cellular health. 226 Zinc also supports normal growth and<br />

227, 228<br />

development during pregnancy, childhood, and adolescence.<br />

Almost as important as what a product contains is what it doesn’t contain. 24Seven <strong>Life</strong> Essentials<br />

contains no added sugar, wheat, gluten, corn or dairy products. It also contains no animal by-products.<br />

Each supplement in 24Seven <strong>Life</strong> Essentials is encapsulated in pure vegetable capsules.<br />

<strong>Supplement</strong> <strong>Facts</strong><br />

Serving size: 1 Packet<br />

Servings per container: 90<br />

Per Packet Per Day (3 Packets)<br />

Amount Per Packet % Daily Value Amount Per Day % Daily Value<br />

Vitamin A (beta carotene)<br />

Vitamin C<br />

Vitamin D<br />

Vitamin E<br />

Thiamin<br />

Riboflavin<br />

Niacin<br />

Vitamin B6<br />

Folic Acid<br />

Vitamin B12<br />

Biotin<br />

Pantothenic Acid<br />

Calcium<br />

Iodine<br />

Magnesium<br />

Zinc<br />

Selenium<br />

Copper<br />

Manganese<br />

Chromium<br />

Molybdenum<br />

Potassium<br />

2,500 IU<br />

200 mg<br />

133 IU<br />

60 IU<br />

1.5 mg<br />

1.7 mg<br />

20 mg<br />

2 mg<br />

400 mcg<br />

6 mcg<br />

100 mcg<br />

10 mg<br />

110 mg<br />

17 mcg<br />

43 mg<br />

2 mg<br />

23 mcg<br />

.2 mg<br />

.2 mg<br />

13 mcg<br />

8 mcg<br />

47 mg<br />

50%<br />

333%<br />

33%<br />

200%<br />

100%<br />

100%<br />

100%<br />

100%<br />

100%<br />

100%<br />

33%<br />

100%<br />

11%<br />

11%<br />

11%<br />

11%<br />

33%<br />

11%<br />

11%<br />

11%<br />

11%<br />

1%<br />

7,500 IU<br />

600 mg<br />

400 IU<br />

180 IU<br />

4.5 mg<br />

5.1 mg<br />

60 mg<br />

6 mg<br />

1,200 mcg<br />

18 mcg<br />

300 mcg<br />

30 mg<br />

330 mg<br />

50 mcg<br />

130 mg<br />

5 mg<br />

70 mcg<br />

.7 mg<br />

.7 mg<br />

40 mcg<br />

25 mcg<br />

142 mg<br />

150%<br />

1,000%<br />

100%<br />

600%<br />

300%<br />

300%<br />

300%<br />

300%<br />

300%<br />

300%<br />

100%<br />

300%<br />

33%<br />

33%<br />

33%<br />

33%<br />

100%<br />

33%<br />

33%<br />

33%<br />

33%<br />

4%<br />

Whole Food Blend 575 mg † 1.725 g †<br />

Spirulina, aloe vera powder (leaf), blueberry, broccoli, cranberry, grape, kale, raspberry, spinach<br />

Carotene Complex 39 mg † 117 mg †<br />

Astaxanthin, lycopene, lutein, citrus bioflavonoids<br />

Herbal complex 30 mg † 90 mg †<br />

Asian ginseng (root), rhodiola (root), cayenne fruit powder, fo-ti (root), garlic (bulb), ginger (root), golden seal (root), hawthorn berry, papaya (leaf), red fennel (root), rose hips,<br />

sarsaparilla (root), uva ursi (leaf)<br />

NanoCluster Blend 40 mg † 120 mg †<br />

Potassium citrate, potassium carbonate, silica, purified water, magnesium sulfate, sunflower seed oil<br />

Choline 15 mg † 45 mg †<br />

Inositol 22.5 mg † 67.5 mg †<br />

Trimethlglycine 20 mg † 60 mg †<br />

† Daily value not established<br />

Other Ingredients: Rice flour, magnesium stearate, silica, hypromellose, water<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 22


