Job of the Month Page 23 - The PR Report

Tina Flammer, Office Consumer Product Manager, Microsoft Australia saw this event as an opportunity to connect with an
emerging, influential online community, “The Office Mayor Meet Up was a powerful mechanic to engage with the Sydney
based pacesetters since social media is becoming a more prominent vehicle to interact to with consumers.”
The 2009 Global Online Consumer Survey by Nielsen, the largest of its kind, reported that nine in every ten Internet
consumers worldwide (90 percent) trust recommendations from people they know, while seven in every ten (70 percent)
trust consumer opinions posted online.
“Word of mouth is one of the most powerful drivers to purchase, we felt that this was a great way to get people talking
about our product,” said Flammer.
As a result of the Office Mayor Meetup, 141 people ‘checked in’ at the Office Mayor Meetup location on Foursquare with
hundreds of people attending the event to experience a hands‐on demonstration of Office 2010.
Help for time‐poor, over‐loaded PR teams
A new Australian online publicity
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buster. PR Guru
www.prguru.com.au , has a 24
hour or four day, Write My Press
Release service as well as Media
Database Lists segmented by
interest area – available 24/7.
Developed by Melbourne based
PR agency, JMM
Communications, the service is an
extension of the business,
offering online services, packaged
for easy access.
According to Julie Morgan
director of JMM Communications
and creator of PR Guru, the
service fills a gap in the PR space.
“As an established agency we know the importance of having a back‐up team to assist PR departments when you are flat out
– and PR Guru offers just that!
”Our dedicated team of PR professionals and journalists can turn around a press release within 24 hours or four days if
you’ve got more time to spare. And, a fresh pair of eyes or new perspective to craft a press release can be invaluable.
“We are often asked for our media database lists which have been built up over 25 years, used extensively and updated
regularly,” continued Julie. ”Well, here they are! They are segmented by interest – from arts, business, through to wine, or
news and current affairs lists including metropolitan, suburban or regional media.”
PR Guru media lists are competitively priced, starting from $40.
PR Guru offers a range of other PR tools including hosting the press release in the newsroom once it has been signed off, and
a DIY Publicity Guide. There are no on‐going fees; PR Guru offers high quality PR help when you need it, and wherever
possible, matches the interest of the client with the writer’s expertise.