Behringer X32 - Audio Media
Behringer X32 - Audio Media
Behringer X32 - Audio Media
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Everyone is a creative. Most people, when asked for an opinion,<br />
will give one. Sometimes they will give an opinion even when<br />
they’re not asked. Sometimes they will make one up, just<br />
because they’ve been asked, even if they didn’t have one in<br />
the first place. It’s the eternal problem and one that can become very<br />
political. The hierarchy of the attended session or the precedence of<br />
the music producer? Is the artist ‘alpha’? Or is he or she just another<br />
instrument? Sometimes this comes down to<br />
individuals, sometimes it’s down to job titles,<br />
sometimes it’s down to contracts, and sometimes<br />
it’s down to who’s paying for the thing in the first<br />
place. Who is taking the most risk?<br />
Putting politics aside for a moment though,<br />
the creative chaos that can be reached as<br />
contributions from concerned by-standers<br />
mount up knows no limits. To manage these<br />
opinions, suggestions, and hints takes personal<br />
and social skills that nobody can teach. As an<br />
Engineer, Operator, Producer, Editor – you may<br />
become a no-man’s land for a pitched battle over an aesthetic that<br />
could have been put to rest if only they’d drawn on your experience;<br />
on your knowledge.<br />
Sometimes, the track is hard to jump. When a client has a destination<br />
in mind, is it prudent to show them an alternative? That depends on the<br />
client, of course. And that judgement is down to you.<br />
One upshot of this is that repeat business can be won or lost<br />
depending on how you play this game. Whether the client feels listened<br />
to, acknowledged, respected, and even ‘deferred to’ can make the<br />
difference. And that, in turn, is one of the main reasons that in certain<br />
parts of our industry the runner system still persists. No matter how<br />
many letters you have after your name, unless you can demonstrate the<br />
human skills necessary to look after a client, an employer just cannot<br />
take the risk of letting you loose. That’s just the way it is – single clients<br />
can be significant proportions of income for small studios. Lose one,<br />
and you lose a lot.<br />
It’s a good thing. An evolved filtration that takes a lot of risk out of<br />
a financially often precarious business and a proving ground for the<br />
ambitious. Long may it continue.<br />
Paul Mac, Editor<br />
AUDIO MEDIA<br />
www.audiomedia.com<br />
AUDIO MEDIA (Europe), Suite L16, South Fens Business Centre,<br />
Fenton Way, Chatteris, Cambs, PE16 6TT<br />
Telephone: +44 (0) 1354 669960 – Facsimile: +44 (0) 1354 669965<br />
General E-mail: mail@audiomedia.com – Press Release E-mail: pr@audiomedia.com<br />
Managing Director/Circulation<br />
Angela Brown<br />
a.brown@audiomedia.com<br />
Group Publisher Europe<br />
Raffaela Calabrese<br />
r.calabrese@broadcast.it<br />
Editor In Chief<br />
Paul Mac<br />
p.mac@audiomedia.com<br />
Tel: +44 (0) 1223 911380<br />
News/AMSR Editor<br />
Jo Fletcher-Cross<br />
jfcross@audiomedia.com<br />
Tel: +44 (0)1223 911133<br />
Production Editor<br />
Lanna Marshall<br />
l.marshall@audiomedia.com<br />
Tel: +44 (0) 1223 911639<br />
Design & Production Manager<br />
John-Paul Shirreffs<br />
jp.shirreffs@audiomedia.com<br />
Tel: +44 (0) 1223 911415<br />
European Sales Director<br />
Graham Kirk<br />
g.kirk@audiomedia.com<br />
Tel: +44 (0)1223 911224<br />
European Sales Executive<br />
Lenette Howard<br />
lhoward@nbmedia.com<br />
Tel: +44 (0) 1223 911153<br />
www.nbmedia.com<br />
The contents of this publication are subject to worldwide copyright protection and reproduction in whole or in part, whether mechanical or electronic,<br />
is expressly forbidden without the prior written consent of the Publishers. Great care is taken to ensure accuracy in the preparation of this publication but<br />
neither IMAS Publishing (UK) Limited nor the Editor can be held responsible for its contents. The views expressed are those of the contributors and not<br />
necessarily those of the Publishers or Editor. The Publishers accept no responsibility for the return of unsolicited manuscripts, photographs, or artwork.<br />
4 November 2012 | audiomedia.com<br />
US Sales West Coast<br />
Janis Crowley<br />
jcrowley@nbmedia.com<br />
US Sales East Coast<br />
Paul Leifer<br />
pleifer@media-sales.net<br />
Subscriptions<br />
subs@audiomedia.com<br />
UK £43<br />
European (airmail) £60<br />
International (airmail) £72<br />
Payable in Sterling through UK bank<br />
© 2012 IMAS Publishing (UK) Limited. All rights reserved.<br />
*Within Broadcast & Production<br />
NEWS<br />
GeoFocus: La Chapelle 22<br />
TECHNOLOGY<br />
Focusrite Forte 50<br />
FEATURE<br />
Aladdin On Stage 36<br />
AES Games Conference 29<br />
AES Pro 35<br />
Allen & Heath 17<br />
<strong>Audio</strong>-Technica 20<br />
CES 45<br />
DiGiCo 2<br />
Focusrite 25<br />
HHB 7<br />
IK Multimedia 51<br />
KRK 45<br />
Lawo 55<br />
Midas 68<br />
Advertisers Index<br />
Mogami (HHB) 18<br />
Nugen <strong>Audio</strong> 11<br />
Orban <strong>Audio</strong> 33<br />
PMC 13<br />
Prism Sound 32<br />
Radial 67<br />
Richmond 63<br />
RME 19<br />
Sennheiser 41<br />
Sonnox 21<br />
Source Distribution 31, 40<br />
Ultrasone 6
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