RIO DE JANEIRO | 2016

oveRall concept of the olympic Games 2
• Sport Presentation
Rio 2016 will invest more than USd15 million over four years,
in collaboration with the IOC/IPC and IFs, to enhance and
deliver new dimensions to the presentation of every sport,
while respecting the dignity and credibility of the games.
This far-reaching program will evolve through strategic investments
in agreed IF events during the four years prior to the games.
transformation
Rio 2016 will be a powerful catalyst for progress in sport and
in society more broadly, positively impacting individuals and
communities within Brazil.
• Port regeneration
The long-planned project to regenerate the historic Port
area has been accelerated by the bid, providing improved
amenities and facilities for cruise ships and a new focus for
tourism. The site, featuring historic buildings and piers, will
become a new and vibrant attraction in central Rio. There will
be major restoration and significant improvements to housing,
transport and public amenity, all of which will activate and
reconnect the rejuvenated Port to the city center
• Social inclusion - games embedded in society
Rio 2016 will embed the games in society through programs
for job generation, education, community outreach,
volunteerism, training and up-skilling initiatives
• Sustainability
The 2016 games will accelerate several important
environmental projects bringing direct benefits to local
communities including regeneration of urban areas, air quality
improvement and reduced consumption of non-renewable
natural resources.
supporting the olympic and paralympic movements
Rio will promote Olympic and Paralympic sports to new audiences.
• Youth outreach and Live Sites
Rio 2016 will adopt an interactive approach to youth
outreach with strong use of innovative technology, working
with a renowned ngO that uses technology and education
to fight poverty, strengthen communities and empower
impoverished youth and adults. The Olympics Live initiative
will fund 15 global live sites, bringing a genuine sense of
connectedness, specifically targeting youth audiences and
creating a direct bridge to the games experience. Local youth
outreach programs will be similarly interactive and will link
directly to and support the IOC’s youth strategy
client paRtneRships
• Sport development in South America and beyond
The Rio 2016 Olympic games will involve projects to benefit
young people and the community in general. The Olympic
Training Center (OTC) programs and facilities will leave a
legacy for sport in South America, supporting and servicing
the athletes and training programs of Olympic and Paralympic
sports, and enabling the development of new talent. The OTC
will fund scholarships, in collaboration with IOC Solidarity, to
athletes and coaches outside Brazil currently unable to access
high quality support and training programs
• Olympic and Paralympic brand impact
Rio will bring a unique spirit of celebration to the Olympic
and Paralympic Movements. Leveraging its cultural diversity
and richness, Rio will build a city-wide entertainment
program celebrating the games against the backdrop of
the physical beauty of the city. Rio will work with the IOC
and IPC to build support for the Olympic and Paralympic
brands. As a key regional influencer, Brazil will promote the
Olympic and Paralympic values across South America and
activate the brands in this region as never before, opening
new markets. The youth of Rio, Brazil and South America
await the opportunity to host the world’s greatest sporting
event in 2016, and will engage the youth of the world through
celebration, inclusion and universality.
2.3 inteGRated pRoduct
CLIEnT ExPERIEnCE dRIVES InTEgRATEd PROdUCT
driven by the Rio concept for a complete and comprehensive
client experience, the five key components of the games
product - sport, Torch Relay, city activities, culture and
ceremonies - will be integrated for the Rio 2016 Olympic games.
The spectator experience will extend beyond competition
events and will include a “total day out” with active
participation opportunities in city celebrations. Torch Relay,
city activities, culture and ceremonies are all essential elements
of this celebration opportunity and these products will be
integrated within the experience.
Rio 2016 will present a full package to marketing partners,
covering sponsorship and activation opportunities across all
games assets. Marketing partners will have the opportunity
to plan comprehensively their sponsorship choices from
the outset, the experience of their hospitality guests, their
activation programs and subsequently their budgets.
Athletes With the agreement of the IOC and IPC, Rio 2016 will seek to host the annual meeting of the Athletes Commission/Council in Rio
nOCs/nPCs Rio 2016 will engage with nOCs/nPCs during specially convened Village Working groups, also discussing other issues relevant to nOCs/nPCs
IFs IFs will have the opportunity for active engagement with Rio 2016 through the workshops designed to create high impact Sport Presentation
Press To address the fast pace of change for the Press, Rio 2016 will commence twice-yearly meetings from 2010 onwards
Broadcasters
IOC members
Marketing
partners
Recognizing the importance of broadcasters, Rio 2016 will commence engagement with them during London 2012, through the World
Broadcaster Meetings and any other forums proposed by Olympic Broadcasting Services
In addition to IOC Session updates, Rio 2016 will identify opportunities to keep members informed through electronic communications to
complement and support IOC initiatives
In conjunction with the IOC marketing team, an intensive planning process will be undertaken with sponsors to define and develop
opportunities for sponsor showcasing and hospitality
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