Job of the Month Page 23 - The PR Report

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Fashion continues as a mainstay, with AMPR’s client list including Forever New, Kmart, Levante, Jonathan Aston, Pepe Jeans, AMBRA, Patrizia Pepe and Cose Ipanema. The agency also continues to manage all PR responsibilities for the L'Oréal Melbourne Fashion Festival, now the world’s largest consumer fashion event. Event management is also a major pillar of the AMPR business with Emirates at the Spring Racing Carnival, David Jones, Louis Vuitton and L’Oréal Professionnel as clients. Lifestyle has shown strong growth in a highly competitive market segment with blue chip clients including Kmart, Samsonite and The GPT Group’s Melbourne Central and Highpoint shopping centre. AMPR also represents a number of maternity and children’s clothing brands including Oi Oi Baby Bags, Kids Avenue and Run Scotty Run. Pro‐bono work continues to be an important part of AMPR’s efforts. The agency proudly donates time and support to organisations including The Australian Childhood Foundation, The Koala Foundation and Women @ The Alfred. AMPR now has 14 full time staff and offices in both Melbourne and Sydney. It recently appointed Vera Traikovski as Office Manager. Access Public Relations win mcm media account Access Public Relations has been appointed to handle the public relations for mcm entertainment group (ASX code: MEG) division mcm media. Photo: on left: Andrea Kerekes, on right Rochelle Burbury; Co‐ Founders of Access PR. The brief covers the full spectrum of public relations including consumer, trade and corporate activity. mcm entertainment is one of Australia's most progressive media entertainment, digital solution and new media technical innovation organisations. The mcm media division is a leading producer of national radio, online, television and mobile content. Utilising this content, mcm media delivers innovative marketing solutions to their advertiser clients. Dawn ‘til Dusk Publicity win Paul O’Brien account Sarah Findlay (pic, right) of Dawn ‘til Dusk Publicity will be the exclusive publicist for Paul O’Brien. Findlay launched her own agency last year with clients including Ricki‐Lee Coulter, Tivoli Audio, Geneva, Liberté and Renato Jewellers. Prior to launching Dawn Til Dusk Publicity, Findlay has worked on a number of high profile campaigns including Under Armour, Porsche, Robert Bosch Power Tools, Mattel and Kiss FM. O’Brien has just completed filming for the first Underbelly telemovie, Underbelly Files: Tell Them Lucifer Was Here. The former Home and Away star plays murdered cop Rodney Miller. “Paul has a lot of exciting projects in the pipeline since the last episode of Home & Away aired mid‐ 2009 including starting his own acting school in St Kilda, The Actors Nest,” says publicist, Sarah Findlay.
BENCH PR win ASI account BENCH PR has won global software provider to the not‐for‐profit sector, Advanced Solutions International (ASI). ASI is the largest, privately‐owned global provider of web‐based software for member and donor‐based not‐for‐profit organisations and has served nearly 3000 customers and millions of users worldwide since 1991. BENCH PR will work with the ASI Asia‐Pacific team to develop and implement a PR campaign that positions the company as the ‘partner of choice’ for not‐for‐profit organisations to help them run their organisations more efficiently. ASI's flagship software product iMIS is used by more than 280 not‐for‐profit organisations in the Asia Pacific region including Cancer Council Victoria, National Breast Cancer Foundation, The Royal Australasian College of Surgeons, Committee for Economic Development of Australia, Australian and New Zealand College of Anaesthetists and The Royal Australian College Of General Practitioners. This is the third account win for BENCH PR so far this year. Clients include Attachmate and NetIQ, IFS, Synnex, Netsolutions Australia, Global Graphics and Retail Directions. www.benchpr.com.au Tourism NT creates new PR & Comms positions Tourism NT has appointed two senior PR staff to its restructured global marketing communications division. Based in Darwin, the new positions oversee teams tasked with positively enhancing the Northern Territory’s image, appeal and reputation globally. Rachel White has been appointed as Director Global PR & Media and Julie Bishop as Director Global Marketing. Rachel has more than 15 years communication experience gained from both agency and in‐house roles spanning tourism, consumer, media, consumer technology and business‐to‐business sectors. Most recently she was Associate Director of Edelman Worldwide PR’s Lifestyle team in Sydney where she led major tourism and consumer accounts. Prior to this Rachel spent eight years with The Travel Corporation as Group Communications Manager responsible for managing the communications strategies for iconic travel brands including Contiki Holidays, Trafalgar Tours, Insight Vacations, Creative Holidays and AAT Kings. She has also worked in media with consumer marketing roles at Pacific Magazines spanning New Idea, That’s Life!, Girlfriend and TV Hits magazines. A brand and destination marketing specialist, Julie has more than 20 years tourism and marketing experience. Most recently she held the position of Director Marketing for the Abu Dhabi Tourism Authority based in the UAE, where she was responsible for developing and implementing its strategic global marketing and communications plan. Prior to this Julie held key marketing, brand and research roles with Tourism Victoria including Group Manager Brand Victoria, Manager Brand Strategy and Services and various advertising and market research positions. She has also worked in the private and not for profit sectors in consultancy roles for economic planning, destination development and vocational education and training. Born in Darwin, Julie has returned after many years living throughout Australia, Japan and the Middle East.
Page 1 and 2: Issue 45 : JULY 2010 In this issue:
Page 3: working in the field hospital in Ca
Page 7 and 8: PR Fashion guru to star in TV show
Page 9 and 10: Fleishman‐Hillard brought home th
Page 11 and 12: IDM’s online success leads to pri
Page 13 and 14: Boyd wins “Lizzies” Media Relat
Page 15 and 16: The public debate isn't the first t
Page 17 and 18: some form of social media, business
Page 19 and 20: Web 2.0 in Government Conference Fr
Page 21 and 22: Map of Dell’s social media journe
Page 23 and 24: PR Job advertisements: PR Job of Th
Page 25 and 26: Randstad For a confidential discuss
Page 27 and 28: Prestigious and exciting accounts t
Page 29 and 30: Seeking multitalented communication
Page 31 and 32: The PR Report’s lucky draw prize:

Job of the Month Page 23 - The PR Report

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