The Healing Powers of Aloe Vera<br />

Three decades ago, <strong>RBC</strong>’s founder and CEO, Clinton Howard began hearing stories about a<br />

tropical plant called “aloe”, the juice of which had amazing benefits. It had been used by people<br />

in warm climates and by early physicians hundreds of years before Hippocrates included it in his<br />

medications. It was taken internally to improve digestion, or applied topically to soothe sunburn,<br />

cuts, scrapes, itches, insect bites, or to moisturize dry skin. It was listed among the medical<br />

supplies of explorers like Columbus, and warriors like Alexander The Great who grew his aloe on<br />

an Island near East Africa.<br />

Curious about it, he pointed to an aloe plant in a nursery<br />

and asked a sales clerk, “What is that plant?” She answered,<br />

“That is the medicine plant!” He asked a pharmacist for an<br />

aloe product, but was told there were none on the market.<br />

Now wait! This didn't add up -- Pharmaceutical companies<br />

spend billions searching for new drugs, and here is a known<br />

“medicine plant”. It was clear to this medical research<br />

pioneer that the benefits of aloe vera must be determined<br />

and made available to the public. Someone needed to<br />

conduct a scientific study of the chemistry, safety, and efficacy of aloe, have it approved, introduce it<br />

to the market, and make it available to those who need it.<br />

Clinton Howard decided to take aloe out of the realm of folk medicine. He founded Carrington<br />

Laboratories, built a research laboratory and recruited a team of five scientists who began the most<br />

comprehensive scientific study of aloe vera ever conducted. Four years and more than twenty million<br />

dollars later, they knew how to grow, process, and stabilize aloe. They demonstrated its safety and<br />

biological activity in humans and animals, and discovered its most active ingredients.<br />

They learned that the large thick aloe leaf has two useful parts:<br />

1) A yellow sap just beneath the skin that was used as a laxative, and<br />

2) the melon-like fillet that contains aloe gel used topically or cut<br />

into small portions and eaten as a health supplement. They began<br />

removing the skin by hand with a knife, and having no interest in the<br />

laxative effect, washed off all yellow sap to leave only a clean fillet.<br />

Secondly, this team of aloe researchers learned that aloe gel has<br />

many ingredients. The most active is a long chain sugar, or<br />

polysaccharide, that has incredible benefits for the immune system.<br />

They also learned that the aloe extract stimulates the reproduction of fibroblast cells by approximately<br />

300%. These are early-stage cells that form and repair connective tissue. The aloe gel was approved<br />

as a hydrogel applied to skin wounds. On the basis of its immune-system activity, the polysaccharide<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 23


extract was approved by the US government to treat fibro sarcoma tumors in small animals. It was<br />

also approved to enhance the immune response to virus vaccines for poultry. These uses led to<br />

professional products sold by Carrington through clinics, hospitals and veterinarians.<br />

Through this extensive research, the team discovered the most effective way to process gel from the<br />

aloe leaf to retain its fresh activity and to stabilize it as a product with a long shelf life. This process<br />

is still used at <strong>RBC</strong> to provide the highest quality aloe vera on the market. We do not use chemicals,<br />

filters, or thickening agents. At <strong>RBC</strong> we:<br />

1. Fillet the leaf by hand and remove the skin<br />

2. Wash away the outer yellow sap<br />

3. Grind the water colored filet to a pulpy liquid gel<br />

4. Stabilize it so that it will have a long shelf life<br />

Unlike others, we do not use the whole leaf process, which adulterates aloe gel with chemicals, yellow<br />

sap, and leaf fibers. This aloe must be filtered, removing long chain polysaccharides and therefore<br />

many of its benefits. We also avoid the addition of chemicals that break down polysaccharides.<br />

In the years that followed this pioneering research aloe became a popular product. After retiring from<br />

Carrington, Clinton Howard tested aloe products in stores and discovered that many contained only 5<br />

or 10% aloe. One of the most popular products on the market contains less than 1% aloe. Seeing a<br />

need to make higher quality aloe products available to the public, he founded Royal BodyCare in 1991<br />

and worked with Dr. Jerry Lee Phelps on the formulation of a new line of products including the aloe<br />

vera concentrate now found in 24Seven <strong>Life</strong> Essentials.<br />

Aloe vera is a workhorse, but it is not magic. Anyone desiring the benefits of this powerful plant must<br />

consume a high quality aloe gel and do so frequently. 24Seven <strong>Life</strong> Essentials includes aloe vera to<br />

enhance this complete nutritional protocol and give you the incredible benefits of aloe on a daily basis.<br />

