RIO DE JANEIRO | 2016

ouvrir / OPen
oveRall concept of the olympic Games 2
© Píer mauá
For the entire games Family, information will be provided
through dedicated channels tailored for their interests, providing
the opportunity to select any games-time activity including
Live Sites, cultural events, exhibitions, sponsor showcasing
and, fundamentally, sport. Special client management teams
will attend to the “corporate” requirements of IFs, nOC, nPCs
in the same manner as commercial partners are supported.
government will be actively engaged in the integration
process, primarily through the Olympic development Authority
(OdA) which connects the three levels of government and
Rio 2016 with other key stakeholders – all of whom will have
responsibility for planning and delivering across all elements of
client experiences.
Rio 2016 recognizes that the client experience drives operational
planning and design. Therefore if selected, Rio 2016 will
immediately initiate planning and engagement processes to
ensure the vision for each client’s end-to-end experience is
articulated collaboratively, from pre-games to post-games
and particularly at games time. Rio 2016 will establish client
working groups with client representatives and the IOC/IPC as
part of these processes.
2.4 infRastRuctuRe location
AddRESSIng THE nEEdS OF THE CITY And THE gAMES
Rio 2016, working closely with all three levels of government,
has devised a concept that will be both a blueprint for great
games and the long-term legacy for Rio, featuring every
sport inside the city. The city has several existing world-class
venues which form the core of the Master Plan and will build
complementary venues that meet technical requirements.
An Urban Legacy Committee led by the City government was
established to review venue locations. The Committee ensured
the full alignment of the games plan with long-term city
objectives, optimizing the urban and social legacy opportunities.
As a result, each of the four City’s planning zones will benefit
from games-related projects that fit with the long-term needs
of the local communities and the city as a whole, specifically:
Barra da tijuca: expansion/connectivity
Barra da Tijuca is the naturally expanding area of Rio, the
chosen location for the majority of families and first home
owners. Commercial and business activity is also increasing as
a consequence. The City priorities of transport connectivity,
additional private and social housing and environmental
remediation and protection will be significantly enhanced
through the Rio 2016 plan.
deodoro: youth
The deodoro region has the highest demographic of youth
within the greater metropolitan region. Until recently this area
lacked the infrastructure and facilities to support the needs of
the population. The development of facilities for the 2007 Pan
American games has encouraged the less privileged youth of this
region to actively participate in sport. The addition of specifically
targeted facilities, most notably the x Park Precinct, will provide
strong social and sport development legacy and opportunities.
maracanã: restoration/urban renewal
The historic Maracanã Zone contains some of the most famous
Rio icons, including the Maracanã Stadium and Sambódromo.
The Port of Rio is also located in this zone. The Rio 2016 plan
focuses on urban interventions around the key games facilities,
including a major redevelopment of the Port area. The 2016
plan is seen by the three levels of government as an ideal
opportunity to focus a combined effort on the ongoing longterm
revitalization initiative of the entire zone.
copacabana: environment
Copacabana is the most recognizable zone with its beaches,
mountains and famous landmarks. It is a densely populated
area with minimal expansion opportunities. Rio 2016 plans
will provide an impetus for existing initiatives regarding the
remediation and protection of waterways and other unique
environmental assets of this zone.
2.5 visual oveRvieW
COnnECTEd gAMES MASTER PLAn
The Rio 2016 Master Plan is shown on the following page.
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