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Diary note: PR & Corporate Communications Conference, Sydney, 10 & 11 AUGUST Gala Dinner: 10 th August Keynote speaker: John Blyth, SVP, Fleishman-Hillard USA www.frocomm.com (formerly head of Comms for McDonald’s USA) British Army launch blog using Wordpress as platform Article in full from “People In Defence” 1 Jul 2010 British forces in Afghanistan have launched a mass blogging initiative involving dozens of personnel writing regular posts from the front line on the Army, Navy and RAF websites. The individual blogs, some of them accompanied by video or podcasts, detail the realities of life on operations so far. The authors, who range from junior personnel to senior officers, talk about their jobs, their living conditions, their battles and successes, their impressions of Afghanistan and their relations with the locals. Task Force Helmand spokesman, Lieutenant Colonel James Carr‐Smith, said: "This is a first for the British forces. Servicemen and women have been blogging for years of course privately on personal pages, but we have never provided the platform to bring all those blogs together before. People can follow just one person or a number of bloggers from one regiment, or indeed read them all." Of all the three Services, the British Army has the most people serving in Afghanistan, and this is reflected in the number of bloggers writing online at www.britisharmy.wordpress.com They include soldiers from the Royal Dragoon Guards, 1st Battalion The Royal Gurkha Rifles, 1st Battalion The Royal Regiment of Scotland (The Royal Scots Borderers), and 21 Engineer Regiment to name but a few. In all, eleven regiments are represented so far, but the number of bloggers, and participating units, is growing all the time. The Royal Navy website features the men of 40 Commando Royal Marines, based in Sangin, on its Jack Speak blog site. Doctors, gunners, police mentors and even the 40 Commando padre are among those detailing their experiences in regularly updated entries. The Royal Air Force website features bloggers ranging from RAF medics
working in the field hospital in Camp Bastion to RAF firefighters. The number of blogs on this site will continue to grow to reflect the breadth of the RAF contribution to operations in Afghanistan: "We want more people back home to know what it is our men and women are doing in Afghanistan," said Lt Col Carr‐Smith. "And who better to tell those stories than the men and women themselves who are at the forefront of our effort, who operate in very demanding conditions with extremely difficult jobs." Although this is an initiative for the current deployment (Op HERRICK 12), the aim is that it will continue through future deployments, with more and more Service personnel encouraged to put themselves forward as 'online correspondents'. Burson‐Marsteller create PR campaign for Beam Global Burson‐Marsteller Australia launched a PR campaign for US bourbon whiskey Maker’s Mark’s new campaign and competition, “Leave Your Mark”. The idea for the campaign is based on the tradition dating back to the 1800’s when pewter smiths left their Maker’s Mark on their finest work, Maker’s Mark is challenging bartenders from around the world to leave their own personal mark on their best cocktail creations. As part of the campaign, Burson‐Marsteller will invite Australia’s finest bartenders to create their own signature Maker’s Mark drink, presented in a handmade pewter tumbler. One lucky bartender will then be selected to fly to Kentucky to represent Australia in a competition to become the Maker’s Mark International Bartender of 2010. Burson‐Marsteller has held the Beam Global PR account for eight years. The campaign is being managed by Alex Churcher (right, above) and Charlotte Ferrand (right, below) at Burson‐ Marsteller. Beam Global Australia brands distributed in Australia include Jim Beam, Canadian Club, Sauza Tequila, Maker's Mark Bourbon, Courvoisier Cognac, Laphroaig Scotch Whisky, Larios Gin, Teacher's Scotch Whisky, Russian Standard Vodka, Bols Liqueurs and Galliano. Beam Global Australia is part of the Beam Global Spirits & Wine, Inc. owned by Fortune Brands, Inc. (NYSE:FO), a consumer brands company with annual sales exceeding $8 billion. AMPR announce client wins Ann Morrison Public Relations (AMPR) has won international lifestyle brand ESPRIT (general campaigns and the launch of Pitt Street store in Sydney later this year), national shoe retailer Zomp, accessible luxury label RAOUL and Eyegasm Brands which represents Nicole Ritchie’s House of Harlow accessories and Winter Kate apparel as well as LA brands Gypsy 05, fLuXuS and Wildfox. AMPR has also been appointed to manage the debut of Mimco’s sunglasses range. AMPR has been managing campaigns for national and international client interests for almost two decades. Initially specialising in fashion, accessories, beauty and events, AMPR’s client base now spans lifestyle, interior design and property development.
Page 1: Issue 45 : JULY 2010 In this issue:
Page 5 and 6: BENCH PR win ASI account BENCH PR h
Page 7 and 8: PR Fashion guru to star in TV show
Page 9 and 10: Fleishman‐Hillard brought home th
Page 11 and 12: IDM’s online success leads to pri
Page 13 and 14: Boyd wins “Lizzies” Media Relat
Page 15 and 16: The public debate isn't the first t
Page 17 and 18: some form of social media, business
Page 19 and 20: Web 2.0 in Government Conference Fr
Page 21 and 22: Map of Dell’s social media journe
Page 23 and 24: PR Job advertisements: PR Job of Th
Page 25 and 26: Randstad For a confidential discuss
Page 27 and 28: Prestigious and exciting accounts t
Page 29 and 30: Seeking multitalented communication
Page 31 and 32: The PR Report’s lucky draw prize:

Job of the Month Page 23 - The PR Report

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