REPORT - CMS Berlin

Page 2 www.cms-berlin.com
YOUR CONTACTS
Trade fair team puts a shine on the CMS
Preparations for the CMS 2011
are already getting into top gear:
project manager Heike Hemmer and
the other members of the trade fair
team are in the middle of the national
and international canvassing,
promotion and press campaigns for
Europe‘s most important cleaning
trade fair in 2011. A new key visual is
being used to present the CMS with
immediate effect in order to achieve
a stronger visual impact. The motif
with upper-case letters highlights
the presentation of the brand name
and expresses the key competencies
and attributes of the trade at a
glance: cleanliness, brightness, polish
and radiance. The large proportion
of blue in the background is not
only pleasing to the eye, it also reinforces
the effect on the viewer.
Your contacts
Heike Hemmer is responsible
for coordinating
the „CMS“ trade
fair project as a whole
from the conceptual
planning and the coordination
of all national and international
canvassing and marketing activities,
right through to budgeting
and controlling. The input from the
diverse activities of the supporting
organisations and CMS partners all
comes together in her hands, where
the individual tasks and working
processes required for successful organisation
of the CMS are decided
2009 EXHIBITOR
Photo: rationell reinigen
Trade Shows 2010
Photo: Messe Berlin
and implemented together with the
members of the CMS trade fair team
and the various service providers.
Heike Hemmer,
Project Manager
Phone: +49 30/30 38-21 09,
e-Mail: hemmer@messe-berlin.de
21.09.–24.09. InnoTrans 2010 International Trade
Fair for Transport Technology
Innovative Components · Vehicles ·
Systems
01.10.–03.10. YOU 2010 Europe’s leading Youth Fair
music – sports– lifestyle – education
At the former Berlin-Tempelhof airport
06.10.–08.10. belektro Trade Show for Electrical
Engineering, Electronics and Lighting
Mandy Dyll is in charge
of organising and managing
the supporting
program for the CMS
and for overall coordi-
G. Staehle GmbH & Co. KG
columbus Reinigungsmaschinen
„We are very satisfied with the results of
the trade fair. A lot of visitors, expert talks
and greater interest in our new products
were the hallmark of this year‘s CMS. For
us as a manufacturer of machines, CMS
is the right communication platform for
presenting our range of machine floor
cleaning products, services and innovations.“
Jörg-Peter Staehle, Managing Director
07.10.–10.10. art forum berlin
The International Art Show
08.10.–10.10. Gesundes Leben!
Health Fair Berlin Brandenburg
10.11.–14.11. IMPORT SHOP BERLIN
A WORLD FULL OF BEAUTY
24.11.–28.11. BOOT Berlin 2010
09.12.–12.12. HIPPOLOGICA Berlin
International Equestrian Sport
Exhibition
Whole-hearted involvement: the CMS team presents the new key visual.
nation of the CMS Purus Award,
which includes the organisation of
jury meetings, the prize-giving ceremony
and the presentation in the
designated area during the CMS. Her
functions and duties also include
looking after trade visitors, coordinating
the canvassing activities of
Messe Berlin offices outside Germany
and updating the content of the CMS
web site.
Mandy Dyll,
Project Organiser
Phone: +49 30/30 38-20 43,
e-Mail: dyll@messe-berlin.de
Ute Lemme is responsible
for developing
the promotion strategy
and for the promotional
implementation
of the CMS campaign.
She is point of contact for agencies
and is responsible for the coordination,
management and production
of all advertising media, outdoor
advertising, online advertising, video,
DVD and photographic documentation.
She is also the contact
person for media planning and im-
plementation (advertisements, online
advertising, trade press stand),
the corporate design orientation of
all promotional activities, promotion
budgeting and the internal
monitoring of the promotion
project budget.
Ute Lemme,
Promotion Officer
Phone: +49 30/30 38-18 56,
e-Mail: lemme@messe-berlin.de
Maja Lorenz is responsible
for selling CMS
exhibition space and
for the Exhibitor Service.
She plans the hall
layouts, arranges the
stands, advises exhibitors and trade
fair construction companies on all
issues relating to stand construction,
thereby she is point of contact
to the „Engineering“ department of
Messe Berlin. She is also in charge of
accounting and organises the trade
fair management offices on site during
the CMS.
Maja Lorenz, Project Organiser
Phone: +49 30/30 38-20 35,
e-Mail: lorenz@messe-berlin.de
Everybody‘s here
Wolfgang Rogall is responsible
for all aspects
of press and public
relations work
concerning the CMS,
including the conceptual
planning and implementation of
national and international press relations
and the production of public
information materials (multimedia).
He therefore liaises with the trade
press and news reporting media, organises
and formulates the content
of the press conferences held by the
CMS organisers, looks after the press
centre with his PR team and is on
hand to offer advice and support to
help exhibitors with their public relations
work for the CMS.
Wolfgang Rogall
Press Officer
Phone: +49 30/30 38-22 18,
e-Mail: rogall@messe-berlin.de
Juliane Trempler is responsible
for provision
of the Virtual Market
Place®, the online exhibitor
and product
search engine for the
CMS at www.cms-berlin.com. Her
duties and functions include devising
and introducing new online services,
initiating and establishing
cooperative partnerships for sector-specific
expansion of the platform
and advertising the virtual
platform in the print and online
media. She liaises with agencies
and the online editorial team, as
well as planning, accounting and
monitoring the budget, quality assurance
and statistical analyses.
Juliane Trempler,
Marketing Director
of the Virtual Market Place®
Phone: +49 30/30 38-21 73,
e-Mail:
trempler@mb-capital-services.de
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