Spirulina – Nature’s Perfect Food<br />

Nutrition experts agree that you need several servings of fruits and vegetables every day. Fresh<br />

produce not only contains vitamins and minerals, but it is also rich in compounds called<br />

phytonutrients, which are critical to vibrant health and disease prevention. The lack of these nutrients<br />

in the typical American diet is sadly evident because many age related conditions are now associated<br />

with improper nutrition. For the past fifty years, children have been feeding their brains, organs, and<br />

body fluids with processed foods that are high in sugar and hydrogenated fats with very few fruits or<br />

vegetables. The result has been an ever-increasing rate of obesity and diabetes in children.<br />

Twenty-five years ago, Dr. Christopher Hills searched throughout the world for a single food that<br />

would provide complete daily nutrition including the phytonutrients missing in our modern diet. He<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 24


discovered the perfect solution in spirulina, a species of photosynthetic plant-like<br />

vegetation that contained every desirable nutritional element needed for good health.<br />

It was a special form of blue green algae growing in tropical climates.<br />

In order to raise the highest quality spirulina, Dr. Hills developed a hydroponic<br />

farming system in carefully controlled fresh-water ponds. This method<br />

produces a pure strain of spirulina. It is harvested and dried into a powder<br />

without being processed, cooked, or preserved. In 1996 Dr. Hills chose <strong>RBC</strong><br />

to carry on his dream for the production and worldwide distribution of<br />

spirulina. His legacy still lives today in <strong>RBC</strong> spirulina products.<br />

Some of the many benefits of <strong>RBC</strong> spirulina include:<br />

Dr. Christopher Hills<br />

• It is approximately 70% highly digestible protein, with 18 essential and nonessential amino acids,<br />

92% NPU (Net Protein Utilization), and it is the only vegetarian source of vitamin B12.<br />

• It is one of the richest natural sources of vitamins, minerals, natural calcium, and enzymes.<br />

• It provides alpha and betacarotenes including lutein, astaxanthin and zeaxanthin (nutrients for the<br />

retina and macula of the eye). It contains other antioxidants such as superoxide dismutase (SOD)<br />

(1,700 units/g), and a newly recognized antioxidant called phycocyanin (1g/10g), which is the “blue”<br />

antioxidant that scavenges the most dangerous hydroxyl and alkyl free radicals.<br />

• It contains plant sterols to support balance in both men and women. They have shown antioxidant<br />

activity against damaging lipid peroxidation. These sitosterols preserve and protect DNA and cell<br />

replication.<br />

• It is high in DNA and RNA with important purines and pyrimidines for cell regeneration.<br />

• It contains inositol and the whole range of essential and non-essential fatty acids, including gamma<br />

linolenic and linoleic acid, which are precursors for the master hormones called prostaglandins, and<br />

they are essential to healthy membranes throughout the body.<br />

• It contains factors that support healthy red blood cells.<br />

• It's a natural food source of vitamin K, which appears to help<br />

repair and minimize scar tissue in skin.<br />

• Its unique phytochemicals and other nutrients strengthen the<br />

immune system. It also contains water-soluble polysaccharides<br />

that in animal and cell studies, have been shown to increase<br />

antibody response, cytokines, interleukin-1beta (IL-1beta) and<br />

tumor necrosis factor-alpha (TNF-alpha).<br />

• It contains sulfolipids, which cross the blood brain barrier<br />

helping to protect the structure and function of brain cells.<br />

• It is an excellent addition to any weight loss program because it is high in protein, low in<br />

carbohydrates, and low in calories. It gives a sense of fullness because it is a protein rich food that<br />

increases energy while dieting.<br />

With 24Seven <strong>Life</strong> Essentials, you can benefit from the power of spirulina every day. Each day, nearly 1<br />

gram of spirulina and all its life giving phytonutrients will feed and nourish your cells. Spirulina is one<br />

of the many reasons why 24Seven <strong>Life</strong> Essentials is the ultimate nutritional foundation for your health.<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 25


What Are Antioxidants and<br />

Why Does The Body Need Them?<br />

Antioxidants are nutrients that act as powerful cell protectors. Oxygen, although essential for life, can<br />

create damaging by-products during normal cellular metabolism. Antioxidants counteract these<br />

cellular by-products, called free radicals, and bind with them before they can cause damage. If left<br />

unchecked, free radicals may cause heart damage, cancer, cataracts, and a weak immune system.<br />

