Job of the Month Page 23 - The PR Report

PLAY Communications win new accounts
PLAY Communication win a host of high‐profile clients including Optus, Samsung, Bluescope Steel, Kleenex and Queensland
Rail
PLAY Communication has been appointed onto the Event Management Services panel at Optus. New projects across
business units are already underway. PLAY’s ability to come up with creative, innovative solutions and meet commercial
imperatives was a key component in PLAY’s successful bid.
Also on‐board with PLAY is tech company Samsung. PLAY has been working on a new exhibition and product showcase
campaign for Samsung’s Digital AV division which went live in June 2010. This marked PLAY’s third experiential campaign for
Samsung, a testament to PLAY’s ability to deliver clear, measurable results.
PLAY has also cemented its strong relationship with Bluescope Steel this year, winning a place on their agency panel. Their
next project together will involve several public events and internal communications campaigns to build brand engagement.
PLAY’s team has also just been signed by Kleenex to continue its work on the Silk Touch tissue campaign. Launched in 2009
by PLAY, Winter 2010 will see PLAY follow up the launch with more experiential activations for this FMCG brand.
PLAY is working with Queensland Rail, beginning with two initiatives focussing on rail safety for staff and the community.
For information visit: http://www.playcommunication.com.au
Public labels NSW Pollies Twitter debate an "epic fail"
Article in full by James Hutchinson (Computerworld) 16 June, 2010
Opposition, public slam first Australian political debate on Twitter
Australia's first Twitter political debate has been derided by both the public and NSW Opposition Leader, Barry O'Farrell, as a
waste of time which saw key public questions go unanswered.
O'Farrell faced off against NSW Premier, Kristina Keneally, and Greens MP Lee Rhiannon over Twitter in debating issues
surrounding this Saturday's by‐election in Penrith. Questions from the public were moderated by Channel Nine political
reporter, Kevin Wilde, and posed to the political leaders. The debate saw Keneally and O'Farrell actually join Twitter while in
the Penrith locality, while Rhiannon tweeted she was at the Greens office in Erskineville.
While the three parties initially seemed keen in starting the debate, Keneally and O'Farrell were immediately at odds over
justification behind using Twitter as a forum. O'Farrell said the debate was held because "KK refused to participate in a
debate organised by the Penrith Business Alliance," while Keneally claimed it "flattens democratic debate" and "enlivens
democracy".
O'Farrell remained critical of the debate throughout, tweeting that a face‐to‐face public debate held across NSW would
better involve the public.
The public were equally critical, calling it "a dogs' breakfast", with one user writing "Twitter is a conversation in a pub, not a
town hall meeting".
"After reading the #penrithdebate, I'd frankly rather see the fail whale instead," said another user, referring to the technical
issues and downtime Twitter has faced over the past week.
Some accused Keneally of copying and pasting prepared statistics and statements into Twitter, which dominated the
majority of the conversation between the political leaders. Wilde denied the claims, saying he was with Keneally at the time.