The process of oxidation is necessary, but it leaves behind<br />

oxidized molecules that are now missing electrons. They are<br />

electron deficient and therefore unstable and agitated. These<br />

oxidized molecules, or free radicals, remain unstable until they<br />

can capture new electrons to replace the ones they lost. Like a<br />

gang of thieves they roam through your body stealing electrons<br />

from even your most vital cells, including your electron-rich<br />

DNA. They can be damaging to any and all areas of your body.<br />

When free radicals pull electrons out of DNA, your DNA can<br />

no longer function properly. DNA is the storehouse of your<br />

genetic information. It controls the reproduction of each new<br />

cell including cells of the brain, heart, organs and other tissues<br />

critical to your health. When free radicals cause oxidative stress<br />

and abnormal reproduction of cells they may contribute to<br />

more than sixty health problems including:<br />

• increased aging of bones, organs, and skin<br />

• new cell mutation<br />

• enzyme malfunction<br />

• damage to heart and blood vessels<br />

• damage to the nervous system and brain cells<br />

• damage to vision<br />

Strenuous physical activity increases your metabolic activity<br />

and therefore increases your production of free radicals. Other<br />

factors that tend to increase free radicals include industrial<br />

chemicals in water, air, food and beverages, recurring anxieties, depression, and mental stress.<br />

The best way to protect your body from free radical damage is to eat foods high in antioxidants and<br />

take antioxidant supplements. These nutrients easily give up electrons to satisfy the electron<br />

deficiency of “hungry” free radicals and thereby protect your cells from oxidative damage.<br />

Antioxidants work by either binding to the free radicals, transforming them into non-damaging<br />

compounds, or repairing cellular damage.<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 26


Nature provides a number of antioxidants, including vitamin C, vitamin E, the carotenoids, and<br />

selenium. Your body also produces antioxidants, and many are available in supplemental form. While<br />

fresh fruits and vegetables contain antioxidants, soil depletion and modern processing techniques have<br />

taken a toll on the electron supply of our foods. Cooking, preserving, and packaging all cause foods to<br />

lose electrons. To ensure protection, it is vital to include reliable antioxidant supplements in any regimen.<br />

Thousands of clinical studies of peer-reviewed papers in medical journals have proven the extreme<br />

importance of antioxidants for health and well-being. Every day our modern life style creates<br />

increased levels of oxidized free radicals in our bodies - more industrial chemicals, more preserved<br />

fast foods high in fat and sugar, more air and water pollution, and more stress. Raw fruits and<br />

vegetables are often unavailable and do not provide all the protection we need.<br />

Top scientists say that these high levels of free radicals are one of the principal causes of our most<br />

dangerous diseases including coronary heart disease and cancer. Studies have shown that while<br />

antioxidants in fresh fruits and vegetables do help combat free radicals, broad-spectrum antioxidant<br />

supplements are necessary to adequately reduce their constant damage.<br />

<strong>RBC</strong> Scientists have added potent amounts of critical antioxidants to 24Seven <strong>Life</strong> Essentials. Vitamin<br />

C, vitamin E, beta-carotene and selenium combine with a natural blend of whole food antioxidants<br />

and carotenoids to give you powerful daily protection from free radical damage.<br />

The Power of Nanotechnology,<br />

NanoClusters and NanoCeuticals<br />

An exciting field of science called nanotechnology has recently developed. It has the potential to<br />

change the way we live in countless ways. Thanks to <strong>RBC</strong>, it is already changing the world of<br />

nutritional supplements.<br />

“Nano” refers to the term “nanometer”, meaning 1 billionth of a meter. A nanometer is so small that<br />

100,000 would equal the size of a single grain of sand. It would require 50,000 nanometers in a single<br />

line to equal the width of one human hair. A DNA molecule is 2.5 nanometers wide. Nanotechnology<br />

is the manufacture, manipulation, or study of nanosize materials.<br />

You can predict the results of actions on wood or steel, but with the extremely small nanoscale<br />

materials, the laws of physics and chemistry change. They act differently and may dramatically change<br />

in the presence of light, dark, pressure, heat, cold or other conditions. Nanosize particles are so small<br />

they can be made to interact with the fundamental building blocks of matter and life.<br />

Nanotechnology will create all types of new materials from metal structures to fabrics, providing<br />

benefits that can only be imagined at this time. We do know that one of the major applications of<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 27


nanotechnology will be in healthcare. One such use, now under study, indicates that nanoparticles will<br />

be able to deliver drugs to specific diseased tissues, such as cancer tumors. The National Science<br />

Foundation predicts that the market for nanotech products will exceed one trillion dollars annually by<br />

2015. <strong>RBC</strong> is a pioneer in the utilization of nanotechnology in nutritional science with its creation of<br />

the NanoCluster .<br />

What is a NanoCluster?<br />

NanoClusters are molecular and ionic geometric<br />

structures that range in shape from pyramidal, cubical,<br />

hexagonal to spherical, and in sizes from ~3 nanometers<br />

to ~100 nanometers. <strong>RBC</strong> manufactures and processes<br />

NanoClusters. They are designed to combine with<br />

nutrients and help separate nutritional particles, reducing<br />

the size of particle aggregation. They disassociate at<br />

prescribed pH shifts (biological or environmental) to<br />

release the enclosed or attached nutrient molecules into<br />

the digestive tract. As the particle size is reduced, the surface area is increased geometrically and the<br />

amount of absorption increases proportionately. These increases enhance the ability of NanoClusters<br />

to transport other nutrient molecules, including water.<br />

NanoClusters are a crucial component of 24Seven <strong>Life</strong> Essentials. These minute particles optimize<br />

conditions for the absorption and assimilation of the many nutrients found in this unique product.<br />

What is a NanoCeutical ?<br />

NanoCeuticals are the nutritional supplements formulated by <strong>RBC</strong>’s proprietary process that reduces<br />

the size of nutrients and combines them with NanoClusters. The resulting NanoCeutical provides an<br />

enhanced environment for biological acceptance and utilization of specific nutrients. Aggregates of<br />

NanoCeutical particles readily return to nanosize clusters when in contact with moisture and<br />

biological pH shifts.<br />

The most powerful NanoCeutical product on the market is the new 24Seven <strong>Life</strong> Essentials dietary<br />

supplement, providing vitamins, minerals and phytonutrients enhanced with NanoClusters. This<br />

complete nutritional protocol is backed by 25 years of research, four prominent health scientists, and<br />

the integrity of a company that has always provided quality, cutting-edge nutritional products. It is<br />

absolutely the best foundation for everyone seeking optimum health and wellness.<br />

W H Y S U P P L E M E N T A T I O N I S V I T A L T O Y O U R G O O D H E A L T H 28


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2. Dr. Charles Northern. Senate Documents 74th Congress, 2d Session, 1938.<br />

3. Picard,Andre. Public Health Reporter; With a report from Avis Favaro, CTV News Saturday, July 6, 2002-Print Edition, Page A1.<br />

4. Wendland BE, Greenwood CE, Weinberg I,Young KW. Malnutrition in institutionalized seniors: the iatrogenic component. J Am Geriatr Soc, 2003, 51; 1; 85-90.<br />

5.Andrea Rocks, BodyWise.A Dose of Reality, 2004, June;135-137.<br />

6. Davis RH, Leitner MG, Russo JM, Byrne ME. Wound Healing. Oral and topical activity of Aloe vera. J Am Podiatr Med Assoc, 1989, 79;11;559-62.<br />

7.Tizard, IA, Carpenter RH., et al.The biological activities of mannans and related complex carbohydrates. Mol Biother, 1989;1;6; 290-296.<br />

8. International Aloe Vera Science Counsel, compositional analyses of aloe vera.<br />

9. Robinson, Malcolm. Medical Therapy of Inflammatory Bowel Disease for the 21st Century. Eur J Surg 1998, 164; 90-98.<br />

10. Robinson M, Reich C, Lashner B, et al. Evaluation of Oral Acemannan in Active Ulcerative Colitis.Am J Gastroenterol, 1994,89 A1697.<br />

11. Bland, Jeffrey. Effect of Orally Consumed Aloe Vera Juice on Gastrointestinal Function in Normal Humans. Preventive Medicine, March/April 1985.<br />

12.Agarwal O P. Prevention of Atheromatous Heart Disease.Angiology, 1985,36:8, 485-492.<br />

13.Chithra P, Sajithlal GB, Chandrakasan G. Influence of Aloe vera on Collagen Characteristics in Healing Dermal Wounds in Rats. Molecular and Cellular Biochemistry, 1998<br />

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14.Vinson, J,Al Kharrat H,Andreoli. Effect of Aloe vera preparations on the human bioavailability of vitamins C and E. Department of Chemistry 2001, University of Scranton,<br />

Scranton PA.<br />

15. Polozza O and Krinsky NI.Astazanthin and canthaxanthin are potent antioxidants in a membrane model.Arch Biochem Biophys, 297:291-295.<br />

16. Kurashige M, Okimasu E, Inoue M and Utsumi K. Inhibition of oxidative injury of biological membranes by astaxanthin. Physiol Chem & Med, 1990, NMR 22;27-38.<br />

17. Miki W. Biological functions and activities of animal carotenoids. Pure Appl Chem, 1991;63;1;141-146.<br />

18. Lawlor SM, O’Brien NM.Astaxanthin: antioxidant effects in chicken embryo fibroblasts. Nutr. Res, 1995, 15: 1695-1704.<br />

19. McMahon RJ. Biotin in metabolism and molecular biology.Annu Rev Nutr, 2002;22;221-39.<br />

20.Maurice E. Shils and Vernon Young. Modern Nutrition in Health and Disease. 7th Ed. Lea and Febiger, Philadelphia 1988.<br />

21. Kenneth Anderson, Lois Anderson and Walter Glanze, Editors. Mosby’s Medical Dictionary. 5th Ed. Mosby Year Book, Inc.1998.<br />

22. Mock DM, Henrich CL, Carnell N, Mock NI. Indicators of marginal biotin deficiency and repletion in humans: validation of 3-hydroxyisovaleric acid excretion and a leucine<br />

challenge.Am J Clin Nutr, 2002, 76;5;1061-8.<br />

23. Joseph JA, Denisova N, Fisher D, Shukitt-Hale B, Bickford P, Prior R, Cao G. Membrane and receptor modification of oxidative stress vulnerability in aging. Nutritional<br />

considerations.Ann NY Acad Sci, 1998;854;268-76.<br />

24. Joseph JA, Shukitt-Hale B, Denisova NA, Bielinski D, Martin A, McEwen JJ, Bickford PC. Reversals of age-related declines in neuronal signal transduction, cognitive, and<br />

motor behavioral deficits with blueberry, spinach, or strawberry dietary supplementation. J Neurosci, 1999;19;18;:8114-21.<br />

25. Joseph JA, Denisova NA,Arendash G, Gordon M, Diamond D, Shukitt-Hale B, Morgan D. Blueberry supplementation enhances signaling and prevents behavioral deficits in an<br />

Alzheimer disease model. Nutr Neurosci, 2003;6;3;153-62.<br />

26. Faulkner K, Mithen R, Williamson G. Selective increase of the potential anticarcinogen 4-methylsulphinylbutyl glucosinate in broccoli. Carcinogenesis, 1998;19;4;605-9.<br />

27. Zhang Y, Callaway EC. High cellular accumulation of sulphoraphane, a dietary anticarcinogen, is followed by rapid transporter-mediated export as a glutathione conjugate.<br />

Biochem J, 2002;15;364 (Pt1);301-7.<br />

28. Zhang J, Hsu BA JC, Kinseth BA MA, Bjeldanes LF, Rirestone GL. Indole-3-carbinol induces a G1 cell cycle arrest and inhibits prostate-specific antigen production in human<br />

LNCaP prostate carcinoma cells. Cancer, 2003,98;11;2511-20.<br />

29. Shils ME,Young VR. Modern Nutrition in Health and Disease, 7th Ed. Lea and Fibeger, Philadelphia, PA. 1988.<br />

30. Hobai IA, Maack C, O’Rourke B. Partial inhibition of sodium/calcium exchange resotores cellular calcium handling in canine heart failure. Circ Res, 2004, Jun 21. in print.<br />

31.Goltzman D, Miao D, Panda DK, Hendy GN. Effects of calcium and of the vitamin D system on skeletal and calcium homeostasis: lessons from genetic models. J Steroida<br />

biochem Mol Biol, 2004,89-90;485-9.<br />

32. Winters-stone KM, snow CM. One year of oral calcium supplementation maintains cortical bone density in young adult female distance runners. Int J Sport Nutr Exerc Metab,<br />

2004;14;1;7-17.<br />

33. Larsen ER, Mosekilde L, Foldspang A.Vitamin D and calcium supplementation prevents osteoporotic fractures in elderly community dwelling residents: a pragmatic populationbased<br />

3 year intervention study. J Bone Miner Res, 2004;19;3;370-8.<br />

34. Cifuentes M, Riedt CS, Brolin RE, et al. Weight loss and calcium intake influence calcium absorption in overweight postmenopausal women.Am J Clin Nutr, 2004,80;1;123-30.<br